*Key actives: Stinging Nettle, Rosehip Oil, Pea and Vegetable Proteins.
How to use: Massage into wet hair and scalp. Rinse thoroughly. Follow with your favourite Joico conditioner or masque on mid-lengths to ends.
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The Joico Colorful Anti-Fade Serum is a glossing serum that helps to prevent hair colour from fading off-tone when exposed to UV or sunlight, while immediately increasing shine, boosting colour vibrancy and reducing frizz. Formulated with rich Camellia Oil and Pomegranate Fruit Extract. Up to 8 weeks of colour vibrancy.
How to use: Apply 1-2 pumps to damp or dry hair and style as usual.
Joico Defy Damage Sleepover is an overnight nourishing treatment that works to repair, and strengthen your hair while you sleep. With a formula including Moringa Seed Oil and Arginine, this no-rinse treatment fortifies bonds through the night delivering softer, shinier, visibly healthier looking hair by morning.
How to use: Apply a few pumps evenly through hair before bed, comb through and leave in. Avoid root area. Use 2-3 times a week, or as needed.
The Joice Curls Like Us Define & Seal Curl Defining Gelee is designed to improve curl definition and create a cast, sealing in much-needed moisture while locking out humidity for 72 hours.*
*vs. untreated hair at high-humidity conditions.
Benefits:
How to use: Apply to wet hair using praying hands. Allow to air-dry naturally or style with a diffuser. Once dry, scrunch curls to break the cast.
Joico K-Pak Color Therapy Conditioner works in tandem with your repair shampoo and targets the damaged areas of the cuticle, sealing in moisture and leaving the hair shiny and smooth. Can be used on all hair types - including fine and thick hair (it's lightweight and nourishing)
How to use: After you shampoo (we recommend K-Pak Color Therapy Shampoo), apply the conditioner from your mid-lengths to ends and work through the hair. Leave the conditioner in your hair for a minute or more and rinse. Follow with styling products that protect your hair.
Tip: Be sure to use a heat protectant when styling your hair to protect against further damage. K-Pak Color Therapy Luster Lock Spray helps repair damage and also provides heat protection.
Combat frizz while protecting bonds with the Joico Defy Damage Invincible, a lightweight multi-tasking conditioning spray. Protects against humidity, pollution and provides thermal protection up to 450F° while providing 24-hour frizz protection and adding softness and shine to hair.
How to use: Shake can well. Spray onto dry hair to protect against humidity and fight frizz.
Pro-tip: Also fab in between washes to revive/refresh next-day styles.
The Joico Curls Like Us Hydrate Define Curl Creme Styler delivers touchable definition, thermal protection, and reduced frizz. This curl-enhancing styling creme gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*.
Benefits:
*Against combining breakage on damaged vs. a non-conditioning shampoo.
How to use: Rake the cream through soaking wet* hair. if you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with the Define & Seal Curl Defining Gelee.
*How wet is ‘soaking wet’? You should hear a squishing noise as you pulse or scrunch into your hair.
The Joico Scalp Vitality Refreshing Shampoo is a gentle, kind-to-scalp cleanser designed to replenish and calm your scalp while leaving hair feeling thick and full. With a rich lather and refreshing cool sensation, it supports a balanced scalp microbiome to protect against environmental stress. Suitable for all hair types, including colour-treated hair.
Benefits:
*Key actives: Stinging Nettle, Rosehip Oil, Pea and Vegetable Proteins.
How to use: Massage into wet hair and scalp. Rinse thoroughly. Follow with your favourite Joico conditioner or masque on mid-lengths to ends.
The Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances your curl pattern with a lightweight hold, creating a 3-day shield of protection against humidity and frizz*.
Benefits:
*vs. untreated hair at high-humidity conditions.
How to use: Shake can well. Pump foam into hands. Scrunch, rake, smooth, or pulse foam throughout soaking wet* curls. Follow with your favourite Curls Like Us stylers and allow hair to air-dry or style with a diffuser. For additional moisturem enhanced curl pattern, and resistance against humidity, incorporate this foam into your regular styling routine.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
Joico Youthlock Blowout Creme with Collagen is a leave in product that protects hair from breakage during blow-drying. Protects mature hair from breakage, hair fall, humidity and frizz. Leaves hair feeling soft, looking shiny and smooth.
How to use: Apply to clean damp hair. Blow dry and style as preferred.
Joico K-Pak Color Therapy Luster Lock will repair, renew and replenish color treated hair for softer, silkier, shinier hair. Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights. Perfect for fine or thick hair.
How to use: Apply to clean damp hair. Leave on for 2-5 minutes and then rinse. Style as usual.
Tip: Can also be applied to dry hair as a pre-shampoo treatment for an extra boost of repair and protection. Apply to dry hair and leave in for 2-5 minutes, then shampoo as usual (we recommend K-Pak Color Therapy Shampoo)
Experience the power of Joico Defy Damage KBOND20 Masque, a bond-building treatment that makes your hair 5x stronger in just one use. Enriched with K-PAK Keratin, protective lipids, and 18 essential amino acids, this masque delivers rich hydration, normalises pH, and is colour-safe. Enjoy transformative results with our most powerful bond builder, ensuring resilient, healthy hair.
Benefits:
How to use: Cleanse hair with Joico Defy Damage Protective Shampoo. Apply KBOND20 to damp hair. Leave in for 2-5 minutes. Rinse.
Joico Youthlock Treatment Masque is formulated with Collagen. It nourishes, adds shine, softens and smooths mature hair without weighing it down. Reduces hair fall due to breakage from brushing and leaves hair feeling and looking healthier.
How to use: After shampooing with Joico Youthlock Shampoo, apply to damp hair. Massage through to the ends. Leave in for 2-5 minutes. Rinse.
The Joico Youthlock Collagen Shampoo is for truly revitalized hair. Gently cleanses for youthful looking hair and reduces hair fall due to breakage. Can be used daily.
How to use: Apply to wet hair. Massage in to lather. Rinse. For best results follow with Joico Youthlock Conditioner.
Elevate your blonde to icy tones with Joico Blonde Life Silver Enhancing Masque. A deeply nourishing, colour-depositing treatment designed to neutralise brassiness and yellow tones. Enriched with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing a cool, shimmering silver finish. With colour enhancement lasting up to three washes*, it's the ultimate solution for maintaining and perfecting your unique blonde shade.
Benefits:
How to use: After shampooing with Joico Blonde Life Shampoo, apply evenly to clean, damp hair. Focus on mid-lengths and ends, ensuring even coverage. Leave on for 2-5 minutes, depending on the desired intensity. Rinse thoroughly. Use as needed to maintain icy blonde tones.
The Joico Scalp Vitality Exfoliating Foaming Scrub is a dual-action exfoliant that transforms into a luxurious foam to gently remove buildup, excess oil, sebum, and loose flakes while leaving the scalp and hair feeling fresh and healthy. Clinically tested and colour safe, it supports scalp microbiome balance to defend against environmental stressors.
Benefits:
*Key actives: Stinging Nettle, Rosehip Oil, Pea and Vegetable Proteins.
How to use: Apply directly onto the scalp and gradually add water to create a lather. Massage scalp and spread through hair lengths as needed. Rinse thoroughly and follow with your favourite Joico conditioner or masque on mid-lengths to ends.
The Joico Scalp Vitality Replenishing Essence is a lightweight, microbiome-friendly formula designed to hydrate, nourish, and rebalance dry, tight scalps. It reduces itchiness while preserving the scalp’s natural barrier for long-lasting comfort and protection. Suitable for use on damp or dry hair.
Benefits:
*Key actives: Stinging Nettle, Rosehip Oil, Pea and Vegetable Proteins.
How to use: Apply directly onto the scalp. Massage gently to distribute. Use on damp or dry hair as needed for hydration and comfort.
The Kerastase Resistance Ciment Thermique repairs and protects hair with its heat activated properties. The best-selling leave-in milk contains the brand's trademark formula Vita-Ciment® Topseal, working to strengthen and rebuild hair from the inside out whilst also repairing the outer layer leaving a protective topcoat.
Providing protection from the moment heat reaches the hair, heated styling is made guilt-free, leaving a smooth and shiny finish for healthier looking and feeling locks. Proven to speed up your blow-dry by half the time, Kerastase research shows users of the Thermique Cremes experience up to 87% less breakage.
