American Crew Fiber Styling Paste has a high hold with low shine. It helps thicken, texturize and increase the fullness of hair.

How to use: For best results work a small amount of product between palms and then distribute evenly through damp or dry hair and style as desired.

Tips: Works well in shorter hair (1-3 inches in length).

Firm Hold Styling Gel has a high hold, high shine and is alcohol-free. It has ultimate holding power with vitamin B5 to help hair appear thicker. It has a low PH to help prevent the scalp from drying and flaking. The gel formula makes it easy to distribute through hair.

Ideal for hair that is normal to thick.

How to use: Apply to towel dried hair and work from the scalp to the ends pushing hair into place.

American Crew Forming Cream has a medium hold with medium shine. It provides excellent pliability and natural shine. It is great for all hair types.
This product shampoos out nice and easily without residue. Makes hair appear thicker. 

How to use: For best results work a small amount of product between palms and then distribute evenly through damp or dry hair and style as desired.

American Crew Grooming Cream gives high hold with high shine. Use to create a straight, sleek look or to soften naturally curly or wavy hair. It also has conditioning elements such as Aloe Vera.

How to use: For best results work a small amount of product between palms and then distribute evenly through damp or dry hair and style as desired.

American Crew Grooming Spray, is a flexible non aerosol hair spray that can be used on damp hair before styling or on dry hair to hold your style in place. Buildable product, the more you apply, the stronger the hold. Washes out easily, leaving no sticky residue. 

Tip: American Crew Grooming Spray is great for grey hair, or fine hair that is prone to static.

The American Crew Heavy Hold Pomade, is a water based pomade which is perfect for creating sleek, smooth styles. Heavy hold with a high shine.

How to use: Use for styles that require a strong hold and shine. Work a small amount evenly through dry or towel dried hair and style as desired.

The American Crew Light Hold Styling Gel will provide protection from blow drying, build thickness and shine while providing light control. It is alcohol free and formulated with Ginseng and Sage extract to help condition the scalp.

How to use: Apply to towel dried hair and you can either blow dry or allow it to dry naturally.

Tip: Always use styling products sparingly, you can always add more.

American Crew Matte Clay is a texturizing product, providing a medium hold with a silky matte finish. Ideal for a wide range of hair styles for shorter to medium length hair. Washes out easily without leaving the hair feeling greasy.

How to use: Work a small amount through dry or towel dried hair and style as you like.

The American Crew Matte Clay Spray has a medium to strong hold, that lasts all day. Formulated with Kaolin Clay, this texturising spray provides major texture and body to the hair. Suitable for men with medium to long length hair styles. 

• Kaolin Clay absorbs oil.
• Washes out easily.
• Provides volume, thickness and texture
• Easy to use

How to use: Shake before use. Apply on dry hair. Spray directly onto hair and scalp, work through hair with hands for added volume. Re-apply for more hold and texture. 

Tip: For short-medium hair styles, we recommend using American Crew Matte Clay.

American Crew Moisturising Shave Cream contains powerful antioxidants and conditioning properties to ensure a smooth razor glide without drying the skin. Soothing Aloe and healing Avocado Oil provide maximum protection for dry and sensitive skin. Made in the USA.

How to use: Wet face with warm water, cover beard with American Crew Moisturising Shave Cream and shave as usual.

Tip:  Use for a close shave on normal to coarse beard types. Moisturises normal to dry skin

The American Crew Molding Clay has a high hold with medium shine. It has concentrated styling power that lets you manipulate hair into any style. It is made with Natural Extracts and Beeswax, it helps maintain touchable shape and texture.

How to use: Press into the clay firmly, to remove a small amount and then rub between palms or fingertips to soften the product. Distribute evenly through towel dried hair.

Tip: This is a great product for sportsmen who tend to perspire, as it contains Beeswax.

American Crew Pomade has a medium hold with high shine. It is a versatile water based formula that rinses clean and offers smooth control with shine.

It is a great product for curly hair.

How to use: Apply a small amount evenly through damp or dry hair and style as desired.

Tips: A flexible alternative to styling gels.

