Davines
Explore Davines, the professional Italian haircare brand combining beauty, performance and sustainability. Formulated with ingredients of natural origin, Davines offers salon-quality haircare and styling products designed to support healthy-looking hair while taking a more conscious approach to beauty.
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Davines Minu Shampoo gently cleanses coloured hair, keeping it shiny and vibrant for longer.
Benefits:
- Colour protection
- Brighter colour for longer
- Hydrates
- Soft and silky hair
- Natural active ingredients
How to use:
Apply a small amount to wet hair, gently massage into scalp, lengths and ends of hair. Rinse. Repeat if necessary. Follow with Davines Minu Conditioner for best results.
Davines Momo Conditioner is perfect for dry hair. It hydrates hair making it easier to detangle, leaving it soft and silky.
Benefits:
- Hydrated hair
- Adds shine
- Detangles
- Improved combability
- Natural active ingredients
How to use:
Apply a small amount to lengths and ends after shampooing with Davines Momo Shampoo. Comb through and leave on for 5-10 minutes. Rinse thoroughly. Towel dry and follow with your favourite styling products.
Davines Momo Shampoo is a hydrating shampoo suitable for dry and dehydrated hair. Lightweight gel texture with a creamy foam. Gently cleanses to rehydrate dry hair.
Benefits:
- Hydrate
- Shine
- Soft
- Improves combability
- Natural active ingredients
How to use:
Apply a small amount to wet hair. Gently massage into scalp, lengths and ends of hair. Repeat if necessary. Follow with Davines Momo Conditioner for best results.
Davines Oi Conditioner is a rich and buttery conditioner suitable for all hair types. Provides amazing softness, shine and body, accelerating the drying process leaving the hair scented.
Benefits:
- Antioxidant protection from UV rays
- Nourishing
- Moisturising
- Beauty effect
- Strong and immediate cosmetic effect
- Soft, full bodied and luminous hair.
- Persistent fragrance
How to use:
After using Davines Oi Shampoo, apply evenly to damp hair from lengths to tips. Leave in for 2-3 minutes before rinsing thoroughly. Follow with Davines Oi Milk or Oi Oil for best results.
Davines Love Curl Revitalizer revitalises wavy or curly hair. Controls frizz and refreshes curls between shampoos.
Benefits:
- Strong anti-frizz control
- Revitalising effect for curly hair
- Natural active ingredients
- Rich in proteins
How to use: Spray onto dry hair from a distance of 10-20cm. Leave in.
Butter with a gentle formulation designed to deeply moisturise hair and nourish the skin of the face and body. Made with 98% natural ingredients and enriched with 2% organic safflower oil from certified organic farming.
How to use: Apply to dry hair and skin as needed.
Gentle, lightweight shampoo suitable for all hair types, ideal for everyday use. This delicate formula cleanses while delivering softness and natural shine without weighing hair down. With certified regenerative white hibiscus extract , it contains antioxidants that neutralise free radicals and protect against oxidative damage, keeping hair resilient and healthy. Get hair that is looking fresh, naturally radiant and 50% more manageable.* Ideal for those who wash their hair frequently and want to maintain its health and vitality.
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. Try DEDE Conditioner or DEDE Leave-In Conditioner to enhance lightness, boost shine, and keep hair fresh, soft, and manageable between washes.
*Instrumental test on hair locks, using DEDE/ shampoo, conditioner and leave-in conditioner vs. untreated hair
Fast-acting curl-enhancing conditioner for wavy and curly hair. It quickly detangles while reducing breakage and frizz, enhancing curl elasticity for bouncy, defined curls. Hair is left soft, light, and shiny with improved manageability. With certified regenerative baobab pulp, it has carbohydrates to lock in moisture, transform unruly curls into smooth, frizz-free locks that are easy to style. Get up to 11 times more hydrated hair, and up to 72 hours of long-lasting anti-frizz effect*.
How to use: Apply to damp hair after shampooing with the Love Curl Shampoo. Leave in for 30 seconds, comb through and rinse. Proceed with styling.
*Instrumental test on hair locks treated with LOVE CURL /shampoo, conditioner and enhancing milk vs. untreated hair.
Moisturising cream for defining natural curls and waves while delivering deep hydration. It improves hair elasticity, helping curls retain their shape with a soft, light hold that never feels stiff. It tames flyaways and smooths the hair cuticle for a polished, frizz-free look. With certified regenerative baobab pulp, it has carbohydrates to lock in moisture, keeping hair's natural bounce and curl shape. Get up to 5 times more nourished hair and up to 72 hours of long-lasting anti-frizz effect and curl definition.*
How to use: Apply to towel-dried hair. Do not rinse. Dry and style as desired.
*Instrumental test on hair locks treated with LOVE CURL /co-wash, mask and cream vs. untreated hair.
Curl-enhancing moisturising shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With certified regenerative baobab pulp, it has carbohydrates to lock in moisture. Get healthier looking curly hair, that is ready for styling. For 11 times more hydrated hair*, and up to 72 hours of long-lasting anti-frizz effect*.
How to use: Apply this hydrating shampoo to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, you can also apply a conditioner or mask for curly hair to complete your hair care routine. Try LOVE CURL Conditioner or LOVE CURL Mask to take care of your curls and pamper them.
*Instrumental test on hair locks treated with LOVE CURL /shampoo, conditioner and enhancing milk vs. untreated hair.
This refill shampoo for curly or wavy hair, with a creamy texture, provides elasticity to your hair. Thanks to its elasticising formula, it gently cleanses the hair, making it soft and light, enhancing volume and shine without compromising the natural texture. The 500 ml refill reduces plastic use by 74%* compared to two 250 ml bottles, promoting a sustainable choice for your curly hair care. Essential Haircare refills are recyclable** and have reduced CO2 emissions*** championing environmental sustainability. Refill and enjoy your best curly hair 2x with this new 500ml format. Even more essential, even better.
Fast smoothing conditioner for thick, and coarse frizzy hair, transforms unruly locks into smooth, manageable hair, enhancing overall hair smoothness and shine. With certified regenerative apple pulp extract, it is rich in carbohydrates that provides deep hydration and effective frizz control. Experience the difference with every use as your hair becomes more manageable and radiant. Get up to 3 times smoother hair after one use and extend the frizz-free effect for up to 72 hours*
How to use: After washing with LOVE SMOOTHING Shampoo or LOVE SMOOTHING Shampoo bar apply to damp hair. Leave in for 30 seconds. Comb through and rinse. Proceed with styling.
*Instrumental tests on hair locks treated with LOVE SMOOTHING / shampoo, conditioner and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.
Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract, it is rich in carbohydrates that lock in moisture and smooth hair, and antioxidants that protect and keep it healthy while helping reduce frizz. Enjoy more disciplined, glossy hair with every wash. Extend the frizz-free effect for up to 72 hours* by using the complete 3-step haircare routine.
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, follow with a conditioner or mask specifically formulated for frizzy hair to smooth and control flyaways. Try LOVE SMOOTHING Conditioner or LOVE SMOOTHING Mask to help tame frizz, boost softness, and enhance shine for sleek, manageable hair.
*Instrumental tests on hair locks treated with LOVE SMOOTHING / shampoo, conditioner and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.
Fast anti-breakage conditioner, instantly strengthens and nourishes long or damaged hair. Its fortifying formula reduces friction and resistance, preventing breakage and mechanical damage. With certified regenerative black chickpea extract, it has polysaccharides and antioxidants to preserve hair’s strength and structure. Get hair that is noticeably softer, shinier, and easier to manage with regular use. Visibly reduces split ends by 37%.*
How to use: Apply to damp hair after shampooing with the MELU Shampoo. Leave in for 30 seconds. Comb through and rinse. Proceed with styling.
**Clinical test conducted on 20 women with split ends and brittle hair prone to breakage, after 4 weeks of use of MELU / shampoo, conditioner and serum.
Anti-breakage shampoo for damaged and long hair. This fortifying shampoo reinforces the hair fiber from root to tip, improving resilience and flexibility to reduce breakage, for a softer, shiny hair effect. With certified regenerative black chickpea extract, it has polysaccharides that create a protective film to help prevent breakage, and antioxidants to preserve hair’s strength and structure. It protects hair from damage caused by hot tools and everyday styling, for healthier locks. Reduces breakage from brushing by up to 39%**, and visibly reduce split ends by 37%** after just one use with conditioner and serum.
