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86 products
Joico Beach Shake Finisher is a texturizing finisher. Provides tousled waves for medium to thick hair. Unlike traditional beach sprays that contain salt, resulting in a dull, dry finish, Beach Shake combines coconut oil, sunflower oil, beeswax and flexible resins for a beachy look without the sandy strands.
How to use: Shake well. Spray into dry hair.
Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down. Instantly detangles and keeps hair bright.
How to use: Apply to clean damp hair. Leave in for 2-3 minutes. Rinse.
Tip: For the brightest blonde result, use with Joico Blonde Life Brightening Shampoo.
Joico Blonde Life Brightening Masque hydrates, softens and illuminates blonde hair, by removing trace minerals that can lead to dull and yellow hair.
How to use: After shampooing with Joico Blonde Life Shampoo, apply to damp hair, leave in for 3-5 minutes and rinse.
Tip: Use 1-2 times a week for beautiful, shiny, bright blonde hair.
Joico Blonde Life Brightening Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Keeps blonde hair bright and smooth.
How to use: Apply to wet hair, lather and rinse. Repeat if necessary. Follow with Joico Blonde Life Brightening Conditioner or Brightening Masque.
Enhance blonde locks with a blast of crystal-clear shine and softness with the Joico Blonde Life Brilliant Glow Brightening Oil for Instant Shine and Softness; a transparent nourishing and protecting hair oil infused with shine-boosting properties that makes blonde hair appear brighter and more vibrant than ever.
Part of the haircare brand’s Blonde Life collection, the oil is infused with a hydrating blend of Monoi and Tamanu Oils, which work in tandem to instantly deliver a touchably silky and soft finish. Ideal for every shade of blonde, from dark honey tones to the iciest platinums, the oil drives its frizz-fighting smoothing properties deep into the hair shaft without staining even the fairest of shades. Sealing in moisture, the oil cares for each individual strand for a magnified, mega-watt gleam.
How to use: Apply 1-2 pumps throughout damp or dry hair. Style as usual.
Elevate your blonde to icy tones with Joico Blonde Life Silver Enhancing Masque. A deeply nourishing, colour-depositing treatment designed to neutralise brassiness and yellow tones. Enriched with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing a cool, shimmering silver finish. With colour enhancement lasting up to three washes*, it's the ultimate solution for maintaining and perfecting your unique blonde shade.
Benefits:
- Neutralises brassiness for a stunning, cool blonde tone.
- Keeps blonde tones vibrant for up to three washes*.
- Reduces breakage by 60% in a single use**.
- Leaves hair soft, silky, and moisturised.
- Detangles beautifully for effortless styling.
- Global Animal Test-Free.
How to use: After shampooing with Joico Blonde Life Shampoo, apply evenly to clean, damp hair. Focus on mid-lengths and ends, ensuring even coverage. Leave on for 2-5 minutes, depending on the desired intensity. Rinse thoroughly. Use as needed to maintain icy blonde tones.
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
How to use: Apply to pre-shampooed hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week.
Tip: For best results use with Joico Blonde Life Violet Shampoo.
Joico Blonde Life Violet Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Reduces brassy yellow hues. Contains Tamanu and Manoi oils which helps strengthen, soften and add shine to blonde hair.
How to use: Apply to wet hair. Lather. Leave in for up to 3 minutes. Rinse. For best results follow with Joico Blonde Life Violet Conditioner.
Tip: Use 2-3 times a week for icy cool blonde tones.
Joico Body Shake is a dry-texturizing finisher that helps to build lush locks with a velvety matte finish and all day volume! It is a mist that absorbs oil to give roots a boost while plumping up hair, flash dry on contact and has a light, touchable hold. Provides thermal protection up to 230°C, humidity protection and is a great foundation for any updo.
How to use: Shake well. Spray into dry styled hair.
The Joico Color Balance Blue Conditioner is a colour correcting conditioner that nourishes and protects the hair while instantly neutralising unwanted orange and brassy tones in brunette hair. Paraben-free.
How to use: After using the Joico Color Balance Blue shampoo, apply to hair. Leave in for 1-3 minutes. Rinse. Use 2-3 times a week.
