Calling all curlies! Are you looking to enhance and embrace your naturally textured and curly hair? Look no further! We're excited to announce that we are now stocking Clever Curl, your curl's new best friend! About Clever Curl Clever Curl was created by a group of curl specialists inspired by the Curly Girl Method. Clever Curl products are carefully formulated to help strengthen, moisturise, hold and protect each and every curl type including our wavy, coily and kinky friends.  Clever Curl products are Australian made, vegan friendly, cruelty free and made without sulphates, silicones or drying alcohols. The entire range is 100% Curly Girl approved. What is the Curly Girl Method? The Curly Girl Method, originally created by hairstylist and curl advocate Lorraine Massey, who wrote Curly Girl: The Handbook, is a specific approach to the care and maintenance of all types of curly hair to enhance the natural beauty of the hair without the use of synthetic or cosmetic enhancements. The Curly Girl Method involves a four step approach of cleansing, conditioning, styling and drying. 1) Cleanse: No poo or co-wash to cleanse away dirt, oils and build up. 2) Condition: With preferred amount of conditioner. (Popular techniques are the 'squish to condish' and 'roping' methods). 3) Styling: Most commonly with creams, foams and strong hold gels. (Popular techniques are the 'praying hands', 'raking' and 'scrunching' methods). 4) Dry: Slow gentle drying is imperative. (Popular techniques are to 'plop' and then air dry or gently blow dry with a diffuser). Once the hair is 100% dry, apply the 'scrunch out the crunch' technique to reveal soft, bouncy curls! Do you want to learn more about the techniques used in the Curly Girl Method? See our Curly Girl Terminology page. Discover The Clever Curl Range Clever Curl offer a range of Curly Girl Method approved products to help you on your curly hair journey. Clever Curl Cleanser A clever cleanser designed to work as a no-poo to gently clean and hydrate the hair and scalp with virtually no lather. Cleaver Curl Conditioners There are two conditioners in this range to suit different hair types. These products are designed to be used as traditional conditioners and can be used as a leave-in. The Light Conditioner is designed to rehydrate the finest curl. The Rich Conditioner is designed to rehydrate coarse, thirsty hair. Clever Curl Treatments Clever Curl offer two specialised and ultra-nourishing treatments that are suitable for all hair types. The Curl Treatment is perfect for both the deep conditioning routine and/or as a leave-in. The Blonde Curl Treatment helps to reduce brassy yellow tones in coloured or naturally blonde and grey hair. Clever Curl Styling Products Complete your curly hair routine with Clever Curl styling products to suit all curly hair needs. Curl Wonderfoam provides long lasting maximum moisture, curl definition and a light medium hold. Curl Cream Leave-in offers long lasting maximum moisture and beautiful definition with no hold. May be used as a leave-in and/or for refresh. Curl Gel Humid Weather Clever is a unique gel that contains anti-humectant properties that work to provide a firm cast and seal and retain moisture in an already hydrated curl. Works perfectly in humid climate. Curl Gel Dry Weather Clever contains humectant properties to provide a firm cast and attract further moisture to a dehydrated curl. Works perfectly in a dry climate. Fragrance Free Do you prefer to use fragrance free haircare products on your curly tresses? No problem! Clever Curl offer fragrance free options across the range. Embark on your curly hair journey now and shop the Clever Curl range.

Say Goodbye To Bad Hair Days With Ultimate Repair Dealing with hair damage like dryness, split ends or breakage and looking for a solution to repair and care for your stressed out strands? Game: Changed. Wella’s Ultimate Repair is finally here. Ultimate Smoothness. Ultimate Strength. Ultimate Shine. Repairs hair damage in 90 seconds* with 99% less breakage** and 12x smoother hair.*** This new luxurious line contains science-based formulas to deliver inside and outside intense repair for all hair types. Featuring a nourishing 4-step at-home system that transforms damaged hair.  The Science Behind Ultimate Repair Chemical treatments, heat styling, UV rays and pollution can inevitably lead to hair damage. Unlike skin, hair cannot regenerate itself. This ability that skin cells have consists of 2 fundamental actions. 1) Rebuild: Existing cells create new cells by multiplying.​ 2) Replenish: Older cells are pushed to the surface, creating a barrier protecting the newer ones from external aggressors. New Wella Ultimate Repair offers a complete solution by rebuilding strength in the hair structure and replenishing its protective layer. Alpha-Hydroxy Acid rebuilds the bonds inside, penetrating the hair fiber at the deepest level. Bio-identical Omega-9 replenishes the outside barrier by ​coating the surface and filling in the cuticle to re-create a protective barrier. Discover The Complete Routine Step 1) Cleanse: Wella Ultimate Repair Shampoo 250ml A rich cream shampoo that cleanses gently and effectively, with a luxurious lather, while starting to rebuild hair. Step 2) Condition: Wella Ultimate Repair Deep Conditioner 200ml Provides intense inner strength without weighing hair down, leaving the hair soft to touch, feeling clean and fresh. Step 3) Treat: Wella Ultimate Repair Miracle Hair Rescue 95ml A treatment that repairs hair damage in 90 seconds. Intensively strengthens and smooths hair thanks to AHA & Omega-9. 4)​ Protect: Wella Ultimate Repair Protective Leave-in Cream Serum 140ml​​​ ​A delicate serum that protects, repairs and smooths all hair types. Gives instant frizz control and easier styling. Works perfectly on curls. Protects against breakage, UV, heat (230°C/450°F), mechanical damage and frizz. Ready to transform your hair? Shop the full Wella Ultimate Repair Routine now.

