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841 products
Featuring Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Shampoo is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.
Benefits:
- Repairs damaged blonde hair
- Strengthens the hair
- Boosts vibrancy in the hair
- Reconstructs bonds
How to use: Apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well. For optimal results, use with the Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner.
Tip: We recommend using gloves when applying this product, as staining may occur.
The Hi Lift True Blonde Zero Yellow Pure Silver Shampoo eliminates brassy tones in your hair while leaving it feeling smooth, hydrated and strong.
Paraben Free with Kakadu Plum Extract, suitable for vegans.
Humidity, Thermal and UV Defence.
How to use: For best results follow with Hi Lift True Blonde Zero Yellow Pure Silver Conditioner. Apply a small amount to damp hair and massage to lather. Rinse thoroughly.
"This shampoo is amazing. It will tone the brass in your hair, plus make your hair feel soft and silky just like it has been conditioned. It will not stain your hands purple either which is a big bonus for us blondes. The pigment is so violet that it is almost black, but it doesn't stain the hair! You only need to use it once a week, but if you are looking for the gorgeous silver tint then using it daily will achieve that look. 100% highly recommend."
Looking for a luxurious protective shampoo?
The Wella SP Luxeoil Keratin Protect Shampoo can be used on all hair types for a lightweight, luxurious cleanse. It gently cleanses away impurities while proteins penetrate the hair to add strength and hair reconstruction.
How to use:
Massage evenly into damp hair, lather and leave in for few minutes and rinse. Follow with the Wella SP Luxeoil Keratin Conditioning Cream.
Tip:
If your hair is dry or damaged use the with Wella SP Luxeoil Keratin Restore Mask every second week for improved texture and touch.
The Redken Acidic Bonding Concentrate Leave-in Lotion is Redken's most concentrated all-in-one formula for strength repair for all types of damaged hair. Featuring Citric Acid, this leave-in conditioner contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This leave-in conditioner repairs strength in damaged hair, provides heat protection up to 450°F, tames frizz, adds shine and reduces hair breakage. This pH-balancing leave-in conditioner is specifically formulated with an acidic pH to defend against the negative effect of hair colouring, styling tools, and even water. For all hair types and textures, even for the most demanding, processed hair.
Key benefits:
-
56% less breakage*
-
82% less visible split ends**
-
11x smoother hair**
-
Heat protection up to 450° F
-
pH balancing
-
For all hair types and textures
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Ultimate repair, intense conditioning, and hair color fade protection
-
Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds
How to use:
Use as a complete system with Redken Acidic Bonding Concentrate Shampoo and Conditioner. Apply to clean, damp hair. Leave in. Do not rinse. Style as usual. Avoid contact with eyes.
Redken Extreme Anti Snap is a leave in treatment for distressed hair, it also provides heat protection. It will strengthen and smooth the cuticle to help prevent further breakage and split ends. Reduces breakage by 75%* (*when used as part of a routine with Extreme Shampoo and Conditioner) Damage protection against chemical damage, heat damage from hot tools, surface damage and hair breakage.
How to use: Apply to damp hair and leave in. Style as usual.
The Kerastase Bain Blond Absolu Lumiere is a lightweight, nourishing and illuminating shampoo that gently cleanses the hair while providing hydration from root to tip.
Formulated with a potent combination of Hyaluronic Acid and Edelweiss flower and high concentrations of antioxidants to prevent damage and protect fiber. Hyaluronic Acid deeply hydrates blonde hair, smoothing fiber for a uniform touch along hair strands. Hair is prepared to be treated, luminous with natural shine and nourished to the tip. Ideal for lightened, bleached, gray or light faux-blonde hair.
Benefits:
- Deeply & durably hydrates fibres
- Gently detoxifies from pollution, free-radicals and dulling agents
- Smooths fibres for a uniform touch from root to tip
- Leaves hair feeling tight
- Improves & illuminates natural shine
- Use with Blond Absolu Cicaflash for 8x shinier hair*
Key Ingredients:
Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
Ultra Violet neutralisers: are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
How to use:
Apply to wet hair. Massage. Rinse thoroughly. For optimal results, follow with the Kerastase Blonde Absolu Cicaflash.
The Olaplex Bond Maintenance Conditioner is a highly-moisturising, reparative conditioner that helps to restore the internal strength of hair while adding moisture levels to add incredible shine and manageability. Formulated with patented Olaplex Bond Building Chemistry to restore, repair and hydrate the hair without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair using the 3-4-5 system. Suitable for all hair types and textures.
As with the rest of their line, Olaplex No.5 is completely non-toxic as well as sulfate-free, paraben-free, vegan, gluten-free, nut-free and colour safe.
Benefits:
- Repairs & strengthens
- Highly-moisturising
- Vegan & cruelty free
- Sulfate free
- PH balanced
How to use:
After using the Olaplex No.4 Bond Maintenance Shampoo, apply and leave on for three minutes, then rinse.
Angel En Provence Lavender Violet Tone Correcting Shampoo is designed for blonde hair. Leaves hair with a natural and healthy shine. Helps to remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Extends reflect durability of violets, cool reds and ash tones while extending colour life. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects.
Recommended for daily use or as frequent as your hair requires.
- NO parabens
- NO Sodium Lauryl Sulfate
- NO Laureth Sulfate
- NO Mineral Oil or Parafin Oil
- NO Propylene Glycol
- No Animal Testing
- Organic Natural Ingredients
How to use: Apply to damp hair and massage into scalp. Rinse and repeat if necessary. For best results, follow with Angel En Provence Violet tone Correcting Conditioner.
The Olaplex No.7 bonding oil is an ultra-light weight yet highly-concentrated reparative styling oil that dramatically strengths and repairs all hair types while increasing shine, adding softness, reducing frizz and flyaways, extending color and renewing vibrancy. When in use with any thermal styling appliances No.7 provides heat protection up to 450°F/230°C.
Benefits:
- Repairs damaged and compromised hair
- Strengthens and protects hair structure
- Restores healthy appearance and texture
- Provides heat protection
- Reduces frizz & flyaways
- Vegan, cruelty and sulfate free
- PH balanced
How to use: Apply a small amount to damp or dry hair, style as desired.
Tip: Add a few drops to Olaplex No.6 Bond Smoother for incredible shine.
Angel En Provence Rosemary Activating Regrowth Essence is enriched with Rosemary Essence, Ginger and Perilla Extract to activate the microcirculation of the scalp and improve follicle activity. Helps reconstruct hair cells and nourish roots to prevent hair loss while effectively repairing damaged follicles, giving a dense, healthy and vigorous head of hair.
How to use: Wash your hair. Towel dry. Take 2-3 pumps of Regrowth Essence and evenly apply to the scalp. Massage gently using your fingertips in a circular motion for 3-5 minutes. Leave in.
Tip: Recommended to be used once every two days, for 8 weeks for best results. Use with Angel En Provence Rosemary Shampoo and Conditioner.
NO Parabens
NO Sodium Lauryl Sulfate
NO Laureth Sulfate
NO Mineral Oil or Paraffin Oil
NO Propylene Glycol
No Animal Testing
Organic Natural Ingredients
Complete your haircare routine with Olaplex No.6 Bond Smoother. This leave-in reparative styling creme strengthens, nourishes and fights frizz and flyaways for up to 72 hours, while speeding up blow dry time and smoothing the hair. Suitable for all hair types including coloured and chemically treated hair.
Benefits:
- Speeds up blow dry time while smoothing
- Softly defines and smooths air dried curls
- Reduces frizz and flyaways for up to 72 hours
- Vegan, cruelty & sulfate free
- PH balanced
How to use:
Apply a very small amount to damp or dry hair, concentrating product on your mid-length to ends. Comb through and style as directed.
Redken Extreme Conditioner is ideal for damaged, weakened and breaking hair. It will help strengthen weakened hair, reducing breakage and split ends, leaving it healthy and resilient. It contains Amino Acids and Arginine to fortify the hair. Detangles, smoothes and strengthens damaged hair.
How to use: After shampooing, apply a small amount to damp hair and leave in for 2-3 minutes. Ensure you rinse well. Follow with Redken Anti-Snap.
Tip: For the best results, use as part of an Extreme Routine, with Redken Extreme Shampoo, Conditioner, Mask and Anti-Snap or Play Safe for heat protection.
Angel En Provence Iris Restorative Shampoo is for damaged and brittle hair. Improves elasticity and the ability to hold moisture, while also protecting against further damage. Hair that has lost shine, softness, elasticity and moisture due to ongoing heat styling, chemical services and environmental damage will benefit from this product range. A highly concentrated formulation enriched with Iris Florentina extract to resurrect brittle hair. Rich in isoflavones this shampoo improves elasticity and the hairs ability to retain moisture, while adding strength to prevent further damage.
How to use: Apply to wet hair. Lather into scalp and hair. Rinse. Repeat if needed. For best results, follow with Angel En Provence Iris Restorative Conditioner.
The Redken Extreme Shampoo is ideal for damaged, weakened and breaking hair. It is a hair strengthening shampoo that strengthens and fortifies weakened areas all while cleansing.
How to use: Apply to wet hair, lather with a massaging motion and then rinse thoroughly.
Tip: For the best results, use as part of an Extreme Routine, with Redken Extreme Shampoo, Conditioner, Mask and Anti-Snap or Play Safe for heat protection.
Angel En Provence Iris Restorative Conditioner is for damaged and brittle hair. Improves elasticity and the ability to hold moisture, while also protecting against further damage. Quickly and deeply penetrates the hair to restore strength, hydration and boost radiance from root to tips.
How to use: After using the Angel En Provence Iris Restorative Shampoo 400ml, massage through hair and leave in for 3-5 minutes. Rinse thoroughly.
Pureology Color Fanatic Multi-Tasking Leave in Treatment Spray has 21 essential benefits, formulated with:
- Camelina Oil: Stimulates hair growth and controls water loss in the hair
- Coconut Oil: For healthy looking scalp
- Olive Oil: Supports hair follicles
Benefits:
- Conditions
- Detangles
- Adds shine
- Moisturises
- Helps split ends
- Heat protectant
- Smooths the cuticle
Suitable for all hair types and textures with Pureology's Antifade Complex and 100% vegan formula.
How to use: Mist all over your clean damp hair and comb through. Style as desired.
The Redken All Soft Argan Hair Oil is ideal for treating dry, brittle or coarse hair. Formulated with Redken's Moisture Complex, Argan Oil and Omega-6, this multi-use softening hair oil provides nourishment, smoothness and shine to hair.
Use as a hair primer before you shampoo to moisturise, before you blow-dry as a heat protectant or after you blow-dry to smooth hair. Use on dry hair to enhance shine, add to treatments to soften hair or use overnight as a deep conditioning hair treatment.
Benefits:
- Provides concentrated softness, deep conditioning and lasting suppleness
- Intensely nourishes all hair types
- Provides 15x more conditioning when used with All Soft Shampoo and Conditioner
- Provides luminous shine
How to use:
Apply to damp or dry hair, concentrating on mid-lengths to ends. Follow with styling product of your choice.
Featuring Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Conditioner is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.
Benefits:
-
Repairs damaged blonde hair
- Strengthens the hair
- Boosts vibrancy in the hair
- Reconstructs bonds
How to use: After using the Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo, apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well.
Tip: We recommend using gloves when applying this product, as staining may occur.
The Kerastase Blond Absolu Cicaplasme is a lavender-coloured fortifying leave-in cream for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous.
Benefits:
- Instant fibre repair; unifies damaged areas for less breakage
- Seals ends with a lightweight touch
- Heat protectant up to 230°
- Deeply restores fibre overnight
Key Ingredients:
- Hyaluronic Acid: fills and repairs fibre wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
- Edelweiss flower: is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
How to use:
On towel-dried hair: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
On dry hair: Apply to dry hair after blow-drying or air-drying as a finishing touch to tame frizz and boost shine. Style as desired.
The Olaplex No.4 Bond Maintenance Shampoo is a highly nourishing and reparative shampoo that repairs and protects damaged hair by re-linking broken bonds. Formulated with patented Olaplex Bond Building Chemistry to restore, repair, and hydrate the hair without adding excess weight for strong, healthy and shiny hair.
As with the rest of their line, Olaplex No.4 and No.5 are completely non-toxic as well as sulfate-free, paraben-free, vegan, gluten-free, nut-free and colour safe. For best results, use the 3-4-5 system.
Benefits:
- Repairs & strengthens
- Hydrates
- Vegan & cruelty free
- Sulfate free
- PH balanced
How to use:
Use every time you shampoo or after rinsing the Olaplex No.3 Hair Perfector Treatment from hair. Lather. Rinse. For optimal results, follow with the Olaplex No.5 Bond Maintenance Conditioner.
Kerastase Chroma Absolu Fondant Cica Chroma is a powerful anti-porosity strengthening conditioner for all types of sensitized or damaged color treated hair, mostly adapted for fine to medium hair types. This light weight rose cream sublimates and hydrates hair for a soft touch and a brighter, shinier, longer lasting hair colour.
Benefits:
- 86% Stronger hair strands*
- 86% More hydrated hair*
- Reduced fibre porosity*
- Protect hair from water stripping properties during shower
- Penetrates core of fibre to recover health
- 92% Color intensity preserved after 6 weeks**
Key ingredients:
- Amino Acid: A building block of hair fibre, this powerful acid is able to penetrate deep at the core of hair to increase strength and resilience.
- Centella Asiatica: A millenary regenerative plant, widely used in Asian skincare, known for its caring and healing properties.
How to use:
Apply a hazelnut sized amount on washed and towel-dried hair. Massage through mid-lengths and ends, avoiding roots to ensure lightweight volume. Leave in for 2-3 minutes. Emulsify, and rinse thoroughly.
*Instrumental Test
**Instrumental Test: Bain Chroma Respect + Fondant Cica Chroma
Angel En Provence Lavender Violet Tone Correcting Conditioner helps remove unwanted yellow and brassy tones from blonde hair.
Use after Lavender Violet Tone Correcting Shampoo to help remove unwanted yellow and brassy tones from blonde hair. Enriched with Lavender flower extract, Grapefruit extract and Rosemary leaf oil. Leaves hair with a natural and healthy shine. Suitable for all hair types, textures and lengths that requires the removal of warm tones or to maintain cool reflects. Environmental protection provided will protect against UVA and UVB rays maintaining longer lasting tonal results.
NO Parabens
NO Sodium Lauryl Sulfate
NO Laureth Sulfate
NO Mineral Oil or Parafin Oil
NO Propylene Glycol
No Animal Testing
Organic Natural Ingredients
The K18 Air Wash Dry Shampoo is the reinvention of dry shampoo. The future of clean, powered by biotech. AirWash™ is a non-aerosol dry shampoo powered by odourBIND™ smart-release biotechnology and delivers a high-performance clean--clinically eliminating odour and reducing oil without starchy buildup, white cast, or heavy fragrances. Keeps working for up to 3 days.** Tested on 4 day unwashed hair.
What it does:
- Absorbs oil - made with translucent microbeads to absorb oil without visible starchy buildup or white cast.
- Eliminates odours - smart-release odourBIND™ biotechnology recognises, traps and eliminates odour-causing molecules, and replaces malodors with a subtle fragrance for a clean, fresh feel for up to 3 days.**
- Supports a healthy scalp - supports scalp sebrum balance to promote scalp health between washes and minimises excess buildup.
- Leaves hair feeling and looking clean - deeply cleanses without feeling gritty or heavy buildup, for a run-your-fingers-through clean feeling.
- Lasting results - high-performance formula lasts for up to 3 days**, highly concentrated so you can use less and go longer between washes.
**Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 72 hours. Measurements were made by a sebumeter and expert odor grader.
***Results observed in a consumer test of 30 subjects where AirWash dry shampoo was applied once after 4 days of no washing, then tested after a further 3 days without washing.
How to use: Use to extend styles, and refresh hair between wash days. Shake Well. Non-aerosol format may feel slightly damp but will not disturb your style. Hold the bottle 4-6 inches away from scalp for even distribution. Start with 1 spray per section, increasing up to 3 sprays per section as needed. Massage in and brush or style as usual.
The Redken Color Extend Blondage Shampoo has ultraviolet pigments and Triple Acid Protein complex to tone, strengthen and brighten blonde hair. The ultra violet pigments help to preserve blonde hair color between appointments by keeping any warm, golden and brassy undertones at bay.
How to use: Apply to wet hair, lather and rinse well. Repeat if necessary. Can be left in for 3-5 minutes for maximum benefits. Follow with Redken Color Extend Blondage Conditioner, and once a week Redken Color Extend Blondage Mask for a more intense toning experience.
Tip: To avoid staining your skin, it is recommended to wear gloves when applying, due to the intense violet pigments.
Wella Ultimate Repair Shampoo is a rich, creamy shampoo with a lightweight foaming formula. Step 1 of the Ultimate Repair Routine, it gently and effectively cleanses hair with a luxurious lather. It detoxifies and rebuilds heat and bleach damaged hair both inside and out, leaving it looking healthy, shiny and smooth.
Benefits:
- Suitable for daily use, Wella Ultimate Repair is the ultimate shampoo that delivers a smooth and healthy hair feel.
- Formulated with Metal Purifier technology, it helps remove impurities that can cause hair damage - metals, product build up, oils, dirt and pollution, and starts to rebuild the hair inside and out.
- Contains Alpha-Hydroxy Acid and Omega 9: AHA rebuilds the inside strength of the hair , and Omega 9 replenishes the outside barrier or heat and bleach damaged hair.
- When used as a complete hair care routine, Wella Ultimate Repair system perfects your hair in just 90 seconds*
- Designed for those looking for the highest level of repair and a natural, healthy hair feel
- Provides holistic repair, making you look and feel legendary!
- Dermatologically tested vegan haircare, committed to no animal testing~
- Suitable for all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily, kinky, Asian and Afro
*when using Ultimate Repair Step 3 (Miracle Hair Rescue)
~ Wella company is a member in International Collaboration on Cosmetics Safety
How to use:
Apply to wet hair, lather and rinse. Repeat as desired. For best results and healthy looking hair, use together with Step 2 (Conditioner), 3 (Miracle Hair Rescue) and 4 (Protective Leave-In Cream Serum) of the Wella Ultimate Repair Routine.
Transform dry, brittle and frizzy hair with the Redken All Soft Heavy Cream Treatment Mask. This deep conditioning hair treatment restores hair’s moisture for intense softness, silkiness and smoothness for frizz-free hair. Formulated with Redken's Moisture Complex with Argan Oil.
Benefits:
- Intensely softens and controls frizz
- Strengthens and provides maximum moisture replenishment
- Increases manageability, movement and shine
Key Ingredients:
- Argan Oil: Penetrates hair fiber to be silkier and shinier with an intense softness.
- Soy Protein: Helps add structure by sealing in moisture and boosts body.
- Arginine: Helps condition hair by stimulating the scalp.
How to use:
After using the All Soft Shampoo, apply to towel-dried hair. Leave on 5 minutes. Rinse thoroughly.
The K18 Peptide Prep Detox Shampoo is a colour-safe clarifying shampoo with skincare-inspired ingredients, and microdosed with the patented K18PEPTIDE™ to nourish hair while removing buildup for a clean, healthy hair canvas. A non stripping lather works to unclog hair follicles while banishing dirt, oils, silicones and things left behind from heavy product buildup including 99% of product buildup, 95% of sebum and a 76% copper reduction* after just 1 wash. This shampoo prepares hair for maximum K18 Molecular Repair Leave-in Treatment results. Deeply cleanses hair without being harsh on the scalp.
*results observed on bleached hair tress after 1 wash with detox shampoo
How to use: Use in place of your favourite shampoo once a week or as needed. Massage into hair and scalp to remove excess build up. Rinse thoroughly. Repeat as needed.
Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.
Infused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.
Formulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.
How to use: After shampooing with Pure Miracle Renew Shampoo, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.
Wella Ultimate Repair Deep Conditioner has a rich, creamy texture that doesn't weigh down the hair. It detangles, strengthens and visibly repairs damaged hair, leaving it shiny and smooth. Suitable for all hair types.
Benefits:
- Deep nourishing conditioner for different hair types that visibly repairs damaged hair
- Powered by Alpha-Hydroxy Acid (AHA) to rebuild the inside strength of the hair
- Formulated with Omega-9 to replenish the outside barrier of the hair fibre
- Luxury professional hair repair
- Offers strength and moisture for all types of damaged hair
- Provides sumptuous moisture after just one use that lasts up to 4 washes*
- Lightweight, yet rich and creamy texture that doesn't weigh down the hair
- An ultimate hair smoothing treamtent that delivers light, shiny and healthy looking hair
- Inside and outside hair repair, that restores heat and bleach damaged hair
- Formulated without parabens
- Dermatologically tested
- Vegan haircare
- Daily routine for damaged hair, delivering perfect hair in 90 seconds**
*When using Ultimate Repair Steps 1 (Shampoo), 2 (Conditioner) and 3 (Miracle Hair Rescue)
**When using Ultimate Repair Step 3 (Miracle Hair Rescue)
How to use: Use after every wash. Apply to clean, damp hair lengths and ends. Leave on for 30 seconds to 3 minutes. Rinse thoroughly.
For ultimate results and healthy looking hair, layer your products with the Wella Ultimate Repair Routine:
- Step 1: Ultimate Repair Shampoo
- Step 2: Ultimate Repair Conditioner
- Step 3: Ultimate Repair Miracle Hair Rescue
- Step 4: Ultimate Repair Leave-in Cream Serum
Showcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.
How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly.
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