Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.

Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Instant weightless root cover for easy and precise touch ups.

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Best for all hair types, especially platinum blonde hair.

How to use: Apply to dry hair. Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

The ORI Lab Blonde Conditioner is a brightening conditioner designed to repair, nourish and tone hair fabric. Infused with Beauty Boosters of Camellia Oil, Quinoa Protein and Blue Cypress which assist in eliminating unwanted warmth, strengthen the cuticle and add shine. This product is recommended for natural blonde, pre-lightened blonde or grey hair.

Benefits:

• 81% Organic Ingredients.
• Vegan & Cruelty-Free.
• Bottle Made From 100% Recycled HDPE Plastic.

Formulated Without:

• Parabens
• SLS/SLES
• Gluten
• Nuts

How to use: ORI Lab Blonde is designed for a luxurious conditioning experience. After cleansing using the Blonde Cleanse, bathe hair from roots to ends using a generous amount of product. To allow the bespoke formula to absorb into hair strands and scalp, leave to soak for three to five minutes, or longer. Take this moment to indulge in the ritual of scalp massage and gentle detangling. Rinse thoroughly from the scalp, leaving only a trace for mid-lengths and ends. 

The Oribe Bright Blonde Radiance & Repair Treatment is a restorative silkening treatment specially formulated for blonde hair types. This lightweight concentrate repairs and prevents damage, brittleness and split ends leaving hair ultra-soft while violet pigments tone to keep brassiness at bay. Formulated with a blend of rich oils and lavender extract, hair is left repaired, nourished and ultra-soft.

Benefits:

• Instantly brightens and tones brassiness
• Immediately increases elasticity and softens dry, brittle strands
• Helps treat existing damage and prevents future damage
• Repairs damaged, porous blonde hair
• Won't weigh down baby fine blonde hair
• Seals split ends

How to use: After shampooing, using the Oribe Bright Blonde Shampoo, mist generously through clean, damp hair. Leave on for one to three minutes. Rinse. Use once a week in place of a conditioner or as needed.

Includes:

1x Lust Blonde Shampoo 325ml

Formulated to remove unwanted warm tones in blonde, grey and white hair. Contains Soy Protein to strengthen, Ginkgo Biloba Leaf Extract to protect against thermal and UV damage, while Bitter Cherry extract delivers antioxidants and Vitamin C to restore and repair. 

1x Lust Blonde Conditioner 325ml

A luxurious conditioner formulated to work in conjunction with the Lust Blonde Shampoo, to remove unwanted warm tones in blonde, grey and white hair. 

1x Lust Luxury Argan Oil 50ml

An exquisite leave in, essential oil treatment for hair and body containing a blend of Argan, Marula, Blackcurrant, Sweet Almond and Sunflower Seed Oils. The nutrients easily absorb into the hair to eliminate frizz, fly-aways and unwanted volume or texture, while repairing split ends. Indulge yourself with intensely conditioned, smooth and soft hair. Apply daily to infuse hair with shine and reduce thermal and environmental damage.

1x FREE Clutch Bag

Includes:

1x Lust Blonde Shampoo 325ml

Formulated to remove unwanted warm tones in blonde, grey and white hair. Contains Soy Protein to strengthen, Ginkgo Biloba Leaf Extract to protect against thermal and UV damage, while Bitter Cherry extract delivers antioxidants and Vitamin C to restore and repair. 

1x Lust Blonde Conditioner 325ml

A luxurious conditioner formulated to work in conjunction with the Lust Blonde Shampoo, to remove unwanted warm tones in blonde, grey and white hair. 

1x Lust Leave in Treatment 175ml

Infused with Jojoba, Sunflower Seed Oils and Oat Kernel extract to repair and moisturise the hair. Contains Ginkgo Biloba Leaf Extract which offers thermal and UV protection, Hydrolyzed Soy Protein to strengthen, resulting in stronger, healthier and tangle free hair.

1x FREE Clutch Bag

Includes:

1x Nak Signature Replends Creme Leave in Moisturiser 150ml

A daily leave-in moisturising crème, with Baobab Seed and Agave Leaf Extract to smooth and soften hair. Enriched with our Signature Peptides and Ectoin Barrier Booster that assist to repair and strengthen, nurturing the scalp microbiome for your healthiest hair. Recommended for all hair types.

1x Nak Signature Blowout Smooth Mist

A heat-activated spray that smooths, seals and protects your strands. Enriched with our Signature Peptides and Ectoin Barrier Booster to repair and strengthen, nurturing the scalp microbiome for your healthiest hair. Recommended for all hair types.

1x Nak Hair Brush

A nourishing hair oil, designed to detangle and smooth dry or damaged hair. Suitable for all hair types, especially dry and frizzy hair. 

Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

How to use: After rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.

Tip: For best, bright blonde results, use as a complete regime with the Pure Forever Blonde Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Wella Color Fresh Mask Lilac Frost is a zero damage, colour depositing mask to revive or transform your colour at home. A conditioning formula with Avocado Oil for easy application with a moisturised and smooth hair feel. Colour is visibly enhanced and shiny. Anti-yellow formula to revive blonde hair, ideal for pre-lightened and lighter tones. Results visible in as little as 10 minutes. Designed for weekly use. Suitable for use on levels 8 and above. Results aren't noticeable on darker levels. 

How to use: Shampoo your hair and towel dry. Use gloves to protect hands and nails from staining. Apply Color Fresh Mask generously, section by section. Leave in for up to 10 minutes. Rinse well and style as usual. 

Tip: For medium textures and lengths, use approximately 30g on your hair (a small scoop of ice cream). 

Experience luxury hair care with the Kerastase Blond Absolu Cicagloss. This leave-in hair oil provides deep hydration, strengthens the compromised fibre, and helps hair recover from bleaching or lightning damage for an instant gleaming effect. Enriched with Edelweiss, a flower growing up to 3000m altitudes in the Swiss Alps. This revamped oil is a step towards sustainability, making it a thoughtful choice for long-term use.

Benefits and claims:

• Provides deep hydration.
• Strengthens compromised fibre.
• Helps hair recover from bleaching or lightening damages for an instant gleaming effect.
• The bottle is made of at least 30% recycled glass.**

**Except for the cap and pump.

Key Ingredients:

Edelweiss oil is rich in antioxidants to protect hair against daily damage and soften sensitised hair fibres. Recovers and softens fibre; protects from damage by resisting to any environmental change.

How to use: Apply 1 or 2 drops on wet or dry hair, as a leave-in treatment. Start from mid-lengths and work to ends. Style as desired. It can be used as a post-blow dry oil and for finishing and daily touch-ups.