Is Oribe Worth the Hype?

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If you’re reading this then chances are you probably love beauty, and beyond that, you love haircare. So I’m 100% sure you’ve seen Oribe everywhere: your TikTok fyp, your fave beauty influencer raving about it, browsing on haircare.co.nz 👀 So let’s dive in and see if Oribe is worth the hype…

Oribe Gold Lust Range for dry and damaged hair

Who and What is Oribe? 


A bit of history first…Oribe Canales was born in Cuba in the 50’s and rose to be one of the most sought-out hairstylists in New York during the 80’s and 90’s. He worked with big names like Jennifer Lopez, Cindy Crawford, Naomi Campbell and Lady Gaga. He was best known for the iconic 90’s supermodel blowout we all love (and hope to achieve at home). 


In 2008, Oribe partnered up with Daniel Kaner to create a line of products that he believed was missing in the luxury beauty industry, the iconic haircare we know now as Oribe. Oribe’s vision was that the haircare line would be more than the products, but that it would be a whole experience for both hairstylists and clients.


So Why Has Oribe Risen To Become a BeautyTok Fave?


One thing about BeautyTok is that they love their “worth the splurge” videos and Oribe consistently makes its appearance 👀 coincidence? I think not!


Oribe has built a loyal following in the 18 years they’ve been in the industry and the simple reason is that it’s because they have created genuinely good products that people love. Influencers often highlight how much they repurchase the products because of how beautiful the packaging is, how smooth and shiny it makes their hair and because of its iconic smell!


The iconic Côte d’Azur fragrance has become its own thing, people rave about it all the time! And this was no accident on Oribe’s part; according to Kaner, Oribe thought that when someone walked out of the room, their fragrance should still be there. Combined with the high-performing formulation and its elegant packaging, using Oribe feels like bringing the salon experience at home (which is all we want really). 


Performance In Mind


Every Oribe collection is developed with specific hair concerns in mind, whether you’ve got scalp concerns, wanting to protect your coloured hair, boost volume or control frizz, Oribe’s got you covered. The formulation of the products are highly concentrated, which means that a little goes a long way. Oribe is grounded in formulation technology and ingredients that ensures your hair isn’t just great for a day, but that it works to support your hair over-time!



Model imagery with beautiful hair

Our Favourite Oribe Products


Gold Lust Repair & Restore Shampoo and Conditioner

Best for: Dry and damaged hair


If your hair is feeling dry and damaged from heat styling, stress from colouring or bleaching then the Gold Lust Repair & Restore duo sounds like a great place to start! It cleanses gently while helping restore softness, smoothness and shine to your hair while also helping protect your hair from damage.


Dry Texturizing Spray

Best for: Texture and oil control 


If you ask an Oribe fan what their holy-grail Oribe product is, there’s a good chance the Dry Texturing Spray gets a mention. Loved by hairstylists and BeautyTok, this spray instantly adds volume and texture while absorbing any un-wanted oils. It’s ideal for extending your hairstyle in-between washes and creating that woke-up-like-this styled look. 


Curl Gloss Treatment

Best for: Curly, coiled and textured hair 


Curly hair often need a boost of hydration to keep it moisturised, defined and shiny; safe to say this treatment does all three 🙂‍↕️ The Curl Gloss treatment is a lightweight gel that provides a soft and natural hold for curls without weighing it down or making it feel stringy (iykyk). A blend of Brazilian extracts, including Passion Flower, Jicama and Cupuacu fight humidity and conditions deeply for soft yet defined curls that hold all day.

The Final Verdict… 🥁


Oribe has become one of the iconic and recognisable names in the luxury haircare industry, and for a good reason. The combination of professional expertise, high-performing ingredients and a luxurious experience, have all worked together to establish the brand with a reputation that goes far beyond the trends (and we know there are a lot of those!!!)


Whether you’re looking to level-up your haircare routine or simply wanting to try an iconic product, Oribe offers something for every hair type and concern. So if you’re wondering if Oribe is worth the hype, I’ll leave you with this: Oribe isn’t just another haircare brand, it’s an experience, and a luxurious one at that! Like all of its loyal followers, once you try it, it’ll be easy to understand the hype and why everyone keeps coming back 😍

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