Davines
Explore Davines, the professional Italian haircare brand combining beauty, performance and sustainability. Formulated with ingredients of natural origin, Davines offers salon-quality haircare and styling products designed to support healthy-looking hair while taking a more conscious approach to beauty.
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Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.
Benefits:
- Curls are super shiny and defined.
- Resistant to frizz and humidity.
How to use: Apply a small amount of product to damp hair before styling.
A transformative gel-to-oil texture, with hydrating properties for curl shape and definition. The Extreme Moisturizing factor in the formula provides moisture to the strand controlling frizz while the Extreme Bounce Factor provides definition, leaving the hair naturally soft and shiny. Ideal for bouncy defined curly to coily hair.
Benefits:
- Defines the curl shape.
- Hydrating properties adding moisture to the hair.
- Anti-frizz effect.
- Add natural shine to the hair.
- Hair feels naturally soft.
- Hold: 3/5.
How to use: Distribute the product between the palms and apply it evenly on wet hair, dividing into sections to facilitate its distribution. Proceed with the desired styling, combing or scrunching the hair with your hands. Diffuse or air-dry the hair, without touching it excessively. In this stage the product will form the "cast", a protective film able to preserve the definition of the curl and reduce the frizz effect during the drying process. Make sure your curls are completely dry before breaking the "cast", by gently opening the locks with your hands. This last fundamental step will allow to restore softness and volume to the hair.
For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.
Benefits:
- Medium hold.
- Matte finish.
- No residues.
How to use: Apply a small amount of product to dry hair, working it as you wish.
For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.
Benefits:
- For styles that are flexible and natural-looking.
- Offers long-lasting hold.
How to use: Apply a small amount of product to dry hair and style as you wish. It can also be used on damp hair before drying.
For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturises hair, and protects against heat damage and humidity.
Benefits:
- Hair is smooth, straight, silky.
- Resistant to frizz and humidity.
How to use: Apply a small amount of product to damp hair before styling.
For creating structure and definition on short hair styles. This Is A Strong-Hold Cream Gel is quick-drying, residue-free and workable. It leaves hair with a wet effect and eliminates frizz.
Benefits:
- Cream-like gel is easy to work with.
- Offers a lightweight but strong hold.
How to use: Apply a small amount of product to dry hair and style as you wish. It can also be used on damp hair before drying.
Gel treatment for dry and greasy dandruff, to effectively purify the scalp. Formulated with Scalp Purifying Complex to effectively balance the scalp and reduce sebum. With an effective antidandruff action, it is enriched with a new natural active ingredient, the Ziziphus extract, capable of improving dandruff, and modulating the scalp microbiota.
Benefits:
- 95% of the volunteers show improvement of Dry and Oily dandruff*
- 100% of the volunteers show improvement of itching sensation*
- 95% of the testers find the product efficient in helping maintaining a clean and healthy scalp over time**
- 95% of the testers declare the product leaves their hair clean and weightless**
- 95% of the testers find the product effective in counteracting dandruff**
- 100% of the testers declare that the product increases the scalp comfort**
How to use: After using Purifying Shampoo, apply the product to the scalp areas affected by dandruff, massaging in gently. Leave on for 10 minutes. Rinse off thoroughly.
*20 subjects, after 21 days of treatment, conducted by independent laboratory.
**Self-evaluation of 20 subjects, after 21 days of treatment, conducted by independent laboratory.
Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturising provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°C. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.
Benefits:
- Super bright and soft hair.
- Detangling and anti-frizz moisturising effect.
- Heat protection up to 230°C.
- Enriched with natural Antioxidants.
- Persistent sensory fragrance.
How to use: Apply 10-15 sprays to washed, towel-dried hair. Do not rinse, and proceed with styling.
Tip: It is possible to apply the product as a moisturising finish, vaporising it on the hands and then distributing it evenly on the hair, if they are particularly dehydrated. If your hair is frizzy and unruly, you can apply OI All in One Milk after OI Conditioner to provide extra moisture and make your hair even softer and silkier.
Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturising provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°C. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.
Benefits:
- Super bright and soft hair.
- Detangling and anti-frizz moisturising effect.
- Heat protection up to 230°C.
- Enriched with natural Antioxidants.
- Persistent sensory fragrance.
How to use: Apply 10-15 sprays to washed, towel-dried hair. Do not rinse, and proceed with styling.
Tip: It is possible to apply the product as a moisturising finish, vaporising it on the hands and then distributing it evenly on the hair, if they are particularly dehydrated. If your hair is frizzy and unruly, you can apply OI All in One Milk after OI Conditioner to provide extra moisture and make your hair even softer and silkier.
Discover our liquid-to-foam leave-in product, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this mousse delivers a silky, light bodifying effect that makes your hair look visibly fuller and shinier. With each use, you'll notice your hair is up to 2.3 times shinier*, capturing light for a dazzling glow. OI Soufflé provides heat protection up to 230°C (446°F), safeguarding your hair—whether it's fine or medium-thick—during blow-drying and styling. The transformative formula of OI Soufflé starts as a liquid in the bottle and turns into a soft foam upon dispensing, ensuring easy and even application. Perfect for all hair types, from straight to wavy to curly, this multifunctional mousse not only boosts shine but also enhances silkiness, leaving your hair looking and feeling its best.
How to use: Apply OI Soufflé to washed, towel dried hair. Distribute the product evenly through the lengths and ends, avoiding application to the roots. Most hair types and lengths will need 3-4 pumps of OI Soufflé, but if you have very fine hair start with 2 pumps. There is no need to rinse, simply style as required.
*Instrumental test on hair locks, hair shine increase, vs OI Shampoo only.
Invigorating mask that gives energy and volume to dull hair and restores tone and hydration to the scalp. Ideal recovery treatment after stressful situations or exposure to extreme atmospheric conditions.
Benefits:
- Post stress new energy and volume for hair.
- It improves scalp tone.
- It gives hydration.
- High conditioning power.
How to use: After shampooing, apply to the scalp and towel-dried hair, leave for 10 minutes, comb through, rinse, and dry the hair as usual.
A lightweight anti-breakage spray for long or damaged hair. This leave-in spray reinforces hair fibres and deliver a protective anti-pollution shield from environmental stressor, preventing dullness. With certified regenerative black chickpea extract, it has polysaccharides that helps prevent breakage and antioxidants to preserve hair’s structure. Get healthier-looking, more manageable hair with improved shine. Reduces breakage by up to 33%** during brushing and protects from heat damage up 230°C (446°F), from styling with hot tools.
Benefits:
- Anti-breakage: Reinforces long and damaged hair.
- Heat protection: Heat protection up to 230°C (446 °F).
- Anti-pollution: Shields hair from environmental pollutants and prevents dullness caused by urban exposure*
- 85% of users noticed healthier, more manageable hair***
How to use: Apply 10-15 sprays to towel-dried hair after washing. Do not rinse. Dry and style as desired.
*In vitro test conducted on hair locks treated with MELU/spray and exposed to a solution containing Nickel, Cadmium and Lead, compared to untreated hair. The three metals are representative of pollutants commonly found in polluted urban air.
**Clinical test conducted on 20 women with fragile hair, after 4 weeks of use of MELU / shampoo, conditioner and spray.
***Self-assessment of 20 volunteers, after 4 weeks of use of MELU / shampoo, conditioner and spray.
This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic Bond Complex and Baobab extract. It works to balance unwanted undertones, leaving blonde hair looking illuminated while providing up to 67% easier detangling action*. Its intense moisturising properties help fortify the hair fibre, leaving it feeling soft, smooth, and full of life. Made with 90.1% natural ingredients and no silicones, this conditioner is ideal for keeping blonde shades bright and healthy - a must-have for those seeking lasting radiance.
