The PURE Miracle Renew Shampoo helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. Natural anti-ageing actives help protect against free radicals. Natural antioxidants help defend against colour fade. Natural elastic bio-polymers increase strength, resilience and elasticity. Moisturising actives with anti-humidity properties help to reduce frizz. Vitamins and natural oil actives help restore all types of damaged hair. Natural anti-irritant protects scalp against allergens from outside agencies.