Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Treat your coloured hair to vibrant shine and long-lasting protection with L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.

Benefits:

• Deeply nourishes and repairs inner hair damage.
• Delivers high glass-like shine and softness.
• Preserves tone, brightness, and contrast across colour-treated hair.
• Strengthens hair for improved texture and resilience.
• Infused with 2.5% active Ferulic and Citric Acid to nourish, repair, and lock in colour vibrancy.

How to use: After shampooing with Vitamino Color Spectrum Shampoo, apply conditioner to damp hair. Divide hair into four sections and distribute evenly from mid-lengths to ends. Massage for 1–2 minutes, then rinse thoroughly. 

Reveal vibrant, shiny hair with L'Oreal Serie Expert Vitamino Color Spectrum Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy for up to 100 days*. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions—shine, vibrancy, contrast, tone, and brightness—preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*.
• Formulated with Ferulic Acid and Citric Acid for enhanced care.
• Provides high glass-like shine with each wash.
• Preserves tone, brightness, and multidimensional contrast.
• Neutralises unwanted undertones and boosts radiance.
• Suitable for all colour-treated hair types.

How to use: Apply evenly to damp hair and emulsify into a rich lather. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask, and finish with Glass Shine Serum for best results. 

Elevate your colour care routine with the L'Oreal Serie Expert Vitamino Color Spectrum Mask. Designed to lock in salon-fresh vibrancy for up to 100 days*, this ultra-creamy mask delivers intense hydration and nourishment while protecting your colour-treated hair from fading. Infused with ferulic and citric acids, it strengthens strands from root to tip, leaving hair smoother, shinier, and visibly more radiant. Whether your hair is fine or thick, this rich treatment glides through the lengths and transforms dull colour into vibrant brilliance in just 3–5 minutes.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*
• Up to 72 hours of radiant shine and hydration.
• Glass-like shine and vibrant colour intensity.
• +44% smoother hair*** and visibly stronger strands**
• Helps neutralise unwanted tones for colour clarity.
• Suitable for all hair types, especially thicker hair.

*Patent granted in France
**Instrumental test 
***Instrumental visual assessment

How to use: After shampooing using the Vitamino Spectrum Shampoo, divide damp hair into two sections. Apply evenly through mid-lengths to ends, detangling with fingers. Leave on for 3-5 minutes and rinse thoroughly. 

Bring glass-like brilliance to your color-treated hair. The L'Oreal Serie Expert Vitamino Color Spectrum Glass Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading for up to 10 washes*. Achieve vibrant, smooth, and radiant hair with every use.

Benefits:

• Provides instant, glass-like shine
• Locks in color vibrancy for up to 100 days*
• Fights frizz and humidity for up to 72 hours***
• Enhances contrast and helps neutralize unwanted tones
• Designed for optimal shine when used with heat styling

*Instrumental test with full Vitamino Color Spectrum system.
***Instrumental tests for frizz and humidity control.

How to use: Shake well before use. Apply 1-2 pumps on clean, towel-dried hair (thin/medium hair); 3-4 pumps for thicker hair. Distribute evenly through lengths and ends. Blow-dry completely, then straighten using plates at 180°C or higher. Do not rinse.