The Joico Color Balance Blue Shampoo gently cleanses strands while instantly cooling and neutralising unwanted orange and brassy tones in highlighted or lightened brunette hair. This shampoo also boosts shine and controls static. Paraben-free.
How to use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. For optimal results, use with the Joico Color Balance Blue Conditioner.
The Joico Color Balance Purple Conditioner nourishes and protects hair while neutralising unwanted yellow and warm tones in blonde hair and delivering a burst of moisture.
How to use: Massage through wet hair and leave in for up to 3 minutes before rinsing.
Tip: For best results, use with Joico Color Balance Purple Shampoo.
The Joico Color Balance Purple Shampoo gently cleanses the hair while instantly neutralising unwanted yellow and warm tones in blonde hair, leaving hair cool, protected and healthy-looking with increased shine. Paraben-free.
How to use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo.
Tip: For optimal results, follow with the Joico Color Balance Purple Conditioner.
The Joico Colorful Anti-Fade Conditioner is a hydrating daily conditioner that provides hair with true and steady protection against colour fade while detangling and adding softness and shine.
How to use: After using the Joico Colorful Anti-Fade Shampoo, apply to clean, damp hair. Leave in 1 minute and rinse.
The Joico Colorful Anti-Fade Serum is a glossing serum that helps to prevent hair colour from fading off-tone when exposed to UV or sunlight, while immediately increasing shine, boosting colour vibrancy and reducing frizz. Formulated with rich Camellia Oil and Pomegranate Fruit Extract. Up to 8 weeks of colour vibrancy.
How to use: Apply 1-2 pumps to damp or dry hair and style as usual.
The Joico Colorful Anti-Fade Shampoo gently washes away daily buildup and debris while preserving the long-term vibrancy and intensity of stunning hair colour.
How to use: Apply to wet hair. Lather, and rinse. For optimal results, follow with the Joico Colorful Anti-Fade Conditioner.
The Joice Curls Like Us Define & Seal Curl Defining Gelee is designed to improve curl definition and create a cast, sealing in much-needed moisture while locking out humidity for 72 hours.*
*vs. untreated hair at high-humidity conditions.
Benefits:
- Seals in moisture.
- Buildable medium hold won’t weigh down curls.
- Improves the definition of your curls.
- Heat protection up to 450°F/ 232°C.
- Certified PETA Global Animal Test - Free.
How to use: Apply to wet hair using praying hands. Allow to air-dry naturally or style with a diffuser. Once dry, scrunch curls to break the cast.
The Joico Curls Like Us Hydrate Define Curl Creme Styler delivers touchable definition, thermal protection, and reduced frizz. This curl-enhancing styling creme gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*.
Benefits:
- Leaves curls feeling hydrated and looking healthy.
- Strengthens* hair and reduces breakage by 88.77%*.
- Shields from thermal damage up to 450°F/232°C.
- Provides lightweight, flexible hold - no stiffness, no tackiness, no weigh-down.
- Certified PETA Global Animal Test-Free.
*Against combining breakage on damaged vs. a non-conditioning shampoo.
How to use: Rake the cream through soaking wet* hair. if you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with the Define & Seal Curl Defining Gelee.
*How wet is ‘soaking wet’? You should hear a squishing noise as you pulse or scrunch into your hair.
The Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances your curl pattern with a lightweight hold, creating a 3-day shield of protection against humidity and frizz*.
Benefits:
- Leaves hair feeling hydrated and looking bouncy.
- Reduces frizz and locks out humidity for 72 hours*.
- Provides lightweight hold.
- Enhances curl pattern.
- Certified PETA Global Animal Test-Free.
*vs. untreated hair at high-humidity conditions.
How to use: Shake can well. Pump foam into hands. Scrunch, rake, smooth, or pulse foam throughout soaking wet* curls. Follow with your favourite Curls Like Us stylers and allow hair to air-dry or style with a diffuser. For additional moisturem enhanced curl pattern, and resistance against humidity, incorporate this foam into your regular styling routine.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*. This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enhanced Bonding Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. Liquid Keratin, an essential building block of healthy hair.
- Hair is up to 20x more resistant to breakage*.
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
- Silicone-free
- PETA-certified, Global Animal-Free Testing
*Against combing breakage on damaged hair vs. untreated hair
How to use: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-lengths to ends, avoiding the roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
Combat frizz while protecting bonds with the Joico Defy Damage Invincible, a lightweight multi-tasking conditioning spray. Protects against humidity, pollution and provides thermal protection up to 450F° while providing 24-hour frizz protection and adding softness and shine to hair.
How to use: Shake can well. Spray onto dry hair to protect against humidity and fight frizz.
Pro-tip: Also fab in between washes to revive/refresh next-day styles.
Experience the power of Joico Defy Damage KBOND20 Masque, a bond-building treatment that makes your hair 5x stronger in just one use. Enriched with K-PAK Keratin, protective lipids, and 18 essential amino acids, this masque delivers rich hydration, normalises pH, and is colour-safe. Enjoy transformative results with our most powerful bond builder, ensuring resilient, healthy hair.
Benefits:
- 5x stronger hair: Achieve significantly stronger hair in one use
- Bond building and protection: Strengthens and protects hair bonds
- Rich hydration: Deeply hydrates hair for a healthy look
- Instant detangling: Smooths and detangles hair effortlessly
- Normalises pH: Balances hair pH for optimal health
- Colour safe: Protects and maintains hair colour
- Cruelty-free and paraben-free: No animal testing and free from parabens
How to use: Cleanse hair with Joico Defy Damage Protective Shampoo. Apply KBOND20 to damp hair. Leave in for 2-5 minutes. Rinse.
The Defy Damage Protective Conditioner by Joico, moisturizes and detangles the hair without weighing it down. The moisturizing care makes the hair supple, comb-able and gives it shine.
The benefits of the new Defy Damage series:
- 80% less hair damage
- 5 x more powerful hair
- retains more than 90% of the color luminosity
- strengthens and rebuilds the bonds in the hair
Tip: For best results, use with Jocio Defy Damage Shampoo
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in minutes.
The benefits of the new Defy Damage series:
- 80% less hair damage
- 5 x more powerful hair
- retains more than 90% of the color luminosity
- strengthens and rebuilds the bonds in the hair
With a rich, luxurious lather featuring damage-preventing ingredients, the Joico Defy Damage Protective Shampoo swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
SmartRelease Technology - One-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid - The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil - A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine - A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
How to use: Apply to wet hair. Lather, then rinse thoroughly.
- Ideal for chemically processed or dry hair.
- Free of SLS/SLES Sulfates.
- Leaves hair soft, shiny, and healthy-looking
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
The Joico Defy Damage Protective Shield is a nourishing leave-in lotion that is used before styling. It protects the hair from heat and UV damage, preventing colour fade for vibrant, healthy looking hair.
The benefits of the new Defy Damage series:
- 80% less hair damage
- 5 x more powerful hair
- retains more than 90% of the color luminosity
- strengthens and rebuilds the bonds in the hair
How to use: Apply a small amount to damp hair before blow drying and style as usual.
Joico Defy Damage Sleepover is an overnight nourishing treatment that works to repair, and strengthen your hair while you sleep. With a formula including Moringa Seed Oil and Arginine, this no-rinse treatment fortifies bonds through the night delivering softer, shinier, visibly healthier looking hair by morning.
- Preserves over 85% of hair colour.
- Reduces the appearance of split ends.
- Instantly softens and smooths hair.
- Boosts shine.
- Protects against pollution.
How to use: Apply a few pumps evenly through hair before bed, comb through and leave in. Avoid root area. Use 2-3 times a week, or as needed.
Joico Dream Blowout Creme reduces blow dry time by up to 50% and guards against frizz and humidity. Thermal protection up to 200+ degrees, leaves hair silky smooth and shiny.
How to use: Apply to clean damp hair before blow drying.
The Joico Flip Turn Volumizing Spray provides supercharged volume and hold from any angle. Create body, and ultra-firm staying power for up to 72 hours, plus thermal protection up to 450°F (232°C).
How to use: Shake can well. Flip head over and spray into dry hair. Scrunch for incredible volume, or layer over finished style for all-day hold.
The Joico Hair Shake Texturize is a liquid-to-powder texturizer that provides weightless texture, volume, grip and lift with a quick-dry satiny powder finish. Ideal for creating a great foundation for any updo styling.
How to use: Spray on dry hair for targeted or all over volume and texture.
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