Amika The Wizard Detangling Primer is a deeply hydrating and nourishing spray that prepares and protects hair before blow-drying or heat styling. Infused with avocado oil, which is rich in protein and essential vitamins, it promotes moisture and smoothness. Additionally, sea buckthorn helps restore and strengthen hair, increasing shine, manageability, and softness. The Wizard Detangling Primer offers heat protection up to 230°C and gently detangles hair, minimising both mechanical and thermal damage. It also reduces blow-dry time, saving you valuable styling minutes.

Benefits:

• A multi-tasking hair priming spray to prepare hair for styling.
• Provides heat protection up to 230°C.
• Speeds up blow-drying time.
• Avocado oil deeply moisturises and smooths.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Evenly mist through damp hair before blow-drying. Style as usual.

Amika Superfruit Star Styling Oil is an ultra-lightweight styling oil that is clinically proven to strengthen, smooth, and protect hair without leaving it greasy or sticky. It can be used on both damp and dry hair. This styling oil is formulated with sea buckthorn to enhance shine and softness, as well as non-cyclic silicones to provide slip and reduce breakage. It offers heat protection up to 230°C to help prevent future damage, resulting in 87% less breakage after just one use.

Benefits:

• 3-in-1 lightweight styling oil for all hair types.
• Improve hair strength by 7x*.
• Reduces breakage by 86%*.
• Heat protection up to 230°C.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Non-cyclic silicones smooth and add shine.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: WET HAIR: Work 1-2 pumps of product between hands. Work through damp hair prior to heat styling to protect from heat damage.

DRY HAIR: Alternatively, work 1-2 pumps of product between hands before applying to dry hair, focussing on lengths and ends to smooth and add shine.

Amika Perk Up Plus Extended Clean Dry Shampoo is an invisible, buildable dry shampoo that offers a natural feel and finish. It helps prolong the time between washes. This formula features arrowroot powder to absorb excess oil, mandelic acid to balance the scalp, and rambutan seed extract to hydrate and revitalize both hair and scalp. Additionally, it contains nutrient and omega-rich sea buckthorn, which nourishes hair and restores lost lipids, resulting in softer, shinier, and stronger hair.

Benefits:

• Ideal for those who wash their 1-2 times per week.
• Adds texture for styling.
• Arrowroot powder absorbs excess oil.
• Mandelic acid balances the scalp.
• Rambutan seed extract hydrates and revitalises hair and scalp.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake can well. Holding can 20cm away from head, direct spray onto scalp in sweeping motions. Wait 30 seconds. Massage into the scalp and brush through.

Amika Perk Up Ultra Oil Control Dry Shampoo is designed specifically for those with oily scalps. It features tapioca starch, which refreshes and absorbs excess oil, as well as bamboo stem extract to help absorb sweat, sebum, and odors. This powerful dry shampoo is ideal for individuals who need to wash their hair frequently. Additionally, it contains nutrient-rich sea buckthorn, which nourishes the hair and restores lost lipids, resulting in softer, shinier, and stronger hair. With Amika Perk Up Ultra Oil Control Dry Shampoo, even the oiliest scalps can feel, look, and smell refreshed for longer between wash days.

Benefits:

• Ideal for those with extra oily scalps who wash their hair 4 times per week.
• Tapioca starch refreshes roots and absorbs excess oil.
• Bamboo stem extract to combat odour and absorb sweat and sebum.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake can well. Holding can 20cm away from head, direct spray onto scalp in sweeping motions. Wait 30 seconds. Massage into the scalp and brush through.

Amika Perk Up Dry Shampoo absorbs oil, refreshes the scalp, and adds body to the hair. This talc-free, invisible formula features natural rice starch to absorb excess oil and enhance volume, leaving hair looking fresh and revitalised. Sea buckthorn, rich in essential vitamins and fatty acids, nourishes the hair, making it smoother, stronger, and more manageable. Perk Up Dry Shampoo not only leaves hair looking and feeling cleaner but also provides a pleasant scent without any white residue left behind.

Benefits:

• Ideal for those who wash their 3-4 times per week.
• Adds texture for styling.
• Talc-free dry shampoo with invisible finish.
• Rice starch absorbs oil and adds volume.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• 92% say perk up left hair smelling clean + refreshed.**.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake can well. Holding can 20cm away from head, direct spray onto scalp in sweeping motions. Wait 30 seconds. Massage into the scalp and brush through.

The Amika Soulfood Nourishing Mask is a thick, rich hair mask formulated with sea buckthorn, one of the earth's most potent and omega-rich plant sources. It also contains jojoba seed oil for deep nourishment and hydration. This mask is lightweight enough for daily use and is clinically proven to make hair 11.4 times more moisturised and 91% more manageable after just one application. Sea buckthorn provides a variety of vitamins and minerals while also replenishing lost lipids to restore shine and softness.

Benefits:

• Ultra-luxurious hair mask packed with vitamins and nutrients.
• Jojoba seed oil moisturises and softens.
• Sea buckthorn nourishes and restores lipids.
• Increases shine, strength and manageability.
• Improves scalp, skin and hair health.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Normcore Signature Shampoo, squeeze excess water out of the hair. Gently massage a scoop of Soulfood Nourishing Mask through wet hair from roots to ends. Use a comb to detangle and evenly disperse the product. Leave on for 5-7 minutes. Rinse thoroughly. Use either as a weekly treatment or an everyday conditioner.

TIP: blend in 2–3 pumps of water sign hydrating oil for added moisture

Amika Normcore Signature Shampoo is a gentle yet effective formula that features a nutrient- and omega-rich blend of sea buckthorn. It leaves hair feeling silky, soft, clean, and nourished while replenishing lost lipids to enhance shine and manageability. Coconut acid creates a rich lather that gently cleanses without stripping the natural oils from the hair and scalp. It is ideal for fine to medium hair types. Amika Normcore Signature Shampoo is safe for coloured and chemically treated hair, and it is free from gluten, parabens, sulphates, and mineral oils, as well as being vegan.

Benefits:

• Colour safe, nutrient rich shampoo, ideal for fine to medium hair types.
• Vitamin C, A and omega-rich sea buckthorn nourishes hair and restores lipids for increased shine, manageability and softness.
• Coconut acid provides excellent lathering without stripping hair.
• When used with Normcore Signature Conditioner, hair is left 7x more conditioned*.
• Vegan, sulphate, paraben, gluten and cruelty free.

How to use: Dispense a quarter-sized amount of product into hands and emulsify. Work through damp hair, focusing on roots. Rinse and repeat. Follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

Amika Normcore Signature Conditioner is a lightweight yet highly hydrating formula infused with sea buckthorn. It leaves hair feeling silky soft and nourished while replenishing lost lipids to enhance shine and manageability. Shea butter deeply nourishes and softens hair, providing essential vitamins, minerals, and fatty acids without weighing it down or making it feel greasy.  It is ideal for fine to medium hair types. Amika Normcore Signature Conditioner is safe for coloured and chemically treated hair, and it is free from gluten, parabens, sulphates, and mineral oils, as well as being vegan.

Benefits:

• Colour safe, nutrient rich conditioner, ideal for fine to medium hair types.
• Vitamin C, A and omega-rich sea buckthorn nourishes hair and restores lipids for increased shine, manageability and softness.
• Shea butter deeply nourishes and softens, whilst imparting essential vitamins, minerals and fatty acids.
• When used with Normcore Signature Shampoo, hair is left 7x more conditioned*.
• Vegan, sulphate, paraben, gluten and cruelty free.

How to use: After shampooing with Normcore Signature Shampoo, squeeze excess water out of the hair. Apply Normcore Signature Conditioner from mid-lengths to ends. Use a comb to detangle and evenly disperse the product. Leave on for 2-3 minutes. Rinse thoroughly.