How to use: After washing with HEART OF GLASS Silkening Chelating Shampoo, remove the excess water and apply to towel-dried hair along lengths and ends. Leave on for 5 minutes. Comb and rinse thoroughly. Dry and style as desired.
*Instrumental test performed on strands treated with Heart of glass Silkening shampoo and Rich conditioner enriched with Baobab extract compared to the same formulations without the extract.
Achieve a textured effect while keeping hair soft and manageable. MI Texturizing Serum is the perfect styling companion for creating body, structure and shape while you blow-dry.
How to use: Apply a small amount and work to the lengths and ends of damp hair. Proceed with styling.
Refill shampoo for frizzy or unruly hair seeking a smooth look. Smoothing shampoo with a soft and creamy foam formula, ideal for gently cleansing unruly hair and aiding in straightening. The 500ml refill reduces plastic use by 74% compared to two 250ml bottles, promoting a sustainable choice for your hair care. Refill and enjoy your silky smooth hair 2x with this new 500ml format. Even more essential, even better.
Part of the new Beautiful Things Line, this repairing and restoring leave-in hair mask protects daily damage while delivering softness, shine, and long-lasting colour. Powered by Biomimetic Botanical Filler and Vegan Collagen, it repairs the hair fibre, restores essential lipids, and shields against UV rays, pollution, and heat up to 230°C/450°F. The result? Hair that feels softer, smoother, instantly shinier - with colour that stays vibrant for up to 7 weeks*
Benefits:
- Repairs and restores the hair fibre.
- Protects against heat damage up to 230°C/450°F.
- Defends against environmental aggressors such as UV radiation and pollution.
- Enhances softness, shine, and colour longevity.
How to use: Apply to clean, damp hair from mid-lengths to ends. Comb through for even distribution and style as desired. Do not rinse. Use according to hair type (adjust as needed for length and density):
- Fine hair: 1-2 pumps.
- Medium hair: 3-4 pumps.
- Thick hair: 5-7 pumps.
*Consumer test, self-assessment, 46 participants worldwide.
This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic Bond Complex and Baobab extract. It works to balance unwanted undertones, leaving blonde hair looking illuminatedwhile providing up to 67% easier detangling action. Its intense moisturising properties help fortify the hair fibre, leaving it feeling soft, smooth, and full of life. Made with 90.1% natural ingredients and no silicones, this conditioner is ideal for keeping blonde shades bright and healthy - a must-have for those seeking lasting radiance.
Benefits:
- Provides nourishment and radiant shine.
- Strengthens the hair fibre.
- Makes dry hair noticeably easier to detangle.
- Helps balance and neutralise unwanted tones.
- All formulations are without silicons.
How to use: After washing with HEART OF GLASS Silkening Chelating Shampoo, remove the excess water and apply to towel-dried hair along lengths and ends. Leave on for 5 minutes. Comb and rinse thoroughly. Dry and style as desired.
Energizing Overnight Serum is a nighttime treatment inspired by your body’s natural rhythm. While you sleep, your hair and scalp shift into repair mode, making it the perfect time to restore strength and vitality. Applied overnight, this lightweight leave in serum supports your hair when it’s most receptive. It is 3× more effective in reducing hair breakage² , helping to minimise hair fall caused by breakage, while strengthening fragile strands, boosting overnight regeneration, hydrating the scalp and lengths, and helping protect against signs of scalp ageing³.
Ideal for fragile hair prone to breakage, for stronger, more resilient and fuller-looking hair overnight.
Benefits:
- 3× less hair fall from brushing¹
- 3× more visibly fuller-looking hair²
- 3× less hair breakage²
- Helps fight the signs of scalp ageing³
- 97% noticed immediate hair hydration⁴
- 95% agree hair feels stronger and more resilient⁵
- Leaves hair light and weightless⁵
- 100% product satisfaction⁵
- Highly appreciated fragrance⁵
¹ Independent laboratory, instrumental test, reduction in hair loss due to breakage from brushing after using Energizing Shampoo and Overnight Serum for 8 weeks, vs. placebo.
