Olaplex Lashbond is a clear, lightweight eyelash-enhancing serum to promote the appearance of longer, stronger, thicker, full volume lashes. Formulated with new OLAPLEX Peptide Complex Technology™, OLAPLEX Bond Building Technology™, hydrating Hyaluronic Acid, and Biotin to the lash line to support and sustain the natural growth cycle and lash retention. Experience more conditioned, healthier-looking lashes in as little as 2 weeks and see the look of longer, fuller lashes in as little as 4 weeks. Get ready to see your full lash potential.

Ophthalmologist tested. Non irritating. Eye safe formula without controversial ingredients found to have unwanted effects on the eyes like prostaglandins. 

Key Benefits:

Lashes look

- Longer and more lifted

- Thicker and denser

- Healthy and hydrated

Clinical Results:

94% experienced more voluminous-looking lashes

97% reported improvement in the appearance of longer, denser lashes

100% reported improvement in the appearance of thicker lashes*

*Results may vary. As reported by participants at the conclusion of a 12-week consumer perception clinical study of 33 subjects with 2x daily use.

How to use: Easy to use. Apply along the upper lash line twice daily (AM/PM) on clean, dry skin. Let it dry for 90 seconds.  

The Oribe Split End Seal is a silkening serum and split-end mender that is clinically proven to restore, fortify, and preserve tresses of every shade.

Benefits:

• Reduces breakage by 65%
• Repairs up to 94% of split ends after one use*
• Provides heat protection

*Based on clinical test conducted on human hair against a control group

How to use: Distribute evenly through damp or dry hair to repair and protect. Style as usual.

Condition, hydrate and soften hair with the Oribe Run Through Detangling Primer. This lightweight conditioning detangler primes hair for immediate glide-through combing, leaving strands silky soft and incredibly touchable. Our cuticle-sealing formula protects hair from damage caused by heat styling and comb-resistant knots.

Benefits:

• Immediately detangles unruly knots
• conditions, hydrates and softens hair
• Seals the cuticle to even out porosity and boost shine
• Protects from breakage and improves hair health
• Provides heat protection
• Primes hair for styling

How to use: Mist lightly from roots to ends. Comb through (effortlessly) and style.

The Oribe Beautiful Color Masque is formulated with the latest color-maintenance technology, allowing you to add life and shine to your hair. Intense, cuticle-enriching conditioning, color-protecting UV filters and next-generation frizz-taming bio-polymers supercharge this color-enhancing, hair-repairing, glossifying masque.

Benefits: 

• Enhances colour vibrancy
• Ultimate luxury conditioning masque for colour-treated hair
• Keeps hair in the best condition, both in response to an d in preparation for ongoing colour treatments

How to use: After shampooing, massage in and indulge for 5 to 10 minutes (or longer if you like). Rinse. Thick Hair can splurge daily.

Lust Flexible Spray is a medium hold, flexible hair spray with a strong resistance to humidity. Infused with powerful antioxidants, Kakadu Plum, Olive and Bamboo Leaf Extracts. It also contains Chia Seed Oil which protects hair colour and shine after colour services and exposure to UV radiation. Allows easy brushing with no flakiness. Will help shape, control and add texture without weighing down your hair. Great for finer hair to add extra volume or use as a finishing spray.

Active Ingredients:

• Salvia Hispanica (Chia) Seed Oil
• Olea Europaea (Olive) Leaf Extract
• Bambus Vulgaris (Bamboo) Leaf Extract
• Terminalia Ferdinandiana (Kakadu Plum) Extract

Includes:

1x Oribe Gold Lust Repair Shampoo 250ml

This rejuvenating cleanser combines centuries-old healing oils and extracts—Cypress, Argan and Maracuja—with our revolutionary bio-restorative complex to balance the scalp and reinforce the inner strength of each strand.

1x Oribe Gold Lust Repair and Restore Conditioner 200ml

Formulated with Cypress, Argan and Maracuja oils and the bio-restorative complex, this ultra-hydrating conditioner softens and revitalises, smoothing each cuticle to undo the damage of time (and style).

1x Oribe Gold Lust Nourish Oil 50ml

A luxuriously light oil that absorbs instantly to restore hair to its prime. This oil penetrates the hair to deeply condition, strengthen and smooth—imparting intense nourishment and incredible shine. Infused with a rich blend of Jasmine, Edelweiss Flower, Lychee, Sandalwood, Cassis, Bergamot and Argan extracts. Ideal for dry, damaged and colour-treated hair.

Help protect your hair from everyday damage with the K18 Molecular Repair Wash Routine Duo. This two-step routine is designed to cleanse and condition while maintaining hair health and improving smoothness and shine. 

Includes:

1x K18 Damage Shield Shampoo 250ml

A cleansing shampoo microdosed with the patented K18PEPTIDE™. Powerful yet non-stripping formula is designed with an optimised pH that is safe enough for everyday use, helping to reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour and enhance shine. A non-stripping lather deeply cleanses hair and scalp. Colour safe formula deeply cleanses hair while being gentle on the scalp. Dermatologist tested. 

1x K18 Damage Shield Conditioner 250ml

A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing.

Includes:

1x Lust Daily Shampoo 325ml

An exquisite lightweight shampoo formulated for all hair types. Infused with Vanilla Fruit Extract, Hyaluronic Acid, Patchouli Extract, and Aloe Vera Leaf extract to minimise frizz, retain moisture, and enhance shine.

1x Lust Daily Conditioner 325ml

An exquisite lightweight conditioner formulated for all hair types. Infused with Vanilla Fruit extract, Patchouli extract, and Aloe Vera Leaf extract to provide optimal hydration, combat unruly hair and boost shine. Lust Daily conditioner effectively reduces frizz, leaving hair silky and smooth while offering protection against environmental damage.

1x Lust Xtra Care Ends Repair Balm 175ml

Smoothing leave-in balm designed to seal the ends and safeguard against further damage. Formulated with Rose Flower extract, Hyaluronic acid, and Avocado oil to maintain hair hydration. Infused with Aloe Vera leaf, Soy protein and Vanilla Fruit extracts to effectively combat frizz, enhance shine, strengthen, repair and leave hair beautifully smooth and free of split ends.

1x FREE Clutch Bag

How to use: Massage into damp hair. Lather. Rinse. Follow with Pure Goddess Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Meet the ghd chronos curve max wand – your new go-to for lusciously loose curls and effortless glamour on a larger scale. Designed with ghd's largest barrel yet, the 38mm ghd chronos curve max wand is ideal for long and very long hair, delivering soft, voluminous loose waves with ease. With a barrel that’s 46% thicker and 13% longer², it’s made for maximum impact with minimal effort – ideal for achieving those flowing, natural loose curls that feel as good as they look. Featuring curl-responsive technology, the wand cleverly reacts to the way you style, maintaining the optimum 185°C temperature for consistent results from root to tip for fast waving⁷. Whether you’re wrapping and flicking or gliding for a more relaxed finish, you’ll get 2x faster¹, smooth styling that feels just as good as it looks.

The anodised coating on the barrel ensures total control while delivering frizz-free³, high-definition waves with up to 50% smoother⁸ and up to 50% shinier⁶ results. These are waves that don’t just look good fresh off the wand – they hold their shape for 24 hours⁴, giving you that salon-worthy finish that stays with you from morning coffee to last orders. With added peace of mind thanks to automatic sleep mode after 20 minutes, a cool tip for safer styling, a built-in safety stand, and a professional 2.7m cable, the ghd chronos curve max wand is all about effortless styling with high-impact results. The included styling glove keeps things smooth and simple, while universal voltage means perfect waves, wherever you are.

Big hair, don’t care – the ghd chronos curve max wand was made to go large.