Winter is here! Have you noticed that your hair is looking a bit dry recently? Don’t worry, you’re not alone! As the seasons change, so can your hair. The chilly temperatures, cold winds and hot air from indoor heating can leave your hair dry, frizzy and even damaged. To help prevent these winter hair woes, read on below for our top 5 haircare tips to keep your hair looking at its best during these cold months.   1) Commit to using a hair mask once a week  Hair masks can make a world of a difference to dry and frizzy hair, and that’s why they are really important to add to your haircare regime over winter. A hair mask goes beyond a regular conditioner, by deeply conditioning the hair from the inside out. We recommend using a hydrating mask once a week to replenish lost moisture that heaters and cold winds can zap from hair. Look for a hair mask that contains moisturizing ingredients like the Moroccanoil Intense Hydrating Mask. This hair mask contains antioxidant-rich argan oil that helps to prevent dryness and combat frizz, for soft and smooth hair. Another ingredient to look out for is shea butter which helps to moisturize and soften hair. You can find organic shea butter in the Pure Sacred Mask. Key tip: Use a wide tooth comb to help evenly distribute the product through the mid-lengths to ends of your hair.   2) Stay hydrated  Here’s a fun fact - water makes up nearly 25% of the weight of a single strand of hair. Your scalp needs hydration to maintain healthy and strong hair. Drinking enough water will help to moisturize your scalp and help prevent split ends, which is ideal when you might be dealing with dry and brittle hair during winter.    3) Try a nourishing hair oil Using a hair oil can provide many benefits to your hair no matter the season. However, during the cold winter months when hair can become particularly dry and dull, a hair oil can be a powerful tool. The nourishment, hydration and radiance that hair oils can offer make adding one to your winter haircare routine a no-brainer. We recommend applying a hair oil on the mid-lengths to ends of your hair regularly, or wherever your hair most needs it. These are the best hair oils that we recommend for dry, frizzy and dull hair. Our best-selling hair oil Wella SP LuxeOil Reconstructive Elixir is amazing for smoothing, shine and nourishment. The Kerastase Elixir Ultime Original Hair Oil adds intense radiance to hair while reducing frizz and split ends for shiny, smooth and healthy hair.    4) Reduce heat styling If you’re like us at the Haircare Market, we love a good styling session! However, using hot styling tools can be damaging to your hair over time. During winter when hair is already prone to damage from harsh weather conditions, try reducing your heat styling use. For those times that you do use hot styling tools, remember to protect your hair! Using heat protection provides a protective barrier for your hair, locking in moisture and smoothing the cuticle.    5) Deeply condition your hair  You may have noticed the trend of this blog. Moisture. Introducing... leave-in conditioners! If you’re unfamiliar with leave-in conditioners, they are deeply nourishing products that don’t need to be rinsed off. Leave-in conditioners are great for dull, damaged or frizzy hair by providing moisture and smoothing the hair. We recommend Kevin Murphy’s Untangled Leave-In Conditioner which helps to restore and retain moisture in the hair. Another leave-in conditioner to try is the Matrix Biolage Hydrasource Daily Leave-In Tonic, which instantly renews shine and moisturizes hair.

Recreating that look at home just isn't so simple!  There are two key things to remember: Product and Technique. Firstly, you must use the right product.  Now, if all those supermarket hair products that seem like a bargain really were that good the salons would be using them, there's a reason they don't! Ideally you'll be using salon quality shampoo, conditioner and a weekly treatment to maintain your hair condition.  Then to prep the hair you'll need a top notch heat protector.  Check out GHD Unplugged Heat Protect Spray, EIMI Thermal Image, Indola Thermal Protector Spray or Juuce Heat Shield for some inspo Make sure your hair has been prepped - ideally blow-dried and is completely dry. Spray a thermal protectant throughout the hair, then section off your hair so you start straightening the lower layers and work to the top. Firmly glide straighteners down through each section of hair slowly, but not clamping the blades too tightly.  Don’t over straighten. To finish off you can use a serum or oil to tame any fly-aways and give shine.

There are likely two good reasons why your hair feels like straw. The first could be that it's so dried out from either heat styling or from environmental conditions.  This is the most common reason people assume their hair feels like straw... BUT DID YOU KNOW The second is that you may have been using protein-based shampoo, conditioner and treatments for too long, which also causes the hair to become hard and feel like straw.  So check what you are using as you may need to mix it up. Protein is great for hair that has been chemically damaged but not to be used all the time, moisture needs to be added in as well to balance it out. Drop us a line if you have any questions about the best product for you. xx