The Kerastase Genesis Anti Hair-Fall Fortifying Serum is a daily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, the serum improves hair resistance to minimize hair-fall and maximize beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth. Day after day the serum sooths and reinforces the natural protective barrier of the scalp. The jelly like texture facilitates the application and avoids any running of the product. Hair is stronger and more beautiful with a healthier look.

Benefits:

• Re-anchor the fiber to the root*
• Helps control hair shedding*
• Significant anti hair-fall efficacy after 6 weeks of use*
• Significant soothing effect with decrease in total itchiness and discomfort after 3 weeks of use**
• Helps preserve the scalp natural protective barrier***
• Reinforces scalp***
• Helps improve barrier function of scalp***

*Clinical study, 99 people after 6 weeks of use (hair-loss)

** Clinical study, 99 people after 3 weeks of use (soothing)

***Clinical instrumental study

Study results were taken over 3-6 weeks of use of Kerastase Genesis Bain Hydra-Fortifiant (Shampoo), Genesis Fondant Renforcateur (Conditioner) and Genesis Serum Anti-Chute Fortifiant Anti Hair-Fall Fortifying Serum. This system was shown to minimize hair-fall from the roots, retain and re-anchor hair fibers, and control hair shedding after six weeks of use.

Key Ingredients:

A unique combination of potent anti hair-fall complex:

• Aminexil 1.5% helps hair to anchor more solidly into the scalp and prevents collagen from hardening around hair follicles.
• Ginger Root is known for its ability to protect against daily external aggressor.
• Caffeine contributes to improve scalp micro-circulation thanks to its stimulating properties.

How to use:

Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Massage gently. Do not rinse. Style as desired.

The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Benefits:

• 80.9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
• 3x Shinier hair
• Aeromatic
• 97% Naturally derived formulae

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to use: Wet hair and thoroughly remove excess water before applying shampoo. Add water and emulsify. Massage into scalp and rinse thoroughly. Repeat. Rinse thoroughly. Follow with the Kerastase Genesis Fondant.

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Benefits:

• 97.7% reduced hair-fall due to breakage*
• 97.7% less breakage*
• 97.7% more resistant*
• 97.7% stronger hair*
• Bodifies and plumps the hair fiber when combined with Bain Hydra-Fortifiant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells

• Ginger Root: is known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions. 

How to use: Apply to pre-washed and towel dried hair. Massage through to lengths and ends, avoiding the root area for lightweight volume. Leave in for 2-3 minutes. Emulsify and rinse thoroughly. For best results, use with the Kerastase Genesis Bain Hydra-Fortifiant Shampoo or Bain Nutri-Fortifiant Shampoo. 

K18 Leave in Molecular Repair Hair Mask is a professional leave-in treatment mask that works on the molecular level to reverse hair damage in just 4 minutes. Powered by the K18PEPTIDE™, clinically proven to repair damage caused from bleach + colour, chemical services and heat* – delivering immediate and lasting results that restore strength, softness, smoothness and bounce. This formula is vegan, colour-safe, cruelty free and suitable for all hair types.

What is K18PEPTIDE™?

K18PEPTIDE™ is a biotech-developed peptide that mimics hair's structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during bleaching, color and chemical services + heat*.

Key benefits:

Deeper damage repair – reconnects both polypeptide chains (and as a result, also reconnects disulfide bonds) for strength along the length + width of the hair - offering comprehensive, lasting damage repair.

Restores hair from even extreme damage - by working at the innermost layer of the hair, core strength and elasticity are renewed for strong, smooth, bouncy hair.

Immediate and lasting results – hair is repaired from the first use and lasts past your next wash, for ongoing reparative benefits.

No rinse, leave-in convenience - convenient, leave-in formula works in just 4 minutes, with no extra rinse required.

Effective on all hair types – because K18PEPTIDE™ targets on a molecular level (where all hair is the same), it works for straight, wavy, curly, coily, fine, thick, or chemically-treated hair.

