Hydration begins at the roots. The Biolage Hydra Source Shampoo is a moisture-rich cleanser designed to quench dry, dehydrated strands. Powered by micro-filtered aloe vera and fermented hyaluronic acid, this gentle yet effective formula helps restore essential moisture while improving shine and softness. Ideal for color-treated or damaged hair, it helps prevent split ends and protects against future breakage, leaving hair feeling smooth, hydrated, and revitalized.

Benefits:

• Gently cleanses and hydrates dry, dehydrated hair.
• Infused with aloe vera and fermented hyaluronic acid.
• Restores moisture and adds natural shine.
• Helps prevent split ends and future breakage.
• Leaves hair soft, touchable, and full of life.
• Safe for color-treated hair.

*Formulated without parabens. Vegan formula. Dermatologically tested.

How to use: Apply to wet hair. Massage into a rich lather. Rinse thoroughly and follow with Hydra Source Detangling Solution for best results

Tangle-free hydration in every drop. The Biolage Hydra Source Detangling Solution is a lightweight conditioner that instantly untangles dry, knot-prone hair. Enriched with aloe vera and hyaluronic acid, it delivers long-lasting moisture, controls static and frizz, and improves manageability without weighing hair down. Perfect for dry, dull hair, this solution offers up to 6x more hydration* after just one use, leaving strands soft, smooth, and easy to style.

Benefits:

• Instantly detangles dry, tangle-prone hair.
• Provides weightless, long-lasting hydration.
• Infused with aloe vera and hyaluronic acid for moisture balance.
• Controls frizz and static for smoother strands.
• Improves softness and manageability.
• Silicone-free and safe for daily use.

*Hydra Source Shampoo and Conditioning Balm vs. non-conditioning shampoo. Silicone-free. Vegan formula.

How to use: Apply to wet hair after shampooing with the Hydra Source Shampoo. Leave in for 1–3 minutes to allow active ingredients to work. Rinse thoroughly and style as usual.

Adds lasting lightweight body to fine/limp hair with its 24 hour full boost technology when using the High Amplify system. It is protein based, which gives limp hair real strength.?

How to use: Apply after shampooing and leave in for 1-3 minutes and then rinse thoroughly. For best results pair it with High Amplify Shampoo.

Tip: To get the full benefits of the High Amplify range it is best to use the full range. When drying hair, fully dry the roots upwards before the mid-lengths and ends to help create volume.

Revitalize your scalp and fight early greying hair with the Nioxin Age Defense Serum, the ultimate anti-aging hair serum for maintaining your hair’s fullness, smoothness, and natural color. This lightweight, leave-on scalp treatment is formulated to improve hair density, moisture, and scalp vitality. Infused with Black Oat Peptides, Niacinamide, and Caffeine, to support melanin production, delay the appearance of gray hairs, and restore youthful vibrancy at the root.

The Age Defense line is specially designed for consumers looking to delay the three visible signs of hair aging—thinning, dullness, and greying—while maintaining youthful-looking hair for longer. For best results, use daily, and it is color-safe.

Key Ingredients:

• NIACINAMIDE: A form of Vitamin B3, niacinamide helps nourish the hair root and can have a positive impact on hair growth and overall scalp health
• CAFFEINE: Supports hair follicles, improves blood circulation and maintains the skin barrier
• Black Oat Peptides: Helps maintain melanin production combating oxidative stress in grey hair

Benefits:

• Hair serum for aging hair: Lightweight, leave-in scalp serum that visibly reduces signs of hair aging including thinning, dullness, and premature greying.
• Clinically tested: Supports melanin production and improves scalp health for fuller, smoother, more youthful hair.
• Powered by black oat peptides & niacinamide: Skin-loving ingredients support hair follicles and enhance density while deeply moisturizing the scalp.
• Free from formula: Formulated without silicones. Dermatologically tested and safe for color-treated hair.

How to use: Gently massage up to 3 pipettes on dry or damp scalp daily. After massaging in the serum, gently brush hair. Do not rinse. For best results, pair with the Nioxin Age Defense Shampoo & Conditioner.