Benefits:

• Curl Responsive Technology: Featuring an intelligent algorithm which monitors and adapts to dynamic curling actions, allowing for ultimate heat and styling control while providing HD frizz-free curls³ with no extreme heat damage⁵.
• Professional anodized coating: Supporting with an optimized grip when styling in addition to providing 50% more shine⁶.
• Integrated safety stand: Silicone stand integrated into the handle to allow safe storage of the tool while in use.
• Express heat up time: 50 seconds.
• Latest generation heaters: Providing consistent and optimum heat across the full length of the barrel allowing for creative curling.
• 185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.
• Automatic sleep mode: New 20-minute sleep mode switches your curler off if not in use.
• Professional length cable: Long 2.7m cable for hassle-free styling wherever you are.
• 2 year warranty: This product is covered by a 2 year warranty, by ghd.

¹ Vs competitor curler set to 190⁰C. Lab test measuring time taken to form the same curl​ length
² Vs ghd classic tong.
³ Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves.
⁴ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.
⁵ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁶ Technical test in lab on brunette hair, vs naturally dried hair
⁷ 72% of 102 consumers agree: Created quick curls/waves.
⁸ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness

The ghd Chronos Curve Classic Tong is your new go-to for fast-curling⁶ flawless, high-definition curls that hold their own from day to night. This isn’t just any curling tong - this is curl-responsive technology in action. The ghd chronos curve classic tong features a 26mm professional barrel that adapts as you style, maintaining the optimum 185°C temperature from root to tip for fast-curling⁶ with high-definition results, no matter your hair type. Expect polished, sculpted curls and waves with a smooth finish – we’re talking up to 50% smoother results⁷ and 50% more shine⁵ than naturally dried hair. Whether you’re dressing up or dialling up your everyday look, the ghd chronos curve classic tong delivers defined waves that goes the distance – up to 24 hour curl hold³. 

The high-performance barrel is finished with an anodised coating for added control and precision, while the cool tip, built-in safety stand and included styling glove make styling as safe and effortless as the curls are stunning. And because peace of mind is part of the package, the tong automatically switches off after 20 minutes of inactivity, so you can focus on your glam without a worry. With universal voltage, a salon-length 2.7m cable and a sleek design that feels as good as it looks, this is your shortcut to curls that turn heads – fast.

Turn heads, style with precision, and unlock your glossiest hair yet – all with the ghd chronos curve classic tong.

Benefits:

• Curl responsive technology: Featuring an intelligent algorithm which monitors and adapts to dynamic curling actions, allowing for ultimate heat and styling control while providing HD frizz-free curls² with no extreme heat damage⁴.
• Professional anodized coating: Supporting with an optimised grip when styling in addition to providing 50% more shine⁵.
• Integrated safety stand: Silicone stand integrated into the handle to allow safe storage of the tool while in use.
• Express heat up time: 25 seconds.
• Latest generation heaters: Supporting with an optimised grip when styling in addition to providing 50% more shine⁵.
• 185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.
• Automatic sleep mode: New 20-minute sleep mode switches your curler off if not in use.
• Professional length cable: Long 2.7m cable for hassle-free styling wherever you are.
• 2 year warranty: This product is covered by a 2 year warranty, by ghd.

¹ Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl​ length (excluding max wand) 180-190°C for 26mm, 190°C for 32mm & conical. Lab test measuring time taken to form the same curl length.
² Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves.
³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity
⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁵ Technical test in a lab on brunette hair, measured vs naturally dried hair
⁶ 72% of 111 consumers agree: Gives ultra-fast curling/waving
⁷ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness

The Oribe Bright Blonde Conditioner is a deeply nourishing violet conditioner that corrects brassiness and yellow tones while imparting strength, softness and restoring brightness and shine to blonde and silver hair. Imparts strength, softness and sheen for hair that is truly enlightened.

Benefits:

• Moisturises and restores elasticity
• Visibly brightens and eliminates brassiness
• Easily detangles to help prevent breakage
• Can be used daily to brighten and tone blonde hair

How to use: Massage, indulge (for at least one minute), rinse. For best results use after shampooing with Oribe Bright Blonde Shampoo.

