Discover the new Olaplex No.4-P Blonde Enhancer Toning Shampoo. This highly concentrated, sulfate-free purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Creates a rich lather to neutralize brassiness and enhance brightness after one use for all blonde, lightened, and grey hair. 

Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos

Benefits: 

• Neutralizes brassiness
• Boosts brightness
• Sulfate and paraben free
• Repairs and hydrates
• Vegan and cruelty free 
• PH balanced

All OLAPLEX® products contain their patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.  

How to use: 

Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness. Follow with Olaplex No.5 Bond Maintenance Conditioner for everyday moisture or Olaplex No.8 Bond Intense Moisture Mask for extra hydration.

The Total Results Brass Off Shampoo is suited for brunettes that lighten their hair. This shampoo has a blue-violet pigment depositing formula to help reduce brassy tones. 

How to use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. Follow with the Total Results Brass Off Conditioner. For neutralization, use shampoo every other day.

Experience indulgent hair care with the Kerastase Elixir Ultime Original Refillable Hair Oil. This lightweight, versatile formula boosts shine, tames frizz for up to 96 hours, and fortifies hair to reduce breakage. Ideal for all hair types, it smooths and softens without adding weight. Housed in an eco-friendly refillable glass bottle, this luxurious oil is not only a treat for your hair but also a step towards sustainability, making it a thoughtful choice for long-term use and waste reduction.

Benefits:

• Lightweight formula doesn't weigh hair down
• Long lasting frizz control for up to 96 hours, even in humid conditions
• Strengthens and protects against hair breakage, so over time it feels healthier and more resilient
• Eco friendly - refillable packaging
• Perfect for all hair types from fine to coarse.
• Shine and softness in just a few drops 

How to use: Apply 1-2 drops of the oil to wet or dry hair focusing on mid-lengths to ends. With multiple uses, it can be used before cleansing, as a pre-blow-dry oil, or as a finishing touch for smoothness and shine throughout the day.

How to refill: You can easily refill your bottle over and over thanks to a 3-step process

1. Unscrew your empty oil refill and separate it from the glass bottle
2. Unbox your new oil refill and plug it into the glass bottle
3. Turn the refill clockwise to lock it and recycle your empty refill by removing the pump

Pureology Hydrate Sheer Conditioner is for fine dry hair. This formula moisturises strands without weighing them down. Sheer hydration for finer hair adding extra softness. Takes your hair from dried out, to fully thriving.

Colour safe, sulfate free and 100% vegan formula.

How to use: Apply a small amount of this super creamy formula to previously shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. For the best results, use with Hydrate Sheer Shampoo and follow with Color Fanatic Multi-Tasking Leave-In Spray.

Matrix Total Results A Curl Can Dream Curl Preserving Defining Gel is a light hold product, infused with Manuka Honey Extract for curls and coily hair. Defines curls without leaving hair flaky, and feeling crunchy.

Benefits:

• For curls and coils
• Defining hair gel
• Layers with A Curl Can Dream Moisturising Cream
• Light Hold

Formulated Without:

• Silicones
• Parabens
• Mineral Oils
• Petrolatum
• Paraffins

How to use: After shampooing with A Curl Can Dream Shampoo and Mask, apply to hair (less for fine hair, more for thick hair). Allow to air dry or diffuse.

Define your curls with the De Lorenzo Elements Barrel Wave and create manageable, smooth curls without the frizz. Formulated with Organic Seaweed Extract and Frangipani Essential Oils while providing a natural UV protection and shine of 6.

How to use: Distribute evenly through curls and scrunch. You can leave to dry naturally or blow dry with a diffuser. Follow with the De Lorenzo Elements Vapour Mist to help shape, control and texturize.

L'Oreal Absolut Repair Golden Mask is an instant resurfacing mask that offers the ultimate professional deep repair experience for damaged and dry hair while ensuring lightness. The results are proven: it instantly restores all hair types with a lightweight touch, resulting in 77%* less fiber surface damage. The hair is manageable and 7X** shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein.

This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without leaving any residue.

*Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Golden Masque.

How to use: Apply to towel dried, previously shampooed hair, massage through to the ends and leave in for 3-5 minutes. Rinse thoroughly. 

The Pureology Strength Cure Conditioner fortifies and helps to repair damaged, colour treated hair. With noticeable results after just one use, this conditioner fixes breakage, and gives you softer, healthier hair.