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a conditioner formulated to help reduce breakage while delivering targeted nourishment and softness. Try MELU Conditioner to strengthen fragile strands, improve elasticity, and leave hair feeling soft, smooth, and more resilient.
**Clinical test conducted on 20 women with split ends and brittle hair prone to breakage, after 4 weeks of use of MELU / shampoo, conditioner and serum.
Illuminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity wash after wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With certified regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Experience radiant looking, silky smooth hair and long-lasting vibrant colour for up to 4 weeks with use of the full routine.*
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a conditioner or a mask formulated to help prevent colour fading, reduce breakage, and deliver deep nourishment. Try MINU Conditioner or MINU Mask to protect hair colour, strengthen strands and leave hair soft, vibrant, and healthy-looking.
*Instrumental test on hair locks exposed to UV light or repetitive washes, comparing results using MINU / shampoo, conditioner/mask, and milk vs. control (shampoo without colour protecting benefits).
Fast-acting moisturising conditioner for dry or dehydrated hair. This lightweight formula delivers immediate hydration, restoring moisture balance while enhancing shine. Developed for quick results, it effectively nourishes and revitalises dehydrated strands without weighing them down. With certified regenerative apricot extract, it has polysaccharides to lock in moisture and vitamin A for soft, nourished hair. Experience soft, smooth, and healthy-looking hair with up to 11 times more hydrated hair when used with the whole routine.*
How to use: Apply to damp hair after shampooing with the MOMO Shampoo. Leave in for 30 seconds, comb through and rinse. Proceed with styling.
*Instrumental test on hair locks treated with MOMO/ shampoo, conditioner and serum vs. untreated hair.
Moisturising shampoo for dry or dehydrated hair. This gentle cleanser enhances hair hydration, leaving locks feeling soft, incredibly manageable, and looking naturally shiny. The lightweight formula delivers a natural sense of bounce and movement, revitalising lifeless hair. With certified regenerative apricot extract, it has polysaccharides to lock in moisture and vitamin A for soft, nourished hair. Delivers up to 11 times more hydrated hair, making it look and feel healthier with every wash.*
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. For best results, use regularly as part of your hair care routine. Focus on massaging the scalp to stimulate circulation and distribute the product evenly through the lengths of your hair. Use a small amount initially, adding more if necessary for longer or thicker hair. Rinse with lukewarm water to help seal the hair cuticle and enhance shine. After shampooing, apply a conditioner formulated to boost hydration, enhance shine, and improve softness. Try MOMO Conditioner to deeply moisturise, add radiant shine, and leave hair feeling silky, smooth, and nourished.
*Instrumental test on hair locks treated with MOMO/ shampoo, conditioner and serum vs. untreated hair.
Illuminating, colour-protective fast conditioner for colour-treated hair. This lightweight formula delivers instant care, helping to protect colour against fading and dullness from external aggressors. It keeps hair vibrant, silky, and easy to detangle. With certified regenerative green coffee extract, it has antioxidant properties that shield hair from oxidative stress that can lead to colour fading. Experience manageable, radiant, silky hair and long-lasting vibrant color for up to 4 weeks with use of the full routine.*
How to use: Apply to damp hair after shampooing with MINU Shampoo. Leave in for 30 seconds, comb through and rinse. Proceed with styling.
*Instrumental test on hair locks exposed to UV light or repetitive washes, comparing results using MINU / shampoo, conditioner/mask, and milk vs. control (shampoo without colour protecting benefits).
Nourishing fast conditioner for processed and brittle hair. This quick-acting formula, instantly detangles, while strengthening and softening damaged strands, addressing unique needs of over-processed hair. With certified regenerative lupin extract, it has proteins that repair the hair fiber, and polysaccharides that form a protective film to lock in moisture. Repair hair protein after just one use, and get 9 times shinier and stronger hair.*
How to use: Apply to damp hair after shampooing with NOUNOU Shampoo. Leave in for 30 seconds, comb through and rinse. Proceed with styling.
*Instrumental test on hair locks treated with NOUNOU /shampoo, conditioner and oil, gloss measurement vs. untreated hair.
Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With certified regenerative lupin extract, full of proteins that strengthen and repair the hair fiber, it leaves hair feeling stronger, more resilient, and easier to style. Get up to 9 times shinier and stronger hair,* and transform dry, damaged hair into healthy-looking, vibrant locks.
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a conditioner or a mask formulated to nourish, help prevent breakage, and support the repair of processed hair. Try NOUNOU Conditioner or NOUNOU Mask to deliver deep nourishment, strengthen damaged strands, and restore softness and vitality to processed hair.
*Instrumental test on hair locks treated with NOUNOU /shampoo, conditioner and oil, gloss measurement vs. untreated hair.
Refill shampoo for dry or damaged hair, such as bleached, permed, or straightened hair. The rich formula of this shampoo for treated hair gently cleanses the locks, providing deep nourishment and hydration, restoring natural softness. Ideal for gently cleansing the scalp without compromising the colour or cosmetic effects of treatments. Essential Haircare refills 500ml are recyclable** and have reduced CO2 emissions***, championing - 74% of plastic use compared to two 250 ml bottles, promoting a sustainable choice for your hair care routine. Refill and enjoy your soft nourished hair 2x with this new 500ml format. Even more essential, even better.
Volumising spray designed for fine hair. It lifts strands from the base to create a fuller-looking style that lasts for days. This innovative mist provides long-lasting volume without leaving residue, ensuring hair remains touchably soft, full of body and light. With certified regenerative clementine peel extract, it is rich in antioxidants and vitamins, to help strengthen and protect hair fibers while providing a volumizing effect. It also protects from heat up to 230°C (446°F). Get long lasting volume for up to 72 hours*.
How to use: Apply 5–10 sprays to towel-dried hair after washing, concentrating on the base. Comb through the lengths and ends to evenly distribute the product. Do not rise. Dry and style as desired.
*Instrumental test on hair locks vs. untreated hair.
Volumising shampoo for fine hair, to enhance body and shine. This lightweight formula gently cleanses while preserving the hair's natural structure, leaving it impeccably clean and airy. It effectively removes impurities without weighing down delicate strands, resulting in hair that feels silky, shiny and looks visibly fuller. With certified regenerative clementine peel extract, it contains proteins boost volume for fuller hair and antioxidants to protect hair and keep it healthy. Get silky hair that is full of life with +16% more volume after just one use.*
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a lightweight conditioner designed to enhance volume while adding softness without weighing hair down. Try VOLU Conditioner to boost body, maintain natural movement, and leave hair soft, airy, and full of life.
*Instrumental test on hair locks. Volume measured as the increase in the surface area of hair treated with VOLU /shampoo, conditioner and hair mist vs. untreated hair.
Clarifying shampoo suitable for all hair types that deeply cleanses both scalp and hair. This gentle yet effective formula, removes buildup, dirt, residue from styling products, and eliminate environmental impurities, including pollutants commonly found in urban air. With certified regenerative buckwheat extract it has polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage, and antioxidants protect hair and keep it healthy. Get hair that feels refreshed, light, and naturally vibrant.
How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. For best results, follow with the most suitable conditioner or mask.
Tip: Use regularly to maintain clean, refreshed hair. Adjust frequency based on your hair type and lifestyle: If you have particularly oily or product-heavy hair, you may benefit from more frequent use. Remember to focus on the scalp area to effectively remove buildup and impurities. Enjoy your hair deeply cleansed, purified, and refreshed at its best.
Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and Illuminating amino concentrate it strengthens and repairs the hair fibre, gives extra-shine, prolonging the brightness of the colour and preserving its intensity.
Benefits:
- + 37% stronger hair against breakage*
- 6.4 times more luminous hair**
- Luminous colour up to 6 weeks.
- *It preserves the intensity of the colour up to 83%*
- *Promotes hydration and softness, leaving the hair silky and easily detangled.
- Time saving treatment, with no processing time.
How to use: After washing with HEART OF GLASS Silkening Chelating Shampoo, remove excess water from the hair. Apply HEART OF GLASS Instnat Bonding Glow serum directly to the lengths and ends. Massage to cover the hair evenly. Comb to distribute the product to the roots. Rinse thoroughly. Dry and style as desired.
*instrumental test on locks treated with Instant Bonding Glow compared to untreated locks.
