Amika Brooklyn Bombshell Blowout Spray is a weightless blowout primer that protects and plumps hair to deliver ultimate volume and body for bouncy, shiny blow dries. It can be used on all hair types. Formulated with provitamin B5 for shine and hydration, and sea buckthorn for increased shine, manageability, softness, and strength for healthy hair. With a crunch-free finish, Brooklyn Bombshell Blowout Spray provides the ultimate volume, body, and shine.

Benefits:

• Ultra-lightweight priming spray for added body and shine.
• Heat protection up to 230°C.
• Provitamin B5 promote moisture and shine.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Separate damp hair into even sections. Spray evenly onto each section from roots to ends. Blow dry as normal.

Tip: Scrunch into dry hair for lived-in texture

Amika Big Hit Volumizing Conditioner instantly boosts volume without compromising on hair health or moisture. It is ideal for fine or flat hair looking to add body and volume. This formula uses caffeine to energise the scalp and reduce hair fall while promoting sebum elimination. Glycerin adds long-lasting moisture for plump, hydrated strands. Volumising polymers lift hair from the root for a fuller look, leaving it silky smooth. Sea buckthorn enhances shine, manageability, and strength for resilient hair. When used together with Big Hit Volumizing Shampoo, hair is left 2.3 times more volumised* that lasts all day.

Benefits:

• Volumising and body-building shampoo for fine and limp hair.
• Caffeine energises the scalp and promotes sebum elimination.
• Glycerin adds moisture to hair and guards against moisture loss.
• Volumising polymers lift at the root for visibly thicker-looking hair.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Big Hit Volumizing Shampoo, squeeze excess water out of the hair. Apply Big Hit Volumizing Conditioner from mid-lengths to ends. Use a comb to detangle and evenly disperse the product. Leave on for 2-3 minutes. Rinse thoroughly.

Amika Big Hit Volumizing Shampoo instantly boosts volume without compromising on hair health or moisture. It is ideal for fine or flat hair looking to add body and volume. This formula uses caffeine to energise the scalp and reduce hair fall while promoting sebum elimination. Glycerin adds long-lasting moisture for plump, hydrated strands. Volumising polymers lift hair from the root for a fuller look, leaving it silky smooth. Sea buckthorn enhances shine, manageability, and strength for resilient hair. When used together with Big Hit Volumizing Conditioner, hair is left 2.3 times more volumised* that lasts all day.

Benefits:

• Volumising and body-building shampoo for fine and limp hair.
• Caffeine energises the scalp and promotes sebum elimination.
• Glycerin adds moisture to hair and guards against moisture loss.
• Volumising polymers lift at the root for visibly thicker-looking hair.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Wet hair, dispense a 10 cent-sized amount of product into hands and emulsify. Work through damp hair, focusing on roots. Rinse and repeat. Follow with Big Hit Volumizing Conditioner.

Amika Bust Your Brass Toning + Strength Repair Mask contains ultraviolet pigments to counteract yellow or brassy tones in blonde, grey, and silver hair. It is a luxurious toning mask that brightens, strengthens, and deeply hydrates. Clinically proven to leave hair 3.9 times stronger and 9.5 times more conditioned with 74% less breakage, even after one use. Borage oil, combined with shea and mango butters, deeply nourishes the hair while imparting essential vitamins and minerals to improve overall hair health. Whilst, sea buckthorn enhances shine, manageability, softness, and strength. Vegan proteins derived from quinoa offer keratin-like benefits, helping to further strengthen and repair damage.

Benefits:

• A ultra-luxe hair mask that tones and hydrates blonde and silver hair.
• Vitamin packed borage oil, shea and mango butter intensely moisturise and nourish hair.
• Vegan proteins derived from quinoa provide keratin-like benefits.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Bust Your Brass Cool Blonde Repair Shampoo, squeeze excess water out of the hair. Gently massage a scoop of Bust Your Brass Cool Blonde Repair Mask through wet hair from roots to ends. Use a comb to detangle and evenly disperse the product. Leave it on for 5-7 minutes. Rinse thoroughly.

Amika Midnight Mender Overnight Strength Repair Treatment targets and strengthens damaged and fragile hair. With cuticle strength repair technology sourced from carob trees and sea buckthorn to enhance shine, manageability, and strength, hair gains increased resistance to breakage and greater elasticity to prevent further damage. The treatment is suitable for all hair types, particularly those weakened by heat, chemical treatments, and environmental stressors.

 Benefits:

• Reparative overnight mending treatment formulated with vegan protein.
• Cuticle strength repair technology increases hair resistance and elasticity.
• 9 x stronger hair with 89% less breakage by morning*
• Enriched with sea buckthorn to nourish and restore lipids.
• Vegan, sulphate, paraben, gluten and cruelty-free.