How to use: Apply a small amount to pre-shampooed hair. Massage in to mid-lengths and ends, concentrating on areas that are more damaged, or have breakage. Leave in for 1-2 minutes for it to work it's magic, and rinse.

Tip: Best used with Pureology Strength Cure Shampoo. Follow with Miracle Filler Treatment. 

The K18 Molecular Repair Hair Oil strengthens and smooths for immediate and longer-term frizz control. This biotech-engineered weightless oil works on all types of hair to strengthen, repair damage, reduce frizz at two levels of the hair fibre, and improve shine.

K18PEPTIDE™ penetrates hair at a molecular level to repair hair and reverse the damage that causes frizz. At the surface level, the silicone free formula uses natural Avocado + Sunflower Oils, Hemisqualane, and Squalane to help reinforce hair's natural moisture barrier and immediately smooth frizz and fly-aways. Improves colour vibrancy, shine, and provides heat protection for up to 232°C (450°F)

• 24 hour frizz control ^*
• 104% improvement in shine ^**
• 78% reduction in split ends ^***
• 450°F/232°C heat protection ^****
• Clinically proven to repair damaged hair

How to use:

Start with 1-3 drops and add more as needed. Apply to damp hair and leave in for strengthening benefits and frizz reduction. Use on dry hair to smooth frizz and add shine. 

^*    Results observed on curly, frizzy hair after 24 hours in 80% relative humidity, with one application of molecular repair hair oil on dry or damp hair
^**   Results observed after one application of molecular repair hair oil on dry hair
^***  Results observed on bleached/damaged hair after one application of molecular repair hair oil on dry hair
^**** Results observed after one application of molecular repair hair oil and application of 450 degree flat iron on dry hair.

L'Oreal Professional Serie Expert Vitamino Color 10-1 is a professional spray, enriched in resveratrol, designed to treat all color-treated hair types and needs. Just 1 spray gives you 10 instant benefits to perfect your color result.

Benefits:

• Protection against heat up to 230°C/450°F degrees*
• Shine
• Softness
• Smoothness of hair fiber
• Detangling
• Facilitates blow-dry
• Hydration
• Anti-breakage
• Anti-split ends
• Anti-frizz

This multi-purpose spray can be used before the cut, before blow-drying on towel-dried and damp hair or in touching up on dry hair for ultimate colour protection. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

How to use: Spray on clean, damp hair or dry hair. Style. Do not rinse.

*instrumental test

With the Serie Expert Vitamino Color Multi-benefit leave in treatment: Hair is 94%* more resistant to breakage, 2,9x more nourished and split ends are reduced. Heat protection up to 230°C/450°F*. *Instrumental test. 

The Symbiose Bain Purete Anti-Pelliculaire is a purifying anti-dandruff oily hair shampoo for oily sensitive scalp prone to dandruff. The caring yet breathable formula instantly exfoliates and removes visible dandruff and flakes on scalp without stripping the hair fibre. It works by deeply cleansing clogged scalp pores from dead cells & sebum build up for a less greasy scalp. The oily scalp dandruff shampoo calms sensitivity and comforts scalp while boosting hair vitality by improving healthy appearance of hair.

Benefits:

• Instantly removes dandruff & flakes*
• Calms scalp sensitivity & comforts
• Helps balances oil levels​*
• Boosts hair vitality by improving healthy appearance of hair
• Perfect anti-dandruff shampoo for oily hair

*After application of Bain Purete Anti-Pelliculaire

Key Ingredients: 

• Salicylic Acid: Helps dissolve flakes and acts on consequences of dandruff
• Piroctone Olamine: Reduces yeasts proliferation, slows down cellular renewal speed and durably acts on the formation of dandruff

How to use: Prep hair with the Kerastase Symbiose Scalp Scrub. Take a small amount of the anti-dandruff oily hair shampoo in your hand and apply to wet hair. Massage into scalp. Rinse thoroughly. Follow with Kerastase Scalp Serum. 

The Redken Frizz Dismiss Instant Deflate is an oil based leave in smoothing serum that offers four levels of smoothing and humidity protection for all hair types - fine to coarse. Protects hair from humidity while taming unruly hair and adding a healthy looking shine and providing long lasting frizz control. Helps to provide heat protection against heated styling tools.

How to use: Distribute through damp hair and blow dry for maximum results.

