Matrix Total Results A Curl Can Dream Curl Preserving Rich Mask is a deep hydrating mask designed for curly hair. Infused with Manuka Honey Extract, this mask preserves the pattern of curls and coils.

Benefits:

• For curls and coils
• Deeply hydrating
• Preserves curl

How to use: After shampooing with A Curl Can Dream Shampoo, apply to damp hair concentrating on mid lengths and ends. Massage through and rinse out. 

Matrix Total Results Food for Soft Conditioner is infused with Avocado Oil & Hyaluronic Acid. It replenishes hydration in dry & brittle hair, providing 7x more moisture for up to 72 hours when used as a system with the Food for Soft products.

• Leaves hair hydrated and smooth with a soft finish and extra shine
• Achieve frizz free, less porous hair
• Safe for color treated hair

Instantly transforms chronically dry hair in 3 minutes, for 3 days of touchably soft hair!

How to use: After rinsing Matrix Total Results Food for Soft Shampoo, apply conditioner from mid lengths to ends and leave on for one minute. Rinse. In case of contact with eyes, rinse them immediately.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse.

The Redken Extreme Shampoo is ideal for damaged, weakened and breaking hair. It is a hair strengthening shampoo that strengthens and fortifies weakened areas all while cleansing.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Sulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.

How to use: Apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Wella Color Fresh Mask Golden Gloss is a zero damage, colour depositing mask to revive your colour at home. A conditioning formula with Avocado Oil for easy application with a moisturised and smooth hair feel. Colour is visibly enhanced and shiny. Revive light blonde and highlighted hair, with sophisticated golden tones. Results visible in as little as 10 minutes. Designed for weekly use. Suitable for use on level 7 or lighter. Results aren't noticeable on darker levels. 

How to use: Shampoo your hair and towel dry. Use gloves to protect hands and nails from staining. Apply Color Fresh Mask generously, section by section. Leave in for up to 10 minutes. Rinse well and style as usual. 

Tip: For medium textures and lengths, use approximately 30g on your hair (a small scoop of ice cream)

Note: This mask appears deeper than it appears.

Wella Color Fresh Mask Copper Glow is a zero damage, colour depositing mask to revive your colour at home. A conditioning formula with Avocado Oil for easy application with a moisturised and smooth hair feel. Colour is visibly enhanced and shiny. Revive and maintain vibrant copper tones on hair levels 5 and above. The lighter the hair, the brighter the result. Results visible in as little as 10 minutes. Designed for weekly use. Suitable for use on level 5 and lighter. Results aren't noticeable on darker levels. 

How to use: Shampoo your hair and towel dry. Use gloves to protect hands and nails from staining. Apply Color Fresh Mask generously, section by section. Leave in for up to 10 minutes. Rinse well and style as usual. 

Tip: For medium textures and lengths, use approximately 30g on your hair (a small scoop of ice cream). 

The Biolage Full Rescue Restorative Mask, is designed to strengthen while sealing and softening from root to tip. Infused and micro-dosed with rosemary oil & niacinamide. This lightweight, silicone-free mask densifies thin hair, leaving it soft, smooth, and fuller-looking from root to tip.

Benefits:

• Restores strength and smoothness for fuller, silkier hair.
• Fortifies with steam distilled rosemary oil and triple purified niacinamide.
• Conditions, creates denser appearance, smooths, softens, and strengthens hair.
• Vegan, paraben free, mineral oil free, silicone free, colorant free.
• Approved by Cruelty Free International under the Leaping Bunny Programme.

How to use: Use once weekly to replace your preferred conditioner. After shampooing your hair, apply a coin-sized amount to wet hair and work through evenly. Leave in for up to 5 minutes and rinse thoroughly.

Take charge of your glow with Glazing Queen. This super gloss protecting mask, with Glycolic Acid and Rosehip Oil, preserves your color glowand hair's shine from inside out for 8 weeks.* Hair is softer, smoother, and radiant with vibrant and glossy color. For dull & color treated hair.

Benefits:

• Hair is smooth and nourished, feeling healthy.
• Color is vibrant and glossy.
• Ideal for dull & color-treated hair.
• Works on all color types.
• Laminating haircare to enhance color glow from inside out for 8 weeks!*
• 3X more vibrant glow*
• Instant diamond-like glow
• 93% say hair has an immediate healthy glow**

*Disclaimer: Results may vary.
*when used with Glow Mania system of shampoo, conditioner/mask, and leave in.
**based on consumer test of Glow Mania shampoo, conditioner/mask, and leave in

How to use: After shampooing using the Glow Mania Shampoo, apply from the mid-lengths to the ends, avoiding eyes, scalp, and skin. Leave on 3-5 minutes, then rinse out.

The Oli G Pure Detox Clarifying Shampoo resets your hair and gently purifies without stripping. It deeply cleanses away buildup and impurities, creating the perfect foundation for reparative and chemical treatments to work their magic.

Benefits:

• Deep-cleans without drying or stripping
• Removes buildup, oil, and impurities
• Preps hair for maximum treatment absorption
• Perfect for all hair types

How to use: Wet hair thoroughly. Apply a generous amount of shampoo to the scalp. Massage into scalp and roots, working into a lather. Rinse thoroughly. Repeat if necessary, and pair with the Total Refresh Ph Balancing Conditioner for best results. 

The BC Color Freeze Range is best for coloured and highlighted hair. Experience up to 100% more shine and up to 90% colour retention when you use this range. Is an intensive treatment formulated to strengthen colour treated hair and provide shine while protecting against colour fade. Suitable for all hair types that have been coloured.

How to use: Apply to damp hair. Apply only to your mid lengths and ends. Comb through and rinse after 5-10 minutes. Use in place of your conditioner 1-2 times per week for best results. Apply heat for deeper penetration.

KMS All Smooth Conditioner smoothens, softens, and nourishes frizz-prone hair. This lightweight yet deeply conditioning formula helps detangle, reduce flyaways, and improve manageability for silky-smooth, healthy-looking hair. Enriched with upcycled olive extract, it restores moisture while enhancing softness and shine. Suitable for all hair types, it leaves hair feeling smooth, nourished, and easier to style.

Key Benefits:
• Deeply nourishes and softens hair
• Helps reduce frizz and flyaways
• Improves manageability and detangling
• Leaves hair smooth, shiny, and silky
• Suitable for all hair types
• Vegan formula

How to use: Apply after shampooing with the KMS All Smooth Shampoo, to lengths and ends. Leave for 2 minutes, rinse, and enjoy smooth, silky hair. Safe for color and keratin treated hair.

Includes:

1x Lust Volume Shampoo 500ml

Delicately cleanses fine and fragile hair. This lightweight shampoo is infused with Lemongrass and Rosemary Oils to gently cleanse the hair adding volume and strength, while maintaining colour retention. Contains Grapefruit Extract to restore damaged hair.

1x Lust Volume Conditioner 500ml

A delicate, lightweight conditioner that will condition your hair while adding shine and volume. Infused with Lemongrass and Rosemary Oils, it is formulated to replenish fine and fragile, coloured hair. Contains Jojoba Oil to repair and add softness and Grapefruit Extract to help restore damaged hair. 

The Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturizes, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colored hair and combats color aging, prolonging color longevity and preserving radiance. Ideal for color-treated, dry, or damaged hair, suitable for all hair colors.

Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

How to use: After shampooing with the Pure Colour Angel Shampoo, apply through mid-lengths and ends and massage. Leave for 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Pureology Hydrate Sheer Conditioner is for fine dry hair. This formula moisturises strands without weighing them down. Sheer hydration for finer hair adding extra softness. Takes your hair from dried out, to fully thriving.

Colour safe, sulfate free and 100% vegan formula.

How to use: Apply a small amount of this super creamy formula to previously shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. For the best results, use with Hydrate Sheer Shampoo.

Keep colour vibrant, shiny, and healthy—wash after wash. Infused with soybean oil and stearic acid, Biolage Colour Last Shampoo gently cleanses without stripping away colour, helping to maintain salon-fresh vibrancy for up to 4 weeks. Perfect for anyone with colour-treated hair wanting long-lasting vibrancy, smoothness, and shine.

Benefits:

• Preserves colour brilliance with a low pH formula.

• Hydrates & strengthens coloured strands without heaviness.

