The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Benefits:

• 80.9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
• 3x Shinier hair
• Aeromatic
• 97% Naturally derived formulae

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to use: Wet hair and thoroughly remove excess water before applying shampoo. Add water and emulsify. Massage into scalp and rinse thoroughly. Repeat. Rinse thoroughly. Follow with the Kerastase Genesis Fondant.

The Kerastase Genesis Anti Hair-Fall Fortifying Serum is a daily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, the serum improves hair resistance to minimize hair-fall and maximize beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth. Day after day the serum sooths and reinforces the natural protective barrier of the scalp. The jelly like texture facilitates the application and avoids any running of the product. Hair is stronger and more beautiful with a healthier look.

Benefits:

• Re-anchor the fiber to the root*
• Helps control hair shedding*
• Significant anti hair-fall efficacy after 6 weeks of use*
• Significant soothing effect with decrease in total itchiness and discomfort after 3 weeks of use**
• Helps preserve the scalp natural protective barrier***
• Reinforces scalp***
• Helps improve barrier function of scalp***

*Clinical study, 99 people after 6 weeks of use (hair-loss)

** Clinical study, 99 people after 3 weeks of use (soothing)

***Clinical instrumental study

Study results were taken over 3-6 weeks of use of Kerastase Genesis Bain Hydra-Fortifiant (Shampoo), Genesis Fondant Renforcateur (Conditioner) and Genesis Serum Anti-Chute Fortifiant Anti Hair-Fall Fortifying Serum. This system was shown to minimize hair-fall from the roots, retain and re-anchor hair fibers, and control hair shedding after six weeks of use.

Key Ingredients:

A unique combination of potent anti hair-fall complex:

• Aminexil 1.5% helps hair to anchor more solidly into the scalp and prevents collagen from hardening around hair follicles.
• Ginger Root is known for its ability to protect against daily external aggressor.
• Caffeine contributes to improve scalp micro-circulation thanks to its stimulating properties.

How to use:

Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Massage gently. Do not rinse. Style as desired.

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Benefits:

• 97.7% reduced hair-fall due to breakage*
• 97.7% less breakage*
• 97.7% more resistant*
• 97.7% stronger hair*
• Bodifies and plumps the hair fiber when combined with Bain Hydra-Fortifiant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells

• Ginger Root: is known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions. 

How to use: Apply to pre-washed and towel dried hair. Massage through to lengths and ends, avoiding the root area for lightweight volume. Leave in for 2-3 minutes. Emulsify and rinse thoroughly. For best results, use with the Kerastase Genesis Bain Hydra-Fortifiant Shampoo or Bain Nutri-Fortifiant Shampoo. 

The Kerastase Genesis Defense Thermique is an anti hair-fall fortifying blow-dry fluid, heat protectant spray for weakened hair, prone to falling due to breakage. This milky formula provides anti-breakage protection and optimal hydration without frizz or weighing down the hair. Enriched with the combination of Edelweiss Native Cells and Ginger Root, Defense Thermique hydrates, reinforces and protects the hair from heat up to 220°C to reduce the risk of hair-fall due to breakage; hair is shiny and soft with a silky touch.

Benefits:

• 99.3% Less breakage*
• 99.3% More resistant*
• 99.3% Stronger hair*
• Protects from heat up to 220°C
• 99.3% Reduces hair loss due to breakage*
• 88% more hydrated/nourished hair**
• 24h protection against frizz even in high conditions of humidity****

How to use:

On towel-dried hair: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.

On dry hair: Apply to dry hair after blowdrying or airdrying as a finishing touch to tame frizz and boost shine. Style as desired.

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.

Benefits:

• 99.2% less breakage*
• 99.2% more resistant*
• 99.2% stronger hair*
• Bodifies and plumps the hair fiber when combined with Bain Nutri-Fortifiant***
• 99.2% reduced hair-fall due to breakage*
• 89% more hydrated/nourished hair**
• 40% increase of softness**

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells

• Ginger Root: is known for its ability to protect against daily external aggressor.
• Edelweiss Native Cells: is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions. 

How to use: Apply to previously washed and towel dried hair. Massage through the mid lengths and ends. Leave in for 5 minutes. Add water, emulsify and rinse thoroughly. For best results use with Kerastase Genesis Bain Hydra-Fortifiant or Genesis Bain Nutri-Fortifiant Shampoo.

The Kerastase Genesis Bain Nutri-Fortifiant is an anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.

Benefits:

• 93.3% less breakage*
• 93.3% more resistant*
• 93.3% stronger hair*
• 49% increase of softness**
• Reduced hair-fall due to breakage by 93.3%*
• 65% more hydrated/nourished hair**
• 49% increase of softness**
• Bodifies and plumps the hair fiber when combined with Masque Reconstituant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Key Ingredients: 

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Root: Known for its ability to protect against daily external aggressors.
• Edelweiss Native Cells: Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss Flower is capable to resist the most extreme conditions.

How to use: Apply to wet hair and scalp. Remove excess water before applying. Massage to create a lather. Rinse. Repeat. Follow with the Kerastase Genesis Fondant.

Kerastase Genesis Hydra-Fortifiant Shampoo For Fine Hair 250ml

The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Kerastase Genesis Anti-Hair Fall Conditioner 200ml

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Kerastase Genesis Anti-Hair Fall Hair Mask 200ml

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.

Kerastase Genesis Hydra-Fortifiant Shampoo For Fine Hair 250ml

The Kerastase Genesis Bain Hydra-Fortifiant is anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look. 

Kerastase Genesis Anti-Hair Fall Conditioner 200ml

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Kerastase Genesis Anti-Hair Fall Hair Mask 200ml

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.

Kerastase Genesis Anti Hair-Fall Fortifying Serum 90ml

A daily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, the serum improves hair resistance to minimize hair-fall and maximize beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth.

Kerastase Genesis Nutri-Fortifiant Shampoo For Thick Hair 250ml

The Kerastase Genesis Bain Nutri-Fortifiant is an anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strenghtens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.

Kerastase Genesis Anti-Hair Fall Conditioner 200ml

The Kerastase Genesis Fondant is an anti hair-fall fortifying conditioner for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. It instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.

Kerastase Genesis Anti-Hair Fall Hair Mask 200ml

The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.