Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with Pure Fusion Complex Conditioner or Bond Repair Treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.

• Tames frizz for smoother, polished hair.

• Leaves hair with a radiant, healthy looking glow.

• Provides weightless hydration to hair.

• Antioxidants protect hair from environmental damage.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. 

Organic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.

Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

How to use: After rinsing Pure Uplift Volume Shampoo, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.

The Oli G Total Refresh pH Balancing Shampoo delivers the perfect balance of cleanse and care. With an optimised pH formula, it removes buildup while protecting the hair’s natural moisture - leaving it shiny, strong, and frizz-free.

Benefits:

• Gently cleanses without stripping
• pH-balanced for healthy, resilient hair
• Boosts shine and reduces frizz
• Strengthens and revitalises with every wash
• Safe for daily use on all hair types

How to use: Wet hair thoroughly. Apply shampoo to the scalp and massage into a rich lather. Work through to the ends. Rinse thoroughly. Follow with pH Balancing Conditioner for the best results.

Experience the nourishing power of Nioxin Scalp Recovery Moisturising Conditioner. This specially formulated conditioner provides essential moisture and hydration to soothe the scalp, promoting a healthy environment for your hair to thrive.

Nioxin Scalp Recovery Conditioner is designed to reduce scalp redness and irritation, providing much-needed relief from itchiness and discomfort. Infused with a blend of soothing ingredients, this conditioner calms and nourishes the scalp, promoting a balanced and healthy environment, but it also detangles and smooths the hair.

Benefits:

• Targeted Scalp Relief: Experience targeted relief from dryness, itchiness, redness, and flakiness. The Nioxin Scalp Recovery Purifying Shampoo provides soothing relief, helping you bid farewell to discomfort.
• Dandruff Control: With its unique blend of active ingredients, this system effectively combats dandruff from the first use, giving you a flake-free scalp and restored confidence.
• Deep Cleansing Action: The shampoo deeply cleanses your scalp, removing impurities and excess oil. Enjoy a refreshed scalp that feels healthier and revitalized.
• Nourishes and Hydrates: Enriched with essential nutrients and moisturisers, this system nourishes your scalp and helps maintain its natural moisture balance.
• Promotes Hair Growth: Create an optimal environment for hair growth with the Nioxin Scalp Recovery System. It supports the overall health and vitality of your hair, promoting thicker, fuller, and more resilient hair.

How to use:

After shampooing with Nioxin Scalp Recovery Purifying Shampoo, apply a generous amount of Nioxin Scalp Recovery Conditioner to wet hair. Gently massage the conditioner into the scalp and hair, focusing on the ends. Leave on for 1-3 minutes to allow the nourishing ingredients to penetrate. Rinse thoroughly with water. For best results, follow with the Scalp Soothing Serum and use at least three times a week. 

Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.

How to use: Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with Pure Colour Angel Conditioner.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

The Pureology Hydrate Sheer Shampoo is a moisturising shampoo for finer strands that need to be quenched. Keep them peaked at high tide with this lightweight shampoo that deeply hydrates without weighing down the hair.  Lavender infused. 

Sulfate free, colour safe and 100% vegan formula.

How to use: Apply a small amount to wet hair at the scalp. Emulsify into a rich lather and work down to the ends. Rinse. Repeat if needed.

The Biolage Color Last Conditioner is the perfect match for color-treated hair, delivering nourishment, softness, and vibrancy in every use. Its pH-balanced formula helps preserve color for longer while providing essential hydration and detangling benefits. Enriched with antioxidant-rich soybean oil and stearic acid, this conditioner smooths the hair surface, locks in moisture, and forms a lightweight barrier against color fade and environmental stress. Your hair is left soft, manageable, and full of life, with increased shine and smoothness.*

Benefits:

• Gently detangles and conditions without stripping color.
• pH-balanced to maintain color vibrancy and longevity.
• Soybean oil nourishes and boosts shine.
• Stearic acid helps protect against external color-fading elements.
• Leaves hair feeling silky, hydrated, and healthy-looking.

*Based on consumer tests with Color Last Shampoo and Conditioner.

How to use: After cleansing with Color Last Shampoo, apply to wet hair. Massage gently from mid-lengths to ends. Leave in for 1 to 3 minutes, then rinse thoroughly.

Tangle-free hydration in every drop. The Biolage Hydra Source Detangling Solution is a lightweight conditioner that instantly untangles dry, knot-prone hair. Enriched with aloe vera and hyaluronic acid, it delivers long-lasting moisture, controls static and frizz, and improves manageability without weighing hair down. Perfect for dry, dull hair, this solution offers up to 6x more hydration* after just one use, leaving strands soft, smooth, and easy to style.

Benefits:

• Instantly detangles dry, tangle-prone hair.
• Provides weightless, long-lasting hydration.
• Infused with aloe vera and hyaluronic acid for moisture balance.
• Controls frizz and static for smoother strands.
• Improves softness and manageability.
• Silicone-free and safe for daily use.

*Hydra Source Shampoo and Conditioning Balm vs. non-conditioning shampoo. Silicone-free. Vegan formula.

How to use: Apply to wet hair after shampooing with the Hydra Source Shampoo. Leave in for 1–3 minutes to allow active ingredients to work. Rinse thoroughly and style as usual.

Hydration begins at the roots. The Biolage Hydra Source Shampoo is a moisture-rich cleanser designed to quench dry, dehydrated strands. Powered by micro-filtered aloe vera and fermented hyaluronic acid, this gentle yet effective formula helps restore essential moisture while improving shine and softness. Ideal for color-treated or damaged hair, it helps prevent split ends and protects against future breakage, leaving hair feeling smooth, hydrated, and revitalized.

Benefits:

• Gently cleanses and hydrates dry, dehydrated hair.
• Infused with aloe vera and fermented hyaluronic acid.
• Restores moisture and adds natural shine.
• Helps prevent split ends and future breakage.
• Leaves hair soft, touchable, and full of life.
• Safe for color-treated hair.

*Formulated without parabens. Vegan formula. Dermatologically tested.

How to use: Apply to wet hair. Massage into a rich lather. Rinse thoroughly and follow with Hydra Source Detangling Solution for best results

Adds lasting lightweight body to fine/limp hair with its 24 hour full boost technology when using the High Amplify system. It is protein based, which gives limp hair real strength.?

How to use: Apply after shampooing and leave in for 1-3 minutes and then rinse thoroughly. For best results pair it with High Amplify Shampoo.

Tip: To get the full benefits of the High Amplify range it is best to use the full range. When drying hair, fully dry the roots upwards before the mid-lengths and ends to help create volume.

The Total Results High Amplify Shampoo cleanses the hair while adding lasting lightweight volume to give hair an all over thicker appearance with its 24 hour full boost technology when using the High Amplify system. 

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. For optimal results, follow with the Total Results Amplify Conditioner.

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly.

The Redken Extreme Shampoo is ideal for damaged, weakened and breaking hair. It is a hair strengthening shampoo that strengthens and fortifies weakened areas all while cleansing.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. 

This luxurious conditioner is formulated to provide intense nourishment and protection for coloured hair, ensuring that your hair remains vibrant and healthy-looking. With its advanced formula, it helps to lock in colour and prevent fading, while also smoothing and detangling hair for a silky finish. Ideal for all hair types, this conditioner is a must-have for anyone looking to extend the life of their hair colour. Perfect for anyone with coloured hair looking to maintain and enhance their hair's vibrancy and health.

Benefits:

• Locks in colour and prevents fading for long-lasting vibrancy.
• Provides intense nourishment and hydration to coloured hair.
• Smooths and detangles hair, leaving it silky and manageable.
• Suitable for all hair types, ensuring versatile use.

How to use: After using the Wella Ultimate Color Shampoo, apply to clean, damp hair. Leave it for 30 seconds and rinse. Alternate with the Wella Ultimate Color Miracle Leave In Mask once a week.

This premium shampoo from Wella Professionals is formulated without sulfates, ensuring a gentle cleanse that preserves the richness of your hair colour. It helps maintain the brilliance of your colour-treated hair while providing nourishment and hydration. With its advanced formula, this shampoo is perfect for those looking to extend the life of their hair colour and keep their locks looking salon-fresh. Ideal for individuals with colour-treated hair seeking to maintain and enhance their hair's vibrancy and health.

Benefits:

• Sulfate-free formula for gentle cleansing.
• Preserves and enhances hair colour vibrancy.
• Nourishes and hydrates coloured hair.
• Helps extend the life of salon-fresh colour.

How to use: Apply to wet hair and lather. For optimal results, follow with the Wella Ultimate Color Conditioner and the Wella Ultimate Color Miracle Leave-In Mask once a week.

Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

How to use: After rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.

Tip: For best results, use with Pure Fusion Complex Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Hydrate and rebalance with this expertly formulated Oli G Total Refresh pH Balancing Conditioner. With the perfect pH and just the right level of conditioning, it leaves hair silky, strong, and frizz-free day after day. Gentle enough for daily use.

Benefits:

• pH-balanced for optimal hair health
• Delivers shine, softness & manageability
• Tames frizz and boosts strength
• Gentle enough for everyday use

How to use: After shampooing with the Total Refresh Ph Balancing Shampoo, apply conditioner to damp hair. Focus on mid-lengths to ends. Leave in for 2–3 minutes. Rinse thoroughly.