New In: Clever Curl

Calling all curlies! Are you looking to enhance and embrace your naturally textured and curly hair? Look no further! We're excited to announce that we are now stocking Clever Curl, your curl's new best friend!

About Clever Curl

Clever Curl was created by a group of curl specialists inspired by the Curly Girl Method. Clever Curl products are carefully formulated to help strengthen, moisturise, hold and protect each and every curl type including our wavy, coily and kinky friends. 

Clever Curl products are Australian made, vegan friendly, cruelty free and made without sulphates, silicones or drying alcohols. The entire range is 100% Curly Girl approved.

What is the Curly Girl Method?

The Curly Girl Method, originally created by hairstylist and curl advocate Lorraine Massey, who wrote Curly Girl: The Handbook, is a specific approach to the care and maintenance of all types of curly hair to enhance the natural beauty of the hair without the use of synthetic or cosmetic enhancements. The Curly Girl Method involves a four step approach of cleansing, conditioning, styling and drying.

1) Cleanse: No poo or co-wash to cleanse away dirt, oils and build up.

2) Condition: With preferred amount of conditioner. (Popular techniques are the 'squish to condish' and 'roping' methods).

3) Styling: Most commonly with creams, foams and strong hold gels. (Popular techniques are the 'praying hands', 'raking' and 'scrunching' methods).

4) Dry: Slow gentle drying is imperative. (Popular techniques are to 'plop' and then air dry or gently blow dry with a diffuser). Once the hair is 100% dry, apply the 'scrunch out the crunch' technique to reveal soft, bouncy curls!

Do you want to learn more about the techniques used in the Curly Girl Method? See our Curly Girl Terminology page.

Discover The Clever Curl Range

Clever Curl offer a range of Curly Girl Method approved products to help you on your curly hair journey.

Clever Curl Cleanser

clever cleanser designed to work as a no-poo to gently clean and hydrate the hair and scalp with virtually no lather.

Cleaver Curl Conditioners

There are two conditioners in this range to suit different hair types. These products are designed to be used as traditional conditioners and can be used as a leave-in. The Light Conditioner is designed to rehydrate the finest curl. The Rich Conditioner is designed to rehydrate coarse, thirsty hair.

Clever Curl Treatments

Clever Curl offer two specialised and ultra-nourishing treatments that are suitable for all hair types. The Curl Treatment is perfect for both the deep conditioning routine and/or as a leave-in. The Blonde Curl Treatment helps to reduce brassy yellow tones in coloured or naturally blonde and grey hair.

Clever Curl Styling Products

Complete your curly hair routine with Clever Curl styling products to suit all curly hair needs.

Curl Wonderfoam provides long lasting maximum moisture, curl definition and a light medium hold.

Curl Cream Leave-in offers long lasting maximum moisture and beautiful definition with no hold. May be used as a leave-in and/or for refresh.

Curl Gel Humid Weather Clever is a unique gel that contains anti-humectant properties that work to provide a firm cast and seal and retain moisture in an already hydrated curl. Works perfectly in humid climate.

Curl Gel Dry Weather Clever contains humectant properties to provide a firm cast and attract further moisture to a dehydrated curl. Works perfectly in a dry climate.

Fragrance Free

Do you prefer to use fragrance free haircare products on your curly tresses? No problem! Clever Curl offer fragrance free options across the range.

Embark on your curly hair journey now and shop the Clever Curl range.