The Joico Curls Like Us Hydrate Define Curl Creme Styler delivers touchable definition, thermal protection, and reduced frizz. This curl-enhancing styling creme gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*.

Benefits:

• Leaves curls feeling hydrated and looking healthy.
• Strengthens* hair and reduces breakage by 88.77%*.
• Shields from thermal damage up to 450°F/232°C.
• Provides lightweight, flexible hold - no stiffness, no tackiness, no weigh-down.
• Certified PETA Global Animal Test-Free.

*Against combining breakage on damaged vs. a non-conditioning shampoo.

How to use: Rake the cream through soaking wet* hair. if you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with the Define & Seal Curl Defining Gelee.

*How wet is ‘soaking wet’? You should hear a squishing noise as you pulse or scrunch into your hair.