The Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that contains salon-strength purple micro-pigments to instantly remove yellow and brassy tones in blonde or grey hair. Formulated with with hydrating guarana. 

How to use: Use on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the Fudge Clean Blonde Violet Toning Conditioner.

Tip: We recommend using gloves when applying this product, as staining may occur. You don't need to use this shampoo everyday. Alternate it with your regular shampoo.

The Kerastase Blond Absolu Bain Ultra-Violet is an iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.

Benefits:

• Instantly neutralises brass & yellow undertones
• Durable anti-brassiness action
• Restores shines & softness
• Boosts colour luminosity

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use:

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.

We recommend you to alternate with the Kerastase Bain Blond Absolu Lumiere Shampoo on a weekly or as a second shampoo for a deeper & hydrating cleanse. After cleansing use the Kerastase Blond Absolu Cicaflash Conditioner for optimum results.

The Hi Lift True Blonde Zero Yellow Pure Silver Shampoo eliminates brassy tones in your hair while leaving it feeling smooth, hydrated and strong.  

Paraben Free with Kakadu Plum Extract, suitable for vegans.

Humidity, Thermal and UV Defence.

How to use: For best results follow with Hi Lift True Blonde Zero Yellow Pure Silver Conditioner. Apply a small amount to damp hair and massage to lather. Rinse thoroughly. 

"This shampoo is amazing. It will tone the brass in your hair, plus make your hair feel soft and silky just like it has been conditioned. It will not stain your hands purple either which is a big bonus for us blondes. The pigment is so violet that it is almost black, but it doesn't stain the hair! You only need to use it once a week, but if you are looking for the gorgeous silver tint then using it daily will achieve that look. 100% highly recommend."

The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and  illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use:

Apply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the Kerastase Blonde Absolu Cicaflash.

Angel En Provence Lavender Violet Tone Correcting Shampoo is designed for blonde hair. Leaves hair with a natural and healthy shine. Helps to remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Extends reflect durability of violets, cool reds and ash tones while extending colour life. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects.

Recommended for daily use or as frequent as your hair requires.

• NO parabens
• NO Sodium Lauryl Sulfate
• NO Laureth Sulfate
• NO Mineral Oil or Parafin Oil
• NO Propylene Glycol
• No Animal Testing
• Organic Natural Ingredients 

How to use: Apply to damp hair and massage into scalp. Rinse and repeat if necessary. For best results, follow with Angel En Provence Violet tone Correcting Conditioner.

The Redken Color Extend Blondage Shampoo has ultraviolet pigments and Triple Acid Protein complex to tone, strengthen and brighten blonde hair. The ultra violet pigments help to preserve blonde hair color between appointments by keeping any warm, golden and brassy undertones at bay.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. Can be left in for 3-5 minutes for maximum benefits. Follow with Redken Color Extend Blondage Conditioner, and once a week Redken Color Extend Blondage Mask for a more intense toning experience. 

Tip: To avoid staining your skin, it is recommended to wear gloves when applying, due to the intense violet pigments.

Showcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly.

The De Lorenzo Instant Illumin8 Shampoo instantly cleanses blonde and pre-lightened hair to neutralise unwanted yellow tones with a concentrated blue-violet pigment-infused formula. Contains Baobab Protein, Chamomile and Wine Extracts to enhance gloss, provide UV sun protection and brighten blondes.

It is recommended to wear gloves as temporary staining of hands can occur due to the strong deposit of colour.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. Follow with the De Lorenzo Instant Illumin8 Conditioner.

The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.

Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.

How to use:

Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly. For optimal results, use with the Wella Invigo Blonde Recharge Cool Blonde Conditioner.

The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.

Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.

Pumps are available to purchase separately.

How to use: Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly.

The Total Results Brass Off Shampoo is suited for brunettes that lighten their hair. This shampoo has a blue-violet pigment depositing formula to help reduce brassy tones. 

How to use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. Follow with the Total Results Brass Off Conditioner. For neutralization, use shampoo every other day.

The Matrix Total Results So Silver Shampoo will neutralize brassy tones and eliminate yellow tones on blonde and grey hair by depositing cool violet tones.

How to use: Apply to damp hair, leave in for 3-5 minutes for maximum benefits. Follow with Matrix Total Results Silver Conditioner or Mask for best results.

Tip: Use once to twice a week in replacement of your normal shampoo.

Davines Heart of Glass Silkening Shampoo is a gentle shampoo that cleanses and clarifies blonde tones. Provides nourishment to natural and chemically treated blonde hair.

Benefits:

• Provides nourishment and moisture
• Balances unwanted reflects in blonde hair
• Immediate illuminating action on natural and cosmetic blonde shades
• Natural pigments with no risk of colour overcharge

How to use:

Apply to scalp and damp hair massaging in gently. Rinse thoroughly and repeat if necessary. For best results, follow with Heart of Glass Rich Conditioner or Intense Treatment.

Pureology Strength Cure Blonde Shampoo is perfect for natural, lightened, balayage and highlighted blonde hair. It tones down brassy yellow and orange tones with it's blue-based formula, keeping blonde hair vibrant and healthy.  Not only does it keep blonde hair icy cool, but it also repairs damaged strands. 

How to use: Apply a small amount to damp hair. Massage with your fingers to lather at the scalp. Concentrate on especially brassy areas. Leave in for 1-2 minutes and rinse. For extra cool blondes, repeat this process or leave in for a bit longer.

Tip: For best results, use with Strength Cure Conditioner and follow with Miracle Filler Treatment.

Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.

Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.

The De Lorenzo Novafusion Shampoo Silver 250ml is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

BLONDE.ANGEL.WASH

Rescue dull colour, banish brassy tones and restore shine with this lavender-infused colour enhancing shampoo for blonde or grey hair. 

How to use: 

Apply to wet hair and massage into hair and scalp. Rinse and repeat. For optimal results, use with BLONDE.ANGEL.

Benefits: 

• Sulphate free
• Colour enhancing
• Paraben free
• Brightener
• Restores shine
• Cruelty free
• Maintain 'cooler' tones

Key Ingredients: 

• Sunflower Seed Extract for nourishing moisturisation & prevention of colour-stripping.
• Murumuru Seed Butter for helping the hair to retain essential moisture.
• Shea butter for rehydrating the hair and scalp, delivering moisturise to dry or damaged hair and protection against environmental stressors, dryness and brittleness.
• Mangifera Indica (Mango) Seed Butter to help restore and maintain the natural moisture balance of the hair.
• Jojoba Seed Oil for hydration and soothing effects on the hair and scalp.

Neutralise brassy, yellow tones in lightened and colour-treated blonde hair with the Evo FABULOSO Platinum Blonde Toning Shampoo. This strong purple shampoo will gently cleanse the hair while leaving it evenly toned and strengthened.

Benefits:

• Brighten and extend the life of colour-treated blonde and lightened hair.
• Sulfate-free cleansers gently cleanse to protect against colour-fading. 
• Nourishing ingredients soften and strengthen for improved manageability.

How to use:

Wet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with the Fabuloso Colour Boosting Treatment. Use weekly.

Vegan / cruelty free / made without sulfates, parabens or gluten.

The Nak Care Blonde Shampoo gently cleanses and hydrates highlighted, blonde or grey hair while protecting colour. Formulated with Wheat Proteins, German Chamomile and blue-violet pigments to tone unwanted yellow or gold tones.

How to use: Apply to wet hair, massage a small amount into hair and scalp, leave-in for 1 minute, rinse thoroughly. For optimal results, follow with the Nak Care Blonde Conditioner.

The Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.

How to use: Apply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with Fudge Everyday Clean Blonde Damage Rewind Conditioner. 

Tip: We recommend using gloves when applying this product, as staining may occur.

Is your hair bleached, blonde or silver?
Are you trying to tone out brassy or yellow tones?

Wella SP Silver Blond Shampoo is a pigmented violet shampoo designed to enhance cool blondes and reduce brassy and yellow tones from the hair.

Your hair will be brighter after use.

How to use: Massage thoroughly into damp hair, lather, rinse and repeat.
Only needs to be used once a week.

Follow with Wella SP Color Save Conditioner for best results.

JUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the JUUCE Silver Blonde Conditioner.

Please Note: All JUUCE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing JUUCE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your JUUCE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Angel Deep Sea No Yellow Crystalline Shampoo is specifically designed for blonde hair, this shampoo helps to remove unwanted yellow and brassy tones. Contains a combination of Shea Butter, Rosa Centifolia Flower and Orange Flower Oil to create brilliant, luminous shine in blonde hair, while gently cleansing. Padina Pavonica’s nourishing and smoothing properties leaves hair silky, shiny and full.

The Moroccanoil Dry Shampoo is ideal for light hair tones. Contains subtle violet undertones to help balance brassiness and bring out the best in light hair tones. Extend the life of your colour by using dry shampoo in between washes. The added UV filters help to further extend colour.
 
How to use:

Shake the can well and then spray 15 - 20 cm away from dry roots. Let dry and then massage into scalp as you would with wet shampoo and then brush out.

The De Lorenzo Novafusion Beige Blonde Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

JUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the JUUCE Silver Blonde Conditioner.

Fight brassiness in blonde, lightened brunette, and grey hair with the Moroccanoil Blonde Perfecting Purple Shampoo. This sulfate-free, purple shampoo counteracts unwanted yellow and orange tones and helps you maintain your ideal hair colour between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Colour-safe. Sulfate, phosphate, and paraben-free.

How to use:

Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.

The Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo immediately reveals color luminosity. This shampoo delivers instantly visible and touchable results with built in colour protection to reduce colour fade-out. Helps to neutralize unwanted yellow tones for blonde colour reflections. As gentle as water, this shampoo contains the unique FadeStopFormula to minimize colour fading with every use.

Benefits:

• Neutralises unwanted yellow tones
• FadeStopFormula minimizes colour fading with every use
• Instantly brings out colour luminosity

How to use: Work through wet hair. Lather and rinse thoroughly. For optimal results, follow with the Goldwell Dualsenses Blondes & Highlights Anti-Yellow Conditioner.

Milk Shake Icy Blond Shampoo cleanses hair gently with a specific black pigment that counteracts yellow or orange tones in blond or lightened hair, giving ash tones. 

How to use: Apply evenly over damp hair, leave in for a few minutes, then rinse. For more intense results, leave in for a few more minutes. Proceed with Milk Shake Icy Blond Conditioner.

Tip: The Milk Shake Icy Blond products contain pigments which can give a very intense result on porous hair. Once the desired result has been achieved, alternate with a different shampoo to maintain the results. 

The Matrix Total Results Unbreak My Blonde Shampoo is a sulfate-free strengthening shampoo, infused with citric acid to gently cleanse sensitive hair. It revives all types of hair and textures from chemical damage, reinforcing weakened bonds and reviving bleached hair. Leaves hair soft, shiny and stronger, with highly conditioning sulfate-free technology.