What to do - and what to avoid

Do:

• Clarify before K18 if you’re a heavy product user (demineralize for mineral + metal buildup).
• Apply on clean, damp hair.
• Wait the full 4 minutes before combing or styling.
• Add whatever styling products you love after the 4 minutes.
• Use for 4-6 shampoos consecutively for progressive results.

Don’t:

• Use conditioner before applying K18 Mask (you can apply after the 4 min but most find they don’t need it).
• Overdo it—less is more.
• Rinse it out.

How to use the K18 Hair Mask: Shampoo, do not condition. Towel-dry thoroughly. Apply 1-3 pumps depending on your length and density, starting at the ends and working up towards the roots. Let sit for 4 minutes. Do not rinse out. Comb, add product + style as usual.

Pro Tip: For the most visible transformation, use K18 for the first 4–6 washes in a row. Then, switch to every 3–4 washes to maintain strong, healthy hair.

Perfect for fine or thinning hair, Kerastase Densifique Densité is a gentle bodifying shampoo that will leave your hair feeling denser and more resistant to damage. Enriched with Stemoxydine®, which is a state-of-the-art densifying molecule, it also contains Hyaluronic Acid which plumps up the hair fibre for a fuller and thicker appearance with added bounce.

Benefits:

• Enhanced bounce & body
• Awakens dormant follicules of hair
• More texture, substance and resilience
• Hair is more resistant
• Hair is fully densified
• Strengthens hair fiber
• Hair appears thicker

How to use: Apply to damp hair. Emulsify. Massage and rinse. Follow with Densifique Densite Bodifying Conditioner.

K18 Leave in Molecular Repair Hair Mask is a professional leave-in treatment mask that works on the molecular level to reverse hair damage in just 4 minutes. Powered by the K18PEPTIDE™, clinically proven to repair damage caused from bleach + colour, chemical services and heat* – delivering immediate and lasting results that restore strength, softness, smoothness and bounce. This formula is vegan, colour-safe, cruelty free and suitable for all hair types.

What is K18PEPTIDE™?

K18PEPTIDE™ is a biotech-developed peptide that mimics hair's structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during bleaching, color and chemical services + heat*.

Key benefits:

Deeper damage repair – reconnects both polypeptide chains (and as a result, also reconnects disulfide bonds) for strength along the length + width of the hair - offering comprehensive, lasting damage repair.

Restores hair from even extreme damage - by working at the innermost layer of the hair, core strength and elasticity are renewed for strong, smooth, bouncy hair.

Immediate and lasting results – hair is repaired from the first use and lasts past your next wash, for ongoing reparative benefits.

No rinse, leave-in convenience - convenient, leave-in formula works in just 4 minutes, with no extra rinse required.

Effective on all hair types – because K18PEPTIDE™ targets on a molecular level (where all hair is the same), it works for straight, wavy, curly, coily, fine, thick, or chemically-treated hair.

What to do - and what to avoid

Do:

• Clarify before K18 if you’re a heavy product user (demineralize for mineral + metal buildup).
• Apply on clean, damp hair.
• Wait the full 4 minutes before combing or styling.
• Add whatever styling products you love after the 4 minutes.
• Use for 4-6 shampoos consecutively for progressive results.

Don’t:

• Use conditioner before applying K18 Mask (you can apply after the 4 min but most find they don’t need it).
• Overdo it—less is more.
• Rinse it out.

How to use the K18 Hair Mask: Shampoo, do not condition. Towel-dry thoroughly. Apply 1-3 pumps depending on your length and density, starting at the ends and working up towards the roots. Let sit for 4 minutes. Do not rinse out. Comb, add product + style as usual.

Pro Tip: For the most visible transformation, use K18 for the first 4–6 washes in a row. Then, switch to every 3–4 washes to maintain strong, healthy hair.

The Kerastase Blonde Absolu Cicaflash delivers a super shot of care for lightened or highlighted hair with the restorative performance of a masque and the lightweight finish of a conditioner. It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fiber, preventing breakage and erosion. Hair is soft and moisturised while remaining lightweight and luminous.  

Benefits:

• Instant deep fibre repair
• Instantly reconstructs the fibre
• Less breakage for a unified fibre
• Lasting shield against daily erosion
• Deeply mosturises strands without weighing them down

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

How to use:

After using the Kerastase Bain Blond Absolu Lumiere Shampoo, apply to towel-dried hair. Massage through lengths and ends. Leave on for 3 to 5 minutes. Rinse.

The Kerastase Blond Absolu Bain Ultra-Violet is an iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.

Benefits:

• Instantly neutralises brass & yellow undertones
• Durable anti-brassiness action
• Restores shines & softness
• Boosts colour luminosity

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use:

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.

We recommend you to alternate with the Kerastase Bain Blond Absolu Lumiere Shampoo on a weekly or as a second shampoo for a deeper & hydrating cleanse. After cleansing use the Kerastase Blond Absolu Cicaflash Conditioner for optimum results.

The Kerastase Densifique Fondant Densite Conditioner is a lightweight, silky conditioner replenishes hair to provide texture, substance and resilience for an immediate bodifying effect. Detangles and replenishes while providing immediate body that feels light and fluid.

Benefits:

• Hydrates & plumps hair fiber
• Strengthens the structure of the hair
• Enhances hair's texture
• Replenishes & adds resilience
• Hair is more resistant to breakage
• Fuller with more body
• Thicker-looking hair for fine hair

Key Ingredients:

• Hyaluronic Acid: Natural salt that retains up to 1000 times its weight in moisture. Hydrates and gives resilience and plumpness to the hair.
• Intra-cylane^®: Minerals which strengthen the structure of the hair from inside through a 3-dimensional framework.

How to use: After using the Kerastase Densifique Densite Bodifying Shampoo, apply to towel-dried hair. Leave in for 1-2 minutes. Rinse thoroughly.

Treat oily roots and dry ends with the Kerastase Specifique Divalent Shampoo. Intensely purifying, the formula works to remove excess sebum whilst cleansing the scalp and is an ideal solution for greasy hair with damaged, frizzy lengths.

Enriched with Glycine and Vitamin B6, it works to rebalance moisture from the root and repair dehydrated and damaged fibres, leaving hair feeling lightweight and softened. Free from silicone, you can expect shiny and revitalised locks.

Benefits:

• Purifies the scalp to reduce excess oil and odors. (Cleanability +41%)
• Adds volume to flat hair +61.5%
• Leaves the hair soft & shiny
• Gently nourishes lengths
• Helps hair fiber regain softness +44%
• Facilitates detangling +20%

Key Ingredients:

• Calophyllum Inophyllum Seed Oil: More commonly known as Tamanu Oil, calms scalp irritations with anti-inflammatory properties.
• Piroctone Olamine: Has anti-fungal and anti-bacterial properties that make it ideal for controlling the root cause of dandruff.
• Glycerin: A great humectant, helping your hair to attract and retain moisture.
• Menthol: Gentle cooling and scalp-stimulating effects.

How to use: Apply to wet hair. Massage. Rinse. Can be used daily.

The Kerastase Nutritive 8H Magic Night Serum is an overnight leave-in hair serum that gives a nourishing boost to all dry hair types. This overnight hair serum contains anti-dryness polymers for instant results with a non greasy finish. The magical night serum works for 8 hours to revitalise and regenerate dry hair, with protection from pillow friction. The next morning hair looks nourished, is visibly softer, is easier to style, and has a lightweight satin finish.

