Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.

Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.

Experience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.

How to use: Apply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with Pure Precious Conditioner.

Please Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.

How to clean your PURE 1L pump for reuse: Remove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.

Experience the ultimate luxury in hair care with the New Pure Lamellar Vitality Conditioner, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This silky, creamy texture conditions and revitalises, as well as enhancing manageability and maintaining bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free conditioner is enriched with organic Jojoba Oil and Sunflower Oil.

Formulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.

Benefits:

• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.

• Antioxidants protect hair from environmental damage.

• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.

• Leaves your hair with a smooth, luminating finish.

• Enhances manageability and maintains bounce.

How to use: After shampooing using the Lamellar Vitality Shampoo, apply through mid-lengths to ends and massage. Leave on 1-2 minutes and rinse.

Please Note: We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. 

 The Limited Edition Cookie Cutter Baby Klaws from Framar are a fun-sized take on their viral King Klaws. Take a bite out of these glitter claw clips!

Benefits:

• Complements thinner, shorter hair best, but also pairs well with all hair types when creating effortlessly chic half-up, half-down hairstyles. These Baby Klaws are your new go-to hair accessory; simply toss in your bag and go!

• With features like a powerful metal spring, and small inner teeth, don't let their size fool you; these mini claw clips are carefully crafted to be extra strong, holding the perfect hairstyles in place all day long. 

The JRL 2020C FreshFade Clipper uses patented Smart-Clip technology and revolutionary Cool Blade technology to give you the cleanest clips. This clipper features a powerful motor, long-lasting battery life, and precision-engineered blades that ensure smooth and efficient cutting. Its ergonomic design provides comfort during extended use, making it an ideal tool for achieving precise and stylish haircuts. Whether you're creating intricate fades or simple trims, the FreshFade 2020C Clipper offers versatility and reliability.

Benefits:

• 4 Hours battery life

• 2 adjustable speeds for cutting versatility (6,000 & 7,200RPM)

• Quiet Motor

• Lithium-Ion Battery

• Hanging Hook

• Longer cutting range opens more, from 0.5-3.5mm

The JRL ONYX Trio in Ghost White elevates your cut with unmatched performance. This powerhouse combination of clipper, trimmer, and SF shaver offers unmatched versatility and precision for all your clients.

Includes:

1x JRL Onyx Clipper - Ghost White

• Zero-Gap Adjustable Blade: Customise your cut with effortless precision.
• High-Torque Motor: Conquer even the toughest hair types with ease.
• Cordless Freedom: Enjoy uninterrupted styling with long-lasting battery life.
• Ergonomic Design: Reduce hand fatigue for all-day comfort.

1x JRL Onyx Trimmer - Ghost White

• Sharp, Durable Blades: Precise outlining and detailing.
• Compact and Lightweight: Maneuverability for intricate work.
• Versatile Length Settings: Achieve a variety of styles.

1x JRL Foil Shaver - Ghost White

• Advanced Foil Technology
• Close, Comfortable Shave
• Ideal for Finishing Touches

The De Lorenzo Novafusion Apricot Glow Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.

Discover the ultimate in hair repair with Strength Recovery Repairing Spray, your secret weapon for restoring and fortifying your locks! This repairing spray is a must-have for anyone seeking to rehabilitate damaged hair. It's designed to provide on-the-go nourishment, strengthening, and protection for your precious strands. Perfect for individuals with hair that's been exposed to damage from styling, coloring, or environmental factors. If you frequently use heat styling tools, this spray is your defense against heat-induced damage. It's suitable for all hair types, offering protection and repair to a broad range of textures.

Benefits:

• Instant Repair: This lightweight spray is packed with ceramides and amino acids that quickly penetrate your hair, providing immediate repair and protection against damage.
• Heat Protection: Whether you love your hair straight, wavy, or curly, this spray shields your locks from the damaging effects of heat styling tools like flat irons and curling wands.
• Detangling Aid: Say goodbye to painful knots and snarls. Biolage Strength Recovery Repairing Spray makes combing through your hair effortless and tangle-free.
• Enhanced Shine: It imparts a healthy shine to your hair, leaving it looking polished and radiant.
• Leave-In Treatment: You can use it daily as a leave-in conditioner or treatment to fortify and maintain your hair's strength.

