Illuminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity wash after wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With certified regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Experience radiant looking, silky smooth hair and long-lasting vibrant colour for up to 4 weeks with use of the full routine.*

How to use: Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a conditioner or a mask formulated to help prevent colour fading, reduce breakage, and deliver deep nourishment. Try MINU Conditioner or MINU Mask to protect hair colour, strengthen strands and leave hair soft, vibrant, and healthy-looking.

*Instrumental test on hair locks exposed to UV light or repetitive washes, comparing results using MINU / shampoo, conditioner/mask, and milk vs. control (shampoo without colour protecting benefits).