Benefits:

• Protects from pillow friction
• Restores fibre hydration
• Restores radiant, youthful fibre by morning
• Helps restore natural hydration level
• 98% stronger hair
• 84% less frizz instantly
• 48% more softness
• 40% more radiant hair

Key Ingredients:

• Plant-Based Proteins: Blended with fatty acids, omega and vitamins, they feed the hair with essential nutrients
• Niacinamide: A derivative of vitamin B3 that locks in nutrition
• Glycerin: From vegetal origin, glycerin boosts the global hydrating performance of the formula

How to use: 

Spread a pump in your hands and distribute through lengths and ends of dry or damp hair before bedtime. Leave in. No need to rinse in the morning. 

The Kerastase Resistance Ciment Thermique repairs and protects hair with its heat activated properties. The best-selling leave-in milk contains the brand's trademark formula Vita-Ciment® Topseal, working to strengthen and rebuild hair from the inside out whilst also repairing the outer layer leaving a protective topcoat.

Providing protection from the moment heat reaches the hair, heated styling is made guilt-free, leaving a smooth and shiny finish for healthier looking and feeling locks. Proven to speed up your blow-dry by half the time, Kerastase research shows users of the Thermique Cremes experience up to 87% less breakage.

Benefits:

• Reconstruct fibre
• 180°C thermo-protection
• Revitalise fibre
• Shine & Softness
• Strong toning effect
• Accelerates blowdry time
• Protects damaged hair

Key ingredients:

• Pro-Keratin: Protein which mimics the function of keratin and rebuilds the hair.
• Ceramid: Recreates the intercellular cement, strengthening the hair fiber from the inside.
• Sève de Résurrection: Well-known for its regenerating power.

How to use:

Apply a walnut-sized amount to towel-dried hair and then style using a hairdryer or heat styling appliance. Leave-in.

Get ready to experience visibly stronger hair with the Olaplex No.3 Hair Perfector Treatment. This best-seller is an at-home treatment that reduces breakage and strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by repairing damage and protecting hair structure. Suitable for all hair types, especially for those with visible damage.

Olaplex provides protection from chemical and styling damage. Use Olaplex no more than once a week to experience stronger hair that is more manageable with less hair breakage.

Benefits:

• Repairs & strengthens hair
• Recues breakage
• Vegan & cruelty-free
• Sulfate free
• PH balanced

Pro tip:

Use the Olaplex No.0 Intensive Bond Building Hair Treatment as the first step in a two-part system with Olaplex No.3 Hair Perfector. Scientifically proven to provide 68% more repair & 3x stronger hair*

*When used as a two-part system in just one use. 

How to use:

Apply a generous amount from roots to ends on damp, towel dried hair. Comb through once and leave on for a minimum of 10 minutes or more. Rinse from hair, shampoo and condition.

*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Haircare Product Sales, January-September 2021.

The Kerastase Resistance Bain Force Architecte Shampoo is for weak, brittle or very damaged hair and split-ends. Use as an every day shampoo to strengthen and reconstruct hair and the result will be softer, smoother, stronger hair that is revitalised. Kerastase Resistance Bain Force Architecte contains Complexe Ciment-Cylane, which is a combination of intra-Cylane, Ceramide R and Pro-Keratin to condition and strengthen your hair.

Benefits:

• Rebuilds and strengthens the hair fibre
• The fiber is revitalised
• Fibre is shiny and smooth
• Hair is soft and firm to the touch
• Toned hair fiber
• Anti-breakage action

Key ingredients:

• Pro-Keratin: Protein which mimics the function of keratin and rebuilds the hair.
• Ceramid: Recreates the intercellular cement, strengthening the hair fiber from the inside.
• Sève de Résurrection: Well-known for its regenerating power.

How to use:

Apply to wet hair, massage and rinse. For optimal results, use with the Kerastase Resistance Ciment Anti-Usure Conditioner 200ml.

The Kerastase Nutritive Lait Vital is a very light nourishing conditioner for normal to slightly dry hair with fine to medium textures. This luxurious conditioner will treat, nourish and enrich your hair without weighing it down to leave it feeling soft, supple and super shiny. Hair is protected from oxidization and remains gently nourished for hair that is balanced and healthy.

