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224 products
The Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that contains salon-strength purple micro-pigments to instantly remove yellow and brassy tones in blonde or grey hair. Formulated with with hydrating guarana.
How to use: Use on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the Fudge Clean Blonde Violet Toning Conditioner.
Tip: We recommend using gloves when applying this product, as staining may occur. You don't need to use this shampoo everyday. Alternate it with your regular shampoo.
The Nak Care Blonde Shampoo & Conditioner duo provides gentle cleansing and conditioning tone and maintenance for highlighted, blonde or grey hair. Formulated with German Chamomile essential oil and blue-violet pigments to help manage unwanted gold or yellow tones. Restores moisture and condition to hair and scalp.
Includes:
- 1 x Nak Care Blonde Shampoo 500ml
- 1 x Nak Care Blonde Conditioner 500ml
The Fudge Clean Blonde Violet Toning Conditioner is a purple-pigmented conditioner that has been specially formulated to help condition blonde hair while removing unwanted brassy tones. It can be used all the time as your regular conditioner. This is the original formula.
How to use: After using the Fudge Clean Blonde Violet Toning Shampoo, massage through wet hair, focusing on the mid lengths and ends. Leave in for 2-3 minutes. Rinse.
The Kerastase Blonde Absolu Cicaflash delivers a super shot of care for lightened or highlighted hair with the restorative performance of a masque and the lightweight finish of a conditioner. It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fiber, preventing breakage and erosion. Hair is soft and moisturised while remaining lightweight and luminous.
Benefits:
- Instant deep fibre repair
- Instantly reconstructs the fibre
- Less breakage for a unified fibre
- Lasting shield against daily erosion
- Deeply mosturises strands without weighing them down
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
How to use:
After using the Kerastase Bain Blond Absolu Lumiere Shampoo, apply to towel-dried hair. Massage through lengths and ends. Leave on for 3 to 5 minutes. Rinse.
The Kerastase Blond Absolu Bain Ultra-Violet is an iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.
Benefits:
- Instantly neutralises brass & yellow undertones
- Durable anti-brassiness action
- Restores shines & softness
- Boosts colour luminosity
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
How to use:
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.
We recommend you to alternate with the Kerastase Bain Blond Absolu Lumiere Shampoo on a weekly or as a second shampoo for a deeper & hydrating cleanse. After cleansing use the Kerastase Blond Absolu Cicaflash Conditioner for optimum results.
The Hi Lift True Blonde Zero Yellow Pure Silver Shampoo eliminates brassy tones in your hair while leaving it feeling smooth, hydrated and strong.
Paraben Free with Kakadu Plum Extract, suitable for vegans.
Humidity, Thermal and UV Defence.
How to use: For best results follow with Hi Lift True Blonde Zero Yellow Pure Silver Conditioner. Apply a small amount to damp hair and massage to lather. Rinse thoroughly.
"This shampoo is amazing. It will tone the brass in your hair, plus make your hair feel soft and silky just like it has been conditioned. It will not stain your hands purple either which is a big bonus for us blondes. The pigment is so violet that it is almost black, but it doesn't stain the hair! You only need to use it once a week, but if you are looking for the gorgeous silver tint then using it daily will achieve that look. 100% highly recommend."
The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and illuminating shampoo that gently cleanses the hair while providing hydration from root to tip.
Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.
Benefits:
- Deeply & durably hydrates fibres
- Gently detoxifies from pollution, free-radicals and dulling agents
- Smooths fibres for a uniform touch from root to tip
- Leaves hair feeling tight
- Improves & illuminates natural shine
- Use with Blond Absolu Cicaflash for 8x shinier hair*
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
How to use:
Apply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the Kerastase Blonde Absolu Cicaflash.
Angel En Provence Lavender Violet Tone Correcting Shampoo is designed for blonde hair. Leaves hair with a natural and healthy shine. Helps to remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Extends reflect durability of violets, cool reds and ash tones while extending colour life. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects.
Recommended for daily use or as frequent as your hair requires.
- NO parabens
- NO Sodium Lauryl Sulfate
- NO Laureth Sulfate
- NO Mineral Oil or Parafin Oil
- NO Propylene Glycol
- No Animal Testing
- Organic Natural Ingredients
How to use: Apply to damp hair and massage into scalp. Rinse and repeat if necessary. For best results, follow with Angel En Provence Violet tone Correcting Conditioner.
Angel En Provence Lavender Violet Tone Correcting Conditioner helps remove unwanted yellow and brassy tones from blonde hair.
Use after Lavender Violet Tone Correcting Shampoo to help remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Leaves hair with a natural and healthy shine. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects. Environmental protection provided will protect against UVA and UVB rays maintaining longer lasting tonal results.
NO Parabens
NO Sodium Lauryl Sulfate
NO Laureth Sulfate
NO Mineral Oil or Parafin Oil
NO Propylene Glycol
No Animal Testing
Organic Natural Ingredients
The Kerastase Blond Absolu Cicaplasme is a lavender-coloured fortifying leave-in cream for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous.
Benefits:
- Instant fibre repair; unifies damaged areas for less breakage
- Seals ends with a lightweight touch
- Heat protectant up to 230°
- Deeply restores fibre overnight
Key Ingredients:
- Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
- Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
How to use:
On towel-dried hair: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
On dry hair: Apply to dry hair after blow-drying or air-drying as a finishing touch to tame frizz and boost shine. Style as desired.
The Redken Color Extend Blondage Shampoo has ultraviolet pigments and Triple Acid Protein complex to tone, strengthen and brighten blonde hair. The ultra violet pigments help to preserve blonde hair color between appointments by keeping any warm, golden and brassy undertones at bay.
How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. Can be left in for 3-5 minutes for maximum benefits. Follow with Redken Color Extend Blondage Conditioner, and once a week Redken Color Extend Blondage Mask for a more intense toning experience.
Tip: To avoid staining your skin, it is recommended to wear gloves when applying, due to the intense violet pigments.
Showcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.
How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly.
The Hi Lift True Blonde Zero Yellow Pure Silver Conditioner keeps blonde and grey hair looking fresh, eliminating brassy tones. Hydrates, strengthens and smooths hair and leaving it with a luminous shine.
Paraben Free, enriched with Macadamia & Coconut Oil. Suitable for vegans.
Humidity, Thermal and UV Defence.
How to use: For best results use with Hi Lift True Blonde Zero Yellow Pure Silver Shampoo. Apply a small amount to damp, pre-shampooed hair and massage through mid lengths and ends. Leave in for 3-5 minutes if preferred, and rinse out.
The Kerastase Blond Absolu Masque Ultra-Violet is a rich deep purple mask that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair.
The powerful combination of Hyaluronic Acid and Edelweiss flower soothes hair, protecting it from daily oxidation and polution particles. This non-staining hair mask can be used once a week, or as often as needed to neutralize brassy tones and keep your blonde hair luminous & cool.
Benefits:
- Neutralises brassy and yellow undertones for a flawless blonde
- Deeply restores, reconstructs and nourishes the fibre
- Radiant shine and improved softness
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
How to apply:
Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on at least 5 minutes, or longer depending on desired degree of neutralisation. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
The Wella Invigo Blonde Recharge Cool Blonde Conditioner keeps the hair well conditioned and ensures natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.
Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing, and eliminate brassiness, whilst leaving hair tamed and conditioned. Works with natural, coloured, and highlighted blonde hair.
How to use:
After using the Wella Invigo Blonde Recharge Cool Blonde Shampoo, apply to damp hair and distribute evenly. Leave for 3-5 minutes according to desired colour intensity, then rinse thoroughly.
The De Lorenzo Instant Illumin8 Shampoo instantly cleanses blonde and pre-lightened hair to neutralise unwanted yellow tones with a concentrated blue-violet pigment-infused formula. Contains Baobab Protein, Chamomile and Wine Extracts to enhance gloss, provide UV sun protection and brighten blondes.
It is recommended to wear gloves as temporary staining of hands can occur due to the strong deposit of colour.
