With a rich, luxurious lather featuring damage-preventing ingredients, the Joico Defy Damage Protective Shampoo swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

SmartRelease Technology - One-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid - The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil - A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine - A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

How to use: Apply to wet hair. Lather, then rinse thoroughly.

• Ideal for chemically processed or dry hair.
• Free of SLS/SLES Sulfates.
• Leaves hair soft, shiny, and healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle