The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.

Enriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.

Formulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.

How to use: After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.

Tip: For damaged and weak hair, pair with the Pure Fusion Complex Shampoo and Conditioner.

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. 

Organic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.

Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

How to use: After rinsing Pure Uplift Volume Shampoo, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.

Pure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair.

Formulated without sulfates, gluten, or animal-derived ingredients, it is vegan-friendly and offers a gentle yet effective solution for maintaining healthy, vibrant hair. Elevate your hair care routine with Pure Flourish Leave-in Treatment and enjoy revived, protected, and brilliantly shiny hair every day.

How to use: Spray onto damp or dry hair and style as usual.

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing with Pure Precious Shampoo, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Deep clean your hair and scalp with the Pure Walnut Scrub, for a scalp detox.

• Formulation is packed full of antioxidants for a healthy scalp.
• Removes product build up.
• Regular use will help ensure healthy, dandruff free, non-greasy hair.
• Stimulates hair follicles.
• Healthy hair growth.
• Removes dead skin cells.
• Detoxifies and purifies scalp

How to use: Apply before shampooing. Distribute into wet hair, massaging into the scalp, and through to the ends. Rinse thoroughly and follow with shampoo. Shampoo and Condition as usual.

Hold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair back or high pompadours. This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.

How to use: Rub into palm of hands and apply to damp or dry hair. Style as preferred.

Introducing the Pure Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types but also provides protection against UVA, UVB, and sun damage, ensuring your hair stays healthy and vibrant.

Achieve that coveted beachy look with ease—simply spray onto wet or dry hair to create your desired effect. Enjoy a smooth, non-sticky finish that lasts, perfect for achieving that effortless, tousled style every day.

Elevate your hairstyling routine with PURE Beach Texture Spray and embrace natural-looking waves and texture effortlessly.

How to Use: Spray into wet or dry hair for the desired effect. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Pure Plumping Clay Spray is your go-to solution for creating effortlessly textured and shapely hairstyles. This versatile spray builds remarkable volume while ensuring your styles stay perfectly in place. Ideal for achieving that stylishly messy, undone look, it adds substantial volume and a sexy, flexible texture without any visible residue.

Our innovative formula provides invisible support, enhancing your hair’s natural body and dimension. Additionally, it offers thermal defense, shielding your locks from the damaging effects of heat styling and chemical treatments.

Pure Plumping Clay Spray is vegan-friendly and free from sulfates, parabens, and gluten, making it a thoughtful choice for both your hair and the environment. Enjoy stunning volume and a flawless finish with every application.

How to use: Shake can well, hold can 30cm away from hair and spray on finished style.

The PURE Fusion Complex Conditioner is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV, thermal and humidity. Repairs split ends to d-frizz, smooth and make hair more manageable.

Pure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.

The innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with Pure Styling Primer, making every styling session efficient and effective.

How to use: Spray into wet or towel dried hair from roots to ends. Cuts blow dry time and amplifies benefits from other styling products. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Glass Hair Treatment, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Shine bright and transform your hair with this fast-acting, weightless hydration conditioning elixir. Experience silky softness, reflective shine, and instant illuminating effect, leaving your hair vibrant for a glass-like finish. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free glass hair treatment is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality Shampoo, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. Rinse off prior to styling.

The Pure Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving any residue. Perfect for styling with hot tools with thermal defence to protect against damage. Medium hold with a low shine and invisible finish. Great for fine-medium hair types.

How to use: Shake can well. Apply to styled hair for added texture. Can be reworked and layered to build more body. 

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink/mauve tones.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium brown to dark blonde hair types. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very light blonde hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes, then rinse conditioning colour until water runs clear.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

Pure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Create a texturised look with body and flexible movement. Pure Texture Paste has an ultra-lightweight formula that adds flexible control without weighing the hair down. Define the hair with texture, forming shape without frizz. Hair is left with an invisible flexible hold and can easily be reworked.

Boss your stubborn hair into place with PURE Matt Fibre. Fibre-like thread for texture and fullness. Suits shorter styles adding shape and pliable hold for all day long manageability with a matte finish. Thickens fine hair.

How to use: Work through dry hair for strong lasting control.

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated, medium brown to light brown hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond to nurture and repair your hair, leaving you with a healthy, radiant glow. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free heat protectant is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply to damp hair, distribute the product through the hair. Depending on hair length apply 3-5 pumps distributing evenly from roots to ends, then diffuse or blow-dry.

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all hair colours (reducing gold tones) in 3 minutes or less. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. 

How to use: Work through dry hair for strong lasting control.