The Moroccanoil Intense Hydrating Mask is designed to deeply rehydrate medium to thick dry hair. Infused with antioxidant-rich argan oil and nourishing ingredients, it hydrates and conditions while dramatically improving hair's texture, elasticity, shine and manageability.

How to use:

After you shampoo towel dry your hair and massgage through, leave in for 5-10 minutes before rinsing.

This gel-in-cream masque deeply strengthens fiber structure to reconstruct post-bleached hair. It intensely hydrates and plumps fiber for a stronger look and feel. Hyaluronic Acids Duo and Edelweiss Oil, enhances fiber resilience to prevent future breakage and split ends, making it more manageable and easy to detangle.

Suitable for over-processed and very sensitized blonde hair, the Masque Cicaextreme reduces post-bleaching hair porosity and seals open scales for a uniform healthier fiber. Hair fiber is restorative, stronger, shinier and deeply smooth from the lengths to ends.

Benefits:

• High-quality ingredients enhance fibre resilience to prevent hair breakage and split ends
• Reduces post-lightened or bleached hair porosity
• Intense hydration and hair conditioning for a stronger look and feel
• Hyaluronic Acid deeply penetrates the hair to intensely hydrate and plump the hair fibre
• Edelweiss oil offers protection against daily damage, calming the hair post-bleaching treatment
• Hair fibre is restored, stronger, shinier and deeply smooth from the length to ends

Key Ingredients:

Low weight Hyaluronic Acid is known to deeply penetrate hair and heal profound wounds. High weight Hyaluronic Acid has an intense hydrating function, plumping fibre to recover elasticity and strength. 

Edelweiss oil, extracted from this immortal flower, rich in anti-oxidants to deeply nourishes fibre and protect hair against daily damage. Its powerful properties softens and calms sensitised bleached hair.

How to use: 

Formulated to work in perfect duo with the Kerastase Blond Absolu Le Bain Cicaextreme.

Matrix Total Results A Curl Can Dream Curl Preserving Rich Mask is a deep hydrating mask designed for curly hair. Infused with Manuka Honey Extract, this mask preserves the pattern of curls and coils.

Benefits:

• For curls and coils
• Deeply hydrating
• Preserves curl

Formulated Without:

• Parabens
• Mineral Oils
• Petrolatum
• Paraffins

How to use: After shampooing with A Curl Can Dream Shampoo, apply to damp hair concentrating on mid lengths and ends. Massage through and rinse out. 

Kérastase Première Bain Décalcifiant Réparateur Shampoo is a decalcifying, repairing shampoo for all types of over-processed or damaged hair. This sulfate-free** professional-level shampoo gently cleanses the scalp and hair while removing calcium, which further weakens treated hair. Hair is repaired from the inside out, breakage reduced, and its health restored. A white creamy shampoo that transforms into a luxurious foam, its dual action fights the calcium overdose from hard water that attacks your already damaged or bleached hair, leaving it dull, lifeless, and limp. It also restores keratin links within the hair shaft, repairing hair at the core. Your hair feels smooth and manageable, shiny and bouncy.

• Gently cleanses scalp and hair
• Removes calcium overdose
• Helps neutralise breakage and dullness
• Repairs hair at the core
• Recreates 99% of hair's original strength*
• 73% shinier hair*
• 2x smoother hair*
• 93% stronger hair*

How to use: Apply on wet hair, layered on top of Concentre Decalcifiant Ultra-Reparateur* Massage and emulsify. Rinse thoroughly. Follow with Première Fondant Conditioner or Mask.

*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**without sulfated tensioactives
***Instrumental test

We recommend layering Kérastase Première Bain Décalcifiant Réparateur on top of Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing first for maximum results. Team with other products from the Première range, like Masque Filler Réparateur for extra-repairing, restorative results.

Bottle made of 95% recycled plastic*
93% stronger hair**

*Excluding cap, colorant, and additive
**Instrumental test

K18 Damage Shield Conditioner is a nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing.

Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days*. Fortifies, softens, and detangles hair.

• Defends against damage: Conditioning protection against damage from UV rays, environmental aggressors, and daily mechanical styling for up to 3 days
• Maintains hair health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. K18PEPTIDE™ replenishes protein lost during washing.
• Enhances hair’s natural shine: pH-optimised formula minimises excess cuticle swelling during washing to help keep hair smooth and maximise shine.
• Softens, smooths, and detangles: Without film-forming silicones or waxes that can build up over time and weigh hair down.

