Goodbye brass! Eliminate unwanted brassiness with the Moroccanoil Treatment Purple. The same treatment that you know and love has now been formulated with tone-correcting violet pigments. Specifically designed for blonde, highlighted, and grey hair, it neutralises yellow and orange tones over time. This rich yet lightweight formula, enriched with Argan Oil, swiftly absorbs into hair to enhance manageability, shine, and provide long-term conditioning and softness, all without residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services - a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine. 

Benefits:

• Neutralises brassiness over time
• Multitasking, lightweight formula with Argan Oil and Linseed extract
• Protects against thermal damage **
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*

Key ingredients:

• Argan Oil: the deep roots and small leaves of the Argan Tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan Oil is an age-old beauty secret that has many uses, helping to hydrate and soften hair, skin, and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
• Violet Pigments: neutralise brassy tones while imparting colour and visual effect, enhancing depth, dimension, and providing a natural-looking sheen

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*

*Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing.

How to use: Apply a small amount throughout damp or dry hair. Style as usual. Use 2-3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with the Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting colour, porosity and other factors. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz. 

The Joico Colorful Anti-Fade Conditioner is a hydrating daily conditioner that provides hair with true and steady protection against colour fade while detangling and adding softness and shine.

How to use: After using the Joico Colorful Anti-Fade Shampoo, apply to clean, damp hair. Leave in 1 minute and rinse.

The Joico Color Balance Purple Conditioner nourishes and protects hair while neutralising unwanted yellow and warm tones in blonde hair and delivering a burst of moisture. 

How to use: Massage through wet hair and leave in for up to 3 minutes before rinsing.

Tip: For best results, use with Joico Color Balance Purple Shampoo.

The De Lorenzo Moisture Balance Shampoo is a natural based shampoo that will cleanse hair and protect it against further environmental damage. Best for normal to dry and/or colour treated hair.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly.

Follow with either De Lorenzo Prescriptive Solutions Moisture Revive Conditioner or De Lorenzo Prescriptive Solutions Moisture Intense Conditioner.

The Oribe Intense Conditioner for Moisture & Control instantly and intensely treats even the coarsest locks for damage repair and effortless detangling. Hair becomes ultra-soft, ultra-silky and smoother than ever.

Benefits:

• Deeply conditions and adds an intense moisture
• Nourishes and repairs damage caused by thermal and chemical processing and the drying, damaging and colour depleting effects of the environment
• Leaves hair ultra soft, shiny, smooth and sleek
• Detangles, fortifies and strengthens
• Fights and prevents frizz

How to use: After using the Oribe Moisture Control Shampoo, apply to hair. Massage, indulge (for as long as you want), rinse. Can be used daily or several times a week for deep moisture.

Matrix Total Results So Silver Mask is a deep conditioning toning hair mask that thinks like a toner, and conditions like a deep treatment. Customisable to enhance all blonde and grey hair for a cool toned finish.

How to use: Use 1-2 times per week. After using Total Results So Silver Shampoo, wearing suitable gloves, apply to wet hair and comb through for even distribution. Avoid scalp area and leave on for 3-5 minutes depending on desired neutralisation. 3 minutes for subtle neutralisation, 5 minutes for maximum neutralisation. Rinse out.

Tip: It is not recommended to use the mask every day because of it's highly pigmented formula. 

Olaplex No.4D Clean Volume Detox Dry Shampoo uses light as air dry cleansing technology for scalp and hair that feel as though it has just been washed. Clinically proven to not clog pores or leave a white residue, this dry shampoo is proven to leave hair looking and feeling clean. Perfect for use in between wash days, or on clean, dry hair to amplify first day styles. Suitable for all hair types and textures.

Benefits:

• Clean, weightless body
• Detoxifies scalp
• No grit or powdery residue
• No clogged pores

In a consumer study*, 100% saw no white residue, 97% said their hair looked clean, 97% saw a reduction of oil.

How to use: Shake well before use. Separate hair into sections. Hold the bottle 15-25cm away from hair and spray onto roots. Wait 30 seconds and massage into the scalp.

Cruelty free, vegan, gluten free, nut free, paraben free, pH balanced, phosphate free, phthalate free, sulfate free

*In an independent consumer perception study of 30m/f, ages 18+ after 3 consecutive uses.

L'Oreal Serie Expert Scalp Advanced Anti-Discomfort Intense Soother Treatment is a light gel that intensely soothes and relieves feelings of discomfort on the scalp instantly, without overloading the fibre. Hair is soft and untangled.

Benefits: 

• Itching, burning and tingling sensations: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out.
• Scalp relief: Scalp Advanced Anti-discomfort Intense soother treatment was targeted-formulated for sensitive scalps. This lightweight gel calms and soothes scalp discomfort, without weighting down the fiber. Hair is smooth and detangled. Scalp feels revitalised.  
• Dermatological actives: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.
• Soothing fragrance: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base

How to use: After shampooing, apply evenly to the scalp and damp hair. Gently massage in circular motions with fingertips. Leave to work for 3-5 minutes. Rinse well.

The Oribe Moisture & Control Deep Treatment Masque is a moisturizing masque formulated with coconut and almond oils, that quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever.

Benefits:

• Seals the cuticle to repair damage and split ends
• Helps prevent breakage
• Deeply conditions to detangle and restore elasticity
• Intensely hydrates to smooth, soften and help fight frizz
• Silicone-free

How to use: Massage, indulge (for at least 10 minutes), rinse.

The Oribe Beautiful Color Shampoo is an ultra-gentle cleanser that extend the life of your beautiful colour. Formulated with high-tech ingredients that target damaged areas for intense moisture treatment and protect your hue from the elements.

Benefits:

• Gentle cleanser
• Preserves colour
• Protects against colour-depleting effects of environmental pollutants and the sun
• Fortifies over-processed and chemically treated hair

How to use: Lather, indulge, rinse. For optimal results, follow with the Oribe Beautiful Colour Conditioner.

Oribe Hair Alchemy Fortifying Serum, gives hair ultimate strength. This fast absorbing leave in treatment has ingredients such as Chia Seed, Bamboo Leaf and Plant-Based Protein, which help to shield and fortify fragile hair. Improves strength and elasticity, while preventing further damage and breakage by strengthening the hair from within. 

Benefits:

• Reinforces and strengthens fragile hair from the inside out
• Hydrates strands, locks in moisture and enhances 
• Forms a scaffold around each hair fibre to protect from external aggressors
• Improves the tensile strength and elasticity of each hair strand
• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
• Provides 450°F (232°C) heat protection
• Hair is 2.9x more elastic and 133% stronger*

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non conditioning shampoo.

How to use: Apply a small amount into damp or dry hair. Style as usual. For best results, use with the Hair Alchemy Resilience Shampoo and Conditioner.

Tip: Can also be used as an overnight treatment. 

The Oribe Moisture Control Shampoo provides instant moisture to curly, coily and thick hair types and even a bit of de-volumisation, leaving it smooth, sleek and completely under control.

Benefits:

• Nourishing cleanser that adds intense moisture
• Leaves hair smooth, sleek and polished
• Improves manageability for curly, coily and thick hair

How to use: Lather, indulge, rinse. For optimal results, follow with the Oribe Intense Moisture Control Conditioner.

The Joico Flip Turn Volumizing Spray provides supercharged volume and hold from any angle. Create body, and ultra-firm staying power for up to 72 hours, plus thermal protection up to 450°F (232°C).

How to use: Shake can well. Flip head over and spray into dry hair. Scrunch for incredible volume, or layer over finished style for all-day hold.

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

How to use: Apply to pre-shampooed hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week.

Tip: For best results use with Joico Blonde Life Violet Shampoo.

The Oribe Maximista Thickening Spray is a thermal-protective body-builder that creates lasting lift with medium hold. Bigger is better!

Benefits:

• Creates lasting lift with medium hold
• Provides heat protection
• Builds exaggerated volume and thickness

How to use: Spray on damp hair, section by section, from roots to ends and blow-dry to the highest volume.

Defy frizz effortlessly with Moroccanoil Frizz Control Frizz Shield Spray. This advanced formula shields hair from multiple causes of frizz such as humidity, dry air, friction, pollution and environmental aggressors. Instantly smoothing and lightweight, the heat-activated spray leaves hair irresistibly silky and smooth, ensuring enduring defense against flyaways, static, and unwanted frizz. Crafted with naturally derived and upcycled ingredients, it nurtures hair from within. HydroResist Technology wraps strands in a protective shield, delivering immediate styling benefits and long-lasting resilience against environmental stressors, ensuring impeccably styled hair that lasts for days.

Experience comprehensive frizz control with our HydroResist Technology in three straight forward steps:

1. Style: Activated by heat, this formula smooths hair fibers and sets bonds for a flawless, frizz-free look.
2. Care: Enriched with high-performance ingredients, it strengthens hair fibers and enhances manageability, promoting frizz resistance.
3. Protect: A resilient, hydrophobic barrier repels humidity and safeguards against environmental elements and friction.

Achieve up to 90% humidity protection* with this weightless, universal frizz solution. Streamline your styling routine while shielding hair from thermal damage, ensuring smooth, manageable locks that shine effortlessly.

(*Based on internal testing)

In a consumer perception study conducted on 80 respondents:

• 94% said it's the best anti-frizz product**
• 98% said the hair is shiny and smooth**
• 99% said the hair is soft**
• 96% said the product provides salon-worthy results**

*Results based on an independent lab study. **Study of women aged 18-65, on the effects of Moroccanoil Frizz Shield Spray

How to use: Spray generously and evenly throughout clean, damp hair. Comb to distribute and blow-dry in sections to activate. Follow with a flat iron for enhanced anti-frizz benefits. Frizz Shield Spray should be the last product applied before blow-drying for optimal heat activation. 

The Moroccanoil Dry Texture Spray is a dry spray infused with Argan Oil to create tousled hair with a strong hold. Perfect for creating a non-slip surface for holding pins and clips. This has a gritty feel and will create some volume too.

How to use: Shake well and spray onto dry hair.

TheMoroccanoil Ceramic Round Brush 35mm features high-quality materials and ceramic and ionic properties that allow for even heat distribution, enhancing drying time and leaving hair shiny. Best for medium-length hair. Includes a sectioning tip which is stored inside the handle.

How to use: Starting at the roots, gently work the brush throughout the length of hair using easy strokes. Use on medium hair to create loose waves and volume.

The Nioxin range is specially formulated to create a healthy scalp and encourage hair growth. The products are designed to work in a three part system for optimal results with the cleanser, conditioner and treatment.

Nioxin Pro Clinical's System 3 is designed for dry, damaged, coloured hair with light thinning. Clinically and dermatologically tested, this nourishing and protective leave on treatment strengthens each strand from within, resulting in thicker, fuller hair. Formulated with a powerful blend of niacinamide, biotin and caffeine to help nourish the hair root, stimulate hair follicles and strengthen the hair.

Nioxin System 3 Scalp + Hair Thickening Treatment enhances the thickness and fullness of your natural hair. The lightweight formula adds body to your hair, making it look thicker and fuller. This Scalp + Hair Thickening Treatment helps balance the scalp, creating a healthy environment for hair growth. In addition to its strengthening and nourishing properties, Nioxin System 3 Scalp + Hair Thickening Treatment adds moisture and shine to your hair.

Benefits:

• 85% of consumers noticed a thickening effect, 80% noticed an increase in hair density, 80% noticed an increase in hair fullness.
• Thickens the hair: Nioxin System 3 is clinically designed to add thickness and fullness to dry, damaged, colour-treated hair with light thinning, with visible results in just 30 days.
• Supports scalp health: The advanced formula of Nioxin System 3 gently cleanses the scalp, removing impurities and excess sebum that can clog hair follicles, creating a healthier environment for the scalp.
• Reduces hair thinning: By strengthening hair resilience, Nioxin System 3 helps minimise hair breakage, promoting the appearance of fuller, thicker hair while protecting the colour.
• Nourishes the scalp: Infused with nourishing botanicals and antioxidants, the Scalp + Hair Thickening Treatment can nourish and revitalise the scalp, improving its overall health and condition.

