Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

L'Oreal Serie Expert Scalp Advanced Dermo Purifier Shampoo for Oily Scalps is a lightweight gel that removes residue, sweat and oil build up, for a fresher cleaner feel.

How to use: Apply to wet scalp and hair. Gently lather (be careful not to over stimulate the scalp as this can lead to excess sebum production). Rinse thoroughly.

The L'Oreal Serie Expert Serioxyl Densifying Shampoo cleanses the scalp from impurities, while adding body to the hair. Hair is densified and radiant. Lightweight gel enriched with Magnesium*, gently purifies and helps to give the feeling of thicker, more fuller hair. 

How to use: Apply evenly to wet scalp and hair. Massage into hair to create a light foam and rinse thoroughly. For best results follow with Serioxyl Denser Hair.

*Magnesium salt.

L'Oreal Professional Serie Expert Blondifier Mask is a nourishing mask, enriched with Polyphenols present in the Acai Berry extract, which instantly replenishes, smoothes & nourishes the hair fiber, enhancing shine and radiance of blond hair.

Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair. Intense nutrition and shine. Anti-oxidant protection. Neutralises yellow tones.

How to use: Apply evenly on towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

Loreal Hair Touch Up is colour blending for roots.

Benefits:
- Instant coverage
- Blends away grey
- No wet effect
- Precise targeted application
- Easy to apply
- No transfer
- 10 - 15 applications per can

How to use: Spray onto your unwanted greys and blend through with your fingers for a natural looking result. It will wash out after 1 shampoo.

Enriched with Pro-Keratin and Kukui & Evening Primrose Oil, the Liss Unlimited Shampoo purifies the hair, keeps it under control and leaves it feeling incredible to touch. For a glossy, frizz-free looking hair result for up to 4 days even with a 80% level of humidity. Pro-Keratin improves and maintains hydration of the hair, strengthens its structure and leaves it soft and shiny. Long-lasting straight hair without frizz. Nourished and strengthened fibers. Anti-humidity protection and shine.

How to use: Apply evenly on wet hair. Lather. Rinse thoroughly. Repeat if necessary. Follow with Liss Unlimited Mask for best results.

The Absolut Repair Molecular repairing leave-in mask restores strength, elasticity and movement while protecting against heat damage up to 230°C. When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damaged hair almost irreversible. For the first time L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre. Once inside, they reform and rebuild the molecular structure of the hair. 

Benefits:

• +97% strength.
• Heat protection up to 230°C
• Fast absorbing texture
• Suitable for all damaged hair textures, colour treated, lightened and natural hair.
• Repair 2 years of damage in one use* and restore strength and elasticity to hair.

How to use: Apply to towel dried hair and leave in. Style as usual (blow dry or air dry). 

*Instrumental test on the fibre macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off Serum and Leave in Mask.

L'Oreal Absolut Repair Molecular Mask repairs 2 years of damage in just one use and replumps hair molecular layers. Hair is stronger (+94% strength) with improved elasticity, movement and +85% smoothness. 

Benefits:

• Suitable for all damaged hair
• Replump hair molecular layers.¹
• Restores hair's strength, elasticity and movement.²
• Instantly, hair is visibly transformed; extremely easy to detangle with extra fibre suppleness

¹ With hydration at macro-molecular level, instrumental test

² Consumer test after application of shampoo, rinse off serum and mask

How to use: After using the Absolut Repair Molecular Rinse-Off Serum, apply the concentrated mask on wet hair. Distribute evenly from mid lengths to ends and detangle with your fingers. Leave on for 1-2 minutes. Rinse thoroughly. Recommended to use once a week. For coarse hair, can be used at every wash.

L'Oreal Professional Serie Expert Pro Longer Conditioner for long hair helps to make your long hair thicker and visibly healthier and stronger looking. When used with the Pro Longer Shampoo, there is a 44%* hair breakage reduction and split ends are reduced visibly by 20%*. The Filler A-100 technology used is patented to L'Oreal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed. Instantly fills ends. Visibly reduces spilt ends. Thicker and shinier hair.

How to use: Apply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.

*instrumental test shampoo + conditioner

Pro Longer Conditioner Results: 
With the Serie Expert Pro Longer Lengths Renewing conditioner: 44% hair breakage reduction*, 20% split ends reduction*, 64% more volume*; 5x shinier hair.* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner.

L'Oreal Professionnel TECNI.ART Volume Panache is a dry touch texturising powder spray. The perfect product to add grip and texture to enhance any hairstyles.

How to use: Shake well before use and each application. Apply to dry hair in even strokes anywhere you want lift and texture.

L'Oreal Absolut Repair Molecular Shampoo is a patented shampoo, formulated with Peptides bonder + 5 Amino Acids, to repair hair's macro-molecular structure. Hair is stronger and nourished with improved elasticity, movement and +86% smoothness.

