The L'Oreal Scalp Advanced Anti Discomfort Shampoo is enriched with Niacinimide to care for sensitive scalps. Lightweight gel formula gently cleanses while soothing and calming the scalp. Hair is left radiant, soft and hydrated. 

How to use: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly.

In case of contact with eyes, rinse them immediately and thoroughly.

This hair mask is formulated with Keratin-alpha shaper and Amino chains to deeply nourish while reshaping and smoothing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz & volume control. Use the full routine to lock in 2 weeks of smooth, frizz & volume controlled hair*. Suitable for all hair types. This mask is artificial colorant free, and alcohol free.

*Instrumental tests after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum.

How to use: After using Keratin Alpha Sleek professional shampoo, apply evenly from lengths to tips. Leave on for 5 minutes and rinse. For instantly smoother hair, use this mask. For long-lasting smoothness, use Smooth Transformer once a week, and use this mask on other wash days of the week.

Bring glass-like brilliance to your color-treated hair. The L'Oreal Serie Expert Vitamino Color Spectrum Glass Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading for up to 10 washes*. Achieve vibrant, smooth, and radiant hair with every use.

Benefits:

• Provides instant, glass-like shine
• Locks in color vibrancy for up to 100 days*
• Fights frizz and humidity for up to 72 hours***
• Enhances contrast and helps neutralize unwanted tones
• Designed for optimal shine when used with heat styling

*Instrumental test with full Vitamino Color Spectrum system.
***Instrumental tests for frizz and humidity control.

How to use: Shake well before use. Apply 1-2 pumps on clean, towel-dried hair (thin/medium hair); 3-4 pumps for thicker hair. Distribute evenly through lengths and ends. Blow-dry completely, then straighten using plates at 180°C or higher. Do not rinse.

The L'Oreal Professional Serie Expert Metal Detox Mask is an anti-depositing protector mask that protects the fiber from particle deposits after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask prevents new metal particles from coming back. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology is enriched with Glicoamine a chelating agent with a molecule small enough to penetrate and attach itself to metals, and neutralize the metal INSIDE the fiber. 

Hair is less porous, intensely nourished and incredibly shiny. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo to detoxify hair.

How to use: After shampooing with Metal Detox Shampoo, apply to towel dried hair and massage through to the ends. Leave on for 1 minute and rinse. 

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.

L'Oreal Serie Expert Scalp Advanced Anti-Discomfort Intense Soother Treatment is a light gel that intensely soothes and relieves feelings of discomfort on the scalp instantly, without overloading the fibre. Hair is soft and untangled.

Benefits: 

• Itching, burning and tingling sensations: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out.
• Scalp relief: Scalp Advanced Anti-discomfort Intense soother treatment was targeted-formulated for sensitive scalps. This lightweight gel calms and soothes scalp discomfort, without weighting down the fiber. Hair is smooth and detangled. Scalp feels revitalised.  
• Dermatological actives: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.
• Soothing fragrance: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base

How to use: After shampooing, apply evenly to the scalp and damp hair. Gently massage in circular motions with fingertips. Leave to work for 3-5 minutes. Rinse well.

This luxurious, ultra-creamy shampoo is formulated with Keratin-Alpha Shaper and Amino-acid chains to gently cleanse the fiber while smoothing and reinforcing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz & volume control. Suitable for all hair types. Use full routine to transform hair for 2 weeks of smooth, frizz & volume control**. This shampoo is sulfate free*, artificial colorant free, and alcohol free.

Benefits:

• Transform hair for 2 weeks of smooth, frizz & volume control*.
• Reshapes hair keratin to smooth the fiber.
• Softens and hydrates hair.**
• Brings an instant shine to hair***
• Controls frizz & volume.**

*Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum
**Instrumental test with routine Shampoo + Smooth Transformer + Serum
***Instrumental tests with shampoo alone

How to use: Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Keratin Alpha Sleek Smooth Transformer once a week for long-lasting smoothness for up to 2 weeks. On other wash days of the week, use our Professional Keratin Alpha Sleek Mask instead of Smooth Transformer.

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.