L'Oreal Professional Serie Expert Blondifier Mask is a nourishing mask, enriched with Polyphenols present in the Acai Berry extract, which instantly replenishes, smoothes & nourishes the hair fiber, enhancing shine and radiance of blond hair.

Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

How to use: Apply evenly on towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

L'Oreal Professional Serie Expert Pro Longer Leave in Creme is a multi-benefit leave in treatment for long hair that helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer shampoo, there is a 47% hair breakage reduction and split ends are reduced visibly by 41%*. The Filler A-100 technology is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply to shampooed, towel-dried hair. Do not rinse. Blow-dry or straighten as usual. Compatible with L'Oreal Professionnel Steampod.

*instrumental test, after application of Shampoo + leave-on. With the Serie Expert Pro Longer Multi-benefit leave in treatment: 47% less hair fall due to breakage*, 41% split ends reduction** *Instrumental test **Instrumental test Pro Longer Lengths Renewing Shampoo + leave-on

The L'Oreal Professional Serie Expert Metal Detox Shampoo is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. The generous rich cream transforms into a concentrated foam to gently cleanse the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a chelating molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use: Apply to wet hair, massage into hair and scalp. Rinse. Repeat if needed and follow with Metal Detox Mask.

The L'Oreal Professional Serie Expert Metal Detox Mask is an anti-depositing protector mask that protects the fiber from particle deposits after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask prevents new metal particles from coming back. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology is enriched with Glicoamine a chelating agent with a molecule small enough to penetrate and attach itself to metals, and neutralize the metal INSIDE the fiber. 

Hair is less porous, intensely nourished and incredibly shiny. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo to detoxify hair.

How to use: After shampooing with Metal Detox Shampoo, apply to towel dried hair and massage through to the ends. Leave on for 1 minute and rinse. 

The L'Oreal Serie Expert Serioxyl Densifying Shampoo cleanses the scalp from impurities, while adding body to the hair. Hair is densified and radiant. Lightweight gel enriched with Magnesium*, gently purifies and helps to give the feeling of thicker, more fuller hair. 

How to use: Apply evenly to wet scalp and hair. Massage into hair to create a light foam and rinse thoroughly. For best results follow with Serioxyl Denser Hair.

*Magnesium salt.

L'Oreal Serie Expert Scalp Advanced Anti Dandruff Shampoo is a lightweight cream that gently cleanses and removes dry and oily dandruff, while calming the scalp. Noticeable results from the first use. 

How to use: Apply evenly on wet scalp and hair. Gently lather. Rinse thoroughly. 

L'Oreal Serie Expert Scalp Advanced Dermo Purifier Shampoo for Oily Scalps is a lightweight gel that removes residue, sweat and oil build up, for a fresher cleaner feel.

How to use: Apply to wet scalp and hair. Gently lather (be careful not to over stimulate the scalp as this can lead to excess sebum production). Rinse thoroughly.

The L'Oreal Scalp Advanced Anti Discomfort Shampoo is enriched with Niacinimide to care for sensitive scalps. Lightweight gel formula gently cleanses while soothing and calming the scalp. Hair is left radiant, soft and hydrated. 

How to use: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly.

In case of contact with eyes, rinse them immediately and thoroughly.

L'Oreal Metal Detox Concentrated Oil is a daily leave in product that helps to strengthen hair and keep colour intense and shiny. Protects the hair fibre from particle deposits after any colour, balayage or lightening service. Hair is instantly smoother, softer and more nourished.

Benefits:

• Hair is stronger
• Colour is preserved
• 2x shinier
• 3x more frizz control % protect from heat up to 230°C
• 97% less breakage*

*Instrumental test

How to use: Apply daily to dry or towel dried hair. Warm 1-2 pumps in the palms of hands and spread evenly from mid-lengths to ends. Leave in. Do not rinse. Style as desired.  

Suitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade. The innovative mask features a concentrated 1% Glicoamine-infused complex to help remove excess metal particles from the hair, while protecting against new particles depositing. The rich texture melts into the lengths, boosting the hair’s hydration to diminish the look of split ends and breakage, alongside providing up to 72 hours of nourishment.