Benefits:

• Nourishes hair fiber
• Softens the hair
• Hair preserves lightness
• Provides powerful protection against external aggression
• Reinforces hair's natural hydrolipidic barrier
• Restores compromised fiber barrier
• Restores elasticity and manageability
• Eases detangling
• Ideal for finer dry hair

Key Ingredients: 

• Plant-Based Proteins : Blended with fatty acids, omega, and vitamins, they feed the hair with essential nutrients.
• Niacinamide: A derivative of vitamin B3 that locks-in nutrition, to strengthen the fibre barrier for long-lasting health.
• Nourishing Lipids: This perfectly dosed blend of lipid & glycerin had the optimal ratio to provide an unctuous texture extremely nourishing for hair.

How to use:

After shampooing with Kerastase Nutritive Bain Satin or Bain Satin Riche, apply conditioner to mid-lengths and ends. Massage through. Twist. Leave in for 2-3 minutes. Emulsify and rinse.

The Kerastase Ciment Anti-Usure Ciment Anti-Usure is a repairing anti-breakage conditioner designed for weakened and damaged hair. It works to rebuild your hair’s internal strength and leaves it full of body, vitality and shine whilst feeling incredibly soft.

Formulated with dual action technology, Vita-Ciment which instantly rebuilds the internal substance of the hair fibre and Vita Topseal which mimics the hair’s natural cuticle layer and seals in the renewed strength. Hair will feel full of strength and body and is left beautifully soft and shiny.

Benefits:

• Fiber reconstruction
• Strong resilient hair fibre
• Daily hair repair
• Suited for daily use
• Split ends are sealed

Key ingredients:

• Pro-Keratin: protein which mimics the function of keratin and rebuilds the hair. 
• Ceramid: recreates the intercellular cement, strengthening the hair fiber from the inside.
• Sève de résurrection: Well-known for its regenerating power.

How to use:

After using the Kerastase Resistance Bain Force Architecte Shampoo, apply to towel-dried hair. Leave on for 1-2 minutes. Rinse thoroughly.

The Kerastase Nutritive Bain Satin is an innovative shampoo specially formulated to treat normal to dry hair. Dry hair is nourished and reinforced. The gentle formula of this protein shampoo deeply cleanses dry hair, and restores hair's thickness and shine while improving moisture retention and softening the hair. This moisturising shampoo revitalises and strengthens hair to fight against dehydration. 

Benefits:

• Nourishes the hair
• Revitalises and strengthens hair to fight dehydration
• Restores hair thickness and shine
• Gives hair more structure and strength
• +44% of immediate hydration and 72H of nutrition *
• +45% more softness *

*Instrumental test, after application of Bain Satin

Key Ingredients: 

Plant-Based Proteins: in this protein shampoo, wheat, corn, and soy whole grains act as a dietary supplement. Blended with fatty acids, omega and vitamins, they feed the hair with essential nutrients.

Niacinamide: A derivative of Vitamin B3 that locks in nutrition, making this Niacinamide shampoo able to strengthen the fibre barrier for long-lasting health.

Glycerin: From vegetal origin, Glycerin boosts the global hydrating performance of the formula.

How to use: Apply to damp hair, emulsify, rinse and repeat. Follow with the Kerastase Nutritive Lait Vital Conditioner.

The Kerastase Genesis Defense Thermique is an anti hair-fall fortifying blow-dry fluid, heat protectant spray for weakened hair, prone to falling due to breakage. This milky formula provides anti-breakage protection and optimal hydration without frizz or weighing down the hair. Enriched with the combination of Edelweiss Native Cells and Ginger Root, Defense Thermique hydrates, reinforces and protects the hair from heat up to 220°C to reduce the risk of hair-fall due to breakage; hair is shiny and soft with a silky touch.

Benefits:

• 99.3% Less breakage*
• 99.3% More resistant*
• 99.3% Stronger hair*
• Protects from heat up to 220°C
• 99.3% Reduces hair loss due to breakage*
• 88% more hydrated/nourished hair**
• 24h protection against frizz even in high conditions of humidity****

How to use:

On towel-dried hair: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.