The Wella Professionals Ultimate Color Miracle Leave-In Hair Mask is a nourishing treatment designed to enhance and protect coloured hair.

This leave-in hair mask from Wella Professionals is formulated to provide ultimate care for coloured hair, ensuring vibrant and long-lasting colour. Its lightweight formula is easy to apply and works to deeply condition and strengthen hair, leaving it soft, shiny, and manageable. Perfect for maintaining salon-quality colour at home, this mask is a must-have for anyone looking to preserve their hair's vibrancy and health. Ideal for anyone with coloured hair looking to maintain vibrancy and health between salon visits.

Benefits:

• Enhances and protects coloured hair for vibrant, long-lasting results.
• Lightweight formula that deeply conditions without weighing hair down.
• Strengthens hair, leaving it soft, shiny, and manageable.
• Easy to apply, making it perfect for at-home colour maintenance.

How to use: Wash hair with Wella Ultimate Color Shampoo and Conditioner if needed. Apply 1–2 pumps to damp hair. Distribute evenly through lengths and ends. Leave for 30 seconds. Do not rinse. Style as desired.

Experience a rejuvenating haircare ritual with the Nioxin Age Defense Shampoo, an anti-aging shampoo formulated to promote fuller, shinier, and healthier-looking hair for longer* This shampoo gently purifies the scalp and hair, removing impurities and buildup while restoring natural shine and fullness. Powerful blend of niacinamide, caffeine, and BHA to help boost scalp health for visibly fuller, shinier hair.

The Age Defense line is specially designed for consumers looking to delay the three visible signs of hair aging - thinning, dullness, and greying - while maintaining youthful-looking hair for longer. This can be used daily, and is color-safe.

*vs. non-conditioning shampoo

Key Ingredients:

NIACINAMIDE: A form of Vitamin B3, niacinamide helps nourish the hair root and can have a positive impact on hair growth and overall scalp health.

CAFFEINE: Supports hair follicles, improves blood circulation and maintains the skin barrier.  

BHA: Salicylic acid, a Beta Hydroxy Acid (BHA) provides a detoxifying cleanse to help promote a healthier scalp environment.

Benefits:

• Shampoo for youthful looking hair: Specially formulated to detoxify the scalp and target the early signs of hair aging including thinning, dullness, and greying.
• Powered by nutractive+ complex with niacinamide: Boosts scalp health for visibly fuller, shinier hair.
• Deep scalp purification: Removes buildup and impurities, creating the ideal foundation for healthy hair.
• Free-from formula: Formulated without sulfates and silicones. Dermatologically tested and safe for color-treated hair.

How to use: Massage onto wet scalp and hair, working into a rich lather. Rinse thoroughly. For best results, follow with Nioxin Age Defense Conditioner and Age Defense Serum.

Step into the sweet side of styling with the ghd duet blowdry - our revolutionary 2-in-1 hair dryer brush designed to transform your routine. Say goodbye to long blow dry sessions and hello to glossy, bouncy blow dries bursting with Jelly Collection vibes: effortless, and playful, right from the comfort of your own home, complete with a luxury matching bag valied at $55 as a sweet addition.

With the ghd det blowdry, you can now dry and style your hair in one sweet bsweep, thanks to its compact, powerful motor. Featuring innovative Heat-Air Xchange Technology™, the bespoke elliptical-shaped barrel and snag-free bristles deliver smooth, voluminous styles with no heat damage¹. Professional results made effortless at home.

Enjoy powerful low-temperature styling powered by sensors that monitor heat 400 times per second, ensuring consistent results while protecting your hair. Perfectly positioned air vents allow high-performance styling at a gentle temperature, leaving hair glossy, smooth, and full of bounce.

Create long-lasting, frizz-free looks with up to 50% more shine² and significantly reduced flyaways. The heated barrel and bristles make styling effortless, while the bespoke acoustic system keeps the sound conversation-friendly for a pleasant, stress-free styling experience at home or in the salon.

Designed for performance, efficiency, and style, the ghd duet blowdry delivers luxurious results with up to 40% less energy³. Added peace of mind comes from features like automatic sleep mode after 30 minutes and a 2-year warranty.

Finished in the playful shades of the Jelly Collection, the ghd duet blowdry also comes with a cleaning brush so your sweet styling days keep going, time after time. Transform your hair routine with the ghd duet blowdry and discover the fastest, most playful way to achieve salon-quality, winter-ready styles at home that'll have everyone jelly.

Product Features:

• Limited edition gift set: ghd duet blowdry has been dipped in sun-kissed peach and sugar pink, accompanied by a luxury heat resistant matching bag valued at $55.
• Heated barrel plate: Elliptical-shaped barrel plate which helps to smooth and create shape while being maintained at the optimum wet to blow dried styling temperature of 120°C for consistent heat transfer from root to tip.
• Energy efficient styling: Designed with an ultra-energy efficient yet powerful performance at its core. Our unique aerodynamics minimises energy waste for up to 40% less energy consumption⁶.
• Automatic sleep mode: Automatically switches off if not used after 30 minutes.
• Cleaning brush included: Get the most out of your new tool with the handy cleaning tool included.
• Heat-Air Xchange Technology™: The unique Air-Heat Xchanger converts thermal energy from the air to thermal energy stored in the surface of the product, allowing optimum and consistent heat transfer for no heat damage¹.
• Temperature sensors: 2 heat sensors which monitor the surface temperature 400X per second are positioned on opposite sides of the barrel plate to ensure that the optimum low styling temperature is maintained across the barrel and bristles.
• Bespoke acoustic system: Offers conversation-friendly sound levels for a more pleasant blow drying experience.
• Snag-free heated bristles: Snag-free heated bristles allow for a flawlessly smooth glide without tangling or breakage, enhancing your hair’s natural shine.
• Heat resistant bag included: Allows you to safely store your product, even immediately after use.

¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² naturally dried hair, dependent on consumer use
³ vs ghd hair dryer with a brush, dependent on consumer use
⁴ consumer testing, 148 women, July 2023
⁵ vs naturally dried hair
⁶ at high humidity, vs ghd helios & brush

Meet the ghd Chronos Max, ghd's professional HD motion-responsive™ wide plate hair straightener, now in the candy-coated shades of the Jelly collection. 2x more responsive⁴, 3x faster², and perfect for long, thick, or curly hair in just one stroke with no extreme heat damage¹⁰. Complete with a luxury heat resistant matching bag valued at $55 as a sweet bonus, your hair and your style, fully sugar-coated.

Experience sweet transformations in just one stroke with the ghd chronos max, featuring HD motion-responsive™ technology that adapts to every styling movement. It adjusts power to deliver precise heat monitoring at the optimum 185°C, giving you high-definition styles that last up to 24 hours³ - even on thicker hair. Enjoy up to 2x more breakage protection⁵ and longer-lasting results with every swipe.

ghd's ultimate wide plate straightener effortlessly delivers high-definition results on long, thick, and curly hair. The ghd chronos max leaves hair up to 3x straighter in just one stroke⁸, reduces frizz by 2.5x⁷, and delivers up to 90%⁶ more shine, giving you glossy, candy curls, beachy waves, or sleek, straight styles with no extreme heat damage¹⁰.

With 85% larger¹ ceramic floating plates, combined with 24% thinner edges⁹ and a curved design, it gets closer to the roots for perfect results from root to tip at any angle. The ultra-ergonomic, sleek curved design lets you switch styles with a tilt of the hand, from glossy straight locks to playful waves and flicks for hair that looks good enough to eat!

Peace of mind comes standard with features like automatic sleep mode after 10 minutes of inactivity, a protective plate guard, universal voltage, and a professional-length 2.7m cable. Complete with a 2-year warranty and finished in the candy-coated shades of the ghd Jelly collection.

