L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with L'Oreal Vitamino Color Conditioner.

L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. 

Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. 

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.

*instrumental test after application of Shampoo + Conditioner

Showcase the beauty of grey, white or light blonde hair with L'Oreal Professional Serie Expert Silver Shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened, it can often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

The L'Oreal Absolut Repair 10-in-1 Oil is a leave in treatment that provides 10 amazing benefits to hair. Formulated with Wheat Germ Oil. Ideal for normal to sensitized hair.

10 Benefits:

1) Nourishment

2) Resurfacing

3) Lightweight touch

4) Softness

5) Detangling

6) Conditioning

7) Manageability

8) Shine

9) Protection

10) Smoothness

How to use: Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. Style as usual.

The L'Oreal Professional Serie Expert Metal Detox Shampoo is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. The generous rich cream transforms into a concentrated foam to gently cleanse the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a chelating molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use: Apply to wet hair, massage into hair and scalp. Rinse. Repeat if needed and follow with Metal Detox Mask.

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse. 

L'Oreal Absolut Repair Golden Mask is an instant resurfacing mask that offers the ultimate professional deep repair experience for damaged and dry hair while ensuring lightness. The results are proven: it instantly restores all hair types with a lightweight touch, resulting in 77%* less fiber surface damage. The hair is manageable and 7X** shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein.

This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without leaving any residue.

*Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Golden Masque.

How to use: Apply to towel dried, previously shampooed hair, massage through to the ends and leave in for 3-5 minutes. Rinse thoroughly. 

L'Oreal Professional Serie Expert Vitamino Color 10-1 is a professional spray, enriched in resveratrol, designed to treat all color-treated hair types and needs. Just 1 spray gives you 10 instant benefits to perfect your color result.

Benefits:

• Protection against heat up to 230°C/450°F degrees*
• Shine
• Softness
• Smoothness of hair fiber
• Detangling
• Facilitates blow-dry
• Hydration
• Anti-breakage
• Anti-split ends
• Anti-frizz

This multi-purpose spray can be used before the cut, before blow-drying on towel-dried and damp hair or in touching up on dry hair for ultimate colour protection. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

How to use: Spray on clean, damp hair or dry hair. Style. Do not rinse.

*instrumental test

With the Serie Expert Vitamino Color Multi-benefit leave in treatment: Hair is 94%* more resistant to breakage, 2,9x more nourished and split ends are reduced. Heat protection up to 230°C/450°F*. *Instrumental test. 

The L'Oreal Professional Serie Expert Metal Detox Mask is an anti-depositing protector mask that protects the fiber from particle deposits after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask prevents new metal particles from coming back. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology is enriched with Glicoamine a chelating agent with a molecule small enough to penetrate and attach itself to metals, and neutralize the metal INSIDE the fiber. 

Hair is less porous, intensely nourished and incredibly shiny. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo to detoxify hair.

How to use: After shampooing with Metal Detox Shampoo, apply to towel dried hair and massage through to the ends. Leave on for 1 minute and rinse. 

The L'Oreal Professional Tecni Art Fix Design is a strong hold, non aerosol spray with a pump action for accuracy. Provides a natural looking shiny finish. Suitable for all hair types.

How to use: Pump the spray approximately 15cm away from the hair, to ensure even coverage, spray from the root to the tip to create a thicker diameter on each strand.

Absolut Repair Instant resurfacing mask offers the ultimate professional deep repair experience for damaged and dry hair. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

Is your hair frizzy, wavy or rebellious?

Control rebellious hair and those frizzy by using L'Oreal Professional Tecni Art Liss Control Cream - a smoothing gel cream. It gives you up to 24 hour frizz control. Hair feels soft and looks shiny.

How to use: Ensure you evenly spread throughout the lengths and ends of towel dried hair. You don't have to blow dry this product in, in order for it to activate you can leave it to dry naturally.

Tip: To help with ensuring it is evenly spread use a brush to help distribute the product.
If you find it isn't quite doing the job you may need to try the Tecni Art Liss Control+ as it is more intense.

L'Oreal Professional Serie Expert Pro Longer Shampoo helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer Conditioner, there is a 44% hair breakage reduction and split ends are reduced visibly by 20%*. For long hair with thin ends.

The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces split ends. Thicker and shinier hair.

How to use: Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with Pro Longer Conditioner or Masque.

*Instrumental test using Shampoo and Conditioner. With the Serie Expert Pro Longer Lengths Renewing Shampoo: 44% hair breakage reduction*, 20% split ends reduction*, 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

L'Oreal Serie Expert Scalp Advanced Anti Dandruff Shampoo is a lightweight cream that gently cleanses and removes dry and oily dandruff, while calming the scalp. Noticeable results from the first use. 

How to use: Apply evenly on wet scalp and hair. Gently lather. Rinse thoroughly. 

L'Oreal Professional Serie Expert Pro Longer Conditioner for long hair helps to make your long hair thicker and visibly healthier and stronger looking. When used with the Pro Longer Shampoo, there is a 44%* hair breakage reduction and split ends are reduced visibly by 20%*. The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.

*instrumental test shampoo + conditioner

Pro Longer Conditioner Results: 
With the Serie Expert Pro Longer Lengths Renewing conditioner: 44% hair breakage reduction*, 20% split ends reduction*, 64% more volume*; 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner.

For a structured, tousled and texture look L'Oreal Professional Tecni Art Flex Web is the answer. It gives strong progressive hold and shine. It doesn't harden in the hair and won't weigh it down. Suitable for all hair types.

How to use: Apply a nut sized amount to dry hair, and run your hands through your hair to create the desired textured effect. Continue to re-work until you get the look you want.

Tip: Flex Web is a fibrous product. Massage between fingers and pull hands apart to stretch out the fibres and then run your hands over your hair.

L'Oreal Professional Serie Expert Liss Unlimited Mask is enriched with Pro-Keratin and Kukui & Evening Primrose Oil. The luscious smoothing hair mask nourishes, smooths and protects your hair fibers against humidity. Luxuriously bathing your hair in hydration, polishing its surface and providing an effective humidity blocker. For a glossy, frizz-free looking hair result for up to 4 days even with a 80% level of humidity*. Long lasting straight hair without any frizz. 

Pro-Keratin improves and maintains hydration of the hair, strengthens its structure and leaves it soft and shiny. Kukui nut oil provides a reinforced protection against humidity - acting as a humidity blocker. From Asia, the Kukui nut is pressed from the seeds of the Aleurites Moluccana Tree, which oil contains Omega-6 and Omega-3, two essential fatty acids which cannot be produced by the human body. Kukui nut oil therefore provides a reinforced protection against humidity - acting as a humidity blocker. Optimum and long-lasting results with continued use of the full Liss Unlimited routine to smooth your hair.

*Instrumental test #1: shampoo + masque + thermo-smoothing cream vs. regular shampoo. Instrumental test #2: double serum.

How to use: Apply evenly on shampooed and towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

Is your hair fine or flat? All hair types will benefit from this product. L'Oreal Professional Tecni Art Volume Lift creates smooth, supple or curly creations that are full of volume.

How to use: Apply to towel dried hair. Shake well, hold upright, spray onto roots a few centimeters away and work into the hair before blow drying.

Tip: For a more varied texture look apply to different areas at the roots.

L'Oreal Serioxyl Advanced Denser Hair is a density activator serum that multiplies the number of hair with daily use for denser hair.* Concentrated with 5% Stemoxydine and enriched with Resveratrol, to sustain proper stem cell functioning and optimise hair cycles that leads to an improved follicle renewal, inducing an increase in hair density. Made with hair pros and approved by Dermatologists. Free from sulfates, silicones and colourant. 

*Results from 6 weeks. Clinical study with 79 women during 12 weeks.

How to use: Apply evenly to the scalp (ideally at night, on towel dried hair). Part the hair in 4 and spray each section 6 times. Massage gently with the softest part of the tip of your fingers. Leave in. 

There are no limits, re-work & re-style your look with L'Oreal Professional Tecni Art Depolish. This deconstructing paste is perfect for shorter hair, and gives a rough, unpolished look with a matte finish. Suitable for all hair types.

How to use: Apply to dry hair and work through with fingers for texture, or section by section to create a more piecey look.

L'Oreal Professional Serie Expert Pro Longer Masque helps thicken long hair for visibly healthier and stronger looking lengths. When used with the Pro Longer Shampoo and ends-filler treatment, split ends are reduced visibly by 66%.* The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces split ends. Thicker and shinier hair.

How to use: After using Pro Longer Shampoo, apply to towel-dried hair. Leave in 3 to 5 minutes. Rinse thoroughly.

*instrumental test shampoo + lotion + mask. With the Serie Expert Pro Longer Lengths Renewing mask: 69% less hair fall due to breakage*, 31% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask

The L'Oreal Professional Serie Expert Vitamino Color Masque intensely nourishes color-treated hair making your color last longer. Colored hair is 5 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Leave in for 1 minute. Rinse.

*instrumental test after application of Shampoo + Mask

Treat your blonde hair with the L'Oreal Serie Expert Blondifier Conditioner. Enriched with Acai Berry extract containing polyphenols, this lightweight conditioner helps enhance the multi-dimensional radiance of blonde hair. Hair is instantly shiny, soft and easy to detangle from lengths to ends. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

Benefits:

• Neutralizes unwanted yellow undertones.
• Leaves hair soft, shiny and easy to detangle from lengths to ends.
• Enhance the radiance of blonde hair.

How to use: Apply to shampooed, towel-dried and untangled hair. Leave it on for 5 to 10 minutes. Rinse well. Use alternately with your usual conditioner.

Is your hair thick? L'Oreal Tecni Art PLI Shaper is a thermo active setting spray, it creates gorgeous wavy or curly styles.

How to use: Apply after shampooing and drying hair. Place Velcro rollers or clips to curl, spray, dry and style.

Tip: When using rollers, allow the hair to completely cool before removing rollers for maximum texture.

L'Oreal Professional Serie Expert Blondifier Mask is a nourishing mask, enriched with Polyphenols present in the Acai Berry extract, which instantly replenishes, smoothes & nourishes the hair fiber, enhancing shine and radiance of blond hair.

Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

How to use: Apply evenly on towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

L'Oreal Serie Expert Scalp Advanced Dermo Purifier Shampoo for Oily Scalps is a lightweight gel that removes residue, sweat and oil build up, for a fresher cleaner feel.

How to use: Apply to wet scalp and hair. Gently lather (be careful not to over stimulate the scalp as this can lead to excess sebum production). Rinse thoroughly.

The Absolut Repair Molecular repairing leave-in mask restores strength, elasticity and movement while protecting against heat damage up to 230°C. When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damaged hair almost irreversible. For the first time L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre. Once inside, they reform and rebuild the molecular structure of the hair. 

Benefits:

• +97% strength.
• Heat protection up to 230°C
• Fast absorbing texture
• Suitable for all damaged hair textures, colour treated, lightened and natural hair.
• Repair 2 years of damage in one use* and restore strength and elasticity to hair.

How to use: Apply to towel dried hair and leave in. Style as usual (blow dry or air dry). 

*Instrumental test on the fibre macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off Serum and Leave in Mask.

The L'Oreal Serie Expert Serioxyl Densifying Shampoo cleanses the scalp from impurities, while adding body to the hair. Hair is densified and radiant. Lightweight gel enriched with Magnesium*, gently purifies and helps to give the feeling of thicker, more fuller hair. 

How to use: Apply evenly to wet scalp and hair. Massage into hair to create a light foam and rinse thoroughly. For best results follow with Serioxyl Denser Hair.

*Magnesium salt.