12Reasons Creative Curl Cream will moisturise, condition, volumise and eliminate frizz for sleek, natural looking curls and waves. 12Reasons Creative Curl Creme provides nourishment for parched locks while amplifying curls and waves. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your curls every single day.

Benefits:

• Creates natural looking curls and waves
• Defines and conditions
• Controls frizz for smooth, glamorous curls
• Suitable for coloured hair
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How to use: Smooth through towel-dried hair to define, condition and defrizz. Apply slightly more product to dense areas. Style as desired.

12Reasons The Absolute Curl Creme is a true all-rounder. This rich styling creme creates effortless curls and enviable waves while boosting volume and smoothing frizz. Infused with nourishing ingredients to deeply moisturise and condition, your curls will be left looking smoother and sleeker than ever.

Benefits:

• Rich styling cream for curls
• Enhances curls while boosting body and volume
• Provides weightless definition and hold
• Smooths frizz and enhances shine for an instant pick me up
• Enriched with nourishing Coconut Oil and Hydrolysed Soy, Wheat and Corn Protein to moisturise and condition
• No product build-up, can be shampooed or brushed out easily
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How To Use: Distribute over damp or wet hair. Apply slightly more product to dense areas and style as usual.

12Reasons The Absolute Texturiser is perfect for creating effortless beachy waves. Formulated with lightweight sea salt, it delivers the messy, lived-in looks you’ve been longing for with a simple spray and scrunch. Enjoy an instant ocean texture and matte grip (minus the sticky, crunchy finish). Boasting long lasting hold and luminous shine, The Absolute Texturiser is an essential for textured, tousled hair.

Benefits:

• Lightweight spray
• Creates long lasting texture and shine
• Enhances curls and waves
• Adds body and grit with a natural finish
• Infused with nourishing Coconut Oil and Hydrolysed Keratin
• Suitable for all hair types (especially those looking for beachy volume)
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How to use: Shake before use. Spray on hair, working through with fingers to create instant texture and body.

Create natural looking body and texture with 12Reasons The Absolute Volume Powder. Looking to breathe new life into flat, lifeless hair? Volumising agents work to transform your hair for a thicker, fuller and bouncier result. This dual-purpose powder provides the perfect grip and texture when used for braids and updos. Clear, translucent and mess-free, it easily targets the areas in need of an instant lift. Simply work in the powder and watch it absorb and initiate maximum volume.

Benefits:

• Lightweight powder
• Spray in at roots for instant lift
• Creates natural looking body, volume and texture
• Delivers fuller, bouncier hair without compromising movement
• Suitable for all hair types
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How to use: Spray 1 to 2 pumps, 10cm from hair, focusing on roots. Work through hair with fingers to style and volumise when in need of extra oomph.

Add definition with a soft, natural look and feel with 12Reasons Creative Styling Creme. Nourishes hair while controlling frizz and boosting volume, leaving hair styled to perfection. Hair is nurtured to look and feel its absolute best, giving you 12 reasons to love your style every single day.

Benefits:

• Moisturises, conditions and creates volume
• Adds definition to all hair types
• Leaves hair smooth, shiny and easy to style
• Controls frizz for sleek, healthy looking hair
• Suitable for coloured hair
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How to use: Smooth through towel-dried hair to smooth, condition and defrizz. Apply slightly more product to dense areas. Style as desired.

• Banishes unwanted yellow tones
• Ideal for grey, blonde and highlighted hair
• Rich nourishment and hydration
• Nurtures dry and damaged hair
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan friendly and not tested on animals

How to use: Apply after using 12Reasons Purple Shampoo. Leave on for a few minutes. Rinse.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.

Benefits:

• Banishes unwanted yellow tones
• Ideal for grey, blonde and highlighted hair
• Rich nourishment and hydration
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan friendly
• Not tested on animals

How to use: Apply 12Reasons Purple Shampoo to wet hair. Massage into a rich lather, then rinse. Follow with 12Reasons Purple Conditioner or a 12Reasons Hair Mask.

12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is given gorgeous shine in no time.

Benefits:

• Protects from frizz and adds shine to dull, damaged hair
• Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
• Macadamia Oil: adds softness and shine
• Avocado Oil: helps hydrates dull, damaged hair
• Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Dispense a small amount of serum onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.

12Reasons Keratin Hair Treatment Mask helps to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!