Benefits:

• Intense moisture. 72h hydration*
• Frizz control*
• Up to 230°C heat protection*
• Long lasting softness. 72h softness*
• Shinier hair
• Lightweight formula
• Beautiful fragrance

*Instrumental test on Metal Detox Cream

How to use: Apply 1-2 pumps to towel-dried hair after the Metal Detox Mask for a satin-soft, more manageable and visibly vibrant colour result. Spread evenly from mid-lengths to ends. Add more as needed, depending on length of hair. Do not rinse. Style as desired (blow dry or air dry)

L'Oreal Serioxyl Advanced Denser Hair is a density activator serum that multiplies the number of hair with daily use for denser hair.* Concentrated with 5% Stemoxydine and enriched with Resveratrol, to sustain proper stem cell functioning and optimise hair cycles that leads to an improved follicle renewal, inducing an increase in hair density. Made with hair pros and approved by Dermatologists. Free from sulfates, silicones and colourant. 

*Results from 6 weeks. Clinical study with 79 women during 12 weeks.

How to use: Apply evenly to the scalp (ideally at night, on towel dried hair). Part the hair in 4 and spray each section 6 times. Massage gently with the softest part of the tip of your fingers. Leave in. 

The Absolut Repair Molecular repairing leave-in mask restores strength, elasticity and movement while protecting against heat damage up to 230°C. When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damaged hair almost irreversible. For the first time L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre. Once inside, they reform and rebuild the molecular structure of the hair. 

Benefits:

• +97% strength.
• Heat protection up to 230°C
• Fast absorbing texture
• Suitable for all damaged hair textures, colour treated, lightened and natural hair.
• Repair 2 years of damage in one use* and restore strength and elasticity to hair.

How to use: Apply to towel dried hair and leave in. Style as usual (blow dry or air dry). 

*Instrumental test on the fibre macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off Serum and Leave in Mask.

L'Oreal Absolut Repair Molecular Rinse-off Serum goes beyond regular repair products. It rebuilds hair molecular structure and restores strength. Deep penetration, instant transformation.

When hair is damaged, its molecular structure, composed of peptides is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damage almost irreversible. For the first time, L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre². Once inside, they reform and rebuild the molecular structure of the hair³.

Suitable for all damaged hair textures, colour treated, lightened and natural hair. 

How to use: Apply 2-3 pumps to damp hair after rinsing shampoo. Distribute through mid lengths and ends. Massage hair for 1-2 minutes before rinsing thoroughly. 

Tip: For best results, use with the complete Absolut Repair Molecular regime (Shampoo, Rinse-Off Serum and Leave-in Mask.)

¹Amino acids & peptides bonder.
²Instrumental test after application of pre-treatment + shampoo + rinse-off serum + 4x(shampoo + rinse-off serum).
³Instrumental test.

L'Oreal Absolut Repair Molecular Shampoo is a patented shampoo, formulated with Peptides bonder + 5 Amino Acids, to repair hair's macro-molecular structure. Hair is stronger and nourished with improved elasticity, movement and +86% smoothness.

How to use: Apply on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Absolut Repair Molecular Rinse-Off Serum and Absolut Repair Molecular Leave-In Mask for best results.

The L'Oreal Professional Steampod 4.0 Styler will straighten, wave or curl effortlessly. The first all-in-one professional styler powered by patented steam technology. You can achieve any hairstyle, on any hair type. With exclusive new features including; a more ergonomic design and wider ceramic plates for easier straightening, you can now reach 30% closer to the roots and get perfectly smooth hair from roots to tips. Thanks to the new curl locking guide gently heating up to 100°C and to a thinner and more rounded design, create bouncier, more defined curls. The Steampod 4.0 still features patented steam technology; a continuous flow of dry steam for visibly smoother hair. 

Benefits: 

• Improved straightening with 3x faster and 2x smoother results*
• Up to 95% less damage**
• Bouncier, more defined curls
• Create any hair style, on any hair type.
• 360° rotative cord with professional length of 2.5m for hassle free hair styles.
• Smart heat control - temperature monitored 250x/sec to ensure accurate temperature on plates. 3 heat settings from 180°C to 210°C to suit any hair type.
• New curl locking guide - gently heating up to 100°C for longer lasting curls.
• Integrated water tank - style up to 192m of hair without refilling
• Automatic switch off - after 30 minutes without use. Safe styling.
• Floating upper plate - for optimum grip on any hair type.
• Patented steam technology - continuous flow of dry steam (0.8g/min) for more discipline and a softer touch
• New set of 3 steam-optimising combs tailored to guarantee even steam diffusion on any hair type
• New ergonomic design - thinner and rounder upper arm for more defined curls
• High resistance creamic plates coated in aluminium to resist ultra intensive usage (more precisely 218.750 passes in hair - that is more than 20 years of use)

Includes:

• Set of 3 steam optimising combs tailored to guarantee steam diffusion on any hair type
• Thermo-protective shells for safe straightening
• Heat resistant travel pouch.