• Delivers more shine after just one use.

• Hair is smoother & stronger after use.

• Vegan & cruelty-free—no parabens, mineral oil, or artificial colorants.

How to use: Apply to wet hair, lather, then rinse thoroughly. Follow with your preferred color safe conditioner.

Tangle-free hydration in every drop. The Biolage Hydra Source Detangling Solution is a lightweight conditioner that instantly untangles dry, knot-prone hair. Enriched with aloe vera and hyaluronic acid, it delivers long-lasting moisture, controls static and frizz, and improves manageability without weighing hair down. Perfect for dry, dull hair, this solution offers up to 6x more hydration* after just one use, leaving strands soft, smooth, and easy to style.

Benefits:

• Instantly detangles dry, tangle-prone hair.
• Provides weightless, long-lasting hydration.
• Infused with aloe vera and hyaluronic acid for moisture balance.
• Controls frizz and static for smoother strands.
• Improves softness and manageability.
• Silicone-free and safe for daily use.

*Hydra Source Shampoo and Conditioning Balm vs. non-conditioning shampoo. Silicone-free. Vegan formula.

How to use: Apply to wet hair after shampooing with the Hydra Source Shampoo. Leave in for 1–3 minutes to allow active ingredients to work. Rinse thoroughly and style as usual.

Hydration begins at the roots. The Biolage Hydra Source Shampoo is a moisture-rich cleanser designed to quench dry, dehydrated strands. Powered by micro-filtered aloe vera and fermented hyaluronic acid, this gentle yet effective formula helps restore essential moisture while improving shine and softness. Ideal for color-treated or damaged hair, it helps prevent split ends and protects against future breakage, leaving hair feeling smooth, hydrated, and revitalized.

Benefits:

• Gently cleanses and hydrates dry, dehydrated hair.
• Infused with aloe vera and fermented hyaluronic acid.
• Restores moisture and adds natural shine.
• Helps prevent split ends and future breakage.
• Leaves hair soft, touchable, and full of life.
• Safe for color-treated hair.

*Formulated without parabens. Vegan formula. Dermatologically tested.

How to use: Apply to wet hair. Massage into a rich lather. Rinse thoroughly and follow with Hydra Source Detangling Solution for best results

Adds lasting lightweight body to fine/limp hair with its 24 hour full boost technology when using the High Amplify system. It is protein based, which gives limp hair real strength.?

How to use: Apply after shampooing and leave in for 1-3 minutes and then rinse thoroughly. For best results pair it with High Amplify Shampoo.

Tip: To get the full benefits of the High Amplify range it is best to use the full range. When drying hair, fully dry the roots upwards before the mid-lengths and ends to help create volume.

The Total Results High Amplify Shampoo cleanses the hair while adding lasting lightweight volume to give hair an all over thicker appearance with its 24 hour full boost technology when using the High Amplify system. 

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. For optimal results, follow with the Total Results Amplify Conditioner.

Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.

Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.

Enriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.

Formulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.

How to use: After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.

Tip: For damaged and weak hair, pair with the Pure Fusion Complex Shampoo and Conditioner.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with Pure Fusion Complex Conditioner or Bond Repair Treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.

• Tames frizz for smoother, polished hair.

• Leaves hair with a radiant, healthy looking glow.

• Provides weightless hydration to hair.

• Antioxidants protect hair from environmental damage.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. 

Organic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.

Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

How to use: After rinsing Pure Uplift Volume Shampoo, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.

Wella Color Fresh Mask Lilac Frost is a zero damage, colour depositing mask to revive or transform your colour at home. A conditioning formula with Avocado Oil for easy application with a moisturised and smooth hair feel. Colour is visibly enhanced and shiny. Anti-yellow formula to revive blonde hair, ideal for pre-lightened and lighter tones. Results visible in as little as 10 minutes. Designed for weekly use. Suitable for use on levels 8 and above. Results aren't noticeable on darker levels. 

How to use: Shampoo your hair and towel dry. Use gloves to protect hands and nails from staining. Apply Color Fresh Mask generously, section by section. Leave in for up to 10 minutes. Rinse well and style as usual. 

Tip: For medium textures and lengths, use approximately 30g on your hair (a small scoop of ice cream).