The Joico Color Balance Blue Conditioner is a colour correcting conditioner that nourishes and protects the hair while instantly neutralising unwanted orange and brassy tones in brunette hair. Paraben-free.

How to use: After using the Joico Color Balance Blue shampoo, apply to hair. Leave in for 1-3 minutes. Rinse. Use 2-3 times a week.

Davines Alchemic Shampoo - Silver is a colour enhancing purple shampoo for platinum and cool blonde tones. It intensifies and illuminates these natural or coloured blonde shades.

Benefits:

• Shine - Reflections enhancer
• Hair colour is vibrant, protected and pure.
• Hydration
• Direct pigments deposit colour without an activator
• Sulphate, silicone and paraben free.
• 100% surfactants from natural origin

How to use: Gently massage into scalp and rinse thoroughly. Use regularly. Follow with Davines Alchemic Conditioner - Silver

Includes:

1x Angel En Provence Violet Tone Correcting Shampoo 80ml

Designed for blonde hair. Leaves hair with a natural and healthy shine. Helps to remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Extends reflect durability of violets, cool reds and ash tones while extending colour life. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects.

1x Angel En Provence Violet Tone Correcting Conditioner 80ml

Help remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Leaves hair with a natural and healthy shine. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects. Environmental protection provided will protect against UVA and UVB rays maintaining longer lasting tonal results. 

1x Angel En Provence Orange Flower Colour Protect Hair Mask 80ml

Contains Orange Flower Oil and Pelargonium Graveolens Extract to lock in colour and leave the hair shiny and vivacious. Specially formulated protein to strengthen hair from within while the naturally extracted sunscreen factor can protect hair colour from fading caused by UV rays. Hair will look soft, vibrant and lustrous after colouring.

Angel Deep Sea Yellow Crystalline Hair Serum is a beautiful Replenishing Serum combining Macadamia Oil, Argan Oil, Rosa Centifolia Flower Oil and Orange Flower Oil which nourishes and smooths, while intensely protecting the hair from roots to ends. Padina Pavonica’s helps strengthen hair, adding shine, softness and leaving the hair silky all day. Contains toning properties to help remove unwanted yellow and brassiness from blonde hair.

Joico Blonde Life Violet Shampoo is a sulfate free shampoo for blondes that gently cleanses, to help restore strength, adding softness and shine. Reduces brassy yellow hues. Contains Tamanu and Manoi oils which helps strengthen, soften and add shine to blonde hair.

How to use: Apply to wet hair. Lather. Leave in for up to 3 minutes. Rinse. For best results follow with Joico Blonde Life Violet Conditioner.

Tip: Use 2-3 times a week for icy cool blonde tones.

The Dualsenses Silver Shampoo helps to neutralize unwanted yellow tones and immediately refines cool effect.

How to use: Apply to wet hair and massage into a lather. Rinse thoroughly.

JUUCE Bond Blonde Shampoo tones all types of blonde hair. Infused with Natural Botanicals and ingredients such as Hyaluronic Acid and Bond Enhancers, this shampoo nourishes and moisturises blonde hair, while reducing gold and yellow tones with blue violet pigments. 

Key Ingredients:

• Bond Repair
• Hyaluronic Acid
• Hydrolyzed Rice Protein
• Dandelion - Dandelion is rich in antioxidants that prevent free-radical damage.

How to use: Apply to damp hair. Lather. Rinse. Repeat if needed and follow with JUUCE Bond Blonde Conditioner for optimal results.

Please Note:We are now rolling in Juuce 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Goodbye brass! Eliminate unwanted brassiness with the Moroccanoil Treatment Purple. The same treatment that you know and love has now been formulated with tone-correcting violet pigments. Specifically designed for blonde, highlighted, and grey hair, it neutralises yellow and orange tones over time. This rich yet lightweight formula, enriched with Argan Oil, swiftly absorbs into hair to enhance manageability, shine, and provide long-term conditioning and softness, all without residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services - a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine. 

Benefits:

• Neutralises brassiness over time
• Multitasking, lightweight formula with Argan Oil and Linseed extract
• Protects against thermal damage **
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*

Key ingredients:

• Argan Oil: the deep roots and small leaves of the Argan Tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan Oil is an age-old beauty secret that has many uses, helping to hydrate and soften hair, skin, and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
• Violet Pigments: neutralise brassy tones while imparting colour and visual effect, enhancing depth, dimension, and providing a natural-looking sheen

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*

*Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing.