How to use: Apply a small amount of K18 Damage Shield Protective Conditioner from mid-lengths to ends and build as needed. Rinse thoroughly. For best results, use after shampooing with K18 Damage Shield Shampoo.

*Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days¹

Redken Texture Paste is a dry texturizing paste that is ideal for fine hair to piece out and texturize. It has a medium hold with a matte finish.

Suitable for fine hair.

How to use: Apply to palms and mold into dry or damp hair and piece out into the style you like. Stays pliable so you can rework your style as needed. Can be reapplied and layered to get a stronger texture effect.

Previously known as Rough Paste 12

Pureology Strength Cure Shampoo is a lather rich shampoo to repair damaged and colour treated hair, by up to 97%. Suitable for all hair types with damage associated with heat styling, physical wear and tear or over-processing. 

How to use: Apply a small amount to damp hair and massage into a lather, working your way down to the ends. Rinse. Can be repeated for extra cleansing.

Tip: For best results pair up with the Pureology Strength Cure Conditioner.

The L'Oreal Professional Tecni Art Fix Design is a strong hold, non aerosol spray with a pump action for accuracy. Provides a natural looking shiny finish. Suitable for all hair types.

How to use: Pump the spray approximately 15cm away from the hair, to ensure even coverage, spray from the root to the tip to create a thicker diameter on each strand.

The L'Oreal Professional Serie Expert Metal Detox Mask is an anti-depositing protector mask that protects the fiber from particle deposits after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask prevents new metal particles from coming back. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology is enriched with Glicoamine a chelating agent with a molecule small enough to penetrate and attach itself to metals, and neutralize the metal INSIDE the fiber. 

Hair is less porous, intensely nourished and incredibly shiny. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo to detoxify hair.

How to use: After shampooing with Metal Detox Shampoo, apply to towel dried hair and massage through to the ends. Leave on for 1 minute and rinse. 

The De Lorenzo Elements Sea Swell Volumising Lotion is a volumising lotion with medium hold. It will provide natural style, shine and control with airless weight. It has an anti-humidity action and a natural UV protection. It has a hold factor of 4 and a shine factor of 6. Suitable for all hair types.

How to use: Distribute evenly through damp hair and scrunch. You can leave to dry naturally or use a blow dryer. Follow with the De Lorenzo Elements Vapour Mist to help shape, control and texturize. It is a medium hold hair spray.

The Matrix Total Results So Silver Shampoo will neutralize brassy tones and eliminate yellow tones on blonde and grey hair by depositing cool violet tones.

How to use: Apply to damp hair, leave in for 3-5 minutes for maximum benefits. Follow with Matrix Total Results Silver Conditioner or Mask for best results.

Tip: Use once to twice a week in replacement of your normal shampoo.

The K18 Damage Shield Shampoo is a cleansing shampoo microdosed with the patented K18PEPTIDE™. Powerful yet non-stripping formula is designed with an optimised pH that is safe enough for everyday use, helping to reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour and enhance shine. A non-stripping lather deeply cleanses hair and scalp. Colour safe formula deeply cleanses hair while being gentle on the scalp. Dermatologist tested. 

How to use: Can be used daily. Massage into hair and scalp. Rinse thoroughly. Repeat as needed. 

Previously known as Peptide Prep pH Maintenance Shampoo. Same formula - new name.

The De Lorenzo Instant Rejuven8 Treatment is a deep conditioning treatment for coloured and chemically enhanced hair. Formulated with vitamin E to help extend the life of your colour.

How to use: Use once a week in place of conditioner. Apply to wet hair, leave for 3 - 5 minutes and then rinse thoroughly. Follow with the De Lorenzo Instant Rejuven8 The Ends.

Redken Thermal Spray High is a thermal protective spray, that will protect hair up to 230°C. It also helps protect colour vibrancy while helping lock in styles created by all heat tools. It helps keep your curls or flat ironed hair styles in place all day and night. Adds shine to your style, with a clean, touchable hold. Restyling technology, allows you to recreate styles without having to reapply.

For all hair types.

How to use: Spray onto each section of dry hair, before using straightening irons. For setting hair, apply to damp hair before adding in rollers.

Tip: For smooth, soft ends follow with Redken All Soft Argan-6 Oil

Previously known as Hot Sets 22

The De Lorenzo Novafusion Copper Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

Absolut Repair Instant resurfacing mask offers the ultimate professional deep repair experience for damaged and dry hair. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.