How to use: Start with clean, towel-dried hair. Shake the bottle well to mix the ingredients thoroughly. Hold the bottle about 6-8 inches away from your hair and spray evenly, focusing on the mid-lengths and ends. Comb through your hair to distribute the product evenly. Style your hair as desired, using heat styling tools if necessary. No need to rinse out; leave the product in for all-day protection and repair. Use daily for ongoing hair strength and protection against damage.

One oil. Endless benefits. The Biolage All In One Multi-Benefit Oil is your go-to solution for frizz control, shine, and manageability. Infused with nutrient-rich moringa oil, this weightless formula instantly detangles, smooths flyaways, and protects against heat while transforming unmanageable strands into soft, healthy-looking hair. Perfect for all hair types, this multi-use oil also helps prevent breakage, minimizes split ends, and adds luminous shine – without ever weighing hair down.

Benefits:

• Controls frizz and tames flyaways.
• Weightless hydration that won’t weigh hair down.
• Adds brilliant, natural-looking shine.
• Protects from heat damage during styling.
• Minimizes breakage and split ends.
• Detangles and smooths for easier styling.

*Key Active: Moringa Oil

How to use: Pre-shampoo: Apply to dry hair, brush through, then shampoo and condition. Leave-in: Apply to towel-dried hair and style as usual. Finisher: Smooth over dry hair to boost shine and tame flyaways. Overnight treatment: Apply to damp hair, braid, and wake up to silky strands.

Biolage Strength Recovery Conditioner is a deeply restorative treatment designed to rebuild and fortify weakened, damaged hair. Formulated with olive squalane and vegan proteins, this micro-dosed conditioner penetrates the hair fiber to lock in hydration, reduce breakage, and restore smoothness and shine. It gently detangles while reinforcing the hair structure, leaving strands up to 3x stronger after just one use.* Perfect for chemically processed or color-treated hair in need of intensive repair.

Benefits:

• Deeply nourishes and strengthens damaged, weakened hair.
• Reduces breakage and restores softness and shine.
• Olive squalane shields hair from future damage.
• Vegan proteins improve elasticity and smooth split ends.
• Delivers up to 3x stronger, healthier-looking hair after one use*.

*When used with Strength Recovery Shampoo vs. non-conditioning shampoo.

How to use: After cleansing with Strength Recovery Shampoo, apply to wet hair. Leave in for 1–3 minutes to allow the formula to penetrate deeply. Rinse thoroughly and style as usual.

A must-have for smooth, manageable hair, Reuzel Hydrating Styling Cream is a lightweight, multi-tasking formula that hydrates, softens, and tames frizz without weighing your hair down. Perfect as a leave-in conditioner or a pre-styling base, it delivers a soft, natural hold and subtle shine. Infused with nourishing ingredients like Rosemary Extract, Horsetail Root, and Argan Oil, this cream strengthens, smooths coarse texture, and enhances shine making it ideal for those wanting effortless, frizz-free styles with touchable softness.

How to use: Work a small amount through mid-lengths to ends of damp or dry hair before detangling or heat styling. Style as desired.

Schwarzkopf BLONDME Bond Repair Purple Conditioner 250ml is designed to neutralize yellow undertones while preventing brassiness, ensuring your blonde hair stays fresh and vibrant.

Benefits:

• Contains BOND REPAIR TECHNOLOGY for intensive conditioning;
• Softening formula that instantly detangles from lengths to ends;
• Enriched with Almond Oil and Cornflower for extra nourishment;
• Delivers cool pigments without altering hair color;
• Strengthens hair by building inner bonds, repairing damage equivalent to two lightening services after one use;
• Restores radiance and shine for improved blonde clarity.