² Independent laboratory, clinical evaluation, using Energizing Shampoo and Overnight Serum vs. placebo for 8 weeks.
³ Independent laboratory, instrumental test and clinical evaluation after 8 weeks, assessing skin elasticity, hydration, barrier function, and sebum levels.
⁴ Consumer test, self-assessment, 35 people worldwide using Energizing Overnight Serum.
⁵ Independent laboratory, self-assessment, 20 people, 12 weeks using Energizing Shampoo and Overnight Serum.
How to use: Apply in the evening before going to bed to the scalp and hair, on dry or towel-dried hair. Use 1–2 pipettes on the scalp and 1–2 pipettes through the lengths and ends, adjusting the quantity according to your hair density and length. Distribute evenly and massage gently until fully absorbed. Do not rinse. Leave on overnight and style as usual the next morning. If you have excess sebum or very fine hair, apply on alternate nights.
Includes:
1x Davines OI Shampoo 90ml
Ideal for all hair types. Infused with nourishing Roucou Oil, it is perfect for daily use. Maintain soft, shiny and voluminous hair with antioxidant action and long lasting perfume.
1x Davines OI Conditioner 75ml
A rich and buttery conditioner suitable for all hair types. Provides amazing softness, shine and body, accelerating the drying process leaving the hair scented.
1x Davines All In One Milk 50ml
A lightweight leave in spray treatment with multi benefits. Softens, detangles, controls frizz and adds shine all while protecting hair from heat.
1x Davines OI Souffle 50ml
A luxurious leave-in mousse designed to enhance body, shine, and silkiness without weighing hair down. This innovative liquid-to-foam formula, enriched with Roucou oil and chicory root extract, transforms limp or fine hair into fuller, more radiant strands. Providing heat protection up to 230°C (446°F), it safeguards hair during blow-drying and styling while amplifying its natural shine. Ideal for fine to medium hair, this lightweight yet effective formula ensures a silky, soft finish with a dazzling glow.
Includes:
1x Davines OI Shampoo 280ml
Ideal for all hair types. Infused with nourishing Roucou Oil, it is perfect for daily use. Maintain soft, shiny and voluminous hair with antioxidant action and long lasting perfume.
1x Davines OI Conditioner 250ml
A rich and buttery conditioner suitable for all hair types. Provides amazing softness, shine and body, accelerating the drying process leaving the hair scented.
1x Davines All In One Milk 135ml
This lightweight leave in spray treatment has multi benefits that help soften, detangle, control frizz and add shine while protecting hair from heat.
1x Davines OI Souffle 50ml
A luxurious leave-in mousse designed to enhance body, shine, and silkiness without weighing hair down. This innovative liquid-to-foam formula, enriched with Roucou oil and chicory root extract, transforms limp or fine hair into fuller, more radiant strands. Providing heat protection up to 230°C (446°F), it safeguards hair during blow-drying and styling while amplifying its natural shine. Ideal for fine to medium hair, this lightweight yet effective formula ensures a silky, soft finish with a dazzling glow.
1x Davines OI Oil 50ml
A multi-functional oil that adds shine and softness to hair while detangling and fighting frizz. This product is perfect for dry and coarse hair. Hair is protected, soft, shiny and smooth without being weighed down.
Includes:
1x Davines OI Shampoo 280ml
Ideal for all hair types. Infused with nourishing Roucou Oil, it is perfect for daily use. Maintain soft, shiny and voluminous hair with antioxidant action and long lasting perfume.
1x Davines OI Conditioner 250ml
A rich and buttery conditioner suitable for all hair types. Provides amazing softness, shine and body, accelerating the drying process leaving the hair scented.
1x Davines OI All in One Milk 135ml
A multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturising provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°C. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.
Includes:
1x Davines Heart of Glass Silkening Chelating Shampoo 250ml
This shampoo is for natural and treated blonde hair. It gently cleanses, removing buildup and hard water residue. Balances unwanted tones while providing nourishment.