Introducing ghd's professional HD motion-responsive™ styler, ghd chronos; 3x faster styling¹ for one stroke high-definition results that last 24 hours². For up to 85% more shine⁶, 2x less frizz⁵, high definition curling, no extreme heat damage⁷ and 2x more responsive³. Suitable for all hair types.

Experience a revolutionary transformation at your fingertips with the HD motion-responsive™ technology, continuously adapting to your styling movements to deliver unrivalled heat monitoring accuracy, maintaining the ideal styling temperature of 185˚C as indicated by the sensor light. Achieve instant and superior styles that last², with 3x more breakage protection⁴.

Our high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz⁵, easy-glide styling and up to 85% more shine⁶.

ghd chronos features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential. 

Having an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.

For extra peace of mind, ghd chronos features an integrated sleep mode meaning your styler will automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency. 

Product features:

HD motion-responsive™ technology: Reacting to your styling motion with 2x more responsiveness³ and intelligence to deliver ultra fast performance.

New ergonomic design: Helps when styling to allow more movement and control.

Updated modern UI with halo ring & fast heat up time: Ready to style in 20 seconds with a new modern design.

185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.

Create styles that last²: For high-definition results, you can trust ghd to make your hair last.

ghd's latest generation ceramic heater: Ensures the optimum delivery of heat energy into the styling glides to guarantee optimum results.

Rapid heat styling plates with ultra gloss coating: Provides the smoothest glide to deliver one stroke styling with up to 85% more shine⁶.

Redesigned wishbone hinge design: Allowing ultimate and versitile styling control, holding the plates in perfect alignment for an effortless glide.

2.7m swivel cord for convenient styling: Professional length, 360º cord for comfortable styling wherever you are.

Automatic sleep mode: Chronos will switch off automatically after 10 minutes of inactivity, providing added safety and energy efficiency.

Warranty:

ghd offer a 3 year warranty on the Chronos Stylers.

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³Technical test in a lab on wavy hair, vs naturally dried hair
⁴vs. competitor styler working at 235°C
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”).

Create a full, flawless, iconic Oribe blowout that lasts for days with the Oribe Imperial Blowout Styling Crème, formulated with skincare technology. This ultra-nourishing formula smooths away signs of damage and aging for hair that looks and feels healthier and younger after just one use.

Benefits:

• Softens while adding density and body
• Provides heat protection and helps prevent breakage
• Evolves through three phases: cream to oil, which moisturises, followed by oil to powder to provide volume and memory.
• 93% said hair appeared less damaged after one use
• 95% felt hair was more luxurious, stronger, fortified and healthier
• 9 out of 10 reported their blowout and style lasted for two days

How to use: Work through damp hair, roots to ends. Blow out section by section for body and style.

The Oribe Free Styler Working Hairspray is an ultra-fine, ultra-dry mist that can be layered, styled, and reworked to perfection. Spray over finished looks for light, brushable hold with a touchable, satin finish.

Benefits:

• Can be layered for stronger hold
• Ultra dry, satin finish
• Brushable working hairspray
• Provides light hold with workable control

How to use: Shake and spray to add light hold. Shape and reshape as desired. Finish with a final mist to set styles.

Achieve soft, flexible texture and a moisturizing satin finish with the Oribe Airstyle Flexible Finish Cream. This whipped-crème confection is an elegant shortcut to next-day hair and subdued frizz, with separation that can be reworked.

Benefits: 

• Light cream formula
• Ideal for second day hair to tame puffiness
• Moisturises and softens
• Flexible definition can be reworked throughout the day
• Satin finish with a light hold

How to use: Work a dab through dry hair for instant, lived-in texture or to soften and calm puffiness. Style can be played with throughout the day.

Lust Red Colour Mask is enriched with Argan Oil and is suitable for all hair types. A luxurious colour treatment that deposits intense pigment, hydrates and repairs the hair. Lust Colour Masks are designed to enhance vibrancy, refresh tone, add colour and shine in natural or coloured hair. Your hair will be left deeply conditioned, smooth and shiny.