How to use: Apply a small amount throughout damp or dry hair. Style as usual. Use 2-3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with the Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting colour, porosity and other factors. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz. 

Matrix Total Results So Silver Mask is a deep conditioning toning hair mask that thinks like a toner, and conditions like a deep treatment. Customisable to enhance all blonde and grey hair for a cool toned finish.

How to use: Use 1-2 times per week. After using Total Results So Silver Shampoo, wearing suitable gloves, apply to wet hair and comb through for even distribution. Avoid scalp area and leave on for 3-5 minutes depending on desired neutralisation. 3 minutes for subtle neutralisation, 5 minutes for maximum neutralisation. Rinse out.

Tip: It is not recommended to use the mask every day because of it's highly pigmented formula. 

The Joico Color Balance Purple Conditioner nourishes and protects hair while neutralising unwanted yellow and warm tones in blonde hair and delivering a burst of moisture. 

How to use: Massage through wet hair and leave in for up to 3 minutes before rinsing.

Tip: For best results, use with Joico Color Balance Purple Shampoo.

Introducing the new and improved NAK Signature Blonde Shampoo. The Signature collection combines equal doses of expertise and quality ingredients to create elevated haircare essentials. NAK's sleek, modern packaging gives your favourites a stylish update, while their supercharged formulas deliver enhanced performance with the addition of Signature Peptides and the Ectoin Barrier Booster. Combining salon-quality innovation with ingredients that go further. 

The NAK Signature Formula: A light toning cleanser for a brilliant blonde without the brass. Enriched with our Signature Peptides and Ectoin Barrier Booster that assist to repair and strengthen, nurturing the scalp microbiome for your healthiest hair. This product is recommended for natural blonde, pre-lightened & grey hair.

Benefits:

• Gentle toning of pale yellow, gold, or brassy reflects.
• Violet pigments that cool naturally blonde, pre-lightened blonde, and grey hair.
• Key Ingredients: Signature Peptides, Ectoin Barrier Booster, NAK's natural vegan complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, Pear Extract.

How to use: Apply to wet hair and gently massage into a cleansing lather. Leave in for 1 to 5 minutes. Rinse thoroughly and repeat if desired. After cleansing your hair, pair this with the NAK Blonde Conditioner for the best results. 

ORGANIC BERRY BLONDE

Finally a blonde shampoo without all the toxic purple & blue dyes! This luxurious Everescents Blonde Shampoo tones your hair and reduces unwanted brassy yellow tones for blonde & grey hair, with the added benefits of Certified Organic ingredients & the natural colours from Red Sweet Potato & Blue Gardenia. The premium shampoo is fortified with Certified Organic Argan Oil, Vitamin E and Provitamin B5 which moisturise & add shine to your hair leaving it truly healthy.

This Product is Vegan Friendly

How to use: Massage into wet hair & leave the lather on for up to 5 mins. For maximum toning effect rinse & repeat the process. SAFE FOR COLOURED & NATURALLY BLONDE OR GREY HAIR.

TIP: Shampoo will maintain tone of hair. It will not over-tone.

The Fanola Wonder No Yellow Extra Care Mask amplifies and prolongs the effectiveness of the Fanola Wonder No Yellow Shampoo. The perfect match, it seals the cuticle of the hair for a longer lasting effect. Creamy formula enriched with Extra Violet Pigment, helps to maintain a cool and even tone.

• Can be used in blonde, bleached, highlighted and grey hair.
• Formulated with violet pigment that reduces unwanted yellow tones.
• Leaves hair shiny and radiant with a cool blonde tone.
• Enriched with Dragon Fruit and Marula Oil for amazing softness and shine.
• Vegan.

How to use: After shampooing with Fanola Wonder Shampoo, apply to hair and leave in for 3-5 minutes. Rinse.

Fudge All Blonde Colour Boost Shampoo makes blonde hair visibly lighter and brighter in just two weeks. The deep cleansing, Sulphate-free formula, is enriched with Lemon Extract, which leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. 

How to use: Apply to wet hair, and massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.

