Pureology
Shop Pureology, a professional haircare brand offering sulphate-free, 100% vegan formulas designed to protect and care for colour-treated hair. From hydrating shampoos and conditioners to styling and treatment products, Pureology helps maintain healthy-looking, vibrant hair with salon-quality results.
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The Pureology Hydrate Sheer Shampoo is a moisturising shampoo for finer strands that need to be quenched. Keep them peaked at high tide with this lightweight shampoo that deeply hydrates without weighing down the hair. Lavender infused.
Sulfate free, colour safe and 100% vegan formula.
How to use: Apply a small amount to wet hair at the scalp. Emulsify into a rich lather and work down to the ends. Rinse. Repeat if needed.
Pureology Hydrate Sheer Conditioner is for fine dry hair. This formula moisturises strands without weighing them down. Sheer hydration for finer hair adding extra softness. Takes your hair from dried out, to fully thriving.
Colour safe, sulfate free and 100% vegan formula.
How to use: Apply a small amount of this super creamy formula to previously shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. For the best results, use with Hydrate Sheer Shampoo.
Pureology Strength Cure Shampoo is a lather rich shampoo to repair damaged and colour treated hair, by up to 97%. Suitable for all hair types with damage associated with heat styling, physical wear and tear or over-processing.
How to use: Apply a small amount to damp hair and massage into a lather, working your way down to the ends. Rinse. Can be repeated for extra cleansing.
Tip: For best results pair up with the Pureology Strength Cure Conditioner.
The Pureology Strength Cure Conditioner fortifies and helps to repair damaged, colour treated hair. With noticeable results after just one use, this conditioner fixes breakage, and gives you softer, healthier hair.
How to use: Apply a small amount to pre-shampooed hair. Massage in to mid-lengths and ends, concentrating on areas that are more damaged, or have breakage. Leave in for 1-2 minutes for it to work it's magic, and rinse.
Tip: Best used with Pureology Strength Cure Shampoo. Follow with Miracle Filler Treatment.
Pureology Strength Cure Blonde Conditioner is perfect for natural, lightened, balayage and highlighted blonde hair. It tones down brassy yellow and orange tones, keeping blonde hair vibrant and healthy. Smooths and adds shine while repairing damage caused by bleaching or the environment. Suitable for all hair types.
How to use: Apply a small amount to pre-shampooed hair. Massage with your fingers or comb through with a wide tooth comb to distribute evenly through the ends. Leave in for 1-2 minutes and rinse.
Tip: For best results, use with Strength Cure Blonde Shampoo and follow with Miracle Filler Treatment.
Pureology Strength Cure Blonde Shampoo is perfect for natural, lightened, balayage and highlighted blonde hair. It tones down brassy yellow and orange tones with it's blue-based formula, keeping blonde hair vibrant and healthy. Not only does it keep blonde hair icy cool, but it also repairs damaged strands.
How to use: Apply a small amount to damp hair. Massage with your fingers to lather at the scalp. Concentrate on especially brassy areas. Leave in for 1-2 minutes and rinse. For extra cool blondes, repeat this process or leave in for a bit longer.
Tip: For best results, use with Strength Cure Conditioner and follow with Miracle Filler Treatment.
The Love Luster Hair Perfume is formulated without drying alcohols and a lightweight moisture complex for instant for softness and shine, this hair perfume keeps your hair hydrated, scented, and fresh all day long. Safe for colour-treated and dry hair, it transforms odours with innovative Neofresh™ technology. Suitable for all hair types and colour safe.
Benefits:
- Alcohol-Free Formula: No drying alcohols for lasting moisture.
- Deep Nourishment: 5 times more conditioning care*.
- Instant Results: Softness and shine.
*Vs. non-conditioning shampoo
How to use: Hold the bottle 8–10 inches away from dry hair and mist evenly throughout. For an extra boost of freshness, you can reapply throughout the day. It can also be layered over your favourite Pureology styling products for a final touch of shine.
A luxurious, creamy mask treatment that glides effortlessly onto hair leaving strands instantly smooth and conditioned. This frizz-control system of shampoo, treatment mask and leave-in spray enhances shine* and controls frizz in extreme conditions protecting hair from 90% humidity* for frizz-prone, colour-treated hair.
Benefits:
- Up to 72 hour Frizz-Defying Performance*
- 8x Smoother Strands*
- Steam Room Resistant*
- 50% Glossier Shine**
- Up to 24 Hour Smoothness & Curl Definition
- Antifadecomplex®
*Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo.
**Smooth Gloss system of shampoo, mask and leave-in spray vs. un-washed hair.
How to use: For best results, use it 1-2 times a week in place of conditioner to deeply nourish and maintain that "glass hair" finish.
The Smooth Gloss Hair Mist is an instant frizz-defying leave-in spray that smooths frizz-prone, colour-treated hair. Reduces frizz with each use* and instantly magnifies hair gloss** with heat protection up to 450ºF/230ºC. This ultra-fine, lightweight spray effortlessly melts into hair without any sticky residue for luxuriously silky, smooth strands.
Benefits:
- Up to 72 hour Frizz-Defying Performance*
- 8x Smoother Strands*
- Steam Room Resistant*
- 50% Glossier Shine**
- Up to 24 Hour Smoothness & Curl Definition
- Antifadecomplex®
*Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo.
**Smooth Gloss system of shampoo, mask and leave-in spray vs. un-washed hair.
How to use: Shake well before use. Press to unlock, then spray generously and evenly on damp hair. Activate the formula with heat using a blow-dryer or diffuser. For sleek styles, blow-dry with tension. For curly styles, use a diffuser to blow-dry and define.
Smooth Gloss is a luxurious, rich-lather shampoo. This smoothing system of shampoo, treatment mask and leave-in spray enhances shine* and controls frizz in extreme conditions protecting hair from 90% humidity* for frizz-prone, colour-treated hair.
Benefits:
- Up to 72 hour Frizz-Defying Performance*
- 8x Smoother Strands*
- Steam Room Resistant*
- 50% Glossier Shine**
- Up to 24 Hour Smoothness & Curl Definition
- Antifadecomplex®
*Smooth Gloss system of shampoo, mask and leave-in spray vs. un-washed hair.
**Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo.
How to use: Lather a dime-sized amount at roots and work through the ends.
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Pureology
Shop Pureology, a professional haircare brand creating sulphate-free, 100% vegan formulas specially designed for colour-treated hair. Trusted by salons and stylists worldwide, Pureology combines advanced haircare technology with high-performance ingredients to help protect hair colour while supporting hydration, strength, softness and shine. Designed to care for both the hair and scalp, the range delivers salon-quality results while helping colour remain vibrant and healthy-looking for longer.
The Pureology collection includes shampoos, conditioners, treatments and styling products tailored to a variety of hair concerns including dryness, damage, frizz, breakage and colour fading. Rich, concentrated formulas paired with luxurious signature scents help improve manageability and overall hair health without stripping the hair of moisture or colour. From deeply hydrating care to lightweight volume and smoothing solutions, the range is designed to suit all hair types and routines.
Pureology is also committed to sustainability and conscious beauty practices, with all formulas remaining 100% vegan and sulphate free. Whether you’re looking to maintain salon-fresh colour, repair damaged strands or create soft, glossy and healthy-looking hair, Pureology offers professional haircare designed to support vibrant colour and everyday hair health.
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