On dry hair: Apply to dry hair after blowdrying or airdrying as a finishing touch to tame frizz and boost shine. Style as desired.

Soothe sensitive scalps with the Kerastase Specifique Bain Vital Dermo-Calm Shampoo, enriched with botanical extracts to help rid hair of impurities and grease whilst calming irritation caused by dryness.

Hypoallergenic and free from silicon, it’s infused with comforting Calophyllum Oil as well as Glycerin, which works to repair skin and form a protective barrier. Complete with refreshing Menthol extract, the gentle cleanser leaves locks lightweight and shiny, with feelings of itchiness and sensitivity reduced.

Benefits: 

• Eliminates scalp and hair impurities
• Reduces scalp itchiness and sensitivity
• Cleanses and soothes the scalp
• Hair regains lightness and vitality

Key Ingredients:

• Calophyllum Inophyllum Seed Oil: More commonly known as Tamanu Oil, calms scalp irritations with anti-inflammatory properties.
• Piroctone Olamine: Has anti-fungal and anti-bacterial properties that make it ideal for controlling the root cause of dandruff.
• Glycerin: A great humectant, helping your hair to attract and retain moisture.
• Menthol: Gentle cooling and scalp-stimulating effects

How to use: Massage into wet hair with fingertips. Rinse. 

The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and  illuminating shampoo that gently cleanses the hair while providing hydration from root to tip. 

Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.

Benefits:

• Deeply & durably hydrates fibres
• Gently detoxifies from pollution, free-radicals and dulling agents
• Smooths fibres for a uniform touch from root to tip
• Leaves hair feeling tight
• Improves & illuminates natural shine
• Use with Blond Absolu Cicaflash for 8x shinier hair*

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to use:

Apply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the Kerastase Blonde Absolu Cicaflash.

The Kerastase Glaze Drops is a high-gloss lightweight oil for long hair prone to frizz seeking smoothness and shine. It's specially formulated with wild rose in oil to deliver dreamy, bouncy, glossy hair. Its precise dropper delivers the right amount of formula you need, for ultimate glaze & smoothness without weigh down. No greasy touch.

Benefits:

• 4-DAYS Anti-Frizz*
• 4-DAYS Glossy hair*

*Consumer test after application of the Oil, 103 consumers

How to use: Apply a few drops throughout the lengths and the ends on dry or towel-dried hair. Leave in. Use with the full Gloss Absolu range for complete benefit. In case of direct contact with eyes, rinse thoroughly with water.

Protect your hair while maximising styling results with ghd's #1 bestseller, the ghd Body Guard Heat Protect Spray. Contains a lightweight and invisible formula for all hair types.

Designed by ghd stylists and engineering heat experts, the new ghd bodyguard contains the unique ghd heat protection system, allowing you to create flawless styles with professional heated styling tools, without worrying about damage.

Through a two-fold action of protecting polymers and conditioning agents, the ghd heat protection system helps to prevent cuticles lifting by improving the smoothness of the hair surface, ensuring sleek and smooth locks every time. Coating every strand of hair, this professional hair styling product works to protect your locks from everyday heat styling, for hair that looks and feels healthier, 9/10 agree*.

For guaranteed professional end results, pair with the ghd platinum+ hair straightener.

Product Features:

• Contains the ghd two-fold action heat protection system
• Lightweight & invisible feeling formula 9/10 agree*
• Protection from everyday heat styling 9/10 agree*
• Creates a lightweight thermal protective layer over the surface of the hair
• Suitable for all hair types
• For ultimate healthy-looking results, pair with the ghd platinum+ hair straightener

How to use: spritz from root to tip and comb through before using

Style tip: Apply ghd heat protect spray first if you’re layering it up with other styling products

*Consumer testing, 101 women, April 20.