How to use: Apply it to damp, towel-dried hair after shampooing using your preferred Blondme Shampoo. Leave it in for 2-5 minutes, then rinse thoroughly

Reuzel Pink Pomade Grease is formulated with Beeswax, which encourages moisture retention while providing excellent hold with a medium shine. Perfect for thick, curly hair. Controls cowlicks and is great for pompadours and quiffs. Helps to keep your style in place all day. This product is not water soluble.

Fragrance: Classic apple pomme with a hint of salsa.

How to use: Apply to dry hair. Work into the hair and style as desired.

The Mermade Everyday Brush is the one-stop brush you need, well, every day. The oval-shaped head features soft nylon plastic and natural rubber ballpoint tips to detangle, style and smooth all hair types. With heat-resistant bristles, it’s your blow dryer’s best friend. Just pop it in your bag for smooth and shiny hair all day, every day.

Features:

• Oval shape design – targets a larger surface area.
• Heat-resistant bristles – up to 180°C/356°F.
• Hybrid materials – soft nylon plastic bristles leave hair smooth and shiny.
• Natural rubber ballpoint tips –cushioning technology is soft on the scalp.
• Slim grip handle – for ergonomic use.
• Multi-use – detangles, styles and smoothes for everyday use.
• Versatile – perfect for straight, wavy, curly and coily hair.
• Lightweight – easy to use.

How to use: For use on wet hair: Brush hair as normal when needed. For use on dry hair: Use in conjunction with a leave-in conditioner or hair mask for optimal post-washing routine.

The Mermade Claw Clip in tortoiseshell pink, is made with 100% acetate and designed with smooth edges so it won’t rip or damage hair. Use when prepping hair, or opt for a casual-cool style or even a more formal feature for the ultimate it-girl statement. 

Features

• Alligator design – secure fastening
• Smooth edges – won’t damage hair
• 100% acetate – durable design with strong hold
• 11cm large design – suitable for babes of all hair types (yep, even thick/long hair)
• Versatile – use when prepping hair or for a super cute up-do

Introducing the Mermade Aircurl, the ultimate styling tool your locks have been longing for. Curl, shape and add volume with the power of air, rather than extreme heat. Air styling technology allows hair to be curled at lower temperatures. It's healthier hair styling, and your hair will thank you for it. Suitable for dry or damp hair, simply wrap the hair around the barrel or clamp and roll the hair up and let the air set the curl. The clamp provides complete control to achieve waves, curls, ringlets or just mega volume. With three heat settings, 360° airflow, and a 32mm barrel, this Ionic technology also fights frizz while the ceramic barrel creates a long-lasting hold. 

Features:

• 360° airflow – vented design around the barrel for faster drying.
• 32mm ceramic barrel – large size for voluminous curves & curls.
• Three heat settings – Low heat 60°C, medium heat 95°C and high heat 115°C.
• Air styling - lower heat temperatures reduce damage for healthier hair styling .
• Ionic technology – negative ions reduce static, and frizz while speeding up drying time.
• Damp or Dry Use – use on 90% dry hair for curls or dry hair for a blowout look.
• Slim grip handle + cool tip – for easy styling and twirling your mane.
• Clamp - better control to create curls.
• Detachable design – allows for versatility, easy storage and travel.
• Compatible - The styling head is compatible with our Interchangeable Blow Dry Brush.
• Powerful + professional – 220-240v~ 50-60Hz 1200W.
• Swivel cord – 2.5m cord with 360 rotation allows for easy handling with no cord tangles.