American Crew Power Cleanser Style Remover is a deep cleanser that will remove the build-up of even the strongest styling products. It will promote healthy hair and improve hairs texture and shine.

For all hair types.

How to use: Massage into wet hair and scalp and then rinse well.

Follow with American Crew Daily Conditioner.

Tips: The Power Cleanser Style Remover Shampoo is great for very oily scalps.

The American Crew Precision Shave Gel is a non-foaming formula for normal to fine beard types. It contains tea tree oil to sooth the skin and defend against flare ups.

How to use: Wet face with warm water and then apply a thin layer of gel onto the beard and shave as usual.

The American Crew Ultra Gliding Shave Oil is a non-greasy solution that cushions the skin and softens the beard quicker than a cream for a closer shave. It will help clear away excess oil, dead skin cells that lay lightly on the beard, allowing the razor to move gently across the skin to help minimise cuts and skin irritation. Rosemary Leaf Oil provides antimicrobial and antiseptic qualities.

How to use: Wet your face with warm water and then massage the oil into the beard and then shave as usual.

Tip: Can be used under shave cream or gel. Suitable for all beard types. 

For subtle texture and control try the The American Crew Whip. Contains a unique airy, weightless whipped formulation that readily absorbs into hair - providing definition and separation without adding weight or stickiness - to deliver a light, pliable hold and natural shine for healthy looking hair. 

Benefits:

• Delivers natural and effortless looks
• Weightless formula distributes easily through hair
• Light, pliable hold with natural shine for healthy looking hair
• Creates definition and separation
• Offers flexible control
• Provides fullness and volume
• Leaves hair feeling soft and moisturized
• Subtle minty fresh fragrance (tea tree)

How to use:

Apply a small amount to palms and emulsify to loosen the whip. Apply evenly through damp or dry hair with fingertips to create soft, pliable hold and separation. Layer and style as needed to achieve desired look.

Recommended for fine to coarse hair types with medium to long hair lengths.

Elevate your senses and enjoy a moment of joy with Amika Aura Hair + Body Mist. A scent crafted to lift your mood and boost your energy. This lightweight, non-greasy mist coats hair and skin in an irresistible blend of effervescent pink grapefruit, juicy apricot, delicate lily of the valley, creamy vanilla, and grounding sandalwood.

Ideal for refreshing your look and aura throughout the day, it adds a soft shine, smooths frizz, and boosts hydration without buildup. Perfect for a quick spritz on both hair and body, Amika Aura transforms your routine into a bright, revitalising experience.

Benefits:

• Infuses hair and skin with an uplifting, long-lasting fragrance.
• Adds light hydration and natural shine without weighing hair down.
• Helps smooth frizz and fly-aways for a polished finish.
• Safe for all hair types and textures, including colour-treated hair.

How to use: Spritz amika Aura onto hair and body for a light, refreshing fragrance boost. Reapply throughout the day as desired.

For a layered scent experience:
With Perk Up Dry Shampoo: Start at the roots to refresh hair and build the scent, then mist amika:aura for full fragrance coverage

Amika Big Hit Volumizing Conditioner instantly boosts volume without compromising on hair health or moisture. It is ideal for fine or flat hair looking to add body and volume. This formula uses caffeine to energise the scalp and reduce hair fall while promoting sebum elimination. Glycerin adds long-lasting moisture for plump, hydrated strands. Volumising polymers lift hair from the root for a fuller look, leaving it silky smooth. Sea buckthorn enhances shine, manageability, and strength for resilient hair. When used together with Big Hit Volumizing Shampoo, hair is left 2.3 times more volumised* that lasts all day.

Benefits:

• Volumising and body-building shampoo for fine and limp hair.
• Caffeine energises the scalp and promotes sebum elimination.
• Glycerin adds moisture to hair and guards against moisture loss.
• Volumising polymers lift at the root for visibly thicker-looking hair.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Big Hit Volumizing Shampoo, squeeze excess water out of the hair. Apply Big Hit Volumizing Conditioner from mid-lengths to ends. Use a comb to detangle and evenly disperse the product. Leave on for 2-3 minutes. Rinse thoroughly.

