Pure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair.

Formulated without sulfates, gluten, or animal-derived ingredients, it is vegan-friendly and offers a gentle yet effective solution for maintaining healthy, vibrant hair. Elevate your hair care routine with Pure Flourish Leave-in Treatment and enjoy revived, protected, and brilliantly shiny hair every day.

How to use: Spray onto damp or dry hair and style as usual.

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing with Pure Precious Shampoo, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Introducing the Pure Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types but also provides protection against UVA, UVB, and sun damage, ensuring your hair stays healthy and vibrant.

Achieve that coveted beachy look with ease—simply spray onto wet or dry hair to create your desired effect. Enjoy a smooth, non-sticky finish that lasts, perfect for achieving that effortless, tousled style every day.

Elevate your hairstyling routine with PURE Beach Texture Spray and embrace natural-looking waves and texture effortlessly.

How to Use: Spray into wet or dry hair for the desired effect. 

Deep clean your hair and scalp with the Pure Walnut Scrub, for a scalp detox.

• Formulation is packed full of antioxidants for a healthy scalp.
• Removes product build up.
• Regular use will help ensure healthy, dandruff free, non-greasy hair.
• Stimulates hair follicles.
• Healthy hair growth.
• Removes dead skin cells.
• Detoxifies and purifies scalp

How to use: Apply before shampooing. Distribute into wet hair, massaging into the scalp, and through to the ends. Rinse thoroughly and follow with shampoo. Shampoo and Condition as usual.

Hold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair back or high pompadours. This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.

How to use: Rub into palm of hands and apply to damp or dry hair. Style as preferred.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner for best results.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Includes:

1x Pure Precious Shampoo 300ml

Contains Organic Mongongo Oil, Shea Butter and Argan Oil to repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. 

1x Pure Precious Conditioner 300ml

Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Repair damage from chemicals, colour and heat.

1x Pure Sacred Mask 250ml

This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. 

Pure Plumping Clay Spray is your go-to solution for creating effortlessly textured and shapely hairstyles. This versatile spray builds remarkable volume while ensuring your styles stay perfectly in place. Ideal for achieving that stylishly messy, undone look, it adds substantial volume and a sexy, flexible texture without any visible residue.

Our innovative formula provides invisible support, enhancing your hair’s natural body and dimension. Additionally, it offers thermal defense, shielding your locks from the damaging effects of heat styling and chemical treatments.

Pure Plumping Clay Spray is vegan-friendly and free from sulfates, parabens, and gluten, making it a thoughtful choice for both your hair and the environment. Enjoy stunning volume and a flawless finish with every application.

How to use: Shake can well, hold can 30cm away from hair and spray on finished style.

Pure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified organic extracts—this rapid blow-dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun-related damage.

The innovative formula not only cuts blow-dry time significantly but also leaves your hair perfectly primed for seamless styling. Enjoy enhanced volume, extended style longevity, and comprehensive sun protection with Pure Styling Primer, making every styling session efficient and effective.

How to use: Spray into wet or towel dried hair from roots to ends. Cuts blow dry time and amplifies benefits from other styling products. 

Includes:

1x Pure Uplift Volume Shampoo 300ml

Gently cleanses hair adding weightless volume to fine or flat hair. Exclusive ‘pure complex’™ (certified 100% organic extracts) and Buriti Oil up-lifting volume, adding fullness and shine. Lifts fine hair up and fills it out. Hair looks fuller and feels thicker. Contains Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss.

1x Pure Uplift Volume Conditioner 300ml

Conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. High in beta-carotene for shiny, thick hair and healthy scalp . Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. 

1x Pure Miracle Renew Mask 250ml

An anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Glass Hair Treatment, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Shine bright and transform your hair with this fast-acting, weightless hydration conditioning elixir. Experience silky softness, reflective shine, and instant illuminating effect, leaving your hair vibrant for a glass-like finish. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free glass hair treatment is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality Shampoo, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. Rinse off prior to styling.

Includes:

1x Pure Fusion Complex Shampoo 300ml

This shampoo is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV, thermal and humidity. Repairs split ends to d-frizz, smooth and make hair more manageable.

1x Pure Fusion Complex Conditioner 300ml

Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalizes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.

1x Pure Miracle Renew Mask 250ml

An anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

The PURE Precious Ends is a leave in treatment that contains unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.

How to use: Apply to mid-lengths and ends of wet or dry hair.

The Pure Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving any residue. Perfect for styling with hot tools with thermal defence to protect against damage. Medium hold with a low shine and invisible finish. Great for fine-medium hair types.

How to use: Shake can well. Apply to styled hair for added texture. Can be reworked and layered to build more body. 

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink/mauve tones.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very light blonde hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes, then rinse conditioning colour until water runs clear.

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium brown to dark blonde hair types. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated, medium brown to light brown hair types in 3 minutes or less.

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Pure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

Create a texturised look with body and flexible movement. Pure Texture Paste has an ultra-lightweight formula that adds flexible control without weighing the hair down. Define the hair with texture, forming shape without frizz. Hair is left with an invisible flexible hold and can easily be reworked.

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond to nurture and repair your hair, leaving you with a healthy, radiant glow. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free heat protectant is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: Apply to damp hair, distribute the product through the hair. Depending on hair length apply 3-5 pumps distributing evenly from roots to ends, then diffuse or blow-dry.

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all hair colours (reducing gold tones) in 3 minutes or less. 

Pure Colour Optimising Treatments are available in 7 different conditioning colours.

How to use: Apply to clean, towel-dried hair and spread throughout your hair using comb or fingers. Wait 3-5 minutes then rinse conditioning colour until water runs clear.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

The PURE Sacred Mask contains Organic Shea Butter, Marula Oil and Argan Oil to restore moisture while softening and strengthening all hair types. PURE Sacred Mask saturates hair with intensive moisture and seals it in. Enriched with selective treatment oils to enhance smooth, silky and healthier hair. Softens and deeply conditions all hair types.

Includes:

1x Pure Goddess Shampoo 300ml

Featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling. Formulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the Pure Sacred Mask. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality. Free of parabens, sulfates, gluten and vegan friendly. Helps defend against UV, thermal damage and humidity.

1x Pure Goddess Conditioner 300ml

Features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling. Infused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.