The PURE Forever Blonde Shampoo contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tone.
Tip: For best results, follow with Pure Forever Blonde Conditioner.
FREE New Zealand shipping on orders over $100
Same business day dispatch on orders placed before 12pm on in-stock items.
For orders under $100:
- Metro delivery $6.95 | 1-3 business days
- Rural delivery $8.95 | 3-5 business days
30 day returns or exchanges
This shampoo and conditioner makes a noticeable difference in the colour of my blonde. It's much brighter, shinier and helps to get rid of the warmth - leaving my hair cooler and more fresh looking. My hair is also soft and feels conditioned - recommend!
Great for toning my blonde leaves my hair really soft
the shine and colour great
Does what is says and leaves hair feeling soft - not dry like other purple shampoos I've tried. Also the packaging is recycled which is cool. I use it with the Pure Fusion Complex treatment which is amazing.
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