How to use: Apply on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Absolut Repair Molecular Rinse-Off Serum and Absolut Repair Molecular Leave-In Mask for best results.

L'Oreal Professional Serie Expert Vitamino Color Conditioner nourishes color-treated hair making color last up to 8 weeks. Colored hair is 6 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon colored hair. Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. 

Nourished strands for longer. Enriched with Resveratrol, the formula protects hair against breakage whilst maintaining shine on color treated hair for a perfect luminous result. 

How to use: After shampooing with Vitamino Color Shampoo, apply evenly on shampooed and towel-dried hair. Rinse.

*instrumental test after application of Shampoo + Conditioner

L'Oreal Serie Expert Scalp Advanced Anti Dandruff Shampoo is a lightweight cream that gently cleanses and removes dry and oily dandruff, while calming the scalp. Noticeable results from the first use. 

How to use: Apply evenly on wet scalp and hair. Gently lather. Rinse thoroughly. 

L'Oreal Metal Detox Concentrated Oil is a daily leave in product that helps to strengthen hair and keep colour intense and shiny. Protects the hair fibre from particle deposits after any colour, balayage or lightening service. Hair is instantly smoother, softer and more nourished.

Benefits:

• Hair is stronger
• Colour is preserved
• 2x shinier
• 3x more frizz control % protect from heat up to 230°C
• 97% less breakage*

*Instrumental test

How to use: Apply daily to dry or towel dried hair. Warm 1-2 pumps in the palms of hands and spread evenly from mid-lengths to ends. Leave in. Do not rinse. Style as desired.  

L'Oreal Scalp Advanced Clay Anti-Oiliness 2-in-1 Shampoo & Mask Deep Purifier is a versatile multi-usage clay, that deeply unclogs residue, sweat and oil when used as a shampoo, and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumised. 

Benefits:

• Oiliness and Residues: Sebum oxidation and micro cracks on the scalp surface can create all these issues. It’s a vicious cycle and you want out.
• Instant Scalp Relief: Versatile texture: deeply removes residue, sweat and oil when used as a shampoo and deeply purifies from residue, sweat and oil when used as a mask. Hair feels lightweight and volumized.
• Dermatological Actives: Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat.

Made with hair pros. 1st co-innovation with scalp pro experts and balayage and colour experts. A fresh composition enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base.

How to use: 

As a shampoo: apply evenly on the wet scalp, and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging (to not excessively activate the sebum glands).

As a clay mask: apply and leave on for 3-5 min. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

L'Oreal Metal Detox Pre-Shampoo Treatment refills 1 million hair micro-breaks, in 1 minute.* Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. Porous hair, has an even higher risk of breaking as it absorbs 2x more water with metal. Through daily aggressions like chemical processing, heat styling or exposure to UV, micro-breaks multiply on the hair surface and cavities occur in the cortex, causing hair to get porous and absorb excess water with metal. This leads to higher risks of breakage. Porosity is the hair's ability to absorb water and moisture. 

Benefits:

• 3x less porous hair
• 2x less metal absorption 
• Instant detangling, even on the most porous hair
• 10x stronger
• Cumulative results, use after use
• Buildable with any hair routine
• -96% less hair breakage
• 72 hour hydration and smoothness
• Instant and efficient fibre detangling on all hair types
• Anti-porosity**
• Suitable for all hair types, even the most porous hair
• Concentrated with 2% Glicolfiller
• 30 applications per bottle on average

*Instrumental test

** Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask + oil.

How to use: Section wet hair into 2 separations, middle parting. Apply 3-4 drops per section, depending on the length. Distribute evenly onto each section: Work through the hair, from lengths to ends, for 1-2 minutes. Run the fingers through to detangle. Do not rinse. In a layering technique, apply the shampoo. 

L'Oreal Serie Expert Scalp Advanced Anti-Oiliness Serum is a leave in scalp serum that defeats 5 scalp deregulations from week 1. Concentrated with 1% Pure Silica and Niacinamide. Oily scalps are the perfect environment for Malassezia proliferation. Removes excess scalp sebum in just one use. The first anti-oiliness scalp serum to defeat 5 scalp deregulations including oiliness, discomfort, sweat, impurities and malodors.

Benefits:

The first anti-oiliness scalp serum to defeat 5 scalp deregulations from week 1:

• [Oiliness] 90% of consumers agree that the serum removes excess sebum
• [Discomfort] 96% of consumers agree that their scalp seems more comfortable*
• [Sweat] 76% of consumers agree that the serum reduces sweat
• [Impurities] 85% of consumers agree that the serum removes impurities*
• [Odor] 96% of consumers agree that the serum prevents malodors

**Consumer tests on 62 and 63 consumers after 1 week of application, at least 2 to 3 times a week, of the 5-in-1 serum. Tested and approved by hairdressers**
**The use of this product has been tested and validated by expert hairdressers.