How to use:

Apply Nioxin System 3 Scalp + Hair Thickening Treatment to towel-dried hair, focusing on the scalp and areas of concern. Massage gently to ensure even distribution. Do not rinse out. Style as desired. For optimal results, use alongside Nioxin System 3 Scalp + Hair Shampoo and Conditioner.

Shield hair from frizz while protecting sleek blowouts and curls with the Oribe Impermeable Anti Humidity Spray. 

Benefits:

• Miami-tested anti-humidity shield
• Adds weightless texture
• Finishes styles with light hold

How to use: Spray on finished hair to block frizz, set style and add texture. Can be used before styling for texture and hold.

Infused with Myrrh extract, Kerastase Chronologiste L’Huile de Parfum is a fragrance-in-hair-oil made of an exceptional combination of noble notes from the world of fine fragrance: Tea Rose, Light Woods and Musk. Delicately fragrance, hair is revitalised, moistured and thickened after a few drops. This revamped oil is a step towards sustainability, making it a thoughtful choice for long-term use. 

Benefits and claims:

• Hair is revitalised and nourished after a few drops. 
• The refill bottle is made of at least 95% recycled plastic.*
• The bottle is made of at least 30% recycled glass.**
• Designed to last, this bottle can be continuously refilled.***

*Except for the cap, pump and label.

**Except for the cap and pump.

***Only on the 75ml refillable format and 75ml refill format.

Key Ingredients: 

Beautiful notes from the world of fine fragrance:

• Top notes: Persian Lime, Green Cardamon, Green Tulips
• Middle notes: Rose Tea, Peony, Magnolia.
• Base notes: Light Woods, Cedar, Musk.

How to use: Apply 1 or 2 drops on wet or dry hair, as a leave-in treatment. Start from mid-lengths and work to ends. Style as desired. It can be used as a pre-blow dry oil and for finishing and daily touch-ups. 

How to refill: You can easily refill your bottle over and over thanks to a 3-step process.

1. Unscrew your empty oil refill and separate it from the glass bottle.
2. Ubox your new oil refill and plug it into the glass bottle.
3. Turn the refill clockwise to lock it and recycle your empty refill by removing the pump.

On a mission to repair hair that’s seen one too many blowouts and color changes? The Joico K-Pak Reconstructive Conditioner is the answer. The restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. 

How to use: Apply to clean, damp hair. Leave in for 1 minute. Rinse.

De Lorenzo Control Revive Conditioner is a light hydrating conditioner that restores weightless moisture and regulates oily roots, leaving hair freshly renewed with natural shine. Also provides colour protection while controlling flyaways. For fine, limp, very oily and coloured hair. Contains Australian organic extracts.

Prescriptive Solutions is a colour safe, tailor-made range for any hair type and 100% free of sulfates, parabens and petrochemicals.

How to use: Use after shampoo, massage into wet hair and scalp. Comb thoroughly and leave for 3-5 minutes. Rinse.

Introducing Nioxin Volumising Dry Shampoo, the ultimate instant refresh solution for fine hair, leaving it looking thicker and fuller. Experience the power of this innovative formula that adds volume, texture, and fullness to your hair without the need for water. Say goodbye to greasy, lifeless hair and hello to refreshed, voluminous hair with Density Defend Volumising Dry Shampoo. This dry shampoo Increases the diameter of individual hair strands, making the hair up to 2x fuller instantly.*

Benefits:

• Instantly Adds Volume: Our dry shampoo instantly adds volume and body to fine hair, providing a boost of lift and fullness.
• Refreshes and Revives: This formula absorbs excess oil and impurities, leaving your hair feeling fresh, clean, and revitalised.
• Texturises for Enhanced Styling: Density Defend Dry Shampoo adds texture to your hair, making it easier to style and manipulate for your desired look.
• Extends Time Between Washes: Enjoy clean, voluminous hair for longer as our dry shampoo helps extend the time between washes.
• Lightweight and Residue-Free: Formulated to be lightweight and residue-free, our dry shampoo leaves your hair feeling light and manageable.

