Elevate your colour care routine with the L'Oreal Serie Expert Vitamino Color Spectrum Mask. Designed to lock in salon-fresh vibrancy for up to 100 days*, this ultra-creamy mask delivers intense hydration and nourishment while protecting your colour-treated hair from fading. Infused with ferulic and citric acids, it strengthens strands from root to tip, leaving hair smoother, shinier, and visibly more radiant. Whether your hair is fine or thick, this rich treatment glides through the lengths and transforms dull colour into vibrant brilliance in just 3–5 minutes.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*
• Up to 72 hours of radiant shine and hydration.
• Glass-like shine and vibrant colour intensity.
• +44% smoother hair*** and visibly stronger strands**
• Helps neutralise unwanted tones for colour clarity.
• Suitable for all hair types, especially thicker hair.

*Patent granted in France
**Instrumental test 
***Instrumental visual assessment

How to use: After shampooing using the Vitamino Spectrum Shampoo, divide damp hair into two sections. Apply evenly through mid-lengths to ends, detangling with fingers. Leave on for 3-5 minutes and rinse thoroughly. 

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Bring glass-like brilliance to your color-treated hair. The L'Oreal Serie Expert Vitamino Color Spectrum Glass Shine Serum is a patented leave-in serum that enhances shine, vibrancy, and color longevity. Formulated for colored hair, it delivers a high-gloss finish while protecting against frizz, humidity, and fading for up to 10 washes*. Achieve vibrant, smooth, and radiant hair with every use.

Benefits:

• Provides instant, glass-like shine
• Locks in color vibrancy for up to 100 days*
• Fights frizz and humidity for up to 72 hours***
• Enhances contrast and helps neutralize unwanted tones
• Designed for optimal shine when used with heat styling

*Instrumental test with full Vitamino Color Spectrum system.
***Instrumental tests for frizz and humidity control.

How to use: Shake well before use. Apply 1-2 pumps on clean, towel-dried hair (thin/medium hair); 3-4 pumps for thicker hair. Distribute evenly through lengths and ends. Blow-dry completely, then straighten using plates at 180°C or higher. Do not rinse.

Introducing the L'Oreal Professional Techni.ART Flex Waves, a professional texturizing salt spray for tousled beach waves style. Concentrated with fiber reshapers, this salt water spray allows for flexible construction.

Benefits:

• Textured waves with matte finish.

How to use: Spray on dry hair and work with fingers or spray on damp hair before using heating tools, to create textured waves with matte effect. Brush curls with your fingers and rub the ends for a tousled result.

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.

Long lasting shape. Frizz under control.

Benefits:

• Shape-memory cream delivers up to 4 days of hold with anti-frizz protection (up to 80% humidity)
• Reactivates with heat ≥150 °C; built-in heat protection up to 230 °C/450 °F
• Leaves hair smooth, shiny and protected—even after repeated styling

How to use: Apply 2–3 pumps to towel-dried lengths and blow-dry. Refresh shape anytime by passing a heat tool through.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse.

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse.

L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. 

Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. 

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.

*instrumental test after application of Shampoo + Conditioner