Product Features:

• Limited edition gift set: ghd chronos max has been dipped in jelly mint and glazed blue, accompanied by a luxury heat resistant matching bag valued at $55.
• Rapid heat styling plates with ultra gloss coating: Provides the smoothest glide to deliver one-stroke styling with up to 90% more shine⁶.
• Updated modern UI with halo ring & fast heat up time: Ready to style in 35 seconds with a new modern design.
• New ergonomic design: Helps when styling to allow more movement and control.
• Automatic sleep mode: Chronos Max will switch off automatically after 10 minutes of inactivity, providing added safety and energy efficiency.
• Designed to last: With a durable & long-lasting product design, our tools undergo two years of simulated user testing, including being dropped 35,000 times and the hinge opened and closed 110,000 times, proving they are long-lasting hair straighteners.
• HD motion-responsive™ technology: Reacting to your styling motion with 2x more responsiveness⁴ and intelligence to deliver ultra fast performance.
• Redesigned wishbone hinge design: Allowing ultimate and versitile styling control, holding the plates in perfect alignment for an effortless glide.
• 185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.
• ghd's latest generation ceramic heater: Ensures the optimum delivery of heat energy into the styling plates to guarantee optimum results.
• 2.7m swivel cord for convenient styling: Professional length, 360º cord for comfortable styling wherever you are.
• Create styles that last for 24hrs³: For high-definition results, you can trust ghd to make your hair last.

Warranty:

ghd offer a 2 year warranty for this product.

¹ Vs ghd Gold.
² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁴ Vs ghd platinum+ with ultra-zone technology.
⁵ Vs competitor styler operating at 235˚C.
⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair.
⁷ Technical test in a lab on frizzy hair, vs naturally dried hair.
⁸ Technical test in a lab on wavy hair, vs naturally dried hair.
⁹ Vs ghd Max.
¹⁰ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005​
¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.

Meet the WetBrush Disney Princess Belle Detangler Hair Brush. World famous exclusive IntelliFlex bristles loosen knots and tangles on wet or dry hair, without pulling or snagging. Letting you brush with less force resulting in less damage. The moment you use a WetBrush Detangler, you'll never want to try another detangling hair brush again.

Benefits:

• Exclusive, ultra-soft IntelliFlex bristles.
• Glides through tangles with effortless ease.
• Minimizes pain and protects against split ends and breakage.
• Lets you brush with less force.
• Works wonders with all hair types.
• For use on wet or dry hair.
• Suitable for wigs and extensions.

*Do not use with a hair dryer, as heat may damage the bristles. 

Sweet hair starts here! The ghd gold®, now in jelly mint with glazed blue trims, brings sleeker, smoother and healthier-looking hair¹, all wrapped in the playful vibe of the ghd Jelly Collection. From effortless waves to shiny sleek styles, it’s refreshing, bright, and oh-so-sweet. Complete with a luxury heat resistant bag valued at $55, perfectly paired to protect your styler, the ultimate summer accessory for your sweetest styling sessions.

Featuring dual-zone technology for premium performance, the ghd gold® is equipped with two next-generation heat sensors, one across each styling plate, to evenly maintain the optimum styling temperature of 185ºC from root to tip. The result? Sleeker, smoother, and healthier-looking hair¹.

The contoured, floating plates glide effortlessly through the hair for quick, snag-free styling, while the rounded barrel lets you switch from candy-soft waves to bouncy curls or sleek, glossy finishes with ease. Designed for every hair type and every adventure, its universal voltage ensures you can style anywhere in the world, because great hair travels wherever summer takes you.

With its protective plate guard keeping your hair straightener safe and automatic sleep mode powering down after 30 minutes, you can style your summer-ready looks worry-free and always in full sweet Jelly collection style.

The gold standard of styling just got a candy-coated sugar rush.

