Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all hair colours (reducing gold tones) in 3 minutes or less. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. 

How to use: Work through dry hair for strong lasting control.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very light blonde hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes, then rinse conditioning colour until water runs clear.

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond to nurture and repair your hair, leaving you with a healthy, radiant glow. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free heat protectant is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply to damp hair, distribute the product through the hair. Depending on hair length apply 3-5 pumps distributing evenly from roots to ends, then diffuse or blow-dry.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Glass Hair Treatment, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Shine bright and transform your hair with this fast-acting, weightless hydration conditioning elixir. Experience silky softness, reflective shine, and instant illuminating effect, leaving your hair vibrant for a glass-like finish. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free glass hair treatment is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality Shampoo, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. Rinse off prior to styling.

Includes:

1x Pure Uplift Volume Shampoo 300ml

Gently cleanses hair adding weightless volume to fine or flat hair. Exclusive ‘pure complex’™ (certified 100% organic extracts) and Buriti Oil up-lifting volume, adding fullness and shine. Lifts fine hair up and fills it out. Hair looks fuller and feels thicker. Contains Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.

1x Pure Uplift Volume Conditioner 300ml

Conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. High in beta-carotene for shiny, thick hair and healthy scalp . Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. 

1x Pure Miracle Renew Mask 250ml

An anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

Includes:

1x Pure Precious Shampoo 300ml

Contains Organic Mongongo Oil, Shea Butter and Argan Oil to repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. 

1x Pure Precious Conditioner 300ml

Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Repair damage from chemicals, colour and heat.

1x Pure Sacred Mask 250ml

This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Includes:

1x Pure Fusion Complex Shampoo 300ml

This shampoo is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV, thermal and humidity. Repairs split ends to d-frizz, smooth and make hair more manageable.

1x Pure Fusion Complex Conditioner 300ml

Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalizes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

1x Pure Miracle Renew Mask 250ml

An anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

The PURE Sacred Mask contains Organic Shea Butter, Marula Oil and Argan Oil to restore moisture while softening and strengthening all hair types. PURE Sacred Mask saturates hair with intensive moisture and seals it in. Enriched with selective treatment oils to enhance smooth, silky and healthier hair. Softens and deeply conditions all hair types.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

Experience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity.

Formulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp.

Buriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.

Elevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous, healthy-looking hair.

How to use: Apply a small amount to wet hair. Lather. Rinse well. Repeat if necessary. Follow with Pure Uplift Volume Conditioner for best results. 

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. 

Organic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.

Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

How to use: After rinsing Pure Uplift Volume Shampoo, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.

Experience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Sulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.

How to use: Apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.

Experience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with Pure Precious Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience PURE Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.

Infused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.

Moisturizing actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalised hair that shines with strength and vitality.

How to use: Apply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with Miracle Renew Conditioner or Miracle Renew Mask for a more intense treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Leaves hair with a smooth, luminating finish.

• Enhances hair strength and guards against breakage.

• Antioxidants protect hair from environmental damage.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.

• Tames frizz for smoother, polished hair.

• Leaves hair with a radiant, healthy looking glow.

• Provides weightless hydration to hair.

• Antioxidants protect hair from environmental damage.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

How to use: Massage into damp hair. Lather. Rinse. Follow with Pure Goddess Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Pure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.

Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.

Experience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.

How to use: After shampooing with Pure Goddess Shampoo, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. 

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with Pure Fusion Complex Conditioner or Bond Repair Treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

How to use: After rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.

Tip: For best results, use with Pure Fusion Complex Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.

Enriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.

Formulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.

How to use: After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.

Tip: For damaged and weak hair, pair with the Pure Fusion Complex Shampoo and Conditioner.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.