Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results.