Amika Big Hit Volumizing Shampoo instantly boosts volume without compromising on hair health or moisture. It is ideal for fine or flat hair looking to add body and volume. This formula uses caffeine to energise the scalp and reduce hair fall while promoting sebum elimination. Glycerin adds long-lasting moisture for plump, hydrated strands. Volumising polymers lift hair from the root for a fuller look, leaving it silky smooth. Sea buckthorn enhances shine, manageability, and strength for resilient hair. When used together with Big Hit Volumizing Conditioner, hair is left 2.3 times more volumised* that lasts all day.

Benefits:

• Volumising and body-building shampoo for fine and limp hair.
• Caffeine energises the scalp and promotes sebum elimination.
• Glycerin adds moisture to hair and guards against moisture loss.
• Volumising polymers lift at the root for visibly thicker-looking hair.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Wet hair, dispense a 10 cent-sized amount of product into hands and emulsify. Work through damp hair, focusing on roots. Rinse and repeat. Follow with Big Hit Volumizing Conditioner.

An ultra-lightweight protective serum to shield hair against heat damage whilst smoothing frizz and flyaways, and leaving hair with a healthy-looking natural shine. Guarding against the damaging effects of heat tools up to 230°C, this serum is an absolute must-have for protecting hair before blow-drying or heat styling. Sea buckthorn promote elasticity in the hair and provides superior hydration whilst imparting deep nourishment and restoring lost lipids.

Benefits:

• Reduces frizz and adds a natural shine.
• Heat protection up to 230°C.
• Vitamin C, A and omega-rich sea buckthorn oil nourishes hair and restores lipids for increased shine, manageability and softness.
• Prevents moisture loss.
• Vegan, sulphate, paraben, gluten and cruelty free.

How to use: Work 1-2 pumps of product between hands. Work through damp hair prior to heat styling to protect from heat damage. Alternatively, work 1-2 pumps of product between hands before applying to dry hair, focussing on lengths and ends to smooth and add shine.

Amika Brooklyn Bombshell Blowout Spray is a weightless blowout primer that protects and plumps hair to deliver ultimate volume and body for bouncy, shiny blow dries. It can be used on all hair types. Formulated with provitamin B5 for shine and hydration, and sea buckthorn for increased shine, manageability, softness, and strength for healthy hair. With a crunch-free finish, Brooklyn Bombshell Blowout Spray provides the ultimate volume, body, and shine.

Benefits:

• Ultra-lightweight priming spray for added body and shine.
• Heat protection up to 230°C.
• Provitamin B5 promote moisture and shine.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Separate damp hair into even sections. Spray evenly onto each section from roots to ends. Blow dry as normal.

Tip: Scrunch into dry hair for lived-in texture

Amika Bust Your Brass Cool Blonde Repair Conditioner counters brassy tones and prolongs blonde vibrancy between salon visits. It leaves hair 2.2 times stronger with 55% less breakage*. This ultraviolet conditioner targets and repairs damage for strong and resilient hair. Borage oil, combined with shea and mango butters, deeply nourishes the hair while imparting essential vitamins and minerals to improve overall hair health. Whilst, sea buckthorn enhances shine, manageability, softness, and strength. Vegan proteins derived from quinoa offer keratin-like benefits, helping to further strengthen and repair damage.

Benefits:

• Toning shampoo for blonde and grey hair.
• Vitamin packed borage oil, shea and mango butter intensely moisturise and nourish hair.
• Leaves hair 2.2x stronger with 55% less breakage^.
• Vegan proteins derived from quinoa provide keratin-like benefits.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Bust Your Brass Cool Blonde Repair Shampoo, squeeze excess water out of the hair. Apply Bust Your Brass Cool Blonde Repair Conditioner from mid-lengths to ends. Use a comb to detangle and evenly disperse the product. Leave it on for 2-3 minutes. Rinse thoroughly.

Amika Bust Your Brass Cool Blonde Repair Shampoo counters brassy tones and prolongs blonde vibrancy between salon visits. It leaves hair 2.2 times stronger with 55% less breakage*. This ultraviolet shampoo targets and repairs damage for strong and resilient hair. Borage oil, combined with shea and mango butters, deeply nourishes the hair while imparting essential vitamins and minerals to improve overall hair health. Whilst, sea buckthorn enhances shine, manageability, softness, and strength. Vegan proteins derived from quinoa offer keratin-like benefits, helping to further strengthen and repair damage.

Benefits:

• Toning shampoo for blonde and grey hair.
• Vitamin packed borage oil, shea and mango butter intensely moisturise and nourish hair.
• Leaves hair 2.2x stronger with 55% less breakage.
• Vegan proteins derived from quinoa provide keratin-like benefits.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Dispense a 10 cent-sized amount of product into hands and emulsify. Massage through damp hair, focusing on roots. Rinse. Repeat if needed. Follow with Bust Your Brass Cool Blonde Repair Conditioner or Mask.

TIP: For cool and platinum blondes, use every second wash. For natural greys/silvers and textured blondes, use every wash.

Amika Bust Your Brass Toning + Strength Repair Mask contains ultraviolet pigments to counteract yellow or brassy tones in blonde, grey, and silver hair. It is a luxurious toning mask that brightens, strengthens, and deeply hydrates. Clinically proven to leave hair 3.9 times stronger and 9.5 times more conditioned with 74% less breakage, even after one use. Borage oil, combined with shea and mango butters, deeply nourishes the hair while imparting essential vitamins and minerals to improve overall hair health. Whilst, sea buckthorn enhances shine, manageability, softness, and strength. Vegan proteins derived from quinoa offer keratin-like benefits, helping to further strengthen and repair damage.

Benefits:

• A ultra-luxe hair mask that tones and hydrates blonde and silver hair.
• Vitamin packed borage oil, shea and mango butter intensely moisturise and nourish hair.
• Vegan proteins derived from quinoa provide keratin-like benefits.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing with Bust Your Brass Cool Blonde Repair Shampoo, squeeze excess water out of the hair. Gently massage a scoop of Bust Your Brass Cool Blonde Repair Mask through wet hair from roots to ends. Use a comb to detangle and evenly disperse the product. Leave it on for 5-7 minutes. Rinse thoroughly.

Amika Curl Corps Defining Cream is formulated with oat peptides to help achieve soft, natural curls that last, all while adding a healthy shine. This lightweight cream provides long-lasting hydration, frizz control, and definition for beautifully shaped curls and coils. It forms a protective barrier that locks in moisture and enhances shine. Amika's non-greasy formula leaves curls smooth, manageable, and touchably soft, without stiffness, excess residue, or crunch. It is suitable for all curl types.

Benefits:

• Lightweight curl styling cream that imparts moisture whilst enhancing the curl pattern.
• Oat peptides locks in moisture for amazing shine and a silky feel.
• Defines curls without crunch.
• Encourages curl formation to bring out hairs natural texture.
• Vegan, sulphate, paraben and cruelty free.

How to use: Work through damp hair from roots to ends. Let hair air dry, or style as desired. Follow up your routine or mix with amika Curl Corps Gel.

Wake up to hydrated, manageable hair with Amika Dream Routine Overnight Hydration Treatment. This no-rinse formula works while you sleep to restore moisture and softness, leaving no mess. It is powered by hyaluronic acid for hydration, coconut water to help replenish moisture, and blue algae to support overall hair health. The treatment absorbs easily and leaves no residue behind. By morning, your hair will feel softer, smoother, and ready to style.

Benefits:

• Provides deep hydration overnight for all hair types.
• Formulated with hyaluronic acid to attract and retain moisture.
• Contains polyglutamic acid to promote moisture retention.
• Enriched with bio-fermented coconut water for natural hydration.
• Infused with blue/green algae to deliver vitamins and amino acids.
• Reduces breakage by 26%* and boosts moisture for up to 72 hours*.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Prep hair by combing through. Pump treatment 1-4 times into hands depending on hair length/thickness. Apply to dry or damp hair before bedtime. Distribute from mid-lengths to ends. Leave in hair overnight, no rinsing required.

