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971 products
Joico Blonde Life Brightening Masque hydrates, softens and illuminates blonde hair, by removing trace minerals that can lead to dull and yellow hair.
How to use: After shampooing with Joico Blonde Life Shampoo, apply to damp hair, leave in for 3-5 minutes and rinse.
Tip: Use 1-2 times a week for beautiful, shiny, bright blonde hair.
Joico Zero Heat Styling Creme for Fine Hair is an air dry styling cream. It Fights Frizz and enhances natural texture.
How to use: Work through clean towel dried hair, scrunch or twist to enhance texture and leave to air dry.
The Joico Color Balance Blue Shampoo gently cleanses strands while instantly cooling and neutralising unwanted orange and brassy tones in highlighted or lightened brunette hair. This shampoo also boosts shine and controls static. Paraben-free.
How to use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. For optimal results, use with the Joico Color Balance Blue Conditioner.
Enhance blonde locks with a blast of crystal-clear shine and softness with the Joico Blonde Life Brilliant Glow Brightening Oil for Instant Shine and Softness; a transparent nourishing and protecting hair oil infused with shine-boosting properties that makes blonde hair appear brighter and more vibrant than ever.
Part of the haircare brand’s Blonde Life collection, the oil is infused with a hydrating blend of Monoi and Tamanu Oils, which work in tandem to instantly deliver a touchably silky and soft finish. Ideal for every shade of blonde, from dark honey tones to the iciest platinums, the oil drives its frizz-fighting smoothing properties deep into the hair shaft without staining even the fairest of shades. Sealing in moisture, the oil cares for each individual strand for a magnified, mega-watt gleam.
How to use: Apply 1-2 pumps throughout damp or dry hair. Style as usual.
The Joico Color Balance Blue Conditioner is a colour correcting conditioner that nourishes and protects the hair while instantly neutralising unwanted orange and brassy tones in brunette hair. Paraben-free.
How to use: After using the Joico Color Balance Blue shampoo, apply to hair. Leave in for 1-3 minutes. Rinse. Use 2-3 times a week.
Joico Zero Heat Styling Creme for Thick Hair, fights frizz, adds shine and enhances the hair's natural texture.
How to use: Apply to towel dried hair. Scrunch or twist to enhance texture. Leave to air dry.
The Joico JoiMist Firm Finishing Spray provides all-day holding power, thermal protection and helps to protect against humidity while helping to control flyaways and frizz.
How to use: Shake well. Spray 8-10 inches (20-30 cm) from dry hair.
The Joico Color Balance Purple Shampoo gently cleanses the hair while instantly neutralising unwanted yellow and warm tones in blonde hair, leaving hair cool, protected and healthy-looking with increased shine. Paraben-free.
How to use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo.
Tip: For optimal results, follow with the Joico Color Balance Purple Conditioner.
The Joico Hair Shake Texturize is a liquid-to-powder texturizer that provides weightless texture, volume, grip and lift with a quick-dry satiny powder finish. Ideal for creating a great foundation for any updo styling.
How to use: Spray on dry hair for targeted or all over volume and texture.
Joico Joifull Volumizing Styler helps create fuller, thicker and bouncier hair. Gives fine hair fullness, without the sticky, crunchy residue that can be typical of volumising products. Protects from thermal damage and adds shine to fine hair. Humidity protection.
How to use: Apply 1-2 pumps into hands and distribute through clean hair. Blowdry to activate the product for fullness and staying power.
Tip: Use with Joifull Shampoo and Conditioner to get a better volumising foundation for your style.
Simultaneously strengthen and shield locks from harmful heat damage with the Joico K-Pak Color Therapy Luster Lock Shine and Protect Spray from Joico’s K-Pak range; a dual-phase leave-in spray that fuses the hydrating benefits of exotic oils with a unique, damage-control formula. Creating a lotion-like dose of nourishment with every shake of the bottle, the formula locks in more than 89% of colour vibrancy after ten shampoos and deeply strengthens strands, reducing the appearance of split ends and frizz.
Suitable for all hair types, colours, textures and lengths, the formula allows you to feel the joy of instant, tension-free wet combing as it swiftly detangles knots and coats tresses in protection against UV and heat-styling damage. Expect stronger, healthier strands that shine with vibrancy.
Joico Joifull Volumizing Shampoo is for fine hair to give you fuller, thicker, more voluminous hair. Long lasting humidity protection and instant shine. Gently, yet thoroughly cleanses hair with a great lather.
How to use: Apply to wet hair and lather. Rinse well. Repeat if necessary. Follow with Joico Joifull Volumizing Conditioner.
Joico K-Pak Color Therapy Shampoo is formulated to restore your hair to its original condition, increase your hair's strength and help protect against future damage. The shampoo targets the damaged areas of the cuticle. Can be used on all hair types - including fine and thick hair
How to use: Shampoo, Rinse & Repeat if necessary. Follow with K-Pak Color Therapy Conditioner.
Tip: Try a treatment at home or in the salon once a week to get your hair back to its best in the shortest time possible. Try the K-Pak Reconstructor (or something similar) once a week to assist the reconstruction process.