**instrumental test on bleached locks, Silkening Shampoo + Instant Bonding Glow compared to Silkening Shampoo only.
***instrumental test on bleached and toned with View 10,0 locks, 3washes/week with Silkening Shampoo + Instant Bonding Glow compared to Silkening Shampoo only.
****Toned with VIEW 10,1 - 8,27 - 7,34. Instrumental test on locks after 10 shampoos treated with Instant Bonding Glow at every wash compared to bleached strands.
This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fibre, helping to prevent breakage, for nourished hair, immediately brightened.
Benefits:
- Helps to prevent hair fibre breakage.
- Up to +40% of resistance to hair breakage if the Intense treatment is left to act for 5 minutes.*
- Resistance increases up to +57% if the Intense treatment is left to act longer, for up to 10 minutes.*
- The hair is elastic, nourishes and tamed.
How to use: Apply to towel-dried hair along lengths and ends. Leave on for 5 to 10 minutes, comb and rinse thoroughly. If needed, follow with Heart of Glass Rich Conditioner. Use once a week, or more often if hair is very damaged. Rinse thoroughly in case of contact with eyes.
*Instrumental tests on strands treated with the Heart of Glass system (Shampoo, Intense Treatment and Rich Conditioner) compared to untreated strands.same formulations without the extract.
This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic Bond Complex and Baobab extract. It works to balance unwanted undertones, leaving blonde hair looking illuminated while providing up to 67% easier detangling action*. Its intense moisturising properties help fortify the hair fibre, leaving it feeling soft, smooth, and full of life. Made with 90.1% natural ingredients and no silicones, this conditioner is ideal for keeping blonde shades bright and healthy - a must-have for those seeking lasting radiance.
How to use: After washing with HEART OF GLASS Silkening Chelating Shampoo, remove the excess water and apply to towel-dried hair along lengths and ends. Leave on for 5 minutes. Comb and rinse thoroughly. Dry and style as desired.
*Instrumental test performed on strands treated with Heart of glass Silkening shampoo and Rich conditioner enriched with Baobab extract compared to the same formulations without the extract.
Leave on treatment for sensitised or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.
Benefits:
- It strengthens and compacts the outer hair fibre.
- It gives body and tone.
- It gives softness and shine to the hair.
- Ideal before drying the hair to prevent damage caused by heat.
How to use: Apply 3-4 pumps into hands and apply to damp hair from base to ends, then comb through. Finally, dry and style as desired. Liquid Spell Reinforcing Bodifying Fluid can be used in combination with the usual hair products, applying it after scalp serums and before hair treatment or styling products.
A leave-in, heat-protectant blowout primer, with anti-humidity properties, that adds body and natural shine. It reduces drying time, helps extend the life of your blowout, and protects hair from heat up to 230°C while keeping it manageable and frizz-free for a polished finish. Ideal for fine, medium, and thick hair looking to achieve lasting volume and natural shine.
Benefits:
- Creates a perfect, lasting blowout.
- Speeds up blow-dry time.
- Protects hair from heat up to 230 °C.
- Has anti-humidity and volumising properties.
How to use: Spray Primer on towel-dried hair (approximately 5-20 pumps according to the hair length) as a foundation prior to styling hair.
Davines
Explore Davines, the professional Italian haircare brand synonymous with beauty, performance and sustainability. Created with a thoughtful and conscious approach to haircare, Davines combines salon-quality formulas with ingredients of natural origin to help deliver healthy-looking, manageable and beautifully styled hair. Loved by salons and stylists around the world, the brand focuses on creating products that balance high-performance results with environmentally conscious practices.
The Davines range includes shampoos, conditioners, treatments and styling products tailored to a variety of hair types and concerns including hydration, repair, frizz control, scalp care, curl definition and colour protection. Carefully formulated with naturally inspired ingredients and advanced haircare technology, the products are designed to nourish and protect the hair while improving softness, shine and overall manageability. From lightweight everyday care to intensive treatments and styling essentials, Davines offers professional solutions suited to modern hair routines.
Davines is also recognised for its strong commitment to sustainability, with a focus on responsible sourcing, environmentally conscious packaging and reducing environmental impact across the brand. Combining luxury salon performance with a mindful approach to beauty, Davines creates elevated haircare designed to care for both your hair and the world around you.
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