Tip: For best results follow with Fudge All Blonde Colour Lock Conditioner

The KMS Color Vitality Blonde Shampoo is a purple shampoo that enhances, and restores radiance to natural or lightened blonde tones. Blue direct dye, counteracts yellowing. Restores radiance to both blonde and grey hair, while Rhubarb and Lavender enhances blonde tones and calms the scalp.

Benefits:

• Illuminates blondes and fights yellowing of lightened, highlighted, natural blonde, grey or white hair after just one use
• For all hair types

How to use: Apply to wet hair, lather, rinse. Repeat if necessary. Follow with the KMS Color Vitality Blonde Conditioner.

The JUUCE Bond Blonde Conditioner contains blue violet pigments to reduce gold and yellow tones in all types of blonde hair. Nourishes and adds moisture with Hyaluronic Acid and Hydrolyzed Rice Protein.

Key Ingredients:

• Bond Repair
• Hyaluronic Acid
• Hydrolyzed Rice Protein
• Dandelion - Dandelion is rich in antioxidants that prevent free-radical damage.

How to use: Apply to damp hair after using JUUCE Bond Blonde Shampoo. Massage through mid-lengths and ends. Rinse.

Please Note:We are now rolling in Juuce 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects JUUCE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

How to use: Apply to pre-shampooed hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week.

Tip: For best results use with Joico Blonde Life Violet Shampoo.

The Lust root cover up is a luxurious compact powder great to camouflage regrowth and grey hair for perfect hair colour every day. Use for temporary colour touch ups between hair colouring. Lust Hair Makeup is quick and easy to apply, maintaining the natural shine and feel of your hair. It can also be used on brows to perfectly match your hair colour. No parabens, sulphates or ammonia.

Key ingredients

• Cocoa butter
• Starch

How to use: Using the brush supplied, apply the powder to areas of hair in sections where a touch up is required, to cover regrowth.

Schwarzkopf Blond Me Detox Shampoo is suitable for all types of blonde or highlighted hair.

Benefits:

• Formula with Nordic Cotton & Moringa Seed Extract
• Gently cleanses
• Rebuilds & restores inner hair bonds
• Removes residues
• Revives dull & brassy blondes

How to use: Apply to wet hair and gently massage into a lather. Rinse. Repeat if needed.

Includes:

1x Angel Deep Sea No Yellow Crystalline Shampoo 500ml

Specifically designed for blonde hair, this shampoo helps to remove unwanted yellow and brassy tones. Contains a combination of Shea Butter, Rosa Centifolia Flower and Orange Flower Oil to create brilliant, luminous shine in blonde hair, while gently cleansing.

1x Angel Deep Sea No Yellow Crystalline Conditioner 500ml

Specifically designed for blonde hair. This Conditioner helps to remove unwanted yellow and brassy tones. Contains a combination of Shea Butter, Rosa Centifolia Flower and Orange Flower Oil to create brilliant, luminous shine in blonde hair, while gently cleansing. Padina Pavonica’s nourishing and smoothing properties leaves hair silky, shiny and full.

1x Angel Deep Sea No Yellow Crystalline Hair Serum 50ml

A beautiful replenishing serum combining Macadamia Oil, Argan Oil, Rosa Centifolia Flower Oil and Orange Flower Oil which nourishes and smooths, while intensely protecting the hair from roots to ends. Padina Pavonica’s helps strengthen hair, adding shine, softness and leaving the hair silky all day. Contains toning properties to help remove unwanted yellow and brassiness from blonde hair.

A complete 5-step routine to care for lightened, highlighted, and grey hair. The Kerastase Blond Absolu Complete Collection combines cleansing, conditioning, treatment, overnight repair, and heat protection to help neutralise brassiness, deeply nourish the hair fibre, and leave blonde hair softer, stronger, and more luminous.

Includes:

1 x Kerastase Blond Absolu Ultra-Violet Shampoo 250ml

An iridescent purple shampoo that neutralises brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber.

1 x Kerastase Blond Absolu Cicaflash Conditioner 250ml

Delivers a super shot of care for lightened or highlighted hair with the restorative performance of a masque and the lightweight finish of a conditioner. It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fiber, preventing breakage and erosion. Hair is soft and moisturised while remaining lightweight and luminous.  

1 x Kerastase Blond Absolu Ultra-Violet Hair Mask 200ml

A rich deep purple mask that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair. The powerful combination of Hyaluronic Acid and Edelweiss flower soothes hair, protecting it from daily oxidation and polution particles. This non-staining hair mask can be used once a week, or as often as needed to neutralize brassy tones and keep your blonde hair luminous & cool.

1 x Kerastase Blond Absolu Cicanuit Night Hair Serum 90ml

A white cream-in-gel leave-in serum that intensively restores bleached hair overnight by erasing 55% of damage from bleaching. The result is soft, luminous and hydrated hair with a satin lightweight finish. Formulated with the highest concentration of Hyaluronic Acid combined with Edelweiss flower to reduce breakage and seal split ends. Ideal for all types of blonde hair. 

1 x Kerastase Blond Absolu Cicaplasme Heat Protecting Leave-In Cream 150ml

A lavender-coloured fortifying leave-in cream for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous. 

The Schwarzkopf Blond Me Wonders Restoring Balm prevents breakage and reduces frizz to leave hair soft and shiny. The 3D Bond Creation Technology, helps to build new bonds in blonde hair to strengthen the hair. 

Benefits: 

• Reduces frizz and seals split ends
• Leaves hair soft and shiny
• Protects from heat up to 210°C
• UV-Filter protects against harmful UV rays

How to use: Take a small amount and apply on towel dried hair for instant detangling or on dry hair as a final touch. Leave in. 

Davroe Blonde Senses - Platinum Conditioner, is a mild conditioner that tones unwanted yellow, brassy tones from blonde and grey hair. Enhances colour vibrancy and adds shine, while strengthening and protecting hair. Conditioning oils make hair manageable and smooth.

How to use: After shampooing with Davroe Blonde Senses Toning Shampoo, apply a small amount of conditioner from scalp to ends, massage and leave in for 2 minutes. Rinse.

JUUCE Blush Blonde Shampoo is a creamy moisturising shampoo. It deposits pink/blush tones to natural blonde and pre-lightened blonde hair.

Vegan, Sulphate, paraben and cruelty free

How to use: Apply to wet/damp hair and gently massage into a lather. Leave for 1-5 minutes and rinse thoroughly, repeat if extra intensity is required.

FRAGRANCE: Delicate rose scent with creamy vanilla aromas.

The Color Wow Color Control Purple Toning and Styling Foam instantly rids blonde and grey hair of brassy tones. Lavender tinted foam neutralises yellow and brassy tones instantly, this foam is a no-mess alternative to purple shampoo. Can be used on damp or dry hair. Never sticky, stiff or crunchy. Hair is left shiny, bouncy and supple. Best for fair/light coloured hair (blonde, grey, white, highlights). Suitable for use on all hair types and textures. Cruelty free, vegan formula. Free from alcohol, parabens and sulfates. Heat protection. Use after shampoo and conditioner. Do not apply to soaking wet hair. The brassier your colour, the drier your hair should be when applied. 

How to use: Shake can well. Invert to dispense into palm. Apply directly to brassy areas or all over hair. Leave in and style as usual. 

Contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tone.

Includes:

• 1x Pure Forever Blonde Shampoo 15ml
• 1x Pure Forever Blonde Conditioner 15ml

Juuce Silver Blonde Shampoo and Conditioner offers intense toning with micro blue violet pigments, small enough to penetrate deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde and bleached hair.

Includes:

• 1x Juuce Silver Blonde Shampoo 15ml
• 1x Juuce Silver Blonde Conditioner 15ml

Milk Shake Silver Shine Light Shampoo is a delicate cleanser that neutralises unwanted yellow tones in natural or lightened blonde hair, grey or white hair with a balanced action. Specific violet pigments work on even the most subtle hues. Enriched with Organic Mixed Berry Extracts and Milk Proteins for shiny, soft and healthy hair. SLES free. 

How to use: Distribute evenly over damp hair, lather and rinse. Repeat if necessary and follow with Milk Shake Silver Shine Conditioner.

The Davines Heart of Glass Silkening Chelating Shampoo is for natural and treated blonde hair. It gently cleanses, removing buildup and hard water residue. Balances unwanted tones while providing nourishment.

Benefits:

• Provides deep nourishment and lasting moisture.
• Effectively removes build-up and hard water residue.
• Dermatologically tested.
• Helps balance and neutralise unwanted tones.
• Enriched with natural pigments for a refined result, with no risk of colour overload.

How to use: Apply to scalp and damp hair, massaging gently. Rinse thoroughly. Repeat if necessary.