Pure Curly Girly can be used as a daily moisturising curl primer, for natural looking bouncy curls, or alternatively as a pre-style foam preparing the hair prior to adding other products for extra oomph. Ideal for those looking to define, shape and smooth big bold waves or hair that requires moisture and nourishment. Curly Girly creates weightless body and volume on fine to medium hair types. Perfect for wavy, curly, frizzy and dry/damaged hair.

How to Use: Depending on length, apply 2-5 pumps to damp hair. Comb through to distribute product evenly throughout hair, and air dry or blow dry with a diffuser.

The Pure Volumising Spray creates anti-gravity all-over bodifying fullness in all hair types. Protects against UVA, UVB and UV damage from the sun. Lightweight body texture spray. Body building root lift, dry texture and thicker hair.

How to use: Spray onto roots for volume, and mid-lengths and ends for thicker hair. Can be applied to wet or dry hair - blow dry for maximum volume.

Pure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients are certified 100% organic extracts. Suitable for all hair types. Light control with a natural shine.

Benefits:

• Lightweight thermal protection.
• Innovative bond technology that protects, repairs and strengthens hair.
• Nutritive cocktail providing thermal activated hair protection. Energises and boost cell metabolism and smooths hair scales.
• Protects the hair fibre against heat styling tools.
• Dry invisible formulation provides a smooth barrier between hair and hot styling tools.
• Humidity resistant & UV protection.
• Smooths and shines.

How to use: Spray on hair before using hot tools. Can be used in wet or dry hair.

Pure Oomph Wax Spray enhances control and texture for all hair types with its innovative wax-dry formula. This high-performance finishing spray delivers a casual matte finish, offering both disheveled volume and flexible hold. Additionally, it provides thermal defense to protect your hair from heat styling and chemical treatments, ensuring your look remains effortlessly styled and protected.

How to use: Shake well, hold can 30cm away and spray on finished style. 

The Pure Shaping Serum is a versatile spreadable sculpting serum that gives hair more body and shine. UV, Thermal and Humidity defense to protect against overexposure to the sun, swimming, chemical treatments and heat styling. Controls frizz providing a natural looking style. Styling bodifying agents provides long lasting memory and texture. Medium-Strong control. High Shine.

How to use: Spread evenly throughout towel dried hair. Style as usual.

Tip: Can also be used on dry hair as a finishing product.

Experience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering comprehensive defense against UV rays, thermal damage, and humidity.

Infused with soft, micro natural rice starch particles, this volumising powder delivers immediate fullness and lift without any visible residue. Its neutral color seamlessly blends with all hair shades, ensuring a flawless finish with every application. Elevate your styling routine with Pure Finest Volumising Powder and discover the secret to effortlessly volumised hair with flexible texture and lasting hold.

How to Use: Turn directional nozzle onto the root area where volume is desired, and pump required amount to the area. Alternatively you can apply to the hair for added texture and thicker, fuller style definition.

Introducing the Pure Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types but also provides protection against UVA, UVB, and sun damage, ensuring your hair stays healthy and vibrant.

Achieve that coveted beachy look with ease—simply spray onto wet or dry hair to create your desired effect. Enjoy a smooth, non-sticky finish that lasts, perfect for achieving that effortless, tousled style every day.

Elevate your hairstyling routine with PURE Beach Texture Spray and embrace natural-looking waves and texture effortlessly.

How to Use: Spray into wet or dry hair for the desired effect. 

Deep clean your hair and scalp with the Pure Walnut Scrub, for a scalp detox.

• Formulation is packed full of antioxidants for a healthy scalp.
• Removes product build up.
• Regular use will help ensure healthy, dandruff free, non-greasy hair.
• Stimulates hair follicles.
• Healthy hair growth.
• Removes dead skin cells.
• Detoxifies and purifies scalp

How to use: Apply before shampooing. Distribute into wet hair, massaging into the scalp, and through to the ends. Rinse thoroughly and follow with shampoo. Shampoo and Condition as usual.

Hold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair back or high pompadours. This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.

How to use: Rub into palm of hands and apply to damp or dry hair. Style as preferred.

Pure Plumping Clay Spray is your go-to solution for creating effortlessly textured and shapely hairstyles. This versatile spray builds remarkable volume while ensuring your styles stay perfectly in place. Ideal for achieving that stylishly messy, undone look, it adds substantial volume and a sexy, flexible texture without any visible residue.

Our innovative formula provides invisible support, enhancing your hair’s natural body and dimension. Additionally, it offers thermal defense, shielding your locks from the damaging effects of heat styling and chemical treatments.

Pure Plumping Clay Spray is vegan-friendly and free from sulfates, parabens, and gluten, making it a thoughtful choice for both your hair and the environment. Enjoy stunning volume and a flawless finish with every application.

How to use: Shake can well, hold can 30cm away from hair and spray on finished style.

Pure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.

The innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with Pure Styling Primer, making every styling session efficient and effective.

How to use: Spray into wet or towel dried hair from roots to ends. Cuts blow dry time and amplifies benefits from other styling products. 

The Pure Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving any residue. Perfect for styling with hot tools with thermal defence to protect against damage. Medium hold with a low shine and invisible finish. Great for fine-medium hair types.

How to use: Shake can well. Apply to styled hair for added texture. Can be reworked and layered to build more body. 

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

Create a texturised look with body and flexible movement. Pure Texture Paste has an ultra-lightweight formula that adds flexible control without weighing the hair down. Define the hair with texture, forming shape without frizz. Hair is left with an invisible flexible hold and can easily be reworked.

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. 

How to use: Work through dry hair for strong lasting control.