*¹Instrumental test, SP4 compared to SP4 without steam and comb, measured on type V hair. **Breakage measured from repeated combing after 15 passes of SP4 on bleached type V hair, compared to SP4 without steam and comb.

L'Oreal Metal Detox Pre-Shampoo Treatment refills 1 million hair micro-breaks, in 1 minute.* Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. Porous hair, has an even higher risk of breaking as it absorbs 2x more water with metal. Through daily aggressions like chemical processing, heat styling or exposure to UV, micro-breaks multiply on the hair surface and cavities occur in the cortex, causing hair to get porous and absorb excess water with metal. This leads to higher risks of breakage. Porosity is the hair's ability to absorb water and moisture. 

Benefits:

• 3x less porous hair
• 2x less metal absorption 
• Instant detangling, even on the most porous hair
• 10x stronger
• Cumulative results, use after use
• Buildable with any hair routine
• -96% less hair breakage
• 72 hour hydration and smoothness
• Instant and efficient fibre detangling on all hair types
• Anti-porosity**
• Suitable for all hair types, even the most porous hair
• Concentrated with 2% Glicolfiller
• 30 applications per bottle on average

*Instrumental test

** Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask + oil.

How to use: Section wet hair into 2 separations, middle parting. Apply 3-4 drops per section, depending on the length. Distribute evenly onto each section: Work through the hair, from lengths to ends, for 1-2 minutes. Run the fingers through to detangle. Do not rinse. In a layering technique, apply the shampoo. 

L'Oreal Serie Expert Scalp Advanced Anti-Discomfort Intense Soother Treatment is a light gel that intensely soothes and relieves feelings of discomfort on the scalp instantly, without overloading the fibre. Hair is soft and untangled.

Benefits: 

• Itching, burning and tingling sensations: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out.
• Scalp relief: Scalp Advanced Anti-discomfort Intense soother treatment was targeted-formulated for sensitive scalps. This lightweight gel calms and soothes scalp discomfort, without weighting down the fiber. Hair is smooth and detangled. Scalp feels revitalised.  
• Dermatological actives: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.
• Soothing fragrance: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base

How to use: After shampooing, apply evenly to the scalp and damp hair. Gently massage in circular motions with fingertips. Leave to work for 3-5 minutes. Rinse well.

L'Oreal Scalp Advanced Clay Anti-Oiliness 2-in-1 Shampoo & Mask Deep Purifier is a versatile multi-usage clay, that deeply unclogs residue, sweat and oil when used as a shampoo, and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumised. 

Benefits:

• Oiliness and Residues: Sebum oxidation and micro cracks on the scalp surface can create all these issues. It’s a vicious cycle and you want out.
• Instant Scalp Relief: Versatile texture: deeply removes residue, sweat and oil when used as a shampoo and deeply purifies from residue, sweat and oil when used as a mask. Hair feels lightweight and volumized.
• Dermatological Actives: Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat.

Made with hair pros. 1st co-innovation with scalp pro experts and balayage and colour experts. A fresh composition enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base.

How to use: 

As a shampoo: apply evenly on the wet scalp, and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging (to not excessively activate the sebum glands).

As a clay mask: apply and leave on for 3-5 min. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

L'Oreal Professionnel TECNI.ART Savage Panache is a dry touch texturising powder spray. The perfect product to add grip and texture to enhance any hairstyles.

How to use: Shake well before use and each application. Apply to dry hair in even strokes anywhere you want lift and texture.

L'Oreal Absolut Repair Molecular Mask repairs 2 years of damage in just one use and replumps hair molecular layers. Hair is stronger (+94% strength) with improved elasticity, movement and +85% smoothness. 

Benefits:

• Suitable for all damaged hair
• Replump hair molecular layers.¹
• Restores hair's strength, elasticity and movement.²
• Instantly, hair is visibly transformed; extremely easy to detangle with extra fibre suppleness

¹ With hydration at macro-molecular level, instrumental test

² Consumer test after application of shampoo, rinse off serum and mask

How to use: After using the Absolut Repair Molecular Rinse-Off Serum, apply the concentrated mask on wet hair. Distribute evenly from mid lengths to ends and detangle with your fingers. Leave on for 1-2 minutes. Rinse thoroughly. Recommended to use once a week. For coarse hair, can be used at every wash.