• Oiliness - Malassezia proliferates
• Itchiness - Malassezia micro-cracks skin barrier
• Redness - Malassezia inflames skin barrier
• Sweat - Malassezia clogs skin barrier
• Residue - Malassezia defecates on skin barrier

How to use: Section your hair. Spray directly on each section of scalp. Massage in with your fingers. Leave in.

Treat your coloured hair to vibrant shine and long-lasting protection with L'Oreal Professional Serie Expert Vitamino Spectrum Conditioner. It is specially formulated to protect and prolong colour while delivering lightweight hydration and softness. It works to smooth the hair fibre, restore inner strength, and preserve brightness and tone. Ideal for maintaining multi-dimensional shades and enhancing natural or colour-treated hair with glass-like shine and resilience.

Benefits:

• Deeply nourishes and repairs inner hair damage.
• Delivers high glass-like shine and softness.
• Preserves tone, brightness, and contrast across colour-treated hair.
• Strengthens hair for improved texture and resilience.
• Infused with 2.5% active Ferulic and Citric Acid to nourish, repair, and lock in colour vibrancy.

How to use: After shampooing with Vitamino Color Spectrum Shampoo, apply conditioner to damp hair. Divide hair into four sections and distribute evenly from mid-lengths to ends. Massage for 1–2 minutes, then rinse thoroughly. 

Suitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade. The innovative mask features a concentrated 1% Glicoamine-infused complex to help remove excess metal particles from the hair, while protecting against new particles depositing. The rich texture melts into the lengths, boosting the hair’s hydration to diminish the look of split ends and breakage, alongside providing up to 72 hours of nourishment.

Benefits:

• Intense moisture. 72h hydration*
• Frizz control*
• Up to 230°C heat protection*
• Long lasting softness. 72h softness*
• Shinier hair
• Lightweight formula
• Beautiful fragrance

*Instrumental test on Metal Detox Cream

How to use: Apply 1-2 pumps to towel-dried hair after the Metal Detox Mask for a satin-soft, more manageable and visibly vibrant colour result. Spread evenly from mid-lengths to ends. Add more as needed, depending on length of hair. Do not rinse. Style as desired (blow dry or air dry)

This hair serum is formulated with Keratin Sealer 5%. It seals hair keratin structure for long-lasting smoothness, volume control up to 10 washes*. It is anti-humidity up to 80% humidity in the air*, with heat protection up to 230°C (450°F)*. Daily styling in half the time**. Transform hair for 2 weeks of smooth, frizz control by using the full routine**. Heat-activated. Dry with hair dryer. Use straightening iron for longer lasting results. This serum is artificial colorant free, and alcohol free. Keratin is an animal-derived ingredient, also found in human hair. This product does not contain Keratin.

*Instrumental tests. 
**Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum.

How to use: Shake before use. On washed and towel-dried hair, detangle and section hair into two parts. Spray into your hand into two parts. Start with 2-4 sprays for thin to medium hair and 6-8 sprays for thicker hair. Rub hands together and distribute product evenly from lengths to ends. Do not rinse. Heat-activated: dry with dryer or use straightening iron for longer-lasting results.

Elevate your colour care routine with the L'Oreal Serie Expert Vitamino Color Spectrum Mask. Designed to lock in salon-fresh vibrancy for up to 100 days*, this ultra-creamy mask delivers intense hydration and nourishment while protecting your colour-treated hair from fading. Infused with ferulic and citric acids, it strengthens strands from root to tip, leaving hair smoother, shinier, and visibly more radiant. Whether your hair is fine or thick, this rich treatment glides through the lengths and transforms dull colour into vibrant brilliance in just 3–5 minutes.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*
• Up to 72 hours of radiant shine and hydration.
• Glass-like shine and vibrant colour intensity.
• +44% smoother hair*** and visibly stronger strands**
• Helps neutralise unwanted tones for colour clarity.
• Suitable for all hair types, especially thicker hair.

*Patent granted in France
**Instrumental test 
***Instrumental visual assessment

How to use: After shampooing using the Vitamino Spectrum Shampoo, divide damp hair into two sections. Apply evenly through mid-lengths to ends, detangling with fingers. Leave on for 3-5 minutes and rinse thoroughly. 

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**. With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair.
• Locks in colour vibrancy for up to 100 days**.
• Delivers up to 72 hours of shine and radiance***.
• Preserves tone, brightness, and multidimensional colour.
• Professional-level toning with patented dye-lock technology*.
• Ideal for colour-treated, highlighted, or natural blonde hair.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

How to use: Apply evenly top wet hair and emulsify into a rich lather. Leave on for 5-15 minutes depending on your desired level of tone correction. Rinse thoroughly until the water runs clear and pigment is removed. Follow with the Vitamino Color Deep Conditioner or Mask for the best results. 