How to use:
Shake the can well before each use. Hold the can about 6-8 inches away from the hair and spray evenly onto the roots. Massage the product into the scalp and brush through to distribute evenly. Style as desired.

*vs hair having the average amount of 24h of sebum.

The Nioxin range is specially formulated to create a healthy scalp and encourage hair growth. The products are designed to work in a three part system for optimal results with the cleanser, conditioner and treatment.

Nioxin Pro Clinical's System 3 is designed for dry, damaged, coloured hair with light thinning. Clinically and dermatologically tested, this shampoo nourishes and gently cleanses your hair to prevent against follicle-clogging sebum, resulting in thicker, fuller hair. Formulated with a powerful blend of niacinamide, biotin and caffeine to help nourish the hair root, stimulate hair follicles and strengthen the hair.

Benefits:

• 85% of consumers noticed a thickening effect, 80% noticed an increase in hair density, 80% noticed an increase in hair fullness.
• Thickens the hair: Nioxin System 3 is clinically designed to add thickness and fullness to dry, damaged, colour-treated hair with light thinning, with visible results in just 30 days.
• Supports scalp health: The advanced formula of Nioxin System 3 gently cleanses the scalp, removing impurities and excess sebum that can clog hair follicles, creating a healthier environment for the scalp.
• Reduces hair thinning: By strengthening hair resilience, Nioxin System 3 helps minimise hair breakage, promoting the appearance of fuller, thicker hair while protecting the colour.
• Nourishes the scalp: Infused with nourishing botanicals and antioxidants, the Scalp + Hair Thickening Treatment can nourish and revitalise the scalp, improving its overall health and condition.

How to use:

The three-step regimen begins with the Scalp + Hair Shampoo. Start by applying it to wet hair, gently massaging it into the scalp and hair for one minute before rinsing thoroughly. This gentle cleanser works to remove buildup, including follicle-clogging sebum and environmental residues, preparing the scalp for the next steps. Follow with the System 3 Scalp + Hair Thickening Conditioner, leave in for 1-3 minutes and rinse. Use daily for best results. Use the System 3 Scalp + Hair Thickening Treatment as a third step to help promote a healthy scalp and encourage hair growth. You may experience a tingle in your scalp after use.

For optimal results, use the Nioxin System 3 daily.

Matrix Total Results Brass Off Mask is a professional highly concentrated blue treatment that neutralises brassiness and orange tones brunette and dark blonde hair. The system intensely repairs damage, leaving brittle hair revitalised. Acts like a toner, conditions like a deep treatment.

How to use: Shampoo with Matrix Brass Off Shampoo. Rinse. Wearing suitable gloves, apply mask to wet hair. Avoid scalp area. Allow to process for 5-10 minutes depending on desired neutralization. Rinse. Style as usual.

Joico Weekend Hair Dry Shampoo not only extends your 'do' for days but doubles the longevity of hair color to keep the big fade away. With oil- absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness, gives you fresh, clean, velvety-soft hair any day of the week.

How to use: Shake well before use. Hold 20-30cm away from the scalp, spray lightly. Use fingers to massage product through the hair. Alternatively, apply all over dry hair for volume and softness.

Transform your style with the Matrix Styling Height Riser Powder! Packed with volumising power, this lightweight, texturising powder adds lift and boosts body for full, healthy-looking hair in seconds. 

Benefits:

• Gives instant volume, lift and separation to your hair with shine.
• Adds volume and height at the roots and texture to your hair.
• Long-lasting hold that keeps your hair in place throughout the day.

How to use: Apply to dry hair at the roots and massage in to give height at the roots. Sprinkle onto palms of hand and apply to lengths for texture throughout the hair.