L'Oreal Metal Detox Concentrated Oil is a daily leave in product that helps to strengthen hair and keep colour intense and shiny. Protects the hair fibre from particle deposits after any colour, balayage or lightening service. Hair is instantly smoother, softer and more nourished.

Benefits:

• Hair is stronger
• Colour is preserved
• 2x shinier
• 3x more frizz control % protect from heat up to 230°C
• 97% less breakage*

*Instrumental test

How to use: Apply daily to dry or towel dried hair. Warm 1-2 pumps in the palms of hands and spread evenly from mid-lengths to ends. Leave in. Do not rinse. Style as desired.  

The L'Oreal Scalp Advanced Anti Discomfort Shampoo is enriched with Niacinimide to care for sensitive scalps. Lightweight gel formula gently cleanses while soothing and calming the scalp. Hair is left radiant, soft and hydrated. 

How to use: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly.

In case of contact with eyes, rinse them immediately and thoroughly.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

L'Oreal Serie Expert Scalp Advanced Anti-Discomfort Intense Soother Treatment is a light gel that intensely soothes and relieves feelings of discomfort on the scalp instantly, without overloading the fibre. Hair is soft and untangled.

Benefits: 

• Itching, burning and tingling sensations: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out.
• Scalp relief: Scalp Advanced Anti-discomfort Intense soother treatment was targeted-formulated for sensitive scalps. This lightweight gel calms and soothes scalp discomfort, without weighting down the fiber. Hair is smooth and detangled. Scalp feels revitalised.  
• Dermatological actives: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.
• Soothing fragrance: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base

How to use: After shampooing, apply evenly to the scalp and damp hair. Gently massage in circular motions with fingertips. Leave to work for 3-5 minutes. Rinse well.

L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. 

Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. 

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.

*instrumental test after application of Shampoo + Conditioner

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly.

Reveal vibrant, shiny hair with L'Oreal Serie Expert Vitamino Color Spectrum Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy for up to 100 days*. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions—shine, vibrancy, contrast, tone, and brightness—preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*.
• Formulated with Ferulic Acid and Citric Acid for enhanced care.
• Provides high glass-like shine with each wash.
• Preserves tone, brightness, and multidimensional contrast.
• Neutralises unwanted undertones and boosts radiance.
• Suitable for all colour-treated hair types.

How to use: Apply evenly to damp hair and emulsify into a rich lather. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask, and finish with Glass Shine Serum for best results. 

Treat your coloured hair to vibrant shine and long-lasting protection with L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.

Benefits:

• Deeply nourishes and repairs inner hair damage.
• Delivers high glass-like shine and softness.
• Preserves tone, brightness, and contrast across colour-treated hair.
• Strengthens hair for improved texture and resilience.
• Infused with 2.5% active Ferulic and Citric Acid to nourish, repair, and lock in colour vibrancy.

How to use: After shampooing with Vitamino Color Spectrum Shampoo, apply conditioner to damp hair. Divide hair into four sections and distribute evenly from mid-lengths to ends. Massage for 1–2 minutes, then rinse thoroughly. 

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse.

L'Oreal Scalp Advanced Clay Anti-Oiliness 2-in-1 Shampoo & Mask Deep Purifier is a versatile multi-usage clay, that deeply unclogs residue, sweat and oil when used as a shampoo, and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumised. 

Benefits:

• Oiliness and Residues: Sebum oxidation and micro cracks on the scalp surface can create all these issues. It’s a vicious cycle and you want out.
• Instant Scalp Relief: Versatile texture: deeply removes residue, sweat and oil when used as a shampoo and deeply purifies from residue, sweat and oil when used as a mask. Hair feels lightweight and volumized.
• Dermatological Actives: Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat.

Made with hair pros. 1st co-innovation with scalp pro experts and balayage and colour experts. A fresh composition enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base.

How to use: 

As a shampoo: apply evenly on the wet scalp, and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging (to not excessively activate the sebum glands).

As a clay mask: apply and leave on for 3-5 min. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse.

L'Oreal Metal Detox Pre-Shampoo Treatment refills 1 million hair micro-breaks, in 1 minute.* Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. Porous hair, has an even higher risk of breaking as it absorbs 2x more water with metal. Through daily aggressions like chemical processing, heat styling or exposure to UV, micro-breaks multiply on the hair surface and cavities occur in the cortex, causing hair to get porous and absorb excess water with metal. This leads to higher risks of breakage. Porosity is the hair's ability to absorb water and moisture. 