How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. Follow with the De Lorenzo Instant Illumin8 Conditioner.
The Kerastase Blond Absolu Serum Cicanuit is a white cream-in-gel leave-in serum that intensively restores bleached hair overnight by erasing 55% of damage from bleaching. The result is soft, luminous and hydrated hair with a satin lightweight finish. Formulated with the highest concentration of Hyaluronic Acid combined with Edelweiss flower to reduce breakage and seal split ends. Ideal for all types of blonde hair.
Benefits:
- Lightweight formula that intensely recovers sensitized fiber overnight
- Hair fiber is plumped and 74% more hydrated
- Erases 55% of damage from bleaching
- Hair is 89% stronger, more resistant to breakage
- 53% less split ends
Key Ingredients:
- Hyaluronic Acid: helps fill and repair fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid hydrates hair, helping to prevent future breakage.
- Edelweiss Flower: is rich in anti-oxidants to protect hair against daily damage. It also softens sensitised hair fibres.
How to use:
Apply 2 to 4 pumps on lengths and ends before going to sleep. Do not rinse. No need to wash hair in the morning.
The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.
Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.
How to use:
Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly. For optimal results, use with the Wella Invigo Blonde Recharge Cool Blonde Conditioner.
Discover the new Olaplex No.4-P Blonde Enhancer Toning Shampoo. This highly concentrated, sulfate-free purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Creates a rich lather to neutralize brassiness and enhance brightness after one use for all blonde, lightened, and grey hair.
Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos
Benefits:
- Neutralizes brassiness
- Boosts brightness
- Sulfate and paraben free
- Repairs and hydrates
- Vegan and cruelty free
- PH balanced
All OLAPLEX® products contain their patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.
How to use:
Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness. Follow with Olaplex No.5 Bond Maintenance Conditioner for everyday moisture or Olaplex No.8 Bond Intense Moisture Mask for extra hydration.
The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.
Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.
Pumps are available to purchase separately.
How to use: Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly.
The Total Results Brass Off Shampoo is suited for brunettes that lighten their hair. This shampoo has a blue-violet pigment depositing formula to help reduce brassy tones.
How to use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. Follow with the Total Results Brass Off Conditioner. For neutralization, use shampoo every other day.
Introducing the new and improved NAK Signature Blonde Plus 10V Toning Foam. The Signature collection combines equal doses of expertise and quality ingredients to create elevated haircare essentials. NAK's sleek, modern packaging gives your favourites a stylish update, combining salon-quality innovation with ingredients that go further.
The NAK Signature Formula: A semi-permanent toning foam to keep your blonde cool. Designed for: Refreshing all naturally blonde, lightened or grey hair by managing stubborn yellow, gold, or brassy tones. The Best Part: Keeps your hair’s cool factor dialed up with cool tones and pastel reflects that last for 4 to 6 washes.
Benefits:
- Refreshing all naturally blonde, lightened or grey hair by managing stubborn yellow, gold, or brassy tones.
- Keeps your hair’s cool factor dialled up with cool tones and pastel reflects that last for 4 to 6 washes.
Key Ingredients:
- Softening Emollients - Provides crème foam conditioning base for optimum application and absorption.
- Vitamin B5 - A deep-conditioning B group vitamin which protects hair and skin from dehydration and moisture loss.
- Anti-Yellow Toning Actives - A blend of pale Violet pigments which provide sheer tone to softly control yellow.
- Benzophenone-4 - A specialised UV filter which screens harsh light, protecting hair from colour fade and environmental factors.
How to use: Shampoo and towel-dry hair. Wear gloves (as foam may stain hands). Shake can, point applicator down and press nozzle, disperse foam to cover palm of hand. Distribute adequate amount of foam throughout the hair using a wide tooth comb. Leave in for 5 to 30 minutes (deeper tonal values will result if left on longer). Rinse thoroughly. Style as normal.
This gel-in-cream masque deeply strengthens fiber structure to reconstruct post-bleached hair. It intensely hydrates and plumps fiber for a stronger look and feel. Hyaluronic Acids Duo and Edelweiss Oil, enhances fiber resilience to prevent future breakage and split ends, making it more manageable and easy to detangle.