How to use: Start with clean, tangle-free hair. For the best result, we recommend using Aircurl on damp hair that is 80-90% dry, however, Aircurl can also be used on dry hair to add shape. The roots of the hair must be dry. You want to choose a heat protectant that works for you, and will protect your hair from heat damage. Divide hair into small, even sections using Grip Clips. The smaller the section, the more defined the curl will be. Plug in Aircurl. Taking the first section, clamp the end, turn on Aircurl and select low, medium or high heat. Twist the handle to roll hair up the vented barrel. Alternatively, you can wrap hair around the barrel and clamp it to use like a traditional curler. Vertical wrapping will give more of a spiral curl than horizontal. Hold for up to 10 seconds, or until hair is completely dry then turn the machine off. Unwrap the hair and unclamp it to release. Repeat each section once to lock in the curl. Repeat with the remaining sections. For an effortless looser curl, gently brush or comb through curls.

Warranty:

Mermade offers a two-year warranty.

The JRL Ceramic Round Brush 32mm is designed for maximising artistry while also being durable. Crafted with Multiplex Ionic Bristles, JRL combines straight Ionic bristles to ensure smooth brushing with wavy bristles to grip the hair to maximise tension for lift and shape.

Features:

• Vented for airflow during drying and styling.
• The IGC (Ionic Graphene-Infused Ceramic) barrel quickly and evenly conducts heat when used with a hair dryer.
• Revolutionary heat-activated feature, the IGC changes colour from black.
• Anti-slip rubber design ensures easy and comfortable use.

The Lust Texture Spray is a medium hold, invisible texture spray that delivers incredible volume and amazing texture with a matte finish. Ideal for oily roots, it features a Zeolite Complex that absorbs excess oil without leaving a powdery residue, making it perfect for second-day hair. This flexible, weightless formula creates lasting volume and allows for easy shaping and control without weighing hair down. Excellent for all hair types, especially fine hair needing extra body and structure.

Key Ingredients

• Zeolite Complex
• Kakadu Plum Fruit Extract

 How to use: Shake well and spray a fine mist onto dry hair while working in with fingers. Tousle, ruffle or scrunch.

Reuzel Spray Grooming Tonic provides a light hold, low shine finish to hair styles. Long lasting natural hold, in a spray bottle for easy application. Great for fine hair types. Thermal protection. Perfect for blow drying. Adds volume. 30% lighter than the original Grooming Tonic. Vegan formula.

Fragrance: Subtle apple peppermint.

How to use: Spray into damp hair before blow drying to create volume and lift. Style as desired.

Reuzel Daily Conditioner is infused with T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root. Ideal for all hair types, it refreshes and lightly detangles hair. Suitable for daily use. Leaves scalp feeling cool and refreshed. Vegan formula.

How to use: Apply to damp hair and scalp. Rinse well. For best results use after Reuzel Daily Shampoo.

Reuzel Grooming Cream is a light hold finishing product, suitable for all hair types. Works well on fine hair types to add texture and definition. Gives hair a fuller appearance.

Fragrance: Subtle sugary rum.

How to use: Apply a small amount to blow dried or thoroughly towel dried hair. Style as preferred.

The Reuzel clean & fresh beard serum softens the beard and conditions the skin, whilst being pore friendly. This serum is a perfect blend of moisturisers for a weightless beard oil that will not weigh the beard down leaving it with a natural, non-greasy finish.

How to use: Apply 2-3 drops of this beard oil to soften and tame the beard, while hydrating the skin underneath. 

Davines Authentic Moisturising Balm works as a gentle makeup remover, nourishing hair conditioner and softening body moisturiser. 

Benefits:

• Nourishing, hydrating and protective for hair and skin
• Contains 98% natural origin ingredients and organically grown Safflower Oil.
• Paraben free
• Silicone free
• No artificial colourings 

How to use: Massage a small amount into skin and hair as needed, applying more if necessary.

The Splash Happy Silk Lined Tubular Hair Wrap is perfect for protecting your hair while you sleep. It can also be worn during the day as a headband, beanie or around your neck for warmth on a cold day. 

The beautifully soft outer fabric is made from 95% viscose (which is a natural fibre made from wood) and 5% spandex for stretch. This makes it easy to slip on and fit comfortably over your hair. The inside is filled with luscious 100% silk, which protects your hair from damage and helps it to retain moisture. Both the inner and outer fabrics are extremely breathable and regulate heat.