Camellia Sinensis Leaf Extract is a humectant that will add moisture to the hair and scalp. It has powerful antioxidant, anti-inflammatory and anti-microbial properties. Cassia Seed will moisturise the hair and add brilliant shine as well as helping to maintain a healthy scalp.

• Enhances vibrant cool red tones in coloured or natural hair.
• Best suited on levels 5-8.

How to use: Apply a generous amount to clean towel dried hair and leave in for 2-10 minutes depending on the desired colour intensity. Rinse until water runs clear. For intense colour, apply to clean dry hair and leave for 5-10 minutes depending on desired colour intensity.

Introducing the revolutionary ghd Duet Style - the first 2-in-1 Hot Air Styler that dries and styles hair at the same time with no damage*.

ghd scientists have achieved the impossible, blending the best of their drying and heat technologies to simplify your styling routine for beautifully sleek**, faster results with just one tool. Ground-breaking Air-fusion™ technology channels an ultra-concentrated airflow through a bespoke drying chamber, expertly designed to work in combination with 4 smart low temperature styling plates to efficiently dry and straighten hair. Infinity sensors predict your hair's needs to maintain an optimal low styling temperature from root to tip, for best-in-class performance that respects your hair's natural moisture*** with no damage*, sizzling or burning smell.

Achieve gorgeously sleek, smooth and glossy hair with unprecedented softness for up to 48h**. With exclusive Shine Shot™ mode for use on dry hair only, duet style transforms into a ghd styler operating at the optimal 185°C styling temperature with no air - delivering instant frizz-free results** with 2x more shine and 3.5x more hair alignment***. Unique eco-friendly aerodynamics deliver an ultra-powerful yet efficient performance, minimising energy waste for up to 45% less energy consumption†. A bespoke acoustic system lowers sound levels** while drying for a more pleasant styling experience. 

Discover jaw-dropping transformative results from wet to styled with the ghd Duet Style in Black.

Product features:

• Wet to styled with no damage: Dry and style with just one tool for unprecedented results that don't compromise hair health.
• Revolutionary air drying chamber: An expertly designed air grille works in synergy with the smart low temperature plates to deliver an ultra-concentrated airflow and even temperature.
• Expertly angled root-drying vents: A specially designed nose seal concentrates the airflow, directing it outwards at a lower temperature for optimal root drying with no extreme heat.
• Shine Shot™ mode: The exclusive Shine Shot™ mode transforms the duet style into a ghd styler at the optimal temperature of 185°C with no air, for use on dry hair only.
• Low sound level experience: A bespoke acoustic system ensures a more refined, low sound styling experience.
• Automatic sleep mode: Switches off if not used for 30 minutes.
• Air-fusion™ technology: State-of-the-art internal aerodynamics combine with smart low temperature plates in a unique styling chamber to efficiently dry and style hair at the same time.
• Unique air filter: A custom air filter design allows for maximum airflow to be drawn into the styler to guarantee a powerful performance.
• Smart styling plates: Four advanced floating plates equipped with infinity sensors to predict your hair's needs - finished in an ultra-gloss coating to ensure smooth, snag-free styling**.
• Eco-friendly styling: Uniquely designed aerodynamics for improved efficiency and reduced energy waste, with up to 45% less energy consumption†.
• Heat resistant protective plate guard: Allows you to safely cover the heated plates, even immediately after use.
• 2 year warranty: This product is covered by a 2 year warranty, for more details visit the ghd help centre.

 Use with ghd Sleek Talker for incredibly sleek results!

*no thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair
**consumer testing, 142 women, June 2021
***vs naturally dried hair, dependent on consumer use
†measured in drying mode vs ghd hair dryer with a brush, depending on consumer use

Protect your hair while maximising styling results with ghd's #1 bestseller, the ghd Body Guard Heat Protect Spray. Contains a lightweight and invisible formula for all hair types.

Designed by ghd stylists and engineering heat experts, the new ghd bodyguard contains the unique ghd heat protection system, allowing you to create flawless styles with professional heated styling tools, without worrying about damage.

