The Hi Lift True Blonde Zero Yellow Pure Silver Conditioner keeps blonde and grey hair looking fresh, eliminating brassy tones. Hydrates, strengthens and smooths hair and leaving it with a luminous shine. 

Paraben Free, enriched with Macadamia & Coconut Oil. Suitable for vegans.

Humidity, Thermal and UV Defence.

How to use: For best results use with Hi Lift True Blonde Zero Yellow Pure Silver Shampoo. Apply a small amount to damp, pre-shampooed hair and massage through mid lengths and ends. Leave in for 3-5 minutes if preferred, and rinse out.

Experience Pure Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.

Infused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.

Moisturising actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalized hair that shines with strength and vitality.

How to use: Apply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with Pure Miracle Renew Conditioner or Pure Miracle Renew Mask for a more intense treatment. 

The Kerastase Blond Absolu Masque Ultra-Violet is a rich deep purple mask that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair.

The powerful combination of Hyaluronic Acid and Edelweiss flower soothes hair, protecting it from daily oxidation and polution particles. This non-staining hair mask can be used once a week, or as often as needed to neutralize brassy tones and keep your blonde hair luminous & cool.

Benefits:

• Neutralises brassy and yellow undertones for a flawless blonde
• Deeply restores, reconstructs and nourishes the fibre
• Radiant shine and improved softness

Key Ingredients:

Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.

Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.

Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.

How to apply:

Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on at least 5 minutes, or longer depending on desired degree of neutralisation. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

The L'Oreal Absolut Repair 10-in-1 Oil is a leave in treatment that provides 10 amazing benefits to hair. Formulated with Wheat Germ Oil. Ideal for normal to sensitized hair.

10 Benefits:

1) Nourishment

2) Resurfacing

3) Lightweight touch

4) Softness

5) Detangling

6) Conditioning

7) Manageability

8) Shine

9) Protection

10) Smoothness

How to use: Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. Style as usual.

Angel En Provence Helichrysum Pure Nourishing Mask is for dry, damaged or frizzy hair. Enriched with Helichrysum to thoroughly alleviate scalp irritation while rejuvenating and revitalising damage caused by hot styling tools and environmental elements.  Leaves hair refreshed, lustrous and easy for styling. Contains Shea Butter to deeply condition and nourish each hair for a vibrant and healthy look.

How to use: After shampooing, apply treatment to hair from roots to ends. Massage in. Leave in for 5-10 minutes. Rinse thoroughly.

Tip: For the best results use steam or cover hair with a hot towel. 

• NO parabens
• NO Sodium Lauryl Sulfate
• NO Laureth Sulfate
• NO Mineral Oil or Paraffin Oil
• NO Propylene Glycol
• No Animal Testing
• Organic Natural Ingredients

The De Lorenzo Instant Illumin8 Shampoo instantly cleanses blonde and pre-lightened hair to neutralise unwanted yellow tones with a concentrated blue-violet pigment-infused formula. Contains Baobab Protein, Chamomile and Wine Extracts to enhance gloss, provide UV sun protection and brighten blondes.

It is recommended to wear gloves as temporary staining of hands can occur due to the strong deposit of colour.

How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly. Follow with the De Lorenzo Instant Illumin8 Conditioner.

The Redken Extreme Length Shampoo is strengthening shampoo with Biotin, to help weak and damaged hair grow longer. It strengthens weakened areas to prevent breakage, so hair grows longer and stronger. 

How to use: Apply to wet hair. Lather. Rinse.

Tip: For best results, follow with Redken Extreme Length Conditioner and Length Sealer

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

The Wella Invigo Blonde Recharge Cool Blonde Conditioner keeps the hair well conditioned and ensures natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.

Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing, and eliminate brassiness, whilst leaving hair tamed and conditioned. Works with natural, coloured, and highlighted blonde hair.

How to use:

After using the Wella Invigo Blonde Recharge Cool Blonde Shampoo, apply to damp hair and distribute evenly. Leave for 3-5 minutes according to desired colour intensity, then rinse thoroughly.

The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.

Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.

How to use:

Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly. For optimal results, use with the Wella Invigo Blonde Recharge Cool Blonde Conditioner.

Is your hair damaged and in need of nourishment and repair?

The Wella SP Repair Conditioner works to improve the structure of your hair strands. It will intensively restore damaged strands while smoothing the hair cuticle to reduce the appearance of damage.

How to use:

After using the Wella SP Repair Shampoo, apply to hair. Massage through your hair, focusing on the mid-lengths to ends. Leave on for a minute or so and rinse.

Please note: Pumps not included. These can be purchased separately.

Tip:

Alternate with the Wella SP Repair Mask once a week for extra protection and softness.

The Kerastase Blond Absolu Serum Cicanuit is a white cream-in-gel leave-in serum that intensively restores bleached hair overnight by erasing 55% of damage from bleaching. The result is soft, luminous and hydrated hair with a satin lightweight finish. Formulated with the highest concentration of Hyaluronic Acid combined with Edelweiss flower to reduce breakage and seal split ends. Ideal for all types of blonde hair. 

Benefits:

• Lightweight formula that intensely recovers sensitized fiber overnight
• Hair fiber is plumped and 74% more hydrated
• Erases 55% of damage from bleaching
• Hair is 89% stronger, more resistant to breakage
• 53% less split ends

Key Ingredients: 

• Hyaluronic Acid: helps fill and repair fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid hydrates hair, helping to prevent future breakage.
• Edelweiss Flower: is rich in anti-oxidants to protect hair against daily damage. It also softens sensitised hair fibres.

How to use: 

Apply 2 to 4 pumps on lengths and ends before going to sleep. Do not rinse. No need to wash hair in the morning.

The L'Oreal Professional Serie Expert Metal Detox Shampoo is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. The generous rich cream transforms into a concentrated foam to gently cleanse the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a chelating molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use: Apply to wet hair, massage into hair and scalp. Rinse. Repeat if needed and follow with Metal Detox Mask.

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse. 

The Total Results Brass Off Shampoo is suited for brunettes that lighten their hair. This shampoo has a blue-violet pigment depositing formula to help reduce brassy tones. 

How to use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. Follow with the Total Results Brass Off Conditioner. For neutralization, use shampoo every other day.

Create a smooth, natural style with the Wella EIMI Perfect Me lightweight lotion. It helps to repair, moisturise, tame flyaways, add shine and help to protect the hair from the heat of styling tools. Hold level – 1/4.

How to use: Pamper, perfect, protect. Apply a small amount of product on mid-lengths and ends to either damp or dry hair for a luxurious feel and then style as you wish.

Discover the new Olaplex No.4-P Blonde Enhancer Toning Shampoo. This highly concentrated, sulfate-free purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Creates a rich lather to neutralize brassiness and enhance brightness after one use for all blonde, lightened, and grey hair. 

Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos

Benefits: 

• Neutralizes brassiness
• Boosts brightness
• Sulfate and paraben free
• Repairs and hydrates
• Vegan and cruelty free 
• PH balanced

All OLAPLEX® products contain their patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.  

How to use: 

Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness. Follow with Olaplex No.5 Bond Maintenance Conditioner for everyday moisture or Olaplex No.8 Bond Intense Moisture Mask for extra hydration.

Wella Ultimate Repair Miracle Rescue is a hair repairing treatment that helps to reverse hair damage in 90 seconds. This luxury leave on spray, powered by Alpha-Hydroxy Acid (AHA) and Omega-9, detangles wet hair and strengthens, smooths, and rebuilds hair inside and out. 

Benefits:

• Ultimate daily routine for different hair types that visibly repairs damaged hair
• Offers transformative results after just 1 use, lasting up to 4 washes*
• Luxurious 90 second leave on ritual that provides holistic hair protection and repair. 
• Powered by Alpha-Hydroxy Acid (AHA) to rebuild the inside strength of the hair
• Formulated with Omega-9 to replenish the outside barrier of the hair fibre
• Transformative hair repair treatment and 99% less hair breakage**
• Delivers shiny, healthy-looking and 12x smoother hair**
• Professional hair booster with strong detangling power on wet hair
• Helps to achieve a better colour care result and repairs colour, heat or bleach-damaged hair
• Efficient - you don't have to saturate your hair with product
• Ultimate hair treatment for damaged hair
• For all hair types and textures: medium, oily, fine, thick, straight, wavy, coily, curly, kinky, Asian and Afro.

*when using Ultimate Repair Steps 1 (Shampoo), 2 (Conditioner) and 3 (Miracle Hair Rescue)

**vs. non-conditioning shampoo

How to use: Apply 10-20 pump/sprays to towel-dried hair and gently comb through. Leave it on for 90 seconds before styling. Do not rinse and style as usual.

For ultimate results and healthy looking hair, layer your products with the Wella Ultimate Repair Routine:

• Step 1: Ultimate Repair Shampoo
  
• Step 2: Ultimate Repair Conditioner
  
• Step 3: Ultimate Repair Miracle Hair Rescue
  
• Step 4: Ultimate Repair Leave-in Cream Serum
  

Angel En Provence Iris Restorative Leave in Treatment is a nourishing leave in treatment with antioxidants that repair damage and smoothens the hair. For damaged and brittle hair. Improves elasticity and the ability to hold moisture, while also protecting against further damage. Gingko Biloba provides thermal protection and Argan Oil adds shine. Protects and softens mature hair.

How to use: Shake well before use. Spray evenly onto hair and leave in. 

Tip: Suitable for all hair types. Grey/White hair that is coarse and lacking softness will benefit from using this product too.

The Wella Invigo Blonde Recharge Cool Blonde Shampoo keeps the hair soft to the touch and ensures that natural, coloured, or highlighted blonde tones remain as vibrant and rich with blonde colour as possible.

Formulated with colour pigments to keep blonde tones vibrant, prevent yellowing and eliminates brassiness, whilst also leaving hair clean and nourished. Works with natural, coloured and highlighted blonde hair.

Pumps are available to purchase separately.

How to use: Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly.

The Wella Fusion Trio Bundle combines three luxurious hair care formulas to cleanse, nourish and strengthen hair.

Wella Fusion Shampoo 250ml

The Wella Fusion Shampoo leaves locks cleansed, smooth and resilient. Formulated with the Silksteel Fusion programme, which combines Silk Amino Acids and Micronised Lipids to repair and protect hair against both breakage and damage. Inspired by resilient spider silk, one of the strongest fibres in nature, this formula seeks to restore strength to locks by penetrating deep into each strand. Hair is visibly healthy and renewed.

Wella Fusion Conditioner 200ml

The Wella Fusion Conditioner targets damaged hair in need of nurture. It instantly helps to protect against breakage due to combing and mechanical damage, for smoother and more resilient hair.

Wella Fusion Mask 150ml

The Wella Fusion Mask helps to repair and protect against breakage. Formulated with intense conditioning ingredients and amino acids.

Is your hair damaged and in need of nourishment and repair?

The Wella SP Repair Shampoo gently cleanses and works to intensively restore damaged strands while smoothing the hair cuticle to reduce the appearance of damage.

Please note: Pumps not included. These can be purchased separately.

How to use:

Massage thoroughly into damp hair, lather, rinse and repeat. For optimal results, follow with the Wella SP Repair Conditioner.

Tip:

For extra repair use the Wella SP Repair Mask in place of the conditioner.

The K18 Molecular Repair Hair Oil strengthens and smooths for immediate and longer-term frizz control. This biotech-engineered weightless oil works on all types of hair to strengthen, repair damage, reduce frizz at two levels of the hair fibre, and improve shine.

K18PEPTIDE™ penetrates hair at a molecular level to repair hair and reverse the damage that causes frizz. At the surface level, the silicone free formula uses natural Avocado + Sunflower Oils, Hemisqualane, and Squalane to help reinforce hair's natural moisture barrier and immediately smooth frizz and fly-aways. Improves colour vibrancy, shine, and provides heat protection for up to 232°C (450°F)

• 24 hour frizz control ^*
• 104% improvement in shine ^**
• 78% reduction in split ends ^***
• 450°F/232°C heat protection ^****
• Clinically proven to repair damaged hair

How to use:

Start with 1-3 drops and add more as needed. Apply to damp hair and leave in for strengthening benefits and frizz reduction. Use on dry hair to smooth frizz and add shine. 

^*    Results observed on curly, frizzy hair after 24 hours in 80% relative humidity, with one application of molecular repair hair oil on dry or damp hair
^**   Results observed after one application of molecular repair hair oil on dry hair
^***  Results observed on bleached/damaged hair after one application of molecular repair hair oil on dry hair
^**** Results observed after one application of molecular repair hair oil and application of 450 degree flat iron on dry hair.

L'Oreal Absolut Repair Golden Mask is an instant resurfacing mask that offers the ultimate professional deep repair experience for damaged and dry hair while ensuring lightness. The results are proven: it instantly restores all hair types with a lightweight touch, resulting in 77%* less fiber surface damage. The hair is manageable and 7X** shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein.

This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without leaving any residue.

*Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Golden Masque.

How to use: Apply to towel dried, previously shampooed hair, massage through to the ends and leave in for 3-5 minutes. Rinse thoroughly. 

Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.

How to use: Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with Pure Colour Angel Conditioner.

K18 Damage Shield Conditioner is a nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing.

Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days*. Fortifies, softens, and detangles hair.

• Defends against damage: Conditioning protection against damage from UV rays, environmental aggressors, and daily mechanical styling for up to 3 days
• Maintains hair health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. K18PEPTIDE™ replenishes protein lost during washing.
• Enhances hair’s natural shine: pH-optimised formula minimises excess cuticle swelling during washing to help keep hair smooth and maximise shine.
• Softens, smooths, and detangles: Without film-forming silicones or waxes that can build up over time and weigh hair down.

How to use: Apply a small amount of K18 Damage Shield Protective Conditioner from mid-lengths to ends and build as needed. Rinse thoroughly. For best results, use after shampooing with K18 Damage Shield Shampoo.

*Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days¹

Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.

Experience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with Pure Precious Conditioner.

The Pureology Strength Cure Conditioner fortifies and helps to repair damaged, colour treated hair. With noticeable results after just one use, this conditioner fixes breakage, and gives you softer, healthier hair.

How to use: Apply a small amount to pre-shampooed hair. Massage in to mid-lengths and ends, concentrating on areas that are more damaged, or have breakage. Leave in for 1-2 minutes for it to work it's magic, and rinse.

Tip: Best used with Pureology Strength Cure Shampoo. Follow with Miracle Filler Treatment. 

Kérastase Première Bain Décalcifiant Réparateur Shampoo is a decalcifying, repairing shampoo for all types of over-processed or damaged hair. This sulfate-free** professional-level shampoo gently cleanses the scalp and hair while removing calcium, which further weakens treated hair. Hair is repaired from the inside out, breakage reduced, and its health restored. A white creamy shampoo that transforms into a luxurious foam, its dual action fights the calcium overdose from hard water that attacks your already damaged or bleached hair, leaving it dull, lifeless, and limp. It also restores keratin links within the hair shaft, repairing hair at the core. Your hair feels smooth and manageable, shiny and bouncy.

• Gently cleanses scalp and hair
• Removes calcium overdose
• Helps neutralise breakage and dullness
• Repairs hair at the core
• Recreates 99% of hair's original strength*
• 73% shinier hair*
• 2x smoother hair*
• 93% stronger hair*

How to use: Apply on wet hair, layered on top of Concentre Decalcifiant Ultra-Reparateur* Massage and emulsify. Rinse thoroughly. Follow with Première Fondant Conditioner or Mask.

*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**without sulfated tensioactives
***Instrumental test

We recommend layering Kérastase Première Bain Décalcifiant Réparateur on top of Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing first for maximum results. Team with other products from the Première range, like Masque Filler Réparateur for extra-repairing, restorative results.

Bottle made of 95% recycled plastic*
93% stronger hair**

*Excluding cap, colorant, and additive
**Instrumental test