Pure Haircare
Pure haircare products are blended with naturally derived ingredients including their exclusive Australian Certified Organic Complex. Pure haircare is vegan friendly, cruelty free, sulphate free and paraben free.
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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.
Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.
How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.
Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.
Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.
Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.
Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.
Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.
Benefits:
- Activates targeted bond repair from the first wash.
- Gently cleanses while fortifying the inner hair structure.
- Prepares hair for deeper repair, softness and resilience.
How to use: Apply Pure Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up. Rinse thoroughly. Repeat if needed. Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.
Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Mask Treatment. Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use.
Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within.
Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.
Benefits:
- Delivers deep, targeted repair to damaged areas.
- Smooths the hair surface for a silky finish.
How to use: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair. Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation. Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.
Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.
Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.
Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.
Benefits:
- Restores strength and softness from within.
- Detangles and smooths without weighing hair down.
- Enhances shine, resilience and manageability.
How to use: After cleansing with the Pure Lamellar Eternity Shampoo, apply Pure Lamellar Eternity Conditioner to clean, damp hair. Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes. Rinse thoroughly. Use Pure Lamellar Eternity Mask Treatment as needed and finish with the Pure Lamellar Eternity Leave In Treatment.
Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Leave-in Treatment. Complete your transformation with this Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience.
Remaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine.
Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.
Benefits:
- Provides ongoing bond repair and strengthening.
- Protects against heat, UV and environmental stress.
- Smooths, hydrates and enhances shine.
How to use: Apply Pure Lamellar Eternity Leave In Treatment to clean, towel-dried hair. Work evenly through mid-lengths and ends using fingers or a comb. Leave in and style as desired. The formula continues to repair and protect long after application. Pair with the full range of Pure Lamellar Eternity for optimum results.
Pump Pure 1 Litre Shampoo and Conditioner.
Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.
How to use: Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with Pure Colour Angel Conditioner.
Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.
The Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturizes, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colored hair and combats color aging, prolonging color longevity and preserving radiance. Ideal for color-treated, dry, or damaged hair, suitable for all hair colors.
Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.
How to use: After shampooing with the Pure Colour Angel Shampoo, apply through mid-lengths and ends and massage. Leave for 1-2 minutes and rinse.
Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.
Includes:
1x Pure Precious Shampoo 300ml
This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.
1x Pure Precious Conditioner 300ml
Designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.
Includes:
1x Pure Goddess Shampoo 300ml
Featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling. Formulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the Pure Sacred Mask. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality. Free of parabens, sulfates, gluten and vegan friendly. Helps defend against UV, thermal damage and humidity.
1x Pure Goddess Conditioner 300ml
Features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling. Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.
Includes:
1x Pure Colour Angel Shampoo 300ml
Crafted to nourish fragile coloured hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturisation, repair, and softness, while specialised treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.
1x Pure Colour Angel Conditioner 300ml
Features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of coloured hair, ensuring colour and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturises, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colorued hair and combats colour aging, prolonging colour longevity and preserving radiance. Ideal for colour-treated, dry, or damaged hair, suitable for all hair colours. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.
Includes:
1x Pure Forever Blonde Shampoo 300ml
A premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. This Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. It gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair. Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity. Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
1x Pure Forever Blonde Conditioner 300ml
A revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense. Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.
Includes:
1x Pure Uplift Volume Shampoo 300ml
This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity. Formulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp. Buriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.
1x Pure Uplift Volume Conditioner 300ml
Formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. The exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.
Includes:
1x Pure Lamellar Vitality Shampoo 300ml
Featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil. Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.
1x Pure Lamellar Vitality Conditioner 240ml
This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil. Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil acts as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.
The Pure Pre-Shampoo Scalp Scrub is an enriched pre-wash exfoliation treatment designed to be used before shampooing for an intense hair and scalp detox. Drawing on Pure’s organic origins, this revitalising scrub gently exfoliates to refresh the scalp, remove build-up and create a clean, balanced foundation for a healthy haircare ritual. Modern haircare is no longer just about cleansing the hair. It’s about creating healthier-looking hair from the foundation up.
Benefits:
- Gently exfoliates the scalp.
- Helps remove excess oil, dead skin cells and product build up.
- Purifies and refreshes the scalp.
- Supports a balanced scalp environment.
- Helps relieve the feeling of scalp congestion.
- Leaves the scalp feeling clean, fresh and comfortable.
- Creates the ideal foundation for healthy-looking hair.
- Hair feels lighter, cleaner and refreshed.
How to use: Before shampooing, apply to damp scalp. Gently massage in circular motions to exfoliate, remove build-up and stimulate the scalp. Rinse thoroughly, then follow with your preferred Pure Shampoo and Conditioner for best results.
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Pure Haircare
Discover Pure Haircare, an Australian-made and owned professional haircare brand focused on combining salon-quality performance with naturally derived ingredients and conscious beauty practices. Pure Haircare products are blended with naturally derived ingredients, including the brand’s exclusive Australian Certified Organic Complex, designed to help nourish, hydrate and support healthier-looking hair. The range is suitable for a variety of hair types and concerns, offering solutions for moisture, repair, colour care, smoothness and everyday hair maintenance.
Loved for its gentle yet effective formulas, Pure Haircare creates products that help leave hair feeling soft, manageable and refreshed without compromising on ingredient quality. From shampoos and conditioners to treatments and styling essentials, the collection is designed to deliver lightweight, salon-inspired results while supporting healthier hair over time. Pure Haircare is also vegan friendly, cruelty free, sulphate free, paraben free and gluten free, making it a popular choice for those looking for more mindful haircare options.
Pure Haircare is committed to sustainability and environmentally conscious practices across the brand. The range features 100% certified organic ingredients and bottles made from 100% Australian land waste plastic, while the company also operates as carbon neutral. Combining naturally inspired formulas with modern haircare technology, Pure Haircare delivers professional-quality haircare with a cleaner and more conscious approach to beauty.
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