Through a two-fold action of protecting polymers and conditioning agents, the ghd heat protection system helps to prevent cuticles lifting by improving the smoothness of the hair surface, ensuring sleek and smooth locks every time. Coating every strand of hair, this professional hair styling product works to protect your locks from everyday heat styling, for hair that looks and feels healthier, 9/10 agree*.

For guaranteed professional end results, pair with the ghd platinum+ hair straightener.

Product Features:

• Contains the ghd two-fold action heat protection system
• Lightweight & invisible feeling formula 9/10 agree*
• Protection from everyday heat styling 9/10 agree*
• Creates a lightweight thermal protective layer over the surface of the hair
• Suitable for all hair types
• For ultimate healthy-looking results, pair with the ghd platinum+ hair straightener

How to use: spritz from root to tip and comb through before using

Style tip: Apply ghd heat protect spray first if you’re layering it up with other styling products

*Consumer testing, 101 women, April 20.

 Includes:

1x Lust Curl Shampoo 80ml

Perfect for coloured, curly hair. Infused with Rosemary and Grapeseed Oils to nourish hair. Ginkgo Biloba Leaf Extract to protect against thermal and UV damage, while Aloe Vera Leaf Extract delivers moisture and elasticity to smooth your gorgeous curls.

1x Lust Curl Conditioner 80ml

A lush conditioner designed for curly, coloured hair, infused with Rosemary and Grapeseed Oils to nourish, Ginkgo Biloba Leaf Extract to protect against thermal and UV damage, while Aloe Vera Leaf Extract delivers moisture and elasticity to smooth your gorgeous curls. 

1x Lust Luxury Body Wash 80ml

Gently cleanse and revitalise the skin, leaving it feeling fresh, soft and hydrated.

1x Flirt Luxury Mascara

A deeply pigmented, waterproof and non-clumpy mascara formula that gently enhances your lashes leaving them looking fuller bodied with a natural finish.

The Kevin Murphy Session Spray is a finishing spray that provides intense hold and humidity resistance with no flakiness. Contains hydrolysed wheat proteins, natural fragrance oils, and a UV shield for colour protection. 

Benefits:

• Sulphate, paraben and cruelty free.
• Weightless, firm hold.
• Humidity resistant.
• Designed with great holding memory.
• Enriched with natural fragrance oils.
• Helps you create endless styles that last.
• Suitable for all hair types.

How to use: Spray a fine mist 6 inches / 16 cm from the hair, allow seconds to dry, and shape/style as desired. Spray a final time to set in place.

Indulge curls and coils with the Eternal Curls Polish and Protect Oil. A curated blend of 17 deeply nourishing and silkening botanical oils including castor seed, apricot, and coconut. Rich in antioxidants and essential fatty acids, this protective elixir locks in moisture while softening and smoothing for polished shine.

Benefits:

• Intensely nourishes with a blend of natural oils.
• Replenishes and softens wavy, curly, and coily strands while smoothing away frizz.
• Improves strength of strands and enhances curl definition.
• Forms a protective barrier to lock in moisture and prevent damage.
• Castor Seed Oil, replenishes and strengthens hair to help repair damage and prevent breakage.
• Apricot Oil absorbs quickly to seal in moisture, smooth the cuticle and tame frizz.
• Coconut Oil, known for its essential fatty acids, helps combat dryness to nourish and soften.
• Olive Fruit Oil conditions and adds brilliant shine while making hair softer and more manageable.
• Watermelon Seed Oil, delivers a surge of moisture while protecting from pollution.

How to use: Apply to damp or dry hair to intensely nourish and moisturize. Can also be used as a prewash treatment. Pair with the Oribe Eternal Curls range for the optimal result.

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.

Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.

Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.

How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Intensely nourish hands, nails, and cuticles with the Moroccanoil Hand Cream. This rich yet fast-absorbing moisturiser features antioxidant-rich Argan Oil, Hyaluronic Acid to attract and lock in moisture, Squalane to help soften and smooth skin, and a blend of Cocoa and Shea Butters to help increase moisture and strengthen the skin barrier. Free of parabens and mineral oil.