*Seals split ends.   

How to use: Spread a pump between hands. Distribute through mid-lengths and ends of either damp or dry hair before bed. Do not rinse.

Amika The Closer Instant Split End Seal Cream instantly seals split ends, smooths hair, and repairs damage. This 2-in-1 ultra-lightweight leave-in treatment and styling cream strengthens and repairs, promoting stronger, healthier hair. Clinically proven to seal up to 96% of split ends, this treatment results in strong and resilient hair. Vegan proteins derived from quinoa provide keratin-like benefits, while sea buckthorn enhances shine, manageability, softness, and strength.

Benefits:

• 2-in-1 lightweight reparative treatment and styling cream.
• Instantly seals 96% of split ends in just one use*.
• Smooths hair and eliminates frizz.
• Vegan proteins derived from quinoa provide keratin-like benefits.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Apply a 10 cent piece-sized amount to damp or dry hair, focusing on ends, prior to any additional styling products. Proceed with styling as usual.

Amika The Kure Multi-Task Strength Repair Treatment is a 60-second multi-tasking treatment that targets and restores damaged hair. It is recommended for those with damaged or severely dehydrated hair. Borage oil, combined with shea and mango butters, deeply nourishes the hair while imparting essential vitamins and minerals to improve overall hair health. Sea buckthorn enhances shine, manageability, softness, and strength. This fast-acting treatment doubles as a leave-in for stronger results.

Benefits:

• A 60-second hair mask for damaged and dehydrated hair types.
• 2.4x stronger hair with 58% less breakage.
• Vitamin packed borage oil, shea and mango butter intensely moisturise and nourish hair.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After using The Kure Strength and Repair Shampoo and Conditioner, squeeze excess water out of the hair. Apply The Kure Multi-task Strength Treatment from roots to ends. Leave it on for at least 60 seconds. Rinse thoroughly or leave in for a stronger result.

TIP: For best results, use 1-2 times per week in conjunction with The Kure Strength and Repair Shampoo and Conditioner.

Amika Perk Up Ultra Oil Control Dry Shampoo is designed specifically for those with oily scalps. It features tapioca starch, which refreshes and absorbs excess oil, as well as bamboo stem extract to help absorb sweat, sebum, and odors. This powerful dry shampoo is ideal for individuals who need to wash their hair frequently. Additionally, it contains nutrient-rich sea buckthorn, which nourishes the hair and restores lost lipids, resulting in softer, shinier, and stronger hair. With Amika Perk Up Ultra Oil Control Dry Shampoo, even the oiliest scalps can feel, look, and smell refreshed for longer between wash days.

Benefits:

• Ideal for those with extra oily scalps who wash their hair 4 times per week.
• Tapioca starch refreshes roots and absorbs excess oil.
• Bamboo stem extract to combat odour and absorb sweat and sebum.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake can well. Holding can 20cm away from head, direct spray onto scalp in sweeping motions. Wait 30 seconds. Massage into the scalp and brush through.

Amika Perk Up Plus Extended Clean Dry Shampoo is an invisible, buildable dry shampoo that offers a natural feel and finish. It helps prolong the time between washes. This formula features arrowroot powder to absorb excess oil, mandelic acid to balance the scalp, and rambutan seed extract to hydrate and revitalize both hair and scalp. Additionally, it contains nutrient and omega-rich sea buckthorn, which nourishes hair and restores lost lipids, resulting in softer, shinier, and stronger hair.

Benefits:

• Ideal for those who wash their 1-2 times per week.
• Adds texture for styling.
• Arrowroot powder absorbs excess oil.
• Mandelic acid balances the scalp.
• Rambutan seed extract hydrates and revitalises hair and scalp.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake can well. Holding can 20cm away from head, direct spray onto scalp in sweeping motions. Wait 30 seconds. Massage into the scalp and brush through.

Amika The Wizard Silicone-Free Primer is a deeply hydrating and nourishing priming spray designed to prepare and protect hair before blow-drying or heat styling. It contains avocado oil, rich in protein and essential vitamins, which promotes moisture and smoothing benefits. Sea buckthorn aids in restoring and strengthening hair, enhancing shine, manageability, and softness. The silicone-free formula also includes squalane, which safeguards against moisture loss and aids in restoring the lipid barrier. It provides heat protection up to 230°C and works gently to detangle hair, reducing both mechanical and thermal damage. Additionally, it helps cut down blow-dry time, saving valuable styling minutes.

Benefits:

• A multi-tasking silicone-free hair priming spray to prepare hair for styling.
• Provides heat protection up to 230°C.
• Speeds up blow-drying time.
• Squalane helps protect hair from moisture loss.
• Avocado oil deeply moisturises and smooths.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Evenly mist through damp hair before blow-drying. Style as usual.

Amika Superfruit Star Styling Oil is an ultra-lightweight styling oil that is clinically proven to strengthen, smooth, and protect hair without leaving it greasy or sticky. It can be used on both damp and dry hair. This styling oil is formulated with sea buckthorn to enhance shine and softness, as well as non-cyclic silicones to provide slip and reduce breakage. It offers heat protection up to 230°C to help prevent future damage, resulting in 87% less breakage after just one use.

Benefits:

• 3-in-1 lightweight styling oil for all hair types.
• Improve hair strength by 7x*.
• Reduces breakage by 86%*.
• Heat protection up to 230°C.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Non-cyclic silicones smooth and add shine.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: WET HAIR: Work 1-2 pumps of product between hands. Work through damp hair prior to heat styling to protect from heat damage.

DRY HAIR: Alternatively, work 1-2 pumps of product between hands before applying to dry hair, focussing on lengths and ends to smooth and add shine.

The Amika Soulfood Nourishing Mask is a thick, rich hair mask formulated with sea buckthorn, one of the earth's most potent and omega-rich plant sources. It also contains jojoba seed oil for deep nourishment and hydration. This mask is lightweight enough for daily use and is clinically proven to make hair 11.4 times more moisturised and 91% more manageable after just one application. Sea buckthorn provides a variety of vitamins and minerals while also replenishing lost lipids to restore shine and softness.

Benefits:

• Ultra-luxurious hair mask packed with vitamins and nutrients.
• Jojoba seed oil moisturises and softens.
• Sea buckthorn nourishes and restores lipids.
• Increases shine, strength and manageability.
• Improves scalp, skin and hair health.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Normcore Signature Shampoo, squeeze excess water out of the hair. Gently massage a scoop of Soulfood Nourishing Mask through wet hair from roots to ends. Use a comb to detangle and evenly disperse the product. Leave on for 5-7 minutes. Rinse thoroughly. Use either as a weekly treatment or an everyday conditioner.

TIP: blend in 2–3 pumps of water sign hydrating oil for added moisture

Amika Normcore Signature Conditioner is a lightweight yet highly hydrating formula infused with sea buckthorn. It leaves hair feeling silky soft and nourished while replenishing lost lipids to enhance shine and manageability. Shea butter deeply nourishes and softens hair, providing essential vitamins, minerals, and fatty acids without weighing it down or making it feel greasy.  It is ideal for fine to medium hair types. Amika Normcore Signature Conditioner is safe for coloured and chemically treated hair, and it is free from gluten, parabens, sulphates, and mineral oils, as well as being vegan.

Benefits:

• Colour safe, nutrient rich conditioner, ideal for fine to medium hair types.
• Vitamin C, A and omega-rich sea buckthorn nourishes hair and restores lipids for increased shine, manageability and softness.
• Shea butter deeply nourishes and softens, whilst imparting essential vitamins, minerals and fatty acids.
• When used with Normcore Signature Shampoo, hair is left 7x more conditioned*.
• Vegan, sulphate, paraben, gluten and cruelty free.

How to use: After shampooing with Normcore Signature Shampoo, squeeze excess water out of the hair. Apply Normcore Signature Conditioner from mid-lengths to ends. Use a comb to detangle and evenly disperse the product. Leave on for 2-3 minutes. Rinse thoroughly.

Amika Normcore Signature Shampoo is a gentle yet effective formula that features a nutrient- and omega-rich blend of sea buckthorn. It leaves hair feeling silky, soft, clean, and nourished while replenishing lost lipids to enhance shine and manageability. Coconut acid creates a rich lather that gently cleanses without stripping the natural oils from the hair and scalp. It is ideal for fine to medium hair types. Amika Normcore Signature Shampoo is safe for coloured and chemically treated hair, and it is free from gluten, parabens, sulphates, and mineral oils, as well as being vegan.

Benefits:

• Colour safe, nutrient rich shampoo, ideal for fine to medium hair types.
• Vitamin C, A and omega-rich sea buckthorn nourishes hair and restores lipids for increased shine, manageability and softness.
• Coconut acid provides excellent lathering without stripping hair.
• When used with Normcore Signature Conditioner, hair is left 7x more conditioned*.
• Vegan, sulphate, paraben, gluten and cruelty free.

How to use: Dispense a quarter-sized amount of product into hands and emulsify. Work through damp hair, focusing on roots. Rinse and repeat. Follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.