Suitable for over-processed and very sensitized blonde hair, the Masque Cicaextreme reduces post-bleaching hair porosity and seals open scales for a uniform healthier fiber. Hair fiber is restorative, stronger, shinier and deeply smooth from the lengths to ends.
Benefits:
- High-quality ingredients enhance fibre resilience to prevent hair breakage and split ends
- Reduces post-lightened or bleached hair porosity
- Intense hydration and hair conditioning for a stronger look and feel
- Hyaluronic Acid deeply penetrates the hair to intensely hydrate and plump the hair fibre
- Edelweiss oil offers protection against daily damage, calming the hair post-bleaching treatment
- Hair fibre is restored, stronger, shinier and deeply smooth from the length to ends
Key Ingredients:
Low weight Hyaluronic Acid is known to deeply penetrate hair and heal profound wounds. High weight Hyaluronic Acid has an intense hydrating function, plumping fibre to recover elasticity and strength.
Edelweiss oil, extracted from this immortal flower, rich in anti-oxidants to deeply nourishes fibre and protect hair against daily damage. Its powerful properties softens and calms sensitised bleached hair.
How to use:
Formulated to work in perfect duo with the Kerastase Blond Absolu Le Bain Cicaextreme.
Davines Heart of Glass Silkening Shampoo is a gentle shampoo that cleanses and clarifies blonde tones. Provides nourishment to natural and chemically treated blonde hair.
Benefits:
- Provides nourishment and moisture
- Balances unwanted reflects in blonde hair
- Immediate illuminating action on natural and cosmetic blonde shades
- Natural pigments with no risk of colour overcharge
How to use:
Apply to scalp and damp hair massaging in gently. Rinse thoroughly and repeat if necessary. For best results, follow with Heart of Glass Rich Conditioner or Intense Treatment.
The Matrix Total Results So Silver Shampoo will neutralize brassy tones and eliminate yellow tones on blonde and grey hair by depositing cool violet tones.
How to use: Apply to damp hair, leave in for 3-5 minutes for maximum benefits. Follow with Matrix Total Results Silver Conditioner or Mask for best results.
Tip: Use once to twice a week in replacement of your normal shampoo.
Pureology Strength Cure Blonde Shampoo is perfect for natural, lightened, balayage and highlighted blonde hair. It tones down brassy yellow and orange tones with it's blue-based formula, keeping blonde hair vibrant and healthy. Not only does it keep blonde hair icy cool, but it also repairs damaged strands.
How to use: Apply a small amount to damp hair. Massage with your fingers to lather at the scalp. Concentrate on especially brassy areas. Leave in for 1-2 minutes and rinse. For extra cool blondes, repeat this process or leave in for a bit longer.
Tip: For best results, use with Strength Cure Conditioner and follow with Miracle Filler Treatment.
Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
The De Lorenzo Novafusion Shampoo Silver 250ml is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.
How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.
Davines Heart of Glass Rich Conditioner enhances blonde while providing nourishment and fortifying action to the hair fibre. Balances unwanted undertones, while illuminating blonde shades.
Benefits:
- Provides nourishment and shine
- Strengthens the hair fibre.
- Dry hair becomes easier to comb by up to 67%
- Balances unwanted reflects
How to use:
After shampooing with Davines Heart of Glass Shampoo, apply to towel dried hair focusing on lengths and ends. Leave on for 5 minutes, comb through and rinse thoroughly.
Neutralise brassy, yellow tones in lightened and colour-treated blonde hair with the Evo FABULOSO Platinum Blonde Toning Shampoo. This strong purple shampoo will gently cleanse the hair while leaving it evenly toned and strengthened.
Benefits:
- Brighten and extend the life of colour-treated blonde and lightened hair.
- Sulfate-free cleansers gently cleanse to protect against colour-fading.
- Nourishing ingredients soften and strengthen for improved manageability.
How to use:
Wet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with the Fabuloso Colour Boosting Treatment. Use weekly.
Vegan / cruelty free / made without sulfates, parabens or gluten.
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