The Kerastase Curl Manifesto Fondant is a lightweight moisturising conditioner infused with Manuka Honey and Ceramide for curly and very curly hair. Infuses curls with lightweight moisture wihthout weighing hair down and gently detangles even the most stubborn knots. Increases curl body and fullness while enhancing curl bounce and elasticity. 

Use the full Curl Manifesto routine for fuller looking, perfectly defined and bouncier natural curls while reducing frizz.

Benefits:

• Gently detangles even the most stubborn knots
• Infuses curls with lightweight moisture with no weigh down
• Increases curl body and fullness while enhancing curl bounce and elasticity
• Reduces unwanted frizz and locks out humidity
• +80%* Nutrition / Hydration (EU)
• +38%* softness (EU) / Hydration (USA)
• +98%* detangling / very curly hair (type IV) 2x shinier
• Immediate Anti-frizz + humidity protection
• 24hrs anti-frizz + humidity protection
• +54%* curl definition

*Instrumental test after application of Fondant hydratation essentielle

Key Ingredients:

• Manuka Honey: A powerful and rare honey from New Zealand rich in minerals, nutrients and natural sugars.
• Ceramide: A patented ingredient that restores softness, smoothness and strength.

How to use: 

After using the Kerastase Curl Manifesto Bain, apply to wet hair after removing excess water. Distribute from your ends, working your way up and massage into hair. Leave in for 3-5 minutes. Emulsify and rinse thoroughly.

The Olaplex Bond Maintenance Conditioner is a highly-moisturising, reparative conditioner that helps to restore the internal strength of hair while adding moisture levels to add incredible shine and manageability. Formulated with patented Olaplex Bond Building Chemistry to restore, repair and hydrate the hair without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair using the 3-4-5 system. Suitable for all hair types and textures.

As with the rest of their line, Olaplex No.5 is completely non-toxic as well as sulfate-free, paraben-free, vegan, gluten-free, nut-free and colour safe.

Benefits:

• Repairs & strengthens
• Highly-moisturising
• Vegan & cruelty free
• Sulfate free
• PH balanced

How to use:

After using the Olaplex No.4 Bond Maintenance Shampoo, apply and leave on for three minutes, then rinse.

Kerastase Curl Manifesto Bain is a gentle hydrating creamy shampoo infused with Manuka Honey and Ceramide for curly, very curly and coily hair. Preserves natural oils, promoting a healthy scalp environment for hair to grow. Infuses curls with vital hydration without weighing hair down and enhances curl pattern and volume. Leaves hair moisturised, soft and shiny.

Benefits:

• Gently cleanses scalp and hair removing all dirt, impurities, pollution and buildup.
• Infuses curls with vital hydration with no weigh down.
• Preserves natural oils & promotes healthy scalp environment to allow hair growth.
• Enhances curl pattern & volume.
• Boosts curl radiance.
• +46%* Nutrition / Hydration (EU)
• +33%* softness (EU) / Hydration (USA)
• 2x* shinier
• +30%* curl definition

*Instrumental test after application of Bain hydratation douceur

Key Ingredients:

• Manuka Honey: A powerful and rare honey from New Zealand rich in minerals, nutrients and natural sugars.
• Ceramide: A patented ingredient that restores softness, smoothness and strength.

How to use: 

Wet your hair and squeeze out any excess moisture. Apply shampoo and emulsify into hair. Rinse thoroughly. Repeat, for a more intense lather. Rinse thoroughly. For the best results, follow with Kerastase Curl Manifesto Fondant. 

Kerastase Curl Manifesto Curl Enhancing Leave-In Cream is a daily moisturising leave in treatment with Manuka Honey and Ceramide for curly, very curly and coily hair. This ultra-lightweight smoothing cream provides intense hydration, effortless detangling and heat protection up to 230°C.

Reduces frizz and preserves curl pattern by helping shield the hair from up to 80% humidity. Use Curl Manifesto routine to reveal healthy looking and soft curls, with great definition and bounce.

