The Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that contains salon-strength purple micro-pigments to instantly remove yellow and brassy tones in blonde or grey hair. Formulated with with hydrating guarana. 

How to use: Use on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the Fudge Clean Blonde Violet Toning Conditioner.

Tip: We recommend using gloves when applying this product, as staining may occur. You don't need to use this shampoo everyday. Alternate it with your regular shampoo.

The Fudge Clean Blonde Violet Toning Conditioner is a purple-pigmented conditioner that has been specially formulated to help condition blonde hair while removing unwanted brassy tones. It can be used all the time as your regular conditioner. This is the original formula.

How to use: After using the Fudge Clean Blonde Violet Toning Shampoo, massage through wet hair, focusing on the mid lengths and ends. Leave in for 2-3 minutes. Rinse.

Featuring Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Shampoo is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.

Benefits:

• Repairs damaged blonde hair
• Strengthens the hair
• Boosts vibrancy in the hair
• Reconstructs bonds

How to use: Apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well. For optimal results, use with the Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner.

Tip: We recommend using gloves when applying this product, as staining may occur.

Featuring Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Conditioner is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.

Benefits:

• Repairs damaged blonde hair
  
• Strengthens the hair
• Boosts vibrancy in the hair
• Reconstructs bonds

How to use: After using the Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo, apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well.

Tip: We recommend using gloves when applying this product, as staining may occur.

The Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.

How to use: Apply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with Fudge Everyday Clean Blonde Damage Rewind Conditioner. 

Tip: We recommend using gloves when applying this product, as staining may occur.

Fudge Elevate Powder is a lightweight styling powder to help give volume, grip and texture while styling.

How to use: Shake loosely onto the roots of dry hair. Style as desired, work through with your fingers or backcomb with a teasing brush.

Previously known as OOMF Big Hair Elevate Styling Powder

How to Use: Apply from roots to ends after washing and style as normal. If additional heat is used on the hair, it can be used directly before further styling.

Damage Rewind Reconstructing Conditioner is for repairing and strengthening damaged hair. Featuring Fudge's repairing Opti-PLEX technology, it is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour for 30 washes.

Benefits:

• Repairs damaged hair
• Strengthens the hair
• Smooth and brightens the hair
• Reconstructs bonds

How to Use: Apply to wet hair and massage into the hair and scalp, concentrating on the ends. Rinse well. 

How to use: Spray onto dry hair to finish your style. Spray from arms length.

Featuring Fudge's repairing Opti-PLEX technology, Damage Rewind Reconstructing Shampoo is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour in for 30 washes.

Benefits:

• Repairs damaged hair
• Strengthens the hair 
• Smooth and brightens the hair
• Reconstructs bonds

How to Use: Apply to wet hair, massage into the hair and scalp to create a lather. Rinse well. Follow with Damage Rewind Reconstructing Conditioner.

Fudge Luminizer Weightless Conditioner creates instant illuminated and frizz-free hair for 48 hours with 100% shine. Features Fudge's unique Opti-PLEX technology and lightweight Micellar Oil Complex, Luminizer Moisture Boost Shampoo is formulated to cleanse, moisturise and illuminate each strand whilst working to strengthen the hair for brighter and smoother results. Moisturises and hydrates the hair. Strengthens the hair. Eliminates frizz. 48 hour weightless hydration.

How to use: After shampooing with Fudge Luminizer Moisture Boost Shampoo, apply to hair and distribute through to the ends. Rinse.

Lightweight and non-sticky, Fudge Xpander Foam provides a strong hold and long-lasting body from root to tip. Increasing density by up to 180%, the fast-absorbing foam is formulated with a conditioning cocktail of vitamins to nourish and protect up to 235°C.

How to use: Shake can well and hold upside down to dispense foam into hands. Apply throughout damp hair evenly. Blow dry (use a brush for extra volume) and style as preferred.

Tip: The more you use, the bigger your hairstyle.

For eliminating frizz and brightening the hair, the Fudge Luminizer Moisture Boost shampoo features Fudge's unique Opti-PLEX technology and lightweight Micellar Oil Complex.

Luminizer Moisture Boost Shampoo is formulated to cleanse, moisturise and illuminate each strand whilst working to strengthen the hair for brighter and smoother results.

Benefits: 

• Moisturises and hydrates the hair
• Strengthens the hair
• Smooth and brighter results
• Eliminates frizz

How to Use: Apply to wet hair and massage into hair and scalp. Rinse well and follow with Fudge Luminizer Weightless Conditioner.

The Fudge Professional Everyday Clean Blonde Damage Rewind Conditioner gently conditions hair while gradually removing yellow tones and damage from blonde hair. This purple-toning conditioner has been specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology for strengthening hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.

How to use: Apply to damp hair after shampooing with Fudge Everyday Clean Blonde Damage Rewind Shampoo. Massage through hair concentrating on the ends and rinse thoroughly. 

Tip: We recommend using gloves when applying this product, as staining may occur.

The Fudge Xpander Gelee Shampoo is ideal for stronger and healthier hair. Featuring Fudge's unique Opti-PLEX and Colour Lock technology, Xpander Gelee Shampoo is designed to instantly add volume and thickness to the hair whilst leaving the hair feeling soft and refreshed. Ideal for fine and limp hair, this shampoo is designed for daily use to leave the hair feeling stronger and healthier. Locks colour in for 30 washes.