Product Features:

• Limited edition gift set: ghd gold® has been dipped in jelly mint and glazed blue, accompanied by a luxury heat resistant matching bag valued at $55.
• Smooth, contoured floating plates: Glide through hair for quick, frizz-free styling and enhanced salon shine.
• Sleek design and round barrel: Allows for versatile, snag-free styling, quickly and easily.
• Automatic sleep mode: Switches off if not used for 30 minutes.
• Dual-zone technology: Two new generation heat sensors instead of one; controls the optimum heat from root to tip for smoother, sleeker & healthier looking hair.
• 185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.
• Universal voltage: For outstanding performance wherever you are in the world.
• 2.7m swivel cord for convenient styling: Professional length, 360º cord for comfortable styling wherever you are.

¹ December'20. Over 71% of 79 consumers agreed vs their current styler.
² Proven to increase shine vs naturally dried hair.
³ Consumer testing, 101 women, April '20.
⁴Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

Moroccanoil Texture & Volume Powder delivers instant volume, uplifting strands and enhancing any style at the root. This high-performing powder adds grip and texture for effortless styling, maximum concentrated volume, and long-lasting flexible hold.

To reactivate the volume benefits throughout the day, tousle the hair. This will ensure that the hair stays voluminous and looks great all day, even after the initial application of the product. It won’t weigh down the hair or leave it feeling sticky, making it the ideal product for fine, thin, or flat hair.

Benefits:

• Lightweight formula for touchable results.
• Natural-looking, semi-matte finish.
• Buildable results.
• Tousle hair to reactivate.
• Deodorizes, leaving behind the signature Moroccanoil scent.
• Ideal for fine, thin or flat hair.

How to use: Apply to dry hair at the root and style with fingers until desired result is achieved

Featuring ghd's largest barrel yet, the 38mm ghd chronos curve max wand is perfect for long and very long hair, delivering loose, voluminous waves in a single, silky sweep. With a barrel that’s 46% thicker and 13% longer², it creates maximum impact with minimal effort, perfect for soft, flowing waves that feel as carefree and sweet as summer. Finished in the candy-coated shades of the ghd Jelly collection, styling with the chronos curve max wand isn’t just effortless, it’s a boost for your hair and your mood, turning everyday looks into glossy, playful, party-ready styles. Plus, it includes a luxury matching bag valued at $55, making your sweet hair days complete.

Featuring curl-responsive technology, the ghd chronos curve max wand reacts to the way you style, maintaining the perfect 185°C temperature for consistent, glossy waves from root to tip. Whether you’re wrapping, flicking, or gliding for relaxed, loose waves, you’ll get 2x faster¹ styling that looks as sweet as it feels.

The candy-colored, anodised barrel gives total control while delivering frizz-free³, high-definition waves that are up to 50% smoother⁸ and 50% shinier⁶. These waves don’t just look sweet fresh off the wand, they last up to 24 hours⁴, giving you a salon-worthy, Jelly Collection approved finish from day to night.

Peace of mind comes in every stroke, with automatic sleep mode after 20 minutes, a cool tip for safe styling, a built-in safety stand, and a professional 2.7m cable. The included styling glove keeps things smooth and simple, while universal voltage ensures perfect loose waves wherever summer takes you. One of the standout tools in our curling wands and tongs range, it's designed to make big, beautiful waves effortless. Big hair, don't care, the ghd chronos curve max wand creates waves everyone will be jelly about this season.

Product Features:

• Limited edition gift set: ghd chronos curve max wand has been dipped in candy coral and sugar pink, accompanied by a luxury heat resistant matching bag valued at $55.
• 185ºC temperature for optimum styling: Any hotter it will damage the hair, any cooler and the style will be compromised.
• Professional length cable: Long 2.7m cable for hassle-free styling wherever you are.
• Express heat up time: 50 seconds.
• Curl responsive technology: Featuring an intelligent algorithm which monitors and adapts to dynamic curling actions, allowing for ultimate heat and styling control while providing HD frizz-free curls³ with no extreme heat damage⁵.
• Latest generation heaters: Providing consistent and optimum heat across the full length of the barrel allowing for creative curling.
• Integrated safety stand: Silicone stand integrated into the handle to allow safe storage of the tool while in use.
• Professional anodized coating: Supporting with an optimised grip when styling in addition to providing 50% more shine.⁶
• Protective Styling Glove: Use the included ghd styling glove to protect your hand whilst styling.

Warranty:

ghd offer a 2 year warranty on this curve max wand.

¹ Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl​ length
² Vs ghd classic tong.
³ Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves.
⁴ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.
⁵ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁶ Technical test in lab on brunette hair, vs naturally dried hair
⁷ 72% of 102 consumers agree: Created quick curls/waves.
⁸ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness

Brighten your day with the WetBrush Original Detangler hair brush. World famous exclusive IntelliFlex bristles loosen knots and tangles on wet or dry hair, without pulling or snagging. Letting you brush with less force resulting in less damage. The moment you use a WetBrush Original Detangler, you’ll never want to try another detangling hair brush again.

Benefits:

• Exclusive, ultra-soft IntelliFlex bristles.
• Glides through tangles with effortless ease.
• Minimizes pain and protects against split ends and breakage.
• Lets you brush with less force.
• Works wonders with all hair types.
• For use on wet or dry hair.
• Suitable for wigs and extensions.

*Do not use with a hair dryer, as heat may damage the bristles. 

Experience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.

Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.

Formulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

Designed for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.

Benefits:

• Activates targeted bond repair from the first wash.
• Gently cleanses while fortifying the inner hair structure.
• Prepares hair for deeper repair, softness and resilience.

How to use: Apply Pure Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up. Rinse thoroughly. Repeat if needed. Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.

Cleanse without getting into a lather using the Oribe Eternal Curls Cleansing Créme. This non-foaming conditioning formula is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energise the scalp while protecting color, calming frizz and restoring moisture.The result: complete silky softness, no tangles. For all hair types - especially curly, coily and textured.

Benefits:

• Detangles, moisturises and smoothes hair.
• Non-foaming formula gently removes dirt, oil and buildup.
• Leaves scalp balanced and soothed.
• Strengthens and protects from damage.
• Reduces frizz and improves hair's manageability.
• Nourishing Butter Complex (Murumuru, Mango & Cocoa Seed Butters), rich in essential vitamins, repairs, hydrates and helps prevent damage. Smoothesthe cuticle to strengthen hair and protect from breakage while detangling and increasing shine.
• Lemon & Orange Blossom Extractswork as natural astringents to gently cleanse the hair and scalp.
• Refreshing Water Mint Essenceprovides an instant soothing sensation and aromatic experience.

How to use: Massage into wet hair and scalp. Indulge for one to two minutes. Rinse. Follow with the Oribe Eternal Curls conditioner for extra moisture.

Flexible hold, versatile styling crème with a natural finish. The Davroe Styling Creme is designed to control all hair types for effortless styling. Containing Willow Bark, it gives a strong but flexible hold .

Benefits:

• Provides a natural finish.
• Vegan.
• Sulphate & Paraben Free.

How to use: Apply a small amount to hands, emulsify and apply to dry hair or slightly damp hair for your desired look.

Gently cleanse while adding hydration using the Oribe Eternal Curls Moisturizing Shampoo. Curly, coily hair gets instant moisture gratification, leaving it smooth, soft and nourished. For those with thick or curly hair textures.

Benefits:

• A nourishing cleanser that adds intense moisture.
• Leaves hair smooth, soft, and polished.
• Improves manageability for curls and coils.
• Microemulsion Smoothing System delivers softness and moisture by bonding to the cuticle for deep conditioning.
• Amino Acid Blend, developed to closely resemble the proteins in the hair cortex, improves strength and helps prevent breakage while moisturising strands and scalp.
  
• Conditioning Polymer delivers shine, detangling and antistatic properties.

How to use: Lather, indulge, rinse. Follow with the Oribe Eternal Curls Intense Conditioner, or Masque for opltimal results.

Meet your hot brush’s new bestie - the ghd 2-in-1 heat-resistant hot brush bag and mat. This bag and mat are designed to keep ghd hot brushes safe and snug so you can keep them close for essential touch-ups. This sleek faux leather case is as stylish as it is practical, made from heat-resistant material capable of withstanding 185°C. Never leave your favourite hair tool at home again in fear of damaging it - this bag has you covered.

Unroll the bag to reveal a protective heat-resistant mat, giving you a safe place to rest your tool in between passes. Whether you're at home or on the go, you can keep your hot brush tucked away in luxe, heat-safe comfort. Style, store, and go - without a care in the world.

Please be aware that this is not suitable for use with non-ghd products that exceed max temperatures of 185°C.

Features:

• Gold Detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat-resistant bag & mat: Zippered bag rolls out into a heat-resistant mat for peace of mind while styling.
• ghd stylers that the 2-in-1 heat-resistant hot brush bag and mat are compatible with: all ghd hot brushes, including ghd rise® and glide®.
• Is the 2-in-1 heat-resistant hot brush bag and mat suitable for travel? Thanks to its compact design, the bag is the perfect size to fit in hand luggage and suitcases. There's no need to worry about tangled cords and damaged bristles - the 2-in-1 bag keeps your professional styling tool safe and sound wherever you're headed next.
• Can I store my hot brush in the 2-in-1 heat-resistant hot brush bag while it's still hot? Thanks to the bag lining being heat-resistant up to 185°C, you can store your hot air brush straight inside without having to wait for it to cool down. No need to stress if you're short on time - your storage bag acts as a safe space for your styling tool to cool down from within.
• Can I use the bag as a heat mat while styling? ghd stylers don't exceed temperatures of 185°C, so you can use the styling bag as a heat mat. No need to bring a separate heat mat - the bag can step up to the plate and prevent any damaged surfaces. Bear in mind that non-ghd stylers may exceed the 185°C max temperature, so they may not be suitable to use with our new hot brush bag and mat.
• Is the 2-in-1 heat-resistant hot brush bag and mat included when I buy a ghd hot brush? The hot brush bag and mat is available to buy separately with ghd's hot brushes. Add one to your basket with your ghd rise® and glide® to make sure your new professional styler is protected for years to come.

The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.

Enriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.

Formulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.

How to use: After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.

Tip: For damaged and weak hair, pair with the Pure Fusion Complex Shampoo and Conditioner.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Introducing the ghd Speed Ionic Hair Dryer in Matte Black - Ultra-Fast Drying, No Heat Damage. Experience a new era in blow drying with the ghd speed ionic hair dryer - featuring breakthrough ghd halo™ dual-airflow technology that unites power with control for cool-scalp & cool-touch with no heat damage¹.Transform your styling routine with ultra-quick drying and flawless salon-smooth results.

Developed by ghd's engineers in collaboration with ghd professional stylists, over 4000 consumers were involved in the testing and development of ghd speed. Engineered to deliver ultra-fast fast drying - ghd's tested hundreds of dryers and none come close to the speed of ghd speed! Powered by ghd's fastest next-generation motor spinning at 118,000 RPM², ghd speed produces a high-pressure airflow up to 176km/h, drying hair quickly from root to tip with the perfect balance of speed and power with control.

Features:

• Ultra-Fast Drying with Next-Generation Motor: While most brands turn up the heat for faster drying, we are keeping it cool - with ghd halo™ dual-airflow technology for ultra-fast results with no extreme heat.
• Cool-Scalp Protection and Comfortable Styling: A halo of cool air surrounds the heated airflow, letting you get closer to the roots than ever before, protecting the scalp for a cooler, gentler way to dry. The barrel and attachments stay cool-to-touch³ even at the highest heat setting, so you can hold your ghd speed your way, by the handle or slim barrel, for effortless, comfortable styling. This makes it the perfect blow dryer for sleek finishes and boosted volume.
• Smart styling meets power with control: with four heat settings, four speed options, a cool shot button, and intelligent memory that recalls and locks in your last-used settings when the control lock button is switched on, letting you resume exactly where you left off, allowing you to get the most out of your ghd blow dryer.
• Blow dries that last all day: The ghd speed smooths and seals the hair cuticle for blow dry results that last all day with up to 56% more shine⁶ from root to tip.
• Designed for professionals by professionals: Developed with an unprecedented level of stylist insight and testing, the new ghd speed was created in collaboration with professional stylists and our experts to deliver the perfect balance of power, control, and speed.

What’s in the box?

• ghd Speed Ionic Hair Dryer in black
• Magnetic ghd Halo Styling Concentrator for precision airflow and root lift (up to 2.2x⁴)

Warranty:

ghd offer a 2 year warranty on their hairdryers.

¹No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair.
²On highest speed setting
³Pro nozzle considerably cooler than helios
⁴With halo styling concentrator and vs naturally dried medium brown hair, dependant on consumer use
⁵vs. ghd helios
⁶vs naturally dried medium brown hair, dependant on consumer use. (53% US)

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.

• Tames frizz for smoother, polished hair.

• Leaves hair with a radiant, healthy looking glow.

• Provides weightless hydration to hair.

• Antioxidants protect hair from environmental damage.

How to use: After shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.

Discover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.

How to use: After shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.

How to use: Apply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.

Tip: Use as often as required. For best results use with Pure Miracle Renew Shampoo.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Keep your professional ghd hair dryer safe and sound with ghd's new chic heat-resistant bag. Made from faux leather, this stylish bag is designed to travel around with you to keep your styling tools protected from anything life throws at them. Never have to sacrifice a good hair day again - your dryer will stay safely stowed away, ready for your next blowout.

Designed for peace of mind travelling, ghd's hair dryer bag can withstand heat of up to 185°C. Store your dryer straight after styling or use the inside of the bag as a heat mat to protect your surfaces. Suitable for use with all Helios® and Air® professional hair dryers, add a touch of luxe to your beauty routine.

Please be aware that this is not suitable for use with non-ghd products.

Features:

• Gold Detailing: Recognisable and sophisticated ghd detailing adorns a faux leather design.
• Heat-resistant bag: Zippered bag for storage and keeping your hair dryer safe when not styling.
• ghd stylers that the heat-resistant hair dryer bag is compatible with: The ghd helios® and air® professional hair dryers.
• Is the hair dryer bag suitable for travel? Yes! Thanks to its compact design, ghd's new hair dryer bag is the perfect companion for on-the-go styling. It effortlessly fits in your bag or luggage, letting you keep your professional styling tools close wherever you're jetting off to.
• Can I store my hair dryer in the hair dryer bag while it's still hot? Even when you're short on time, you can store your hair dryer safely in the heat-resistant bag without having to wait for it to cool down. Thanks to the clever design, it is able to withstand temperatures of up to 185°C.
• Is the hair dryer bag included when I buy a ghd hair dryer? ghd's hair dryer bags are available to buy separately from ghd hair dryers. Add one to your basket with your new helios® and air® professional hair dryer to protect your purchase for years to come.

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.

How to use: Apply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with Pure Fusion Complex Conditioner or Bond Repair Treatment. 

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

A lightweight leave-in formula designed to repair and protect dry, damaged ends. This nourishing treatment helps seal the cuticles, shielding them from external stress while restoring strength and smoothness to the hair’s structure. The result is silky, shiny, healthy-looking hair with visibly reduced split ends.

How to use: Spray evenly onto clean, towel-dried hair. Apply the product generously to the lengths and ends. Then style as desired.

Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.

Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.

Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. 

How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. 

Organic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.

Experience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.

How to use: After rinsing Pure Uplift Volume Shampoo, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.

Instant weightless root cover for easy and precise touch ups.

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Best for all hair types, especially platinum blonde hair.

How to use: Apply to dry hair. Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

Instant weightless root cover for easy and precise touch ups.

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Best for all hair types, especially for color-treated hair, graying hair and thinning hair.

How to use: Apply to dry hair. Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.