Benefits:

• 3x less porous hair
• 2x less metal absorption 
• Instant detangling, even on the most porous hair
• 10x stronger
• Cumulative results, use after use
• Buildable with any hair routine
• -96% less hair breakage
• 72 hour hydration and smoothness
• Instant and efficient fibre detangling on all hair types
• Anti-porosity**
• Suitable for all hair types, even the most porous hair
• Concentrated with 2% Glicolfiller
• 30 applications per bottle on average

*Instrumental test

** Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask + oil.

How to use: Section wet hair into 2 separations, middle parting. Apply 3-4 drops per section, depending on the length. Distribute evenly onto each section: Work through the hair, from lengths to ends, for 1-2 minutes. Run the fingers through to detangle. Do not rinse. In a layering technique, apply the shampoo. 

Elevate your colour care routine with the L'Oreal Serie Expert Vitamino Color Spectrum Mask. Designed to lock in salon-fresh vibrancy for up to 100 days*, this ultra-creamy mask delivers intense hydration and nourishment while protecting your colour-treated hair from fading. Infused with ferulic and citric acids, it strengthens strands from root to tip, leaving hair smoother, shinier, and visibly more radiant. Whether your hair is fine or thick, this rich treatment glides through the lengths and transforms dull colour into vibrant brilliance in just 3–5 minutes.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*
• Up to 72 hours of radiant shine and hydration.
• Glass-like shine and vibrant colour intensity.
• +44% smoother hair*** and visibly stronger strands**
• Helps neutralise unwanted tones for colour clarity.
• Suitable for all hair types, especially thicker hair.

*Patent granted in France
**Instrumental test 
***Instrumental visual assessment

How to use: After shampooing using the Vitamino Spectrum Shampoo, divide damp hair into two sections. Apply evenly through mid-lengths to ends, detangling with fingers. Leave on for 3-5 minutes and rinse thoroughly. 

Bring glass-like brilliance to your color-treated hair. The L'Oreal Serie Expert Vitamino Color Spectrum Glass Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading for up to 10 washes*. Achieve vibrant, smooth, and radiant hair with every use.

Benefits:

• Provides instant, glass-like shine
• Locks in color vibrancy for up to 100 days*
• Fights frizz and humidity for up to 72 hours***
• Enhances contrast and helps neutralize unwanted tones
• Designed for optimal shine when used with heat styling

*Instrumental test with full Vitamino Color Spectrum system.
***Instrumental tests for frizz and humidity control.

How to use: Shake well before use. Apply 1-2 pumps on clean, towel-dried hair (thin/medium hair); 3-4 pumps for thicker hair. Distribute evenly through lengths and ends. Blow-dry completely, then straighten using plates at 180°C or higher. Do not rinse.

L'Oreal Serie Expert Scalp Advanced Anti-Oiliness Serum is a leave in scalp serum that defeats 5 scalp deregulations from week 1. Concentrated with 1% Pure Silica and Niacinamide. Oily scalps are the perfect environment for Malassezia proliferation. Removes excess scalp sebum in just one use. The first anti-oiliness scalp serum to defeat 5 scalp deregulations including oiliness, discomfort, sweat, impurities and malodors.

Benefits:

The first anti-oiliness scalp serum to defeat 5 scalp deregulations from week 1:

• [Oiliness] 90% of consumers agree that the serum removes excess sebum
• [Discomfort] 96% of consumers agree that their scalp seems more comfortable*
• [Sweat] 76% of consumers agree that the serum reduces sweat
• [Impurities] 85% of consumers agree that the serum removes impurities*
• [Odor] 96% of consumers agree that the serum prevents malodors

**Consumer tests on 62 and 63 consumers after 1 week of application, at least 2 to 3 times a week, of the 5-in-1 serum. Tested and approved by hairdressers**
**The use of this product has been tested and validated by expert hairdressers.

• Oiliness - Malassezia proliferates
• Itchiness - Malassezia micro-cracks skin barrier
• Redness - Malassezia inflames skin barrier
• Sweat - Malassezia clogs skin barrier
• Residue - Malassezia defecates on skin barrier

How to use: Section your hair. Spray directly on each section of scalp. Massage in with your fingers. Leave in.