The Splash Happy Silk Sleep Cap gives you less bed head and more bounce. Sleep well all night and wake in the morning knowing you'll have curls that need minimal styling. 

Benefits:
• Wrapping hair in silk is a great way to prevent frizzy curls.
• Smooth silk helps reduce friction which prevents frizz and protects from damage, like split ends.
• Silk allows your hair to retain moisture. 
• Silk is naturally hypoallergenic and has a natural resistance to dust mites and other allergens.

Davines Alchemic Shampoo - Red is a colour enhancing shampoo for cool red tones. It intensifies and illuminates these natural or coloured cool red shades.

Benefits:

• Shine - Reflections enhancer
• Hydration
• Colour is vibrant, protected and long lasting
• Direct pigments deposit colour without an activator
• Sulphate, silicone and paraben free.
• 100% surfactants from natural origin

How to use: Gently massage into scalp and rinse thoroughly. Use regularly. Follow with Davines Alchemic Conditioner - Red

Davines Naturaltech Elevating Scalp Recovery Treatment is a leave in treatment for sensitised and dehydrated scalp. With soothing and hydrating activity, this product immediately relieves the scalp, reducing itching and redness. Anti inflammatory active ingredients help to balance the scalp.

Benefits:

• Scalp hydration improves by 23% immediately after use
• Improves the integrity of the skin barrier by 10%* after use, 15%* after 28 days
• Soothing action
• Antipollution activity**
• With Microbiotic Booster and Tasmanian Pepper Berry and Fumaria officinals extracts.
• Naturalilty: 99.0%
• Biodegradeability: 94.0%
• Dermatologically tested
• C02 netural packaging

*Instrumental test on 20 subjects

** In vitro test

How to use: Apply in sections or to localised areas of the scalp after cleansing. Gently massage and proceed with blow-dry. It can also be applied to dry scalp throughout the day as needed. 

Davines Naturaltech Energizing Gel gives strength and body to fine and stressed hair with a revitalising cosmetic effect. It moisturises and invigorates the hair creating a light styling effect. Balances the scalp.

Benefits:

• Helps stimulate new hair growth while reinforcing weak hair to prevent future breakage
• Paraben free

How to use: Apply directly to the scalp after washing and conditioning hair. Do not rinse.

Follow your heart with this super chic nude nail polish shade. This barely there nude is the perfect base. A mani marriage made in heaven for sheer, natural nails.

OPI Nail lacquer is the original nail polish formula that reinvented quality nail color, your top choice if you enjoy updating your manicure weekly. Up to seven days of wear. Fast-drying formula. Made in the USA.

How to use:

• Properly prep your natural nail to ensure nail lacquer adhesion.
• Start by applying one coat of OPI Natural Nail Base Coat
• Shake nail polish shade of choice before application to properly mix pigment (this will help avoid streakiness!).
• Apply two thin coats to each nail. Brush some nail polish at the nail's free edge to cap the nail and help prevent chipping.
• Lastly, apply OPI Top Coat. Also cap the free edge with Top Coat.

A rich, intoxicating wine-red nail polish. Drink in this deep, juicy red shade. A crème finish adds shine and depth to this glass-half-full look.

OPI Nail lacquer is the original nail polish formula that reinvented quality nail color, your top choice if you enjoy updating your manicure weekly. Up to seven days of wear. Fast-drying formula. Made in the USA.

How to use:

• Properly prep your natural nail to ensure nail lacquer adhesion.
• Start by applying one coat of OPI Natural Nail Base Coat
• Shake nail polish shade of choice before application to properly mix pigment (this will help avoid streakiness!).
• Apply two thin coats to each nail. Brush some nail polish at the nail's free edge to cap the nail and help prevent chipping.
• Lastly, apply OPI Top Coat. Also cap the free edge with Top Coat.