Benefits:
Key ingredients:
How to use:
Apply a walnut-sized amount to towel-dried hair and then style using a hairdryer or heat styling appliance. Leave-in.
The Kerastase Blond Absolu Bain Ultra-Violet is an iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.
Benefits:
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
How to use:
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.
We recommend you to alternate with the Kerastase Bain Blond Absolu Lumiere Shampoo on a weekly or as a second shampoo for a deeper & hydrating cleanse. After cleansing use the Kerastase Blond Absolu Cicaflash Conditioner for optimum results.
The Kerastase Resistance Bain Force Architecte Shampoo is for weak, brittle or very damaged hair and split-ends. Use as an every day shampoo to strengthen and reconstruct hair and the result will be softer, smoother, stronger hair that is revitalised. Kerastase Resistance Bain Force Architecte contains Complexe Ciment-Cylane, which is a combination of intra-Cylane, Ceramide R and Pro-Keratin to condition and strengthen your hair.
Benefits:
Key ingredients:
How to use:
Apply to wet hair, massage and rinse. For optimal results, use with the Kerastase Resistance Ciment Anti-Usure Conditioner 200ml.
Perfect for fine or thinning hair, Kerastase Densifique Densité is a gentle bodifying shampoo that will leave your hair feeling denser and more resistant to damage. Enriched with Stemoxydine®, which is a state-of-the-art densifying molecule, it also contains Hyaluronic Acid which plumps up the hair fibre for a fuller and thicker appearance with added bounce.
Benefits:
How to use: Apply to damp hair. Emulsify. Massage and rinse. Follow with Densifique Densite Bodifying Conditioner.
The Kerastase Genesis Masque is an anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. It nourishes and detangles hair, reducing the risk of hair fall due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fiber. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.
Benefits:
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application
Key Ingredients:
A unique combination of Ginger Root and Edelweiss Native Cells
How to use: Apply to previously washed and towel dried hair. Massage through the mid lengths and ends. Leave in for 5 minutes. Add water, emulsify and rinse thoroughly. For best results use with Kerastase Genesis Bain Hydra-Fortifiant or Genesis Bain Nutri-Fortifiant Shampoo.
Soothe sensitive scalps with the Kerastase Specifique Bain Vital Dermo-Calm Shampoo, enriched with botanical extracts to help rid hair of impurities and grease whilst calming irritation caused by dryness.
Hypoallergenic and free from silicon, it’s infused with comforting Calophyllum Oil as well as Glycerin, which works to repair skin and form a protective barrier. Complete with refreshing Menthol extract, the gentle cleanser leaves locks lightweight and shiny, with feelings of itchiness and sensitivity reduced.
Benefits:
Key Ingredients:
How to use: Massage into wet hair with fingertips. Rinse.
This gel-in-cream masque deeply strengthens fiber structure to reconstruct post-bleached hair. It intensely hydrates and plumps fiber for a stronger look and feel. Hyaluronic Acids Duo and Edelweiss Oil, enhances fiber resilience to prevent future breakage and split ends, making it more manageable and easy to detangle.
Suitable for over-processed and very sensitized blonde hair, the Masque Cicaextreme reduces post-bleaching hair porosity and seals open scales for a uniform healthier fiber. Hair fiber is restorative, stronger, shinier and deeply smooth from the lengths to ends.
Benefits:
Key Ingredients:
Low weight Hyaluronic Acid is known to deeply penetrate hair and heal profound wounds. High weight Hyaluronic Acid has an intense hydrating function, plumping fibre to recover elasticity and strength.
Edelweiss oil, extracted from this immortal flower, rich in anti-oxidants to deeply nourishes fibre and protect hair against daily damage. Its powerful properties softens and calms sensitised bleached hair.
How to use:
Formulated to work in perfect duo with the Kerastase Blond Absolu Le Bain Cicaextreme.
Revitalize ageing hair with the Kerastase Chronologiste Regenerant, a youth revitalizing hair mask to provide intense nourishment. Formulated with Hyaluronic Acid and Vitamin E to fight the signs of ageing scalp and hair. Provides intense hydration, long-lasting frizz-control, 6x more shine and a stronger fiber for youthful bounce and voluptuosity. Infused with the signature Chronologiste scent of fine fragrances, including tea rose, light woods and musk. Masque Intense Régénérant is a luxurious sensorial experience.
Benefits:
• Instantly transforms fiber*
• Long-lasting moisture (+87% hydration*)
• Added softness
• Restores beautiful healthy shine (6x more shine*)
• 48h frizz control*
*Instrumental test. Bain + Masque.
Key Ingredients:
How to use: After using the Kerastase Chronologiste Regenerant Shampoo, apply on scalp and roots to the ends. Leave in for 5 minutes and rinse.
Treat oily roots and dry ends with the Kerastase Specifique Divalent Shampoo. Intensely purifying, the formula works to remove excess sebum whilst cleansing the scalp and is an ideal solution for greasy hair with damaged, frizzy lengths.
Enriched with Glycine and Vitamin B6, it works to rebalance moisture from the root and repair dehydrated and damaged fibres, leaving hair feeling lightweight and softened. Free from silicone, you can expect shiny and revitalised locks.
Benefits:
Key Ingredients:
How to use: Apply to wet hair. Massage. Rinse. Can be used daily.
The Kerastase Genesis Bain Nutri-Fortifiant is an anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.
Benefits:
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application
Key Ingredients:
A unique combination of Ginger Root and Edelweiss Native Cells:
How to use: Apply to wet hair and scalp. Remove excess water before applying. Massage to create a lather. Rinse. Repeat. Follow with the Kerastase Genesis Fondant.
The Kerastase Ciment Anti-Usure Ciment Anti-Usure is a repairing anti-breakage conditioner designed for weakened and damaged hair. It works to rebuild your hair’s internal strength and leaves it full of body, vitality and shine whilst feeling incredibly soft.
Formulated with dual action technology, Vita-Ciment which instantly rebuilds the internal substance of the hair fibre and Vita Topseal which mimics the hair’s natural cuticle layer and seals in the renewed strength. Hair will feel full of strength and body and is left beautifully soft and shiny.
Benefits:
Key ingredients:
How to use:
After using the Kerastase Resistance Bain Force Architecte Shampoo, apply to towel-dried hair. Leave on for 1-2 minutes. Rinse thoroughly.
The Kerastase Blond Absolu Serum Cicanuit is a white cream-in-gel leave-in serum that intensively restores bleached hair overnight by erasing 55% of damage from bleaching. The result is soft, luminous and hydrated hair with a satin lightweight finish. Formulated with the highest concentration of Hyaluronic Acid combined with Edelweiss flower to reduce breakage and seal split ends. Ideal for all types of blonde hair.
Benefits:
Key Ingredients:
How to use:
Apply 2 to 4 pumps on lengths and ends before going to sleep. Do not rinse. No need to wash hair in the morning.
The Kerastase Curl Manifesto Fondant is a lightweight moisturising conditioner infused with Manuka Honey and Ceramide for curly and very curly hair. Infuses curls with lightweight moisture wihthout weighing hair down and gently detangles even the most stubborn knots. Increases curl body and fullness while enhancing curl bounce and elasticity.
Use the full Curl Manifesto routine for fuller looking, perfectly defined and bouncier natural curls while reducing frizz.
Benefits:
*Instrumental test after application of Fondant hydratation essentielle
Key Ingredients:
How to use:
After using the Kerastase Curl Manifesto Bain, apply to wet hair after removing excess water. Distribute from your ends, working your way up and massage into hair. Leave in for 3-5 minutes. Emulsify and rinse thoroughly.
The Kerastase Chronologiste Regenerant is a smoothing leave in blow dry lotion that leaves hair feeling super soft and shiny. Formulated with a rich blend of Tea Rose, Light Woods and Musk with an oleo-extract of Myrrh wraps the hair in a sensual and subtle fragrance. It provides heat protection up to 230°C and 24 hour frizz-control. Styling is facilitated for youthful bounce and voluptuosity.
Benefits:
*Instrumental test. Bain + Masque
Key Ingredients:
How to use: Apply to damp hair. Leave in. Blow dry and style with heat.