The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application. 

TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass- delivering brighter, longer-lasting blonde for everyone. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining. It will not stain your hands or clothes. K18 recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends. 

Benefits:

• 1 wash removes up to 3 months of brass from hard water*.
• Neutralizes brassiness without staining or overtoning.
• Ideal hair tone is restored and evened* for all highlighted and lifted tones.
• Easy-to-apply foam.

Powered by K18 triple-action technology:

• Removes brass-inducing metals and minerals with ionic detox.
• Neutralizes brassiness with precision violet technology that won’t stain or overtone.
• Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing.

*Results reflect removal of hard water minerals and metals equivalent to three months of unfiltered tap water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.

*Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

How to use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.