L'Oreal Serie Expert Scalp Advanced Anti-Oiliness Serum is a leave in scalp serum that defeats 5 scalp deregulations from week 1. Concentrated with 1% Pure Silica and Niacinamide. Oily scalps are the perfect environment for Malassezia proliferation. Removes excess scalp sebum in just one use. The first anti-oiliness scalp serum to defeat 5 scalp deregulations including oiliness, discomfort, sweat, impurities and malodors.

Benefits:

The first anti-oiliness scalp serum to defeat 5 scalp deregulations from week 1:

• [Oiliness] 90% of consumers agree that the serum removes excess sebum
• [Discomfort] 96% of consumers agree that their scalp seems more comfortable*
• [Sweat] 76% of consumers agree that the serum reduces sweat
• [Impurities] 85% of consumers agree that the serum removes impurities*
• [Odor] 96% of consumers agree that the serum prevents malodors

**Consumer tests on 62 and 63 consumers after 1 week of application, at least 2 to 3 times a week, of the 5-in-1 serum. Tested and approved by hairdressers**
**The use of this product has been tested and validated by expert hairdressers.

• Oiliness - Malassezia proliferates
• Itchiness - Malassezia micro-cracks skin barrier
• Redness - Malassezia inflames skin barrier
• Sweat - Malassezia clogs skin barrier
• Residue - Malassezia defecates on skin barrier

How to use: Section your hair. Spray directly on each section of scalp. Massage in with your fingers. Leave in.

Is your hair needing volume & hold? L'Oreal Professional Tecni Art Super Dust creates a messy voluminous look. Your hair has never experienced volume like this before. No residue and gives a matte effect.

How to use: Shake before applying. Sprinkle the powder into your palm and apply to dry hair through the lengths and ends and then scrunch, fold and mess hair for a messy look.

Tip: For more volume shake 1cm from your head directly to the roots.

Is your hair fine? The L'Oreal Professional Tecni Art Full Volume Mousse creates volume for fine hair with an extra strong hold. Doesn't weigh hair down.

How to use: Apply to towel dried hair. Shake the can first, hold it upside down and release 1 or 2 mandarin sized amounts and spread evenly through hair. Comb through with either a comb or just your fingers and blow dry in.

Absolut Repair Shampoo offers the ultimate professional repair experience for damaged and over processed hair. 77% less surface damage and 7x shinier hair. Enriched with Wheat Protein and Gold Quinoa extract, combines intense resurfacing with a lightweight touch. Instant tailor-made hair repair. Deep hydration without weighing down the hair. More resistant, smooth, and shiny hair.

How to use: Massage into damp hair to create a lather. Rinse. Repeat if necessary and follow with Absolut Repair Conditioner, Mask, or Golden Mask.

Tip: For an optimum anti hair damage result, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the deep repairing mask and the 10-In-1 multi purpose leave in spray.

L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nutrition: Nourished strands for longer.

(*When using both shampoo + conditioner.)

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Vitamino Color Conditioner.

The best kept secret of the fashion industry - the finest hairspray used by the finest stylists. The L'Oreal Professional Elnett Fixing Lacquer offers your hairstyle long-lasting hold with a brilliant shine and a soft touch. Its unique micro-diffuser sprays ultra-fine and disappears at the stroke of a brush, leaving hair feeling clean, soft and shiny. Perfect for all hair types.

How to use: Hold 35 cm from head for an even distribution throughout. Spray at roots for extra root lift and volume.

Reveal vibrant, shiny hair with L'Oreal Serie Expert Vitamino Color Spectrum Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy for up to 100 days*. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions—shine, vibrancy, contrast, tone, and brightness—preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*.
• Formulated with Ferulic Acid and Citric Acid for enhanced care.
• Provides high glass-like shine with each wash.
• Preserves tone, brightness, and multidimensional contrast.
• Neutralises unwanted undertones and boosts radiance.
• Suitable for all colour-treated hair types.

How to use: Apply evenly to damp hair and emulsify into a rich lather. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask, and finish with Glass Shine Serum for best results. 

Treat your coloured hair to vibrant shine and long-lasting protection with L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.

Benefits:

• Deeply nourishes and repairs inner hair damage.
• Delivers high glass-like shine and softness.
• Preserves tone, brightness, and contrast across colour-treated hair.
• Strengthens hair for improved texture and resilience.
• Infused with 2.5% active Ferulic and Citric Acid to nourish, repair, and lock in colour vibrancy.

How to use: After shampooing with Vitamino Color Spectrum Shampoo, apply conditioner to damp hair. Divide hair into four sections and distribute evenly from mid-lengths to ends. Massage for 1–2 minutes, then rinse thoroughly.