Fragrance: Fragrance Originale – Iconic and memorable. Spicy amber and sweet florals.

How to use: Massage a pea-sized amount onto clean hands and cuticles daily, as often as needed.

The Oribe Moisture & Control Cleansing Creme is a non-foaming conditioning formula that is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energize the scalp while protecting color, calming frizz and restoring moisture. The result: complete silky softness, no tangles. Ideal for all hair types—especially curly, coarse and textured.

Benefits:

• Non-foaming formula gently removes dirt, oil and build up
• Detangles, moisturises and smooths hair
• Leaves scalp balanced and soothed
• Strengthens and protects from damage
• Reduces frizz and improves hair's manageability
• Protects colour from fading

How to use: Massage into wet hair and scalp. Indulge for one to two minutes. Rinse. Follow with the Oribe Intense Conditioner for Moisture & Control for extra moisture.

Protect your hair from thermal damage with the Oribe Balm D'Or Heat Styling Shield. This superlight styler with heat-activated polymer technology and healing cassis, sandalwood and maracuja oils protects and nourishes fragile strands, sealing in sleekness and radiant shine while you blow-dry, straighten or curl.

Benefits:

• Provides heat protection up to 450°F (230°C)
• Shields fragile strands from heat damage
• Leaves hair looking ultra-sleek and shiny
• Frights frizz, fly-aways and wiry greys
• Makes hair easier to style and manage
• Age-defying formula restores hair's strength and density

How to use: Before you turn on the heat, work into damp hair. Use on its own or layer with other products.

Instantly add buildable grip and style with the Oribe Swept Up Volume Powder Spray, a texturizing root-lift powder spray. The zero-mess sprayer creates amplified updos and dramatic volume.

Benefits:

• Adds weightless volume and lift from the roots
• Innovative package makes a traditionally messy loose powder, easy to use
• Instantly adds grip and texture for styling and control
• Semi-matte finish

How to use: Shake and spray into dry hair, focusing on roots. Style with fingers or brush for instant expansiveness.

Achieve a firm yet flexible all-day hold with the Oribe Creme For Style. This creme tames frizz with rich moisturizers. Loves curly and straight hair equally. 

Benefits:

• Adds flexible hold with all day memory
• Great for short hairstyles and long lengths
• Conditions and softens hair 

How to use: Start with a quarter-size dollop. Work through hair (wet or dry). Style.

Lust Pomade is a rich water based pomade that provides medium hold and control. Natural ingredients provide a soft and natural texture, definition and manageable hold for hours. Ideal for quiffs or slicking back the hair. Infused with Grapeseed Oil and Verbena Extract for natural shine, protection and strengthening.

Key Ingredients:

• Verbena Officinalis Extract
• Vitis Vinifera (Grape) Seed Oil
• Santalum Album (Sandalwood) Oil

How to use: Apply to wet or dry hair and style as preferred. 

Tip: For stronger hold, follow with Lust Flexible or Finishing Spray to hold style in place. 

Lust Shampoo Bar is a luxurious product suitable for all hair types. Designed to gently cleanse, while maximising colour retention. Contains Argan Oil to restore, add softness, strength and shine to the hair. Jojoba Oil to moisturise, Grapeseed Oil to nourish, while Hydrolyzed Wheat Protein enhances your hair's elasticity. The Lust Shampoo Bar is made with natural ingredients, free of detergents and synthetic fragrances. 100% vegan, curelty-free, palm oil free and packaged in biodegradable paper with vegetable oil based ink.

How to use: Apply Lust Shampoo Bar over wet hair, massage into a rich lather. Rinse thoroughly and repeat if necessary. To extend the life of your Lust Shampoo Bar, leave to dry on a dish that drains. Conditioning the hair is not necessary after using, however to achieve optimal results we recommend a Lust Conditioner or Lust Beauty Cream.

Lasts for up to 100 washes.