Reveal vibrant, shiny hair with L'Oreal Serie Expert Vitamino Color Spectrum Shampoo. Specially formulated for colour-treated hair, this professional-grade shampoo gently cleanses while locking in colour vibrancy for up to 100 days*. With Ferulic Acid and Citric Acid, it nourishes the hair fibre, enhances colour intensity, and protects against dullness and fading. The patented technology targets five key colour dimensions—shine, vibrancy, contrast, tone, and brightness—preserving the multi-tonal richness of your shade. Ideal for maintaining fresh, radiant colour between salon visits.

Benefits:

• Locks in day-one colour vibrancy for up to 100 days*.
• Formulated with Ferulic Acid and Citric Acid for enhanced care.
• Provides high glass-like shine with each wash.
• Preserves tone, brightness, and multidimensional contrast.
• Neutralises unwanted undertones and boosts radiance.
• Suitable for all colour-treated hair types.

How to use: Apply evenly to damp hair and emulsify into a rich lather. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask, and finish with Glass Shine Serum for best results. 

This professional smoothing treatment is formulated with Keratin Sleeker and Amino-acid chains that provide long-lasting smoothness and frizz-control. Smooth Transformer is artificial colorant free, and alcohol free.

Benefits:

• Transform hair for 5 times smoother results with 2 times less frizz, and volume control**
• 77% instant shine**
• Daily styling in half the time*
• Preserved hair integrity.**
• 70% of women said that they have never achieved this level of smoothness before, their hair has never been so disciplined. 82% said their hair has never been so quick to style.***

*Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum.

**Instrumental tests.

***Consumer test after 4 application on 67 consumers.

How to use: Shake well before use. Use once a week after shampoo. Performance peaks after 4 weeks. Alternate with our mask on other wash days of the week. Section hair into 2 and apply evenly from lengths to ends on each section. Leave on for 10-15 minutes, and rinse. Complete the routine with Alpha Sleek Serum. To activate the smoothing technology, blow-dry completely and use a flat iron. In case of contact with eyes, rinse them immediately and thoroughly.

L'Oreal Absolut Repair Molecular Rinse-off Serum goes beyond regular repair products. It rebuilds hair molecular structure and restores strength. Deep penetration, instant transformation.

When hair is damaged, its molecular structure, composed of peptides is compromised. Hair breaks, becomes too elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damage almost irreversible. For the first time, L'Oreal Advanced Research achieved to decompose peptides, to inject their components separately into the fibre². Once inside, they reform and rebuild the molecular structure of the hair³.

Suitable for all damaged hair textures, colour treated, lightened and natural hair. 

How to use: Apply 2-3 pumps to damp hair after rinsing shampoo. Distribute through mid lengths and ends. Massage hair for 1-2 minutes before rinsing thoroughly. 

Tip: For best results, use with the complete Absolut Repair Molecular regime (Shampoo, Rinse-Off Serum and Leave-in Mask.)

¹Amino acids & peptides bonder.
²Instrumental test after application of pre-treatment + shampoo + rinse-off serum + 4x(shampoo + rinse-off serum).
³Instrumental test.

Is your hair needing volume & hold? L'Oreal Professional Tecni Art Super Dust creates a messy voluminous look. Your hair has never experienced volume like this before. No residue and gives a matte effect.

How to use: Shake before applying. Sprinkle the powder into your palm and apply to dry hair through the lengths and ends and then scrunch, fold and mess hair for a messy look.

Tip: For more volume shake 1cm from your head directly to the roots.

The L'Oreal Professional Serie Expert Metal Detox Shampoo is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service.

Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. The generous rich cream transforms into a concentrated foam to gently cleanse the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a chelating molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use: Apply to wet hair, massage into hair and scalp. Rinse. Repeat if needed and follow with Metal Detox Mask.

Is your hair fine? The L'Oreal Professional Tecni Art Full Volume Mousse creates volume for fine hair with an extra strong hold. Doesn't weigh hair down.

How to use: Apply to towel dried hair. Shake the can first, hold it upside down and release 1 or 2 mandarin sized amounts and spread evenly through hair. Comb through with either a comb or just your fingers and blow dry in.

L'Oreal Absolut Repair Conditioner offers the ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down.

The hair is manageable and shinier after the treatment routine including the Absolut Repair Shampoo. The fiber is strengthened and restored thanks to the powerful superfood ingredients Quinoa and Protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L'Oréal Professional Paris salons all around the world.

How to use: After using Absolut Repair Shampoo, apply to damp hair and massage or comb through with a wide tooth comb. Rinse.