1x Davines Heart Of Glass Rich Conditioner 250ml
Enhance blonde hair while providing nourishment and fortifying action to the hair fibre. Balances unwanted undertones, while illuminating blonde shades.
1x Davines Beautiful Things Restoring Leave-in Mask 90ml
This repairing and restoring leave-in hair mask protects daily damage while delivering softness, shine, and long-lasting colour. Powered by Biomimetic Botanical Filler and Vegan Collagen, it repairs the hair fiber, restores essential lipids, and shields against UV rays, pollution, and heat upt to 230°C/450°F. The result? Hair that feels softer, smoother, instantly shinier - with colour that stays vibrant for up to 7 weeks*
*Consumer test, self-assessment, 46 participants worldwide.
Includes:
1x Davines Love Smoothing Shampoo 250ml
Transforms frizzy, unruly hair leaving it soft and shiny. A soft and creamy foam gently cleanses frizzy hair making it smooth.
1x Davines Love Smoothing Conditioner 250ml
Controls frizzy or curly hair. Frizz is eliminated, leaving hair moisturised and shiny.
1x Davines OI All in One Milk 135ml
A lightweight leave in spray treatment with multi benefits. Softens, detangles, controls frizz and adds shine all while protecting hair from heat.
Includes:
1x Davines Minu Shampoo 250ml
A shampoo that gently cleanses coloured hair, keeping it shiny and vibrant for longer.
1x Davines Minu Conditioner 250ml
Designed to untangle coloured hair and make it soft and silky. Protects colour and improves combability.
1x Davines OI All in One Milk 135ml
A lightweight leave in spray treatment with multi benefits. Softens, detangles, controls frizz and adds shine all while protecting hair from heat.
Includes:
1x Davines Love Curl Shampoo 250ml
Gives elasticity to curly or wavy hair. The moisturising formula cleanses the hair, enhances volume and shine without compromising texture. Hair is soft and light.
1x Davines Love Curl Conditioner 250ml
Enhances wavy and curly hair. Lightweight conditioning gives elasticity and volume without weighing it down. Improves combability.
1x Davines MI Curl Building Serum 250ml
Creates defined, bouncy curls, while adding elasticity and shine to curly hair blocking frizz and humidity.
Includes:
1x Davines Nounou Shampoo 250ml
Perfect for bleached, permed or relaxed hair. Rich formulation that gently cleanses hair, restoring and nourishing hair leaving it hydrated and shiny.
1x Davines Nounou Conditioner 250ml
Hydrates and nourishes hair making it easy to detangle while leaving it soft, giving hair body without weighing it down. Ideal for bleached, permed or relaxed hair.
1x Davines OI Oil 50ml
A multi-functional oil that adds shine and softness to hair while detangling and fighting frizz. This product is perfect for dry and coarse hair. Hair is protected, soft, shiny and smooth without being weighed down.
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Davines
Explore Davines, the professional Italian haircare brand synonymous with beauty, performance and sustainability. Created with a thoughtful and conscious approach to haircare, Davines combines salon-quality formulas with ingredients of natural origin to help deliver healthy-looking, manageable and beautifully styled hair. Loved by salons and stylists around the world, the brand focuses on creating products that balance high-performance results with environmentally conscious practices.
The Davines range includes shampoos, conditioners, treatments and styling products tailored to a variety of hair types and concerns including hydration, repair, frizz control, scalp care, curl definition and colour protection. Carefully formulated with naturally inspired ingredients and advanced haircare technology, the products are designed to nourish and protect the hair while improving softness, shine and overall manageability. From lightweight everyday care to intensive treatments and styling essentials, Davines offers professional solutions suited to modern hair routines.
Davines is also recognised for its strong commitment to sustainability, with a focus on responsible sourcing, environmentally conscious packaging and reducing environmental impact across the brand. Combining luxury salon performance with a mindful approach to beauty, Davines creates elevated haircare designed to care for both your hair and the world around you.
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