Benefits:

• Intensely hydrating and strengthening for damaged hair
• Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
• Macadamia Oil: adds softness and shine
• Avocado Oil: helps hydrates dull, damaged hair
• Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: After rinsing shampoo from hair. Apply Keratin Treatment Mask to hair and massage in to distribute (can also be combed through with a wide tooth/shower comb). Leave in for a few minutes before rinsing.

Restore strength to damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin Conditioner is formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time.

Benefits:

• Hydrating and strengthening for damaged hair
• Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
• Macadamia Oil: adds softness and shine
• Avocado Oil: helps hydrate dull, damaged hair
• Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Apply after rinsing 12Reasons Keratin Shampoo. Leave on for a few minutes. Rinse.

Banish breakage! 12Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time! 

Benefits:

• Gently cleanses and adds strength to damaged hair
• Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
• Macadamia Oil: adds softness and shine
• Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
• Avocado Oil: helps hydrate dull, damaged hair
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

12Reasons Marula Oil Serum adds brilliant shine to frizzy hair whilst smoothing fly-aways for a soft, sleek look. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!

Benefits:

• Dry frizzy hair is smoothed and tamed
• Hydrating Marula Oil: controls frizz and fly-aways
• Argan Oil: restores and gently strengthens
• Fruit and Seed Oils: add softness and shine
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Dispense a small quantity of serum onto the palm of your hand. Rub between both hands and apply to clean, damp or dry hair. Use comb for distribution.

Deeply nourishing 12Reasons Marula Oil Hair Treatment Mask brings vital hydration to frizzy, unmanageable hair. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!

Benefits:

• Dry frizzy hair is smoothed and tamed
• Hydrating Marula Oil: controls frizz and fly-aways
• Argan Oil: restores and gently strengthens
• Fruit and Seed Oils: add softness and shine
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Apply a generous amount of the mask to clean, dry hair and let process for 7-10 minutes before rinsing. Use 2-3 times weekly.

Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner. Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

• Dry frizzy hair is smoothed and tamed
• Hydrating Marula Oil: controls frizz and fly-aways
• Argan Oil: restores and gently strengthens
• Fruit and Seed Oils: add softness and shine
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals.

How to use: Apply to hair after using the 12Reasons Shampoo. Leave on for a few minutes, then rinse off.

Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

• Dry frizzy hair is smoothed and tamed
• Hydrating Marula Oil: controls frizz and flyaways
• Argan Oil: restores and gently strengthens hair
• Fruit and Seed Oils: add softness and shine
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Apply shampoo to wet hair, massage, rinse then follow with the 12Reasons Marula Oil Conditioner.

12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine to hair, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

• Adds softness and dazzling shine to dull hair
• Dry and distressed hair is smoothed and protected from frizz
• Argan Oil: restores and gently strengthens
• Coconut and Avocado Oil: hydrates and detangles
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Dispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.

Deeply hydrate dry hair with 12Reasons Argan Oil Hair Treatment Mask! Nourishing Argan Oil is combined with rich Avocado and Coconut Oil to soften and moisturise dry and dull hair. Revitalising, moisturising and deeply conditioning, 12Reasons Argan Oil Hair Treatment Mask brings vital hydration back to dry hair. Lacklustre hair is transformed in just 10 minutes, becoming luminous and hydrated.

Experience the transformational ability of 12Reasons.

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

Benefits:

• Argan Oil: restores and gently strengthens
• Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
• Adds shine and eliminates frizz
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan and not tested on animals

How to use: Apply a generous amount of hair mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for mega hydration!

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

• Argan Oil: restores and gently strengthens
• Coconut and Avocado Oil: hydrates and detangles dry hair
• Macadamia Oil: deep conditioning benefits
• Adds shine and eliminates frizz
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan and not tested on animals

Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.

1. Cleanse
2. Detangle
3. Colour protection
4. Rich nourishment
5. Anti-frizz
6. Eliminate product build up
7. Deeply moisturise
8. Add brilliant shine
9. Smooth
10. Nurture dry and damaged hair
11. Improve manageability
12. Wont weigh hair down

Benefits:

• Argan Oil: restores and gently strengthens
• Coconut and Avocado Oil: hydrates and detangles dry hair
• Macadamia Oil: deep conditioning benefits
• Adds shine and eliminates frizz
• Colour safe
• Paraben and sulphate free
• Designed and formulated in Australia
• Vegan
• Not tested on animals

How to use: Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Argan Oil Conditioner or 12Reasons Argan Oil Hair Treatment Mask.