Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Leaves hair with a smooth, luminating finish.

• Enhances hair strength and guards against breakage.

• Antioxidants protect hair from environmental damage.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.