Benefits:

• Ultra-lightweight leave-in formula with no weigh down
• Restores and nourishes the fiber providing extreme hydration
• Provides all day frizz control with 24H humidity shield
• Protects hair with its heat activated properties
• Creates smooth, natural looking bouncy curls that last
• Promotes definition and elasticity and enhance shine
• +74%* Nutrition / Hydration (EU)
• +26%* softness (EU) / Hydration (USA)
• +98%* detangling / very curly hair (type IV)
• Stronger curls +76%*
• 230°C Thermo-protection
• Immediate Anti-frizz + humidity protection
• 24hrs anti-frizz + humidity protection
• +72%* curl definition

*Instrumental test after application of Crème de jour fondamentale

How to use:

Apply to wet, towel dried hair. Apply to hair type accordingly (depending on length and thickness) Distribute evenly. Scrunch through sections or use a rake comb to help encourage curl formation and definition. Leave in.

The Olaplex No.7 bonding oil is an ultra-light weight yet highly-concentrated reparative styling oil that dramatically strengths and repairs all hair types while increasing shine, adding softness, reducing frizz and flyaways, extending color and renewing vibrancy. When in use with any thermal styling appliances No.7 provides heat protection up to 450°F/230°C.

Benefits:

• Repairs damaged and compromised hair
• Strengthens and protects hair structure
• Restores healthy appearance and texture
• Provides heat protection
• Reduces frizz & flyaways
• Vegan, cruelty and sulfate free
• PH balanced

How to use: Apply a small amount to damp or dry hair, style as desired.

Tip: Add a few drops to Olaplex No.6 Bond Smoother for incredible shine.

Treat normal to dry hair to the Kerastase Nutritive Nectar Thermique; an anti-frizz blow-dry milk for medium to thick dry hair. This beautifying hair milk protects dry hair from heat styling, and contains anti-dryness polymers to provide nutrition, detangling, smoothness and shine to dry hair. It delivers a shot of essential nutrients that boost the formula's ability to nourish and reinforce the hair. This nutritious hair milk acts as a 230°C thermic protector for hair exposed to styling tools and has a light white creamy texture. Up to 85% less frizz immediately after application. 

Benefits:

• Leaves a film that protects hair against chronic dryness
• Reduces flyaway & frizz
• Protects from heat up to 230°C
• After each use, hair regains suppleness, instant softness & shine
• +97% of stronger & less breakage*
• -94% less frizz instantly & 72H high humidity protection*
• +79% immediate hydration & 72H nutrition
• 2x split ends reduction

*Instrumental test, after application of Nectar Thermique

Key Ingredients:

Plant-Based Proteins: A blend of fatty acids, omega, and vitamins that feed the hair with essential nutrients.

Niacinamide: A derivative of Vitamin B3 that locks in nutrition. Strengthens the hair fibre barrier for long lasting health.

Coating Actives: This coating leads to hair that is perfectly resurfaced for an optimal thermic protection and an incredible protection against high humidity and frizz for 72 hours.

How to use: Apply a small amount of Nectar Thermique hair milk to washed and towel-dried hair, section by section throughout lengths. Proceed to blow dry or air dry. 

The Kerastase Insta Glaze is a gloss enhancing conditioner for long hair prone to frizz. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deliver dreamy, bouncy, glossy hair. With its silky cream texture it immerses hair into hydration & deeply plumps hair layers and instantly transforms fibre, improving suppleness, facilitating detangling, creating incredibly smooth & regular surface.

Benefits:

• Instantly softens hair.
• 4-DAYS Anti-Frizz*
• 4-DAYS Glossy hair*

*Consumer test after application of Bain + Fondant + Oil, 104 consumers.

How to use: After shampooing using the Kerastase Gloss Absolu Shampoo, towel dry hair. Massage through lengths and ends. Leave on for 3 to 5 minutes. Rinse. Use the full Gloss Absolu routine for all the benefits. In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact.