The L'Oreal Serie Expert Serioxyl Densifying Shampoo cleanses the scalp from impurities, while adding body to the hair. Hair is densified and radiant. Lightweight gel enriched with Magnesium*, gently purifies and helps to give the feeling of thicker, more fuller hair. 

How to use: Apply evenly to wet scalp and hair. Massage into hair to create a light foam and rinse thoroughly. For best results follow with Serioxyl Denser Hair.

*Magnesium salt.

Is your hair fine? The L'Oreal Professional Tecni Art Full Volume Mousse creates volume for fine hair with an extra strong hold. Doesn't weigh hair down.

How to use: Apply to towel dried hair. Shake the can first, hold it upside down and release 1 or 2 mandarin sized amounts and spread evenly through hair. Comb through with either a comb or just your fingers and blow dry in.

L'Oreal Professional Tecni Art Fix Max Gel is a strong hold shaping gel with a clean finish. Doesn't make hair feel sticky or leave residue on hair and scalp. Leaves hair soft and shiny. For all hair types.

How to use: Use fingers to shape individual strands, or apply all over for hold. Great for slicked back styles or to add spiky texture. 

L'Oreal Professional Serie Expert Pro Longer Leave in Creme is a multi-benefit leave in treatment for long hair that helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer shampoo, there is a 47% hair breakage reduction and split ends are reduced visibly by 41%*. The Filler A-100 technology is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply to shampooed, towel-dried hair. Do not rinse. Blow-dry or straighten as usual. Compatible with L'Oreal Professionnel Steampod.

*instrumental test, after application of Shampoo + leave-on. With the Serie Expert Pro Longer Multi-benefit leave in treatment: 47% less hair fall due to breakage*, 41% split ends reduction** *Instrumental test **Instrumental test Pro Longer Lengths Renewing Shampoo + leave-on

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

L'Oreal Absolut Repair Molecular Shampoo is a patented shampoo, formulated with Peptides bonder + 5 Amino Acids, to repair hair's macro-molecular structure. Hair is stronger and nourished with improved elasticity, movement and +86% smoothness.

How to use: Apply on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Absolut Repair Molecular Rinse-Off Serum and Absolut Repair Molecular Leave-In Mask for best results.

Suitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade. The innovative mask features a concentrated 1% Glicoamine-infused complex to help remove excess metal particles from the hair, while protecting against new particles depositing. The rich texture melts into the lengths, boosting the hair’s hydration to diminish the look of split ends and breakage, alongside providing up to 72 hours of nourishment.

Benefits:

• Intense moisture. 72h hydration*
• Frizz control*
• Up to 230°C heat protection*
• Long lasting softness. 72h softness*
• Shinier hair
• Lightweight formula
• Beautiful fragrance

*Instrumental test on Metal Detox Cream

How to use: Apply 1-2 pumps to towel-dried hair after the Metal Detox Mask for a satin-soft, more manageable and visibly vibrant colour result. Spread evenly from mid-lengths to ends. Add more as needed, depending on length of hair. Do not rinse. Style as desired (blow dry or air dry)

L'Oreal Absolut Repair Molecular Mask repairs 2 years of damage in just one use and replumps hair molecular layers. Hair is stronger (+94% strength) with improved elasticity, movement and +85% smoothness. 

Benefits:

• Suitable for all damaged hair
• Replump hair molecular layers.¹
• Restores hair's strength, elasticity and movement.²
• Instantly, hair is visibly transformed; extremely easy to detangle with extra fibre suppleness

¹ With hydration at macro-molecular level, instrumental test

² Consumer test after application of shampoo, rinse off serum and mask

How to use: After using the Absolut Repair Molecular Rinse-Off Serum, apply the concentrated mask on wet hair. Distribute evenly from mid lengths to ends and detangle with your fingers. Leave on for 1-2 minutes. Rinse thoroughly. Recommended to use once a week. For coarse hair, can be used at every wash.

The L'Oreal Scalp Advanced Anti Discomfort Shampoo is enriched with Niacinimide to care for sensitive scalps. Lightweight gel formula gently cleanses while soothing and calming the scalp. Hair is left radiant, soft and hydrated. 

How to use: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly.

In case of contact with eyes, rinse them immediately and thoroughly.

L'Oreal Metal Detox Concentrated Oil is a daily leave in product that helps to strengthen hair and keep colour intense and shiny. Protects the hair fibre from particle deposits after any colour, balayage or lightening service. Hair is instantly smoother, softer and more nourished.

Benefits:

• Hair is stronger
• Colour is preserved
• 2x shinier
• 3x more frizz control % protect from heat up to 230°C
• 97% less breakage*

*Instrumental test

How to use: Apply daily to dry or towel dried hair. Warm 1-2 pumps in the palms of hands and spread evenly from mid-lengths to ends. Leave in. Do not rinse. Style as desired.  

L'Oreal Absolut Repair Molecular Rinse-off Serum goes beyond regular repair products. It rebuilds hair molecular structure and restores strength. Deep penetration, instant transformation.

When hair is damaged, its molecular structure, composed of peptides is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damage almost irreversible. For the first time, L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre². Once inside, they reform and rebuild the molecular structure of the hair³.

Suitable for all damaged hair textures, colour treated, lightened and natural hair. 

How to use: Apply 2-3 pumps to damp hair after rinsing shampoo. Distribute through mid lengths and ends. Massage hair for 1-2 minutes before rinsing thoroughly. 

Tip: For best results, use with the complete Absolut Repair Molecular regime (Shampoo, Rinse-Off Serum and Leave-in Mask.)

¹Amino acids & peptides bonder.
²Instrumental test after application of pre-treatment + shampoo + rinse-off serum + 4x(shampoo + rinse-off serum).
³Instrumental test.

L'Oreal Serie Expert Scalp Advanced Anti-Discomfort Intense Soother Treatment is a light gel that intensely soothes and relieves feelings of discomfort on the scalp instantly, without overloading the fibre. Hair is soft and untangled.

Benefits: 

• Itching, burning and tingling sensations: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out.
• Scalp relief: Scalp Advanced Anti-discomfort Intense soother treatment was targeted-formulated for sensitive scalps. This lightweight gel calms and soothes scalp discomfort, without weighting down the fiber. Hair is smooth and detangled. Scalp feels revitalised.  
• Dermatological actives: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.
• Soothing fragrance: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base

How to use: After shampooing, apply evenly to the scalp and damp hair. Gently massage in circular motions with fingertips. Leave to work for 3-5 minutes. Rinse well.

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Is your hair needing volume & hold? L'Oreal Professional Tecni Art Super Dust creates a messy voluminous look. Your hair has never experienced volume like this before. No residue and gives a matte effect.

How to use: Shake before applying. Sprinkle the powder into your palm and apply to dry hair through the lengths and ends and then scrunch, fold and mess hair for a messy look.

Tip: For more volume shake 1cm from your head directly to the roots.

L'Oreal Professionnel TECNI.ART Volume Panache is a dry touch texturising powder spray. The perfect product to add grip and texture to enhance any hairstyles.

How to use: Shake well before use and each application. Apply to dry hair in even strokes anywhere you want lift and texture.

Treat your coloured hair to vibrant shine and long-lasting protection with L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.

Benefits:

• Deeply nourishes and repairs inner hair damage.
• Delivers high glass-like shine and softness.
• Preserves tone, brightness, and contrast across colour-treated hair.
• Strengthens hair for improved texture and resilience.
• Infused with 2.5% active Ferulic and Citric Acid to nourish, repair, and lock in colour vibrancy.

How to use: After shampooing with Vitamino Color Spectrum Shampoo, apply conditioner to damp hair. Divide hair into four sections and distribute evenly from mid-lengths to ends. Massage for 1–2 minutes, then rinse thoroughly. 

Reveal vibrant, shiny hair with L'Oreal Serie Expert Vitamino Color Spectrum Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy for up to 100 days*. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions—shine, vibrancy, contrast, tone, and brightness—preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*.
• Formulated with Ferulic Acid and Citric Acid for enhanced care.
• Provides high glass-like shine with each wash.
• Preserves tone, brightness, and multidimensional contrast.
• Neutralises unwanted undertones and boosts radiance.
• Suitable for all colour-treated hair types.

How to use: Apply evenly to damp hair and emulsify into a rich lather. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask, and finish with Glass Shine Serum for best results. 

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.

L'Oreal Scalp Advanced Clay Anti-Oiliness 2-in-1 Shampoo & Mask Deep Purifier is a versatile multi-usage clay, that deeply unclogs residue, sweat and oil when used as a shampoo, and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumised. 

Benefits:

• Oiliness and Residues: Sebum oxidation and micro cracks on the scalp surface can create all these issues. It’s a vicious cycle and you want out.
• Instant Scalp Relief: Versatile texture: deeply removes residue, sweat and oil when used as a shampoo and deeply purifies from residue, sweat and oil when used as a mask. Hair feels lightweight and volumized.
• Dermatological Actives: Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat.

Made with hair pros. 1st co-innovation with scalp pro experts and balayage and colour experts. A fresh composition enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base.

How to use: 

As a shampoo: apply evenly on the wet scalp, and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging (to not excessively activate the sebum glands).

As a clay mask: apply and leave on for 3-5 min. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

Elevate your colour care routine with the L'Oreal Serie Expert Vitamino Color Spectrum Mask. Designed to lock in salon-fresh vibrancy for up to 100 days*, this ultra-creamy mask delivers intense hydration and nourishment while protecting your colour-treated hair from fading. Infused with ferulic and citric acids, it strengthens strands from root to tip, leaving hair smoother, shinier, and visibly more radiant. Whether your hair is fine or thick, this rich treatment glides through the lengths and transforms dull colour into vibrant brilliance in just 3–5 minutes.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*
• Up to 72 hours of radiant shine and hydration.
• Glass-like shine and vibrant colour intensity.
• +44% smoother hair*** and visibly stronger strands**
• Helps neutralise unwanted tones for colour clarity.
• Suitable for all hair types, especially thicker hair.

*Patent granted in France
**Instrumental test 
***Instrumental visual assessment

How to use: After shampooing using the Vitamino Spectrum Shampoo, divide damp hair into two sections. Apply evenly through mid-lengths to ends, detangling with fingers. Leave on for 3-5 minutes and rinse thoroughly. 

L'Oreal Metal Detox Pre-Shampoo Treatment refills 1 million hair micro-breaks, in 1 minute.* Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. Porous hair, has an even higher risk of breaking as it absorbs 2x more water with metal. Through daily aggressions like chemical processing, heat styling or exposure to UV, micro-breaks multiply on the hair surface and cavities occur in the cortex, causing hair to get porous and absorb excess water with metal. This leads to higher risks of breakage. Porosity is the hair's ability to absorb water and moisture. 

Benefits:

• 3x less porous hair
• 2x less metal absorption 
• Instant detangling, even on the most porous hair
• 10x stronger
• Cumulative results, use after use
• Buildable with any hair routine
• -96% less hair breakage
• 72 hour hydration and smoothness
• Instant and efficient fibre detangling on all hair types
• Anti-porosity**
• Suitable for all hair types, even the most porous hair
• Concentrated with 2% Glicolfiller
• 30 applications per bottle on average

*Instrumental test

** Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask + oil.

How to use: Section wet hair into 2 separations, middle parting. Apply 3-4 drops per section, depending on the length. Distribute evenly onto each section: Work through the hair, from lengths to ends, for 1-2 minutes. Run the fingers through to detangle. Do not rinse. In a layering technique, apply the shampoo. 

Bring glass-like brilliance to your color-treated hair. The L'Oreal Serie Expert Vitamino Color Spectrum Glass Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading for up to 10 washes*. Achieve vibrant, smooth, and radiant hair with every use.

Benefits:

• Provides instant, glass-like shine
• Locks in color vibrancy for up to 100 days*
• Fights frizz and humidity for up to 72 hours***
• Enhances contrast and helps neutralize unwanted tones
• Designed for optimal shine when used with heat styling

*Instrumental test with full Vitamino Color Spectrum system.
***Instrumental tests for frizz and humidity control.

How to use: Shake well before use. Apply 1-2 pumps on clean, towel-dried hair (thin/medium hair); 3-4 pumps for thicker hair. Distribute evenly through lengths and ends. Blow-dry completely, then straighten using plates at 180°C or higher. Do not rinse.

L'Oreal Serie Expert Scalp Advanced Anti-Oiliness Serum is a leave in scalp serum that defeats 5 scalp deregulations from week 1. Concentrated with 1% Pure Silica and Niacinamide. Oily scalps are the perfect environment for Malassezia proliferation. Removes excess scalp sebum in just one use. The first anti-oiliness scalp serum to defeat 5 scalp deregulations including oiliness, discomfort, sweat, impurities and malodors.

Benefits:

The first anti-oiliness scalp serum to defeat 5 scalp deregulations from week 1:

• [Oiliness] 90% of consumers agree that the serum removes excess sebum
• [Discomfort] 96% of consumers agree that their scalp seems more comfortable*
• [Sweat] 76% of consumers agree that the serum reduces sweat
• [Impurities] 85% of consumers agree that the serum removes impurities*
• [Odor] 96% of consumers agree that the serum prevents malodors

**Consumer tests on 62 and 63 consumers after 1 week of application, at least 2 to 3 times a week, of the 5-in-1 serum. Tested and approved by hairdressers**
**The use of this product has been tested and validated by expert hairdressers.

• Oiliness - Malassezia proliferates
• Itchiness - Malassezia micro-cracks skin barrier
• Redness - Malassezia inflames skin barrier
• Sweat - Malassezia clogs skin barrier
• Residue - Malassezia defecates on skin barrier

How to use: Section your hair. Spray directly on each section of scalp. Massage in with your fingers. Leave in.

Introducing the L'Oreal Professional Techni.ART Flex Waves, a professional texturizing salt spray for tousled beach waves style. Concentrated with fiber reshapers, this salt water spray allows for flexible construction.

Benefits:

• Textured waves with matte finish.

How to use: Spray on dry hair and work with fingers or spray on damp hair before using heating tools, to create textured waves with matte effect. Brush curls with your fingers and rub the ends for a tousled result.