Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Glass Hair Treatment, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Shine bright and transform your hair with this fast-acting, weightless hydration conditioning elixir. Experience silky softness, reflective shine, and instant illuminating effect, leaving your hair vibrant for a glass-like finish. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free glass hair treatment is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

How to use: After shampooing using the Pure Lamellar Vitality Shampoo, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage into a creamy lather, then rinse clean. Use one dose (20ml) though the amount may vary depending on hair length. Some users may experience a gentle warming sensation as the product activates upon contact with water. Rinse off prior to styling.

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold. 

How to use: Work through dry hair for strong lasting control.

Includes:

1x Pure Lamellar Vitality Shampoo 300ml

Featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil. Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

1x Pure Lamellar Vitality Conditioner 240ml

This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil. Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil acts as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Includes:

1x Pure Precious Shampoo 300ml

This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

1x Pure Precious Conditioner 300ml

Designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Includes:

1x Pure Colour Angel Shampoo 300ml

Crafted to nourish fragile coloured hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturisation, repair, and softness, while specialised treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.

1x Pure Colour Angel Conditioner 300ml

Features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of coloured hair, ensuring colour and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturises, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colorued hair and combats colour aging, prolonging colour longevity and preserving radiance. Ideal for colour-treated, dry, or damaged hair, suitable for all hair colours. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.

Includes:

1x Pure Uplift Volume Shampoo 300ml

This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity. Formulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp. Buriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.

1x Pure Uplift Volume Conditioner 300ml

Formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. The exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

Includes:

1x Pure Forever Blonde Shampoo 300ml

A premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. This Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. It gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair. Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity. Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

1x Pure Forever Blonde Conditioner 300ml

A revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense. Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Mask Treatment. Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use.

Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Delivers deep, targeted repair to damaged areas.
• Smooths the hair surface for a silky finish.

How to use: Cleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair. Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation. Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most. 

Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Restores strength and softness from within.
• Detangles and smooths without weighing hair down.
• Enhances shine, resilience and manageability.

How to use: After cleansing with the Pure Lamellar Eternity Shampoo, apply Pure Lamellar Eternity Conditioner to clean, damp hair. Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes. Rinse thoroughly. Use Pure Lamellar Eternity Mask Treatment as needed and finish with the Pure Lamellar Eternity Leave In Treatment.

The Pure Pre-Shampoo Scalp Scrub is an enriched pre-wash exfoliation treatment designed to be used before shampooing for an intense hair and scalp detox. Drawing on Pure’s organic origins, this revitalising scrub gently exfoliates to refresh the scalp, remove build-up and create a clean, balanced foundation for a healthy haircare ritual. Modern haircare is no longer just about cleansing the hair. It’s about creating healthier-looking hair from the foundation up.

Benefits:

• Gently exfoliates the scalp.
• Helps remove excess oil, dead skin cells and product build up.
• Purifies and refreshes the scalp.
• Supports a balanced scalp environment.
• Helps relieve the feeling of scalp congestion.
• Leaves the scalp feeling clean, fresh and comfortable.
• Creates the ideal foundation for healthy-looking hair.
• Hair feels lighter, cleaner and refreshed.

How to use: Before shampooing, apply to damp scalp. Gently massage in circular motions to exfoliate, remove build-up and stimulate the scalp. Rinse thoroughly, then follow with your preferred Pure Shampoo and Conditioner for best results.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.

Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Activates targeted bond repair from the first wash.
• Gently cleanses while fortifying the inner hair structure.
• Prepares hair for deeper repair, softness and resilience.

How to use: Apply Pure Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up. Rinse thoroughly. Repeat if needed. Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Leave-in Treatment. Complete your transformation with this Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience.

Remaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Provides ongoing bond repair and strengthening.
• Protects against heat, UV and environmental stress.
• Smooths, hydrates and enhances shine.

How to use: Apply Pure Lamellar Eternity Leave In Treatment to clean, towel-dried hair. Work evenly through mid-lengths and ends using fingers or a comb. Leave in and style as desired. The formula continues to repair and protect long after application. Pair with the full range of Pure Lamellar Eternity for optimum results.