The Defy Damage Protective Conditioner by Joico, moisturizes and detangles the hair without weighing it down. The moisturizing care makes the hair supple, comb-able and gives it shine.
The benefits of the new Defy Damage series:
Tip: For best results, use with Jocio Defy Damage Shampoo
On a mission to repair hair that’s seen one too many blowouts and color changes? The Joico K-Pak Reconstructive Conditioner is the answer. The restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.
How to use: Apply to clean, damp hair. Leave in for 1 minute. Rinse.
Joico Blonde Life Violet Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Reduces brassy yellow hues. Contains Tamanu and Manoi oils which helps strengthen, soften and add shine to blonde hair.
How to use: Apply to wet hair. Lather. Leave in for up to 3 minutes. Rinse. For best results follow with Joico Blonde Life Violet Conditioner.
Tip: Use 2-3 times a week for icy cool blonde tones.
Joico Joifull Volumizing Conditioner is for fine hair to give you fuller, thicker, more voluminous hair. Detangles hair with long lasting humidity protection and instant shine. Nourishes hair with a barely there, lightweight feel.
How to use: After shampooing with Joifull Shampoo, apply to mid lengths and ends. Leave in for 1-2 minutes and rinse. Style as usual.
Tip: Avoid applying conditioner to the scalp area if you have fine hair.
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. The Joico Humidity Blocker Plus is a light-hold humidity-buster. It works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work.
Joico K-Pak Color Therapy Luster Lock Gloss Oil will repair, renew and replenish colour treated hair for softer, silkier, shinier hair. Perfect for: All colour treated hair, from blondes, to brunettes, lowlights and highlights. Suitable for fine or thick hair types. Infused with African Manketti and Argan Oil, you'll help strengthen strands, boost colour vibrancy, tame frizz and gloss over dullness without weighing fine hair down, or leaving thick strands feeling under-nourished.
How to use: Apply to damp hair, comb through and blow dry. On dry hair, apply a small amount to mid lengths and ends. Style as usual.
*vs. untreated hair
†Against combing breakage
‡Laboratory tested using pollution particles
The instant you spray Joico Heat Hero Thermal Spray on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants.
How to use: Spray on dry hair before using a hot tool. Reapply after styling to finish and add hold.
The Joico Color Balance Purple Conditioner nourishes and protects hair while neutralising unwanted yellow and warm tones in blonde hair and delivering a burst of moisture.
How to use: Massage through wet hair and leave in for up to 3 minutes before rinsing.
Tip: For best results, use with Joico Color Balance Purple Shampoo.
The Joico Colorful Anti-Fade Shampoo gently washes away daily buildup and debris while preserving the long-term vibrancy and intensity of stunning hair colour.
How to use: Apply to wet hair. Lather, and rinse. For optimal results, follow with the Joico Colorful Anti-Fade Conditioner.
Joico Youthlock Conditioner is the solution for mature hair that is dry, brittle and falling short. Gives hair body, bounce and shine with softness. Formulated with Collagen, it moisturises hair and reduces hair fall due to breakage.
How to use: After shampooing with Joico Youthlock Shampoo, apply to clean damp hair. Leave in for 1-2 minutes and rinse. Follow with Joico Youthlock Blowout Creme for extra protection.
The Joico Power Whip Whipped Foam is a creamy, nourishing styling foam that offers shine, long-lasting body and volume with 72-hour humidity protection while fighting against frizz and flyaways and providing thermal protection.
How to use: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.
The Joico Colorful Anti-Fade Conditioner is a hydrating daily conditioner that provides hair with true and steady protection against colour fade while detangling and adding softness and shine.
How to use: After using the Joico Colorful Anti-Fade Shampoo, apply to clean, damp hair. Leave in 1 minute and rinse.
The Joico Flip Turn Volumizing Spray provides supercharged volume and hold from any angle. Create body, and ultra-firm staying power for up to 72 hours, plus thermal protection up to 450°F (232°C).
How to use: Shake can well. Flip head over and spray into dry hair. Scrunch for incredible volume, or layer over finished style for all-day hold.
Joico Weekend Hair Dry Shampoo not only extends your 'do' for days but doubles the longevity of hair color to keep the big fade away. With oil- absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness, gives you fresh, clean, velvety-soft hair any day of the week.
How to use: Shake well before use. Hold 20-30cm away from the scalp, spray lightly. Use fingers to massage product through the hair. Alternatively, apply all over dry hair for volume and softness.
The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*. This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enhanced Bonding Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. Liquid Keratin, an essential building block of healthy hair.
*Against combing breakage on damaged hair vs. untreated hair
How to use: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-lengths to ends, avoiding the roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
The Joico JoiWhip Firm Design Foam is a mousse that creates crunch-free lasting volume, body, shine and provides hold and thermal protection while fighting frizz and flyaways.
How to use: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. The Joico Joigel Firm has a firm-hold formula – which locks in shine and hydration and locks OUT pollution and humidity. Coaxes those spirited strands into shape.
How to use: Apply to damp/dry hair. Style as usual.