How to use: Apply to wet hair and massage into hair and scalp. Ensure full coverage. Rinse well. For optimal results, follow with the Fudge Xpander Whip Conditioner.

Create beach waves with texture and add body to flat hair with the Fudge Salt Spray. Contains UVisiShield technology to help protect and strengthen your hair from damage and dryness all day long. Hold factor - 2.

How to use: Apply to damp or dry hair, scrunch to enhance natural wave through hair and leave to dry naturally.

The Fudge Skyscraper is a light-medium hold hairspray gives all day hold with a weather-proof, flexible finish. Controls frizz and flyaways. Lightweight, super fine, dry mist can be built up and easily layered without over-loading. Effortlessly brushes out.

How to use: Shake well. Hold can upright 25-30cm from hair and spray evenly.

The Fudge Hed Shine is a weightless dry oil mist that adds instant luminising shine to hair. Formulated with with Jojoba Oil and Argan Oil delivers all-day shine with no greasiness.

How to use: Shake well. Unlock actuator. Hold can 15cm/6 inches from head and spray over finished style.

The Fudge Xpander Whip Conditioner is ideal for creating denser and thicker hair. Featuring Fudge's unique Opti-PLEX and fibre dense technology, Xpander Whip Conditioner visibly strengthens and thickens the hair for a fuller and more dense look. Locks colour for 30 washes.

Benefits:

• Fibre dense technology
• Densifies hair by 180% 
• Strenghtens hair 

How to use: After using the Fudge Xpander Gelee Shampoo, apply to wet hair. Massage into hair and scalp. Ensure full coverage. Rinse well.

The Fudge All Blonde Condition and Shield Mist leaves all tones of blonde hair vibrant and shiny, while at the same time shields your hair from UV damage, pollution and heat. Opti-PLEX technology works deep into the core to reconstruct the hair bonds after chemical, styling and environmental damage. Enviro-shield technology combines environmental protection, UV filters and heat protection to fight off all the elements. Leaves hair feeling nourished, hydrated and healthy.

Hydrates and tames frizz. Heat protection. Adds shine. Nourishes. Prevents damage. Shields from pollution. Nourishes.

How to use: Spray over wet or dry hair. Do not rinse. 

Tip: For best blonde results, use with the rest of the Fudge All Blonde product range.

Fudge Blow Dry Aqua Primer has 10 in 1 benefits and is the essential first step for the ultimate, long-lasting blow dry. Non sticky, weightless natural feel.

• Weightless
• Heat protection (to 230ºC)
• Nourishes hair
• Hair feels softer
• Hair look and feels smoother for longer
• Reduces frizz
• All day humidity protection
• Adds shine
• Natural Looking volume
• Long lasting hold

How to use: Apply to damp, towel dried hair, smooth through to the ends and blow dry.

Fudge All Blonde Colour Lock Conditioner, keeps your colour vibrant and bursting with shine for up to 10 weeks. Whether your hair is natural, honey blonde, white or an ashy blonde, this deep conditioning formula with Lemon Extract leaves your hair bright and glossy. Opti-PLEX™ technology works deep into the core of your hair to repair damage caused by chemical services, styling and the environment. Infused with FragranceFuse™ technology, it leaves hair with a fragrance that lasts for 24 hours.

How to use: After shampooing your hair with Fudge All Blonde Colour Lock Shampoo or Fudge All Blonde Colour Boost Shampoo, apply to the mid lengths to ends of your hair, and massage through. Leave in for 5-10 minutes and rinse thoroughly.

Fudge Aqua Shine Serum is the ultimate weightless, smoothing, glossing finish for every style. All day frizz control and a mirror shine finish. 

How to use: Apply to dry hair and smooth through the ends, for all day shine and smoothness. Alternatively, you can apply it to damp hair before styling. 

Tip: Works great with Aqua Primer!

Fudge All Blonde Colour Boost Shampoo makes blonde hair visibly lighter and brighter in just two weeks. The deep cleansing, Sulphate-free formula, is enriched with Lemon Extract, which leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. 

How to use: Apply to wet hair, and massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results follow with Fudge All Blonde Colour Lock Conditioner

Fudge Treatment Time Machine: Top Lock is a deep conditioning treatment that penetrates hair to instantly condition and repair damage. Enhances shine and seals split ends in just 1 use!

How to use: Use once or twice a week in place of your usual Fudge Conditioner. Apply to pre-shampooed hair and leave in for up to 10 minutes. Rinse. Style as usual. 

The Fudge All Blonde Colour Lock Shampoo, keeps your colour vibrant and shiny, for up to 10 weeks. Suitable for natural, honey blonde tones, to white, ashy blondes. Deep cleansing formula with Lemon Extract, leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services, styling and the environment. FragranceFuse™ technology infuses each strand of hair with a fragrance that lasts for 24 hours.

How to use: Apply to wet hair. Massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results, follow with Fudge All Blonde Colour Lock Conditioner

Fudge Hair Shaper is a strong hold styling product that will texturise, mold, piece or shape hair. It has a hold factor of 4 with a semi-matte finish.

How to use: Apply a small amount through damp or dry hair for your desired style. Add more for extra hold.

Fudge Push It Up Blow Dry Spray is a lightweight non-sticky spray to increase volume and body as well as smooth fly-aways. Helps protect your hair from heat damage.

How to use: Spray onto damp hair before blow drying. Spray on your roots and then the rest of your hair if necessary. Blow dry using the right tools to get the most body and fullness.