JUUCE Silver Blonde Shampoo has micro blue violet pigments that are small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair. With ingredients like Hydrolyzed Rice Protein (a plant based protein rich in amino acids, making it a great alternative to keratin), Micro Blue Violet Pigments and Dandelion, hair is strengthened and brassy tones eliminated.

How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. For optimal results, use with the JUUCE Silver Blonde Conditioner.

Please Note: All JUUCE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing JUUCE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your JUUCE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.