Achieve shiny, vibrant, and soft hair in just 60 seconds with the Amika Flash Instant Shine Mask. This formula is designed to combat dullness and hydrate hair for an ultra-shiny, healthy finish. Enriched with sea buckthorn and flaxseed, this mask moisturises and nourishes hair, enhancing its softness, shine, and strength. Amino acids seal the hair cuticle and improve elasticity, while antioxidants provide hydration and minimise frizz for a sleek finish. Simple and quick to apply, this treatment is perfect for those who need to tame frizz at home. The Amika Flash Instant Shine Mask delivers an instant boost of shine, ensuring hair looks and feels healthy.

Benefits:

• 60-second hair mask that seals the cuticle, softens and hydrates all hair types.
• Sea buckthorn nourishes and restores lipids for softer, stronger, more manageable hair.
• Flaxseeds moisturise and soften hair.
• Amino acids smooth the hair cuticle and boost elasticity.
• Antioxidants hydrate and condition the hair to reduce frizz.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: After shampooing, squeeze excess water from the hair. Twist the nozzle and apply the product directly to hair in sections, fully saturating hair from mid-lengths to ends. Wait 60 seconds.

TIP: For fine and oily hair, use as a replacement for conditioner. On thick or dehydrated hair, use after Mirrorball High Shine conditioner

Amika Fluxus Touchable Hairspray is perfect for setting styles while keeping hair soft and natural-looking. The lightweight formula provides humidity resistance, making it ideal for prolonging the life of a blowout. A go-to for flexible, workable hold without the crunch, it offers lasting hold without excess buildup. It features amika’s signature ingredient, sea buckthorn, to support overall hair health.

Benefits:

• Flexible hold that lasts.
• Lightweight formula with a natural finish.
• Humidity-resistant to help control frizz.
• Can be used before or after heat styling.
• Ideal for blowout longevity and touch-ups.
• Suitable for all hair types.
• Infused with sea buckthorn for added nourishment.
• Vegan, sulphate, paraben, gluten and cruelty-free.

How to use: Shake well and spray on all types of hair. Style as desired. Add more if more hold or texture is needed.

Amika Forget Frizz Anti-Frizz Conditioner delivers long-lasting smoothness and hydration to medium to thick, coarse, wavy, and coily hair types prone to frizz. The advanced formula uses humidity-shielding molecules and extended-release capsules to seal in hydration and protect hair from environmental moisture. With aloe leaf juice to hydrate, sea buckthorn to nourish, and water lily extract to improve manageability, this conditioner supports soft, frizz-free results for up to 72 hours. Hair is left silky, smooth, and easier to style without weight or residue.

Benefits:

• Visibly reduces frizz by up to 74% for 72 hours.
• Lightweight moisture with no heavy residue.
• Extended humidity shield blocks frizz-causing moisture.
• Infused with aloe, sea buckthorn & water lily extract.

How to use: After shampooing, squeeze excess water and apply Amika Forget Frizz Anti-Frizz Conditioner from mid-length to ends. Leave on for 1-2 minutes and rinse well. Use regularly with Amika Forget Frizz Anti-Frizz Shampoo for best results.

Amika Forget Frizz Anti-Frizz Shampoo is the first step in a professional frizz-control regime. Designed for medium to thick, coarse, wavy, and coily hair types, it gently cleanses while sealing in moisture and blocking humidity. The advanced humidity shield technology combines smoothing molecules with extended-release capsules for long-lasting results. Enriched with aloe leaf juice, sea buckthorn, and water lily extract, the formula provides lightweight hydration and improved manageability, leaving hair visibly smoother, shinier, and protected from external moisture for up to three days.

Benefits:

• Reduces frizz by up to 74% for 72 hours.
• Lightweight hydration without weighing hair down.
• Shields against humidity with smoothing technology.
• Enriched with aloe, sea buckthorn & water lily extract.

How to use: Wet hair, massage Amika Forget Frizz Anti-Frizz Shampoo throughout wet hair and scalp. Continue to add water to activate a rich lather. Rinse thoroughly until the water runs clear, and repeat if needed. Follow with the